AAA: Dogs in convertibles – Bosley

AAA is known for providing the best emergency roadside service. But what most people don’t know is they also offer auto insurance. Insurance from the people you trust to rescue you at the roadside. So, when you drive AAA-insured, you drive happy.

And who gets the most enjoyment out of driving in cars? Dogs.

To launch AAA’s ‘Insurance Month’, we created a Facebook campaign called ‘Dogs In Convertibles’. The films show dogs sitting in the backs of convertibles- cheeks wobbling, hair blowing, slobber slobbering. They’re in a state of complete bliss. The kind of feeling you get when you drive with AAA Insurance.

AAA: Dogs in convertibles – Beau Duke

AAA is known for providing the best emergency roadside service. But what most people don’t know is they also offer auto insurance. Insurance from the people you trust to rescue you at the roadside. So, when you drive AAA-insured, you drive happy.

And who gets the most enjoyment out of driving in cars? Dogs.

To launch AAA’s ‘Insurance Month’, we created a Facebook campaign called ‘Dogs In Convertibles’. The films show dogs sitting in the backs of convertibles- cheeks wobbling, hair blowing, slobber slobbering. They’re in a state of complete bliss. The kind of feeling you get when you drive with AAA Insurance.

Nonfiction: Maureen Dowd’s Latest Book on Everything Hillary and Donald

Maureen Dowd’s “The Year of Voting Dangerously” presents the characters behind this election’s dramas.

The Media Chart for Sept. 16: Football Dominates During NFL's Opening Week


The Media Chart is a weekly look at what’s topping the rankings and the ratings.

Continue reading at AdAge.com

Larry Fitzgerald Fulfills Promise to Deceased Mother in 180LA’s Tearjerker for University of Phoenix

After debuting its first work for University of Phoenix in February, following winning creative duties in a review launched last September, 180LA launched a new campaign last month for the for-profit university with a 60-second anthem ad borrowing from the Maya Angelou poem “Still I Rise.” With football season here, the agency launched a follow-up effort starring Arizona Cardinals wide receiver Larry Fitzgerald which aims straight for the heartstrings. 

In the spot, Fitzgerald reveals he sometimes still calls the house of his mother, who died in 2003 when Fitzgerald was still a freshman in college, to hear her voice on the answering machine. Fitzgerald made a promise to his mother before she passed away that no matter how successful he was as an athlete he would graduate from college. He finally fulfilled that promise this spring and calls to leave a message on the answering machine telling his mother about the accomplishment. Need a tissue?

For what it’s worth, 180LA told Creativity that Fitzgerald’s message to his mother was not rehearsed and was filmed in a single take.

The continuation of the “We Rise” campaign made its debut last Sunday during NBC’s Sunday Night Football broadcast of the Cardinals’ home opener against the New England Patriots. A series of five videos running on social media round out the effort. Undoubtedly emotional, some may view the spot as uncomfortably emotionally manipulative, given concerns around the for-profit school’s recruitment and admission policies.

Tecnicalidade 007 – Enfia LED em tudo!

tecnicalidade-07

O que um bloqueador de anúncios vendendo anúncios e um celular explosivo tem em comum? Não queremos nenhum dos dois. Mas esses foram alguns dos assuntos do episódio dessa semana do Tecnicalidade! O Adblock Plus vai expandir seu programa de “anúncios aceitáveis” e o Galaxy Note 7 continua sem dar descanso para a Samsung. E […]

> LEIA MAIS: Tecnicalidade 007 – Enfia LED em tudo!

Foodies Rejoice, W+K Is Back With Its Latest Mind-Blowing Lurpak Ad

If you really love food, then you should probably be cooking, says this new ad from Danish butter brand Lurpak and Wieden + Kennedy London. 

The remarkable 60-second spot argues that foodies should get off the couch, stop liking things on Instagram and reading cookbooks, and actually do the hard work involved in real cooking. And, oh yeah, use Lurpak butter while doing so. 

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What Movie Marketers Could Do With iOS 10's Cool New iMessage Stickers

Earlier this week, Apple finally made iOS 10 available for everyone to download. A big part of the launch was a lot of new features for the iMessage app. But what really got people’s attention (because the internet is less about functionality than about kitschy features) was that you can now add stickers to your iMessage conversations. 

Stickers, in case you’re not 15 years old, are little graphics you can append to pictures you’re sending to friends via iMessage. They’re similar to the stickers you can now add to pictures on Twitter and in Snapchat filters, and are part of the trend of media personalization on social networks and messaging apps, meant to let people find new and interesting ways to express themselves by customizing their photos. 

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Razorfish Doubles Down on Loyalty and Dinosaurs

Oh hey, what has Razorfish been up to lately? Since you asked, this week the sprawling Publicis network released some new creative and a new positioning announcement!

First, this Audi spot is quite a bit different than VB&P’s effort earlier in the week, which focused on a dadbro who likes to drive as fast as he can through Death Valley in search of the finest artisanal coffees.

The T-Rex is a little sad that his tiny little arms and scaly skin aren’t quite as frightening as it used to be. And now we hear pretty much all dinosaurs had feathers, too! Nothing is ever what it seems. Plus, also, additionally: piloted cars! They’re so easy even a dinosaur could drive them.

This one was created by Razorfish and directed by Stephan Wever of Stink; Germany’s Sehsucht handled the Spielberg effects. And we’re just gonna say that it was not quite like the sort of work we have come to expect from Razorfish.

In other Razorfish news, yesterday the network announced the launch of a new engagement-based loyalty offering. What does that mean?

Well, it’s “a new way for clients to identify, implement and optimize meaningful interactions that create customer engagement across the post-purchase buyer journey.”

