New Trump 'Deplorables' Ad: Clinton 'Viciously Demonizing Hard Working People Like You'


While Donald Trump has so far responded to the news of Hillary Clinton’s pneumonia diagnosis with uncharacteristic restraint — wishing her well and announcing he’d soon release information about a physical he says he recently underwent — he and his campaign are obviously relishing Clinton’s other crisis: the fallout over her “deplorables” soundbite from a Friday fundraiser.

On Saturday Trump likened Clinton’s words to Mitt Romney’s infamous 2012 comments slamming the “47%.”

And now the Trump campaign is rushing a new TV ad to air in at least four battleground states: Florida, North Carolina, Ohio and Pennsylvania. Titled “Deplorables,” it uses Clinton’s words against her, countering them in voiceover: “You know what’s deplorable?”

Continue reading at AdAge.com

Nonfiction: Joe Klein of ‘Primary Colors’ Reviews the Latest on Bill Clinton

Joe Conason’s “Man of the World,” an account of Bill Clinton’s post-presidential years, sheds light on Clinton’s strengths and weaknesses.

Kate DiCamillo Among Candidates for Young People’s Literature Award

Others on the National Book Award longlist include Kwame Alexander, Grace Lin, Jason Reynolds and Nicola Yoon.

How Long Will Alan Murray Edit Fortune Magazine?


On July 13, Time Inc. announced that Fortune editor Alan Murray would succeed Norman Pearlstine as the company’s chief content officer, with all U.S. brand editors reporting up to him.

At the time, Mr. Ripp wrote in a memo that Mr. Murray “will continue to serve as the editor of Fortune until his successor has been named,” implying that his time as editor of the magazine would soon be ending. But, in an interview with Women’s Wear Daily on the same day, Mr. Ripp implied that the matter wasn’t yet settled. “He wants to keep that role,” Mr. Ripp said of Mr. Murray’s editorship of Fortune. “I’m not sure he can.”

Roughly two months later, it seems to still be an open question how long Mr. Murray will be doing double-duty and editing Fortune magazine while also serving as Time Inc.’s chief content officer.

Continue reading at AdAge.com

Lessons from Theranos: Marketing in the Age of Disruptors


As former Silicon Valley darling Theranos continues to unravel, I have a confession to make: I was a Theranos believer. I first met Elizabeth Holmes, the now-embattled CEO of Theranos, at TEDMED 2014 in San Francisco. I followed coverage of her company’s rise to fame, marked by covers and feature articles in top business and tech media.

Like many others, I was captivated by her vision of bringing radical transparency to one of the old guards of healthcare — the blood test. Her no-nonsense, Steve Jobs-esque persona was a sign that maybe the Silicon Valley approach could finally shake things up in healthcare. Here was a woman with an irresistible back story — a whip-smart Stanford dropout who defied the odds to build a $9 billion company from scratch. Want to know what gets Silicon Valley all weak in the knees? Here it is: a hugely disruptive (read: lucrative) idea with a great origin story.

Fueled by enthusiasm from the Valley and the promise of innovation, vanguards of the healthcare industry including Walgreens and Cleveland Clinic struck partnerships with Theranos, lending further legitimacy to the company. But by late 2015, the carefully crafted story began to unravel.

Continue reading at AdAge.com

Wilson Unveils a Smart, Data-Tracking Football to Go Along With Its Basketball

Lots of young sports fans imagine themselves playing in the big leagues. Now, sports gear brand Wilson is promising to help them feel closer to the pros with a new Bluetooth connected football, and accompanying app, that can measure stats and offer strategies—making backyard games feel more like stadium epics.

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What Were Chester Cheetah and Burger King's King Hinting at During Those NFL Ads?

Anyone who watched an NFL game on Sunday saw a short teaser commercial about 100 times where Cheetos spokescat Chester Cheetah and Burger King mascot the King were seen sitting together at a BK restaurant, all exciting about … something.

That something wasn’t made clear, although the King did put a handful of Chicken Fries on the table, hinting at the possibility of a forthcoming Cheetos Chicken Fries menu item, to go along with the Burger King Mac n’ Cheetos introduced over the summer.

