Clients Who Don't Pay: Hasn't the Industry Had Enough?

Category: Beyond Madison Avenue
Summary: There is nothing more appalling than non-paying clients (no, not even scam ads) in our industry. While we may have come a long way, certain issues still plague the industry as they did decades ago – and non-paying clients top the list. Makes you wonder: how much have we really progressed?

Non-paying clients are big and small, local and multinational, so let’s not discriminate.

The Brexit Could Shake Up the UK Media Industry

Category: Beyond Madison Avenue
Summary: The U.K. has voted to leave the European Union last week, which threw the global market into panic and created a sense of uncertainty about the future of Europe.

It’s unclear if the Brexit will have any specific effects on the digital media industry in the short or long term, but there are numerous potential consequences already on the table.

Agencies are Afflicted with the Busyness Disease

Category: Beyond Madison Avenue
Summary: If you work at an agency, you’re pretty much 100 percent guaranteed to experience a variation of the following conversation in the next few months: “How’s it going?” “Busy.” “Well, a good problem to have.”

What you’re experiencing is a symptom of an affliction that plagues agencies across the boards: a “busy trap” mentality that prizes busywork over real productivity.

'The Hacker Mentality': The New Sets of Skills Agency Execs Seek Today

Category: Beyond Madison Avenue
Summary: With the rapid advancements in marketing and technology in recent years, the skills and traits necessary to excel in an agency setting look different from what they were even just five years ago.

We asked agency execs across account, design, strategy…

Netflix Users Would Rather Quit Altogether Than See Ads

Category: Beyond Madison Avenue
Summary: Recent Nielsen data on Netflix content could be a precursor to the appearance of ads on the streaming service, but the company might want to think twice about going down that road.

Almost 75% of Netflix users said in an All Flicks survey that they would rather abandon the service altogether than see ads on the platform.

Is the Only Thing We Have to Fear Fear-Vertising Itself?

Category: Beyond Madison Avenue
Summary: It didn’t take long after the results of the historic British Brexit vote for the fear-vertising to start.

“UK’s ‘Brexit’ Vote Topples Government and Crushes Currency,” declared a headline on a full-page ad in the New York Times on June 25, two days after the referendum took place

Subway: Date

Unisa: Define tomorrow

Marketer MVPs of Social Media: NBA Continues to Break the Internet


ESPN became one of this week’s most engaging brands on social media by expertly stoking the flames of angry basketball fan Twitter. It resurfaced a throwback tweet from Kevin Durant, whose recent switch to the Golden State Warriors contrasted pretty starkly with his thoughts from six years prior.

Even after the finals, the NBA continued to make a splash on social media via a drawing of some of its all-star athletes enjoying Fourth of July at the pool, which made it the most engaging brand on Instagram this week.

Continue reading at AdAge.com

HGTV, Food Network Start 'Watch and Shop' TV Apps on Amazon Fire


Online shoppers prone to impulse buying now have one more way to give in.

As part of a partnership with Amazon, Scripps Networks Interactive’s HGTV and Food Network has introduced four “watch and shop” apps for Amazon’s Fire TV platform that let viewers buy items they see on-screen without looking away from the program.

The apps will run on Amazon’s Fire TV platform and promote sponsors’ products.

Continue reading at AdAge.com

Amazon's Audible Introduces Podcast Subscription Service


There are several hundred thousand podcasts available through Apple’s podcast app, and all of them cost the same amount: nothing. Starting today, you can have access to a far smaller slate of podcasts for a few bucks a month over at Audible, the audio books service owned by Amazon.

Audible is betting that avid podcast fans will pay $4.95 per month for Channels, an exclusive selection of ad-free original podcasts, comedy performances and audio renditions of written articles. The subscription is free for current Audible members.

While Apple has always loomed large over podcasting, other big companies like Amazon, Google and Spotify are beginning to inch into the space. Channels is Amazon’s first major foray into the business and puts it in a position to be both a platform for and creator of new shows.

Continue reading at AdAge.com

IKEA Splits Global Media Business Between GroupM and Dentsu Aegis Following Review

In an unusual arrangement, IKEA has consolidated its global media account with two separate holding companies sharing the business.

Following a review led by ID Comms and MediaPath, IKEA’s media buying and planning business will be handled by WPP’s GroupM and Dentsu Aegis. Local marketers in IKEA groups will be able to select from either holding company’s operations, which could result in a six way pitch between GroupM and Dentsu Aegis agencies for specific markets.