Let’s try that again:

“Built on a unique, insights-driven methodology, the Loyalty offering is centered around three core solutions of Customer Engagement Strategy, Loyalty Marketing and Engagement Ecosystem that span Market Assessment, Customer and Insights Strategy, Lifecycle Marketing, Experiential Marketing, Channel Management, 360 Customer View, Advanced Personalization, Ecosystem Implementation, and more. The offering strategy and framework will be led by David Worth, Razorfish.”

We are still a bit too slow to get it. But the release tells us that this new offering channels “Rosetta’s deep heritage in customer consulting and customer engagement,” and any rumors you may have heard about other structural changes within the two (now one) Publicis organizations were just that.

Anyway, the ad was good.

Lenovo cutuca Apple e Samsung em nova campanha “Skip the Sevens”

lenovo-skip-sevens

Na mesma semana que a Samsung continua a sofrer com o Galaxy Note 7 e a Apple lança oficialmente o iPhone 7 no mercado, a Lenovo de uma só vez resolveu atacar as duas. Na campanha “Skip the Sevens”, lançada essa semana, a empresa diz que os consumidores devem ‘pular os modelos 7’ e destaca […]

> LEIA MAIS: Lenovo cutuca Apple e Samsung em nova campanha “Skip the Sevens”

Mamilos 82 – Suicídio

capa_mamilos_82

Pecado, egoísmo, exibicionismo, fraqueza, tabu. O suicídio é uma tragédia secreta de números impressionantes. Desde 2014, setembro foi eleito o mês de prevenção ao suicídio, o Setembro Amarelo. Um mês para falar, discutir e aprender a acolher esse que talvez seja um dos nossos maiores tabus. Até porque, sofrimento, dor, desesperança e medo não desaparecem […]

> LEIA MAIS: Mamilos 82 – Suicídio

Audi retrata a difícil vida de um T-Rex em novo comercial

trex_audi_comercial

A vida de um T-Rex realmente não é fácil. Com braços curtos o animal, que é o dinossauro mais famoso do mundo, não consegue sacar dinheiro no caixa eletrônico e muito menos arrumar a própria cama, já virou até piada por causa disso. A Audi da Alemanha quis mudar essa visão pública do dinossauro. No […]

> LEIA MAIS: Audi retrata a difícil vida de um T-Rex em novo comercial

Cats Rule This Hypnotically Weird Ad for … a Japanese Delivery Company?

We started the week with cats, and we’re ending it that way, too.

There’s no better time than a Friday afternoon to check out this ad for Japan-based international delivery company Yamato Transport starring a series of black cats dancing, DJing and posing seductively while riffing on a simple piano ditty played by millions of children around the world.

The cats in this spot are fairly impressive. To start things off, our furry protagonist finally achieves what distant cousin Tom never could over hundreds of episodes—entering the mouse hole and experiencing the overdressed wonders within. 

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Experimental Hybrid Cutlery – Steinbeisser's Playful Forks and Spoons To Alter the Eating Experience (GALLERY)

(TrendHunter.com) Steinbeisser is known for creating unconventional eating utensils and the recent hybrid design that incorporates forks and spoons into one tool provides a modern twist to the eating experience. The…

Audi: What is music?

Notebook: Can You Erase the Trauma From a Place Like Sandy Hook?

After the shooting in 2012, Newtown rebuilt its elementary school. The old campus was wiped off the face of the earth — but not completely.

Virtual Reality: From Guitar Gods to Birds of Prey

The promise of virtual reality is here, with scores of software titles to be released by year’s end. Here’s a look at some of the most intriguing offerings.

Seamless Is Back With More Witty Poster Ads That New Yorkers Are Going to Love

When you’ve lived in New York City for a while, you develop a certain impatience for, well, a lot of things. Selfie sticks, slow-walking people, Times Square, slow-walking people in Times Square, subway delays and closures, hour-long waits for brunch. The list goes on.

At the center of all the pain and annoyance is one guiding light—food delivery service Seamless. It’s a staple to many New Yorkers, and the brand’s latest ads from BBH New York aim to show just how important it is to the city—and how much it understands your New York-related struggles. 

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This Billboard, for Oliver Stone's Snowden, Has Been Spying on People in Toronto

Here’s a pretty great out-of-home execution for Oliver Stone’s upcoming film Snowden, about the NSA whistleblower Edward Snowden—a billboard that’s been spying on pedestrians in Toronto and streaming footage of their movements on the street.

Snowden’s revelations about the NSA, of course, raised troubling questions about mass surveillance. And the billboard—timed to the Toronto International Film Festival, where Stone’s movie premiered—itself embodies those very issues.

DentsuBos and Elevation Pictures set up surveillance cameras with motion tracking technology around Dundas Square. The cameras tracked pedestrians’ movements and livestreamed them onto a giant video board.

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Google and P&G in Coalition to Police Ad Standards Across the Web


In possibly the broadest attempt yet to fix online advertising so that consumers don’t become obsessed with blocking it, Google has got together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better Ads. Other participants include top global marketer Procter & Gamble, Unilever, The Washington Post, the 4As agency association, the Association of National Advertisers, the World Federation of Advertisers and GroupM, the world’s largest ad buyer.

The goal is to monitor the quality of ads using bespoke technology now in development at the Interactive Advertising Bureau’s Tech Lab. Only ads that make it through the filter will be displayed on the websites of participating companies.

In some ways the effort echoes the “Acceptable Ads” program run by Adblock Plus, under which the ad-blocking software lets certain ads through if it deems them unobtrusive and lightweight enough. Controversially, Adblock Plus charges large players in the ecosystem — such as Google — to participate.

Continue reading at AdAge.com