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Top 100 Marketing Ideas in September – From Parody Pop Ads to Kaleidoscopic Cookie Trucks (TOPLIST)

(TrendHunter.com) In the most popular September 2016 marketing ideas, one of the recurring themes is that marketers are looking to engage all of a consumer’s senses when it comes to promoting a product, service…

Top 100 Branding Ideas in September – From Fried Chicken-Scented Lotions to Blogger-Crafted Pizzas (TOPLIST)

(TrendHunter.com) From sunscreen lotions that smell like fried chicken to tequila product packaging that takes the form of a Tic-Tac-Toe board, the most popular September 2016 branding ideas are incredibly share-…

Decoding the Hidden Numbers in China's Many E-Commerce Festivals


Alibaba is hosting a new online sale of wine and spirits on Friday, Sept. 9, or 9/9. For people who don’t speak Chinese, that won’t mean much. For local consumers, it’s logical: The word for nine in Mandarin sounds the same as the word for alcohol. Both are pronounced “jiu.”

Numbers and dates have special resonance in China; online users, consumers and marketers all delight in playing and punning with them. Coded numbers are in URLs, email addresses and slang terms. And now China’s e-commerce companies are cleverly using them during new sales and events.

“In China numbers can sometimes be very memorable, since they can share a similar sound to other words,” said Amanda Liu, VP and creative director for brand naming at Labbrand. Here’s an example: The digits 5,1,7 sound similar to the Chinese expression “wo yao chi,” or “I want to eat.” Naturally, 5/17, or May 17, is a day for specials from China’s online food delivery services. In China, McDonald’s food delivery hotline and internet address also include the digits 5-1-7, twice. Ms. Liu says numbers are so common in the ultracompetitive e-commerce market since they “really catch attention of consumers in a short time. It’s important the name or identity is very recognizable or memorable at first sight.”

Continue reading at AdAge.com

How Long Will Alan Murray Edit Fortune Magazine?


On July 13, Time Inc. announced that Fortune editor Alan Murray would succeed Norman Pearlstine as the company’s chief content officer, with all U.S. brand editors reporting up to him.

At the time, Mr. Ripp wrote in a memo that Mr. Murray “will continue to serve as the editor of Fortune until his successor has been named,” implying that his time as editor of the magazine would soon be ending. But, in an interview with Women’s Wear Daily on the same day, Mr. Ripp implied that the matter wasn’t yet settled. “He wants to keep that role,” Mr. Ripp said of Mr. Murray’s editorship of Fortune. “I’m not sure he can.”

Roughly two months later, it seems to still be an open question how long Mr. Murray will be doing double-duty and editing Fortune magazine while also serving as Time Inc.’s chief content officer.

Continue reading at AdAge.com

Gatorade: Let it shine

Video of Gatorade | Cam Newton | Let it Shine

The Mirror Foundation: The missing look-alike


Online
The Mirror Foundation

Advertising Agency:BBDO, Bangkok, Thailand
Chief Creative Officer:Suthisak Sucharittanonta
Executives Creative Director:Chalit Manuyakorn
Creative Director:Kusuma Ruchakityanon
Creative Group Head:Tiabtawan Limjittrakorn
Art Directors:Pakorn Inthachai, Vorathep Onlamul
Copywriters:Kusuma Ruchakityanon, Chatchanit Yenjai
Client Service Director:Arunee Rueangwattanaporn
Account Director:Wachira Ampornpachra
Account managers:Sununthana Aunchananun, Lapasrada Savikul
Producers:Yathip Thanitthanaphat, Jirapan Vasanabunsongserm
Production Company:Triton
Director:Sihabutr Xoomsai
Director Of Photography:Assada Sreshthaputra
Photographer:Assada Sreshthaputra
Sound Production Company:Cine Sound

Monday Morning Stir

-Mother New York launched “Exceptional All Around” for JW Marriott (video above).

Ray Chan and Simon Cenamor, the creative team behind “This Girl Can,” joined BBH London from FCB Inferno

-Two 180LA creatives parodied Apple’s new AirPods.

More hot takes on HP/General Mills’ diversity plans and which one might actually work.

A former Digitas copywriter and filmmaker was busted transporting more than a million dollars in weed back in May and we’re just getting the tip now.

