Slovenská sporite??a: Fairytale books
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Often stroke awareness messaging can be heavy and alarmist, highlighting signs of stroke and the potentially scary outcomes after. In order to balance a difficult subject, the team went with a lighter creative style to engage an audience that may not want to necessarily listen and to contrast the scariness of the subject.
The spot is based on insights that people with risk factors are least likely to pay attention to strokes due to a mentality that it usually happens to someone else. People who have strokes often aren’t aware when it’s happening to them and are often unable to seek help themselves. Knowing that people having a stroke are often confused or helpless, the spot also aims to appeal to those around them.
The legal team for the media mogul’s ex-lover argued that his testimony should not be accepted at face value, while his lawyers contended that the case need not proceed.
The superhero film kicked off the summer film season and comes ahead of two other possible juggernauts, “Alice Through the Looking Glass” and “Finding Dory.”
Client: Coty International
Design and storytelling: Agence MNSTR
Creative Director: Louis Bonichon
Art Director: Thomas Balland
Brand Manager: Richard Gala
Agency