We think it safe to say neither holding company will be completely satisfied with this news. Separate reviews for IKEA’s U.S. and U.K. media accounts are ongoing.

“As part of our commitment to the ongoing improvement of our media and marketing governance, IKEA periodically evaluates all marketing service suppliers to ensure we maintain the best working relationships with the best agency partners,” an IKEA representative said in a statement.

“IKEA started this current global review process in April 2016 with the help of our strategic media consultancy partners, ID Comms, and our media audit partner, MediaPath. After our search and having received four very strong strategic proposals, we are pleased to announce we will be working with both GroupM and Dentsu Aegis. We thank all the agency groups for participating and for all their hard work.”

Most IKEA groups are expected to select their respective WPP/Dentsu agencies by the end of the year, which should result in a bunch of mini-pitches pitting the holding companies against one another in local markets. Fun times for all!

Bicycle-Car Hybrids – This Vehicle Could Resolve Transport Issues That Stem from Overpopulation (GALLERY)

(TrendHunter.com) This bicycle-car hybrid could be the future of transportation in congested urban areas.

The ‘Schaeffler Bio-Hybrid’ is a combination of two popular modes of transportation. It is…

Verizon's New Ads for Data Plan Overhaul Star LeBron James, Yo Gabba Gabba


Verizon is overhauling its data plans, adding 30% more data it said yesterday. The change comes as more and more people consume video on their mobile phones.

The increasing amount of data, of course, means the plans will cost more. But Verizon is also letting people carry over unused data for a month and is also introducing “safety mode,” a feature that will throttle people’s connections, going from a 4G LTE connection to a 128 kbps one. That feature is free for the more expensive plans, but will cost those using the cheaper plans an extra $5 per month.

Today the wireless giant is debuting a campaign promoting the new features with ads and video content that star LeBron James and characters from the kids’ show Yo Gabba Gabba. Enrique Iglesias will appear in Spanish-language marketing. The campaign includes TV spots and additional related content on Facebook and Twitter, among other digital properties.

Continue reading at AdAge.com

Personal Care Brands Need to Move Beyond Traditional Gender Roles


Stroll down any health and beauty aisle of any supermarket or drug store, and there is no confusion about where the gender lines are drawn. In the case of deodorant, one section contains uber-masculine Old Spice and a separate section contains ultra-femme Secret. Look left in the shaving aisle and you’ll feel the manly power of Gillette’s Fusion and Mach 3 brands. Look right and your choices include the flowery pastels of Skintimate shaving cream and the goddess-worthy Gillette Venus product line. Never shall the two extreme sections comingle. Until now.

President Obama’s issuance of school guidelines for transgender students and public restrooms, as well as the State of North Carolina and the U.S. Justice Department expressing their disagreements in the form of lawsuits against one another, has clearly elevated the conversation around gender roles and gender fluidity to a national level. Even the Marines have recently revised 19 of their official titles to remove the word “man” in order to be more inclusive. In fact, debates are still brewing today in several states throughout the country. While these issues are nowhere near settled, one thing is clear — personal care brands certainly need to play catch-up.

Nowhere is this more clear than in the bathroom. Of course, not the public facilities of the original debate, but rather our home bathrooms. They’re somewhat of a sanctuary — a place where we surround ourselves with the products that are most intimate to our lives and identities. But even as health and beauty brands have made valiant attempts to evolve with the ever-changing tastes of consumers, they’ve fallen horribly behind by clinging to hard gender boundaries, almost dictating what products we should use.

Continue reading at AdAge.com

There’s a Creative Agency in New York That’s Entirely Focused on Weed

We’ve all heard of specialty agencies. There are also some cases like Cavalry, which for a time only made ads promoting various MillerCoors alcoholic beverage brands.

But an agency that only creates work related to marijuana legalization? That’s completely new to us.

Yesterday LBB Online ran a Q&A with Howard Bowler, founder of New York’s Green Point Creative. Bowler is an industry veteran. He spent more than a decade with Grey, where he was an audio engineer and ultimately managed the shop’s post department (according to his LinkedIn profile). After leaving the network to start an audio production company, he appropriately launched a shop dedicated to this one very specific issue on April 20th of this year. But why? Let’s aggregate a bit.

Here’s what he told LBB:

“Green Point is a creative content agency currently tackling the problems of harsh drug policy facing the United States today.