-Burger King and Frito-Lay teamed up for Cheetos Chicken Fries.

-R/GA’s “Love Has No Labels” PSA for the Ad Council won the Emmy Award for Outstanding Commercial.

McDonald's Products Are So Popular, They Autocomplete Themselves

McDonald’s is celebrating its “all-time favorites” with a campaign that tells us just how much everybody loves Chicken McNuggets and strawberry milkshakes—without saying it outright.

Each print ad, from Leo Burnett London, features a dead-simple shot of a classic McDonald’s food item, just above a search bar with a couple of letters typed in. What you’re meant to notice is that the first autocomplete result is always the product’s name … because people are way more interested in French fries than French kissing! 

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Top 30 Kitchen Ideas in September – From Modern Herb Grinders to Home Beer Dispensers (TOPLIST)

(TrendHunter.com) With the rise of foodie culture and activities such as home-brewing, there is a growing demand for products that make high-end food and drinks easier to replicate at home.

In terms of food,…

LVCVA: Postcard

 

00:00

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u0026lt;a href=u0026quot;/creative/arnie_digeorgeu0026quot;u0026gt;Arnie DiGeorgeu0026lt;/au0026gt;u0026lt;br /u0026gt;nGroup Creative Dir.ector: u0026lt;a href=u0026quot;/creative/scott_murrayu0026quot;u0026gt;Scott Murrayu0026lt;/au0026gt;u0026lt;br /u0026gt;nBrand Supervisor: u0026lt;a href=u0026quot;/creative/alyson_ashbocku0026quot;u0026gt;Alyson Ashbocku0026lt;/au0026gt;u0026lt;br /u0026gt;nBrand Manager:u0026lt;a href=u0026quot;/creative/matt_smithu0026quot;u0026gt;Matt Smithu0026lt;/au0026gt;u0026lt;br /u0026gt;nSenior Project Specialist: u0026lt;a href=u0026quot;/creative/denise_goldbaumu0026quot;u0026gt;Denise Goldbaumu0026lt;/au0026gt;u0026lt;br /u0026gt;nExecutive Producer: u0026lt;a href=u0026quot;/creative/don_turleyu0026quot;u0026gt;Don Turleyu0026lt;/au0026gt;u0026lt;br /u0026gt;nSenior Agency Producer: u0026lt;a href=u0026quot;/creative/gerri_angelou0026quot;u0026gt;Gerri Angelou0026lt;/au0026gt;u0026lt;br /u0026gt;nDirectors: u0026lt;a href=u0026quot;/creative/frank_todarou0026quot;u0026gt;Frank Todarou0026lt;/au0026gt;, u0026lt;a href=u0026quot;/creative/moxie_picturesu0026quot;u0026gt;Moxie Picturesu0026lt;/au0026gt;u0026lt;br /u0026gt;nDP: u0026lt;a href=u0026quot;/creative/james_whitakeru0026quot;u0026gt;James Whitakeru0026lt;/au0026gt;u0026lt;br /u0026gt;nEditors: u0026lt;a href=u0026quot;/creative/kevin_andersonu0026quot;u0026gt;Kevin Andersonu0026lt;/au0026gt;, u0026lt;a href=u0026quot;/creative/cosmo_streetu0026quot;u0026gt;Cosmo Streetu0026lt;/au0026gt;u0026lt;br /u0026gt;nColorist: u0026lt;a href=u0026quot;/creative/dave_husseyu0026quot;u0026gt;Dave Husseyu0026lt;/au0026gt;u0026lt;br /u0026gt;nMix: u0026lt;a href=u0026quot;/creative/mitch_dorfu0026quot;u0026gt;Mitch Dorfu0026lt;/au0026gt;, u0026lt;a href=u0026quot;/creative/the_formosa_groupu0026quot;u0026gt;The Formosa 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Outdoor, Print
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Advertising Agency:Ogilvy & Mather Santiago, Chile
Chief Creative Officer & CoChairman:Tham Khai Meng
Executive Creative Director:Gastón Potasz
Creative Director:Miguel Munoz, Francisco Seisdedos
Copywriter:Miguel Munoz
Art Director:Francisco Seisdedos
Account Director:Carola Munita
Unicef Office Communications:Francisca Palma