Hasta La Creative!

Facebook’s rapid growth has been tightly linked to convincing advertisers that people are watching more videos on its social network. Now the company is disclosing it has been giving marketers an inflated number for the average time being spent viewing online clips.

The company, owner of the world’s largest social network, boosted the figure by only counting a video as “viewed” if it had been seen for more than three seconds. Not included in the calculation was when a person didn’t watch — or watched for less than three seconds. Facebook said it was taking steps to fix the problem and that advertisers weren’t overcharged.

“As soon as we discovered the discrepancy, we fixed it,” David Fischer, Facebook’s VP-business and marketing partnerships, said in a statement Friday. “We informed our partners and made sure to put a notice in the product itself so that anyone who went into their dashboard could understand our error.”

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Media
Prostate Cancer Canada

Advertising Agency:FCB, Toronto, Canada
Chief Executive Officer:Tyler Turnbull
Co Chief Creative Officers:Jon Flannery, Jeff Hilts, Nancy Crimi-Lamanna
Art Director:Simon Tuplin
Copywriter:Peter Gardiner
Account Director:Lora Landriault
Account Executive:Olivia Selbie
Head:Judy Hamilton
Broadcast Production:Judy Hamilton
Broadcast Producer:Rea Kelly
Director Of Photography:Jorge Vasconez
Editor:Jorge Vasconez
Director:Victor Carvalho
Print Production:Victor Carvalho
Print Producer:Bruce Ellis
VP Director of Strategic Planning:Heather Segal
Digital Strategist:Shelagh Hartford

If Donald Trump is headed back to his Manhattan offices in two months, and not the White House, he’ll be returning to a brand that’s been dramatically reshaped by his two-year political adventure. Maybe not in a good way.

“The Trump brand used to be one-dimensionally focused on success. It was simple and relevant to a large audience,” said Allen Adamson, founder of consulting company BrandSimple. “Now it’s more complex and polarizing and relevant to a smaller market segment.” That’s because there’s a mismatch between Trump’s voter base and his target consumers, branding experts like Adamson say. And the data trickling in from the tourism and real-estate industries backs them up.

A walk around the lobby of the Trump Tower on Fifth Avenue in New York suggests one reason why. On a recent afternoon, a Tennessee family in matching khaki shorts browsed through merchandise in the building’s store; a young, tattooed couple with backpacks ate ice cream in the food court. The crowd was there to get photos taken in front of the gold-lettered Trump name above the entrance; they didn’t appear to be in the market for $500-a-night hotel rooms.

Continue reading at AdAge.com

(TrendHunter.com) Chris Philippo is a talented photographer from the Netherlands who’s just 18 years old. Recently, he had the opportunity to capture a series of images for a F*cking Young! Online exclusive….