A family member was arrested last year on a possession charge even though he physically had no marijuana on him at the time. Throughout the whole overly complicated legal process I began to do some research on my own and discovered that not only is the War on Drugs a fraud, it is a war against minorities and the poor. Nothing more, nothing less.”

The agency’s site opens with a quote from Richard Nixon’s counsel John Ehrlichman stating that the administration’s War on Drugs was “really all about” punishing two opposition groups: “the antiwar left and black people.” He added, “Did we know we were lying about the drugs? Of course we did.”

Here’s the agency’s PSA, released last month, that plays on Nixon’s announcement.

Bowler then tells LBB that his new content agency is an offshoot of the audio company: “If you look at ad agency models, they tend to build in house production units for their creative. We started from the other direction as an audio post company and now expanding into creative content. It’s a very fluid and exciting time.”

Indeed. The agency’s site doesn’t list any clients, which is not surprising given that marijuana use in New York state still falls into a very grey area, especially if it has no official medical purpose.

This is similar to a PR firm/nonprofit advocacy organization we profiled a couple of years ago that was created to serve one type of client: those whose business involves marijuana in some way. The idea was to “prepare corporations” for the inevitable market in which they can openly cater to stoners.

We’re not sure exactly how that went, but Bowler tells LBB that his agency has already moved from radio spots to long-form video ads and “informative new media content,” adding: “The main goal is to continue de-stigmatising marijuana. Shedding that stoner image has always been a huge goal for us.”

Here’s the first PSA, which went live on June 9th.

Legalization is coming to your state if it hasn’t already. But we wonder whether this sort of project will become a trend as well.

Jonah Hill Stars in MPC Creative’s Awkward, Intentionally Bad Reebok Spot

This is a strange one.

MPC Creative teamed up with Jonah Hill and directors Stuart Bentley, Stuart Hammond and Lev Tanjufor for this intentionally bad spoof spot promoting London-based skateboarding brand Palace’s collaboration with Reebok. Full of very obvious green screening, dub fails and an entirely unenthusiastic delivery from Hill, it’s actually pretty funny.

“What’s up? I’m here in sunny London,” says Hill at the beginning of the spot, unconvincingly green screened in front of a Palace store. He talks up the store’s atmosphere and has a few awkward interactions with fellow skaters before getting to the main point: “these dope new sneakers that they made in collaboration with some sportswear company called…Reeboke.” The first part of Hill’s description is bleeped out after the word “These,” but then returns for the line “while having the most amazing sex with a rare white tiger on your birthday, and it’s also his birthday as well.”

Intentional lack of enthusiasm aside, Hill actually “grew up skateboarding in L.A.” and is a big fan of the sport (and presumably the brand as well) which lends some authenticity to the intentionally inauthentic performance. Whether or not viewers are clued in to that, though, the spot’s humor is undeniable.

It would be a hard approach to pull off without the right performance and Hill’s spot-on deadpan makes the ad. If advertising doesn’t work anymore, this kind of clever un-advertising (or whatever you want to call the sarcastic approach) may be something we see a lot more of soon.

Algorithmic regulation

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New York, Aug. 24, 1964–A Queens housewife today was the first person to be arrested thru use of a new electronic computer. Mrs. Gloria Placente, 30, was the first victim of a system which the New York police department and the Univac division of Sperry Rand corporation tested today. She was apprehended by chance.

Police and Univac officials were escorting 200 reporters in four buses to a demonstration area to show how Univac’s 490 computer could be used to apprehend automobile and license plate thieves, scofflaws, and drivers whose licenses or registrations had been suspended or revoked.

Enroute an observer patrol car phoned in the license plate of the car being driven by Mrs. Placente. Within five seconds, the Univac brain, located in the United States Pavilion of the World’s Fair, recorded a “hit.” Immediately the police cars escorting the buses stopped and forced the driver to a curb of the Grand Central Parkway. Mrs. Placente had been issued a moving violation on  May 5, 1964, and had not paid the fine, ignored notices and was issued a warrant. She was arrested and brought to a Queens Precinct station and then to a Manhattan Traffic Court.

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European officials have considered requiring all cars entering the European market to feature a built-in mechanism that allows the police to stop vehicles remotely. Speaking earlier this year, Jim Farley, a senior Ford executive, acknowledged that “we know everyone who breaks the law, we know when you’re doing it. We have GPS in your car, so we know what you’re doing. By the way, we don’t supply that data to anyone.” That last bit didn’t sound very reassuring and Farley retracted his remarks.

 

Apple recently patented a new technology – smart phones equipped with sensors that can judge a situation: whether the operator is in a motor vehicle and whether they are operating that motor vehicle. If the smartphone analyzes the situation and judges that the operator is in fact driving, the system will shut-down immediately. In tandem with advancements in automobile automation, the smart phone and vehicle will be immobilized if the technology overides a user’s impulsive behavior.

adbusters_125_hands

Even public toilets are ripe for sensor-based optimization: the Safeguard Germ Alarm, a smart soap dispenser developed by Procter & Gamble and used in some public WCs in the Philippines, has sensors monitoring the doors of each stall. Once you leave the stall, the alarm starts ringing – and can only be stopped by a push of the soap-dispensing button.

Consider a May 2014 report from 2020health, another think tank, proposing to extend tax rebates to Britons who give up smoking, stay slim or drink less. “We propose ‘payment by results’, a financial reward for people who become active partners in their health, whereby if you, for example, keep your blood sugar levels down, quit smoking, keep weight off, [or] take on more self-care, there will be a tax rebate or an end-of-year bonus,” they state. Smart gadgets are the natural allies of such schemes: they document the results and can even help achieve them – by constantly nagging us to do what’s expected.

Italian bureaucrats have experimented with the redditometro, or income meter, a tool for comparing people’s spending patterns – recorded thanks to an arcane Italian law – with their declared income, so that authorities know when you spend more than you earn. Spain has expressed interest in a similar tool.

In June, Microsoft struck a deal with American Family Insurance, the eighth-largest home insurer in the US, in which both companies will fund startups that want to put sensors into smart homes and smart cars for the purposes of “proactive protection”.
An insurance company would gladly subsidize the costs of installing yet another sensor in your house – as long as it can automatically alert the fire department or make front porch lights flash in case your smoke detector goes off. For now, accepting such tracking systems is framed as an extra benefit that can save us some money. But when do we reach a point where not using them is seen as a deviation – or, worse, an act of concealment – that ought to be punished with higher premiums?

 

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Whether the next Occupy Wall Street would be able to occupy anything in a truly smart city remains to be seen: most likely, they would beout-censored and out-droned.

To his credit, MacBride understood all of this in 1967. “Given the resources of modern technology and planning techniques,” he warned, “it is really no great trick to transform even a country like ours into a smoothly running corporation where every detail of life is a mechanical function to be taken care of.” MacBride’s fear is O’Reilly’s master plan: the government, he writes, ought to be modeled on the “lean startup” approach of Silicon Valley, which is “using data to constantly revise and tune its approach to the market”. It’s this very approach that Facebook has recently deployed to maximize user engagement on the site: if showing users more happy stories does the trick, so be it.

Algorithmic regulation, whatever its immediate benefits, will give us a political regime where technology corporations and government bureaucrats call all the shots. The Polish science fiction writer Stanislaw Lem, in a pointed critique of cybernetics published, as it happens, roughly at the same time as The Automated State, put it best: “Society cannot give up the burden of having to decide about its own fate by sacrificing this freedom for the sake of the cybernetic regulator.”
— Evgeny Morozov, excerpted from The  Rise and the Death of Politics

 



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This Stripped-Down, High-Tech Vehicle Could Change Auto Advertising Forever

When you’re shooting an automotive commercial, why bother using the actual car being advertised? That’s so 2015. 

Wouldn’t it save time, money and effort to employ a motorized, highly malleable rig that could transform into virtually any car on the planet? A rig you could use over and over to stand in for different makes and models? 

Production and visual effects company The Mill—working in tandem with JemFX, Performance Filmworks and Keslow Camera—won a coveted Innovation Lion at Cannes last month (one of only nine such Lions bestowed) for developing such a vehicle.

It’s called the Blackbird. At the push of a button, it can change its length by four feet and its width by 10 inches, as well as alter its wheels and suspension. This allows the rig to mimic just about any chassis design—plus, its programmable electric motor lets it adopt a wide range of driving characteristics. 

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Midas Subjects Its Own Mechanics to the Most Advanced Lie Detector Test in the World

Perhaps unsurprisingly, six out of 10 Spaniards think mechanics are liars, according to the Spanish Organization of Consumers and Users (OCU). The country’s economic crisis has only exacerbated that belief. 

Midas, though, claims to have built its reputation on transparency and sincerity. To give that notion salience, Proximity Madrid subjected its mechanics to a Minority Report-style lie detector test. 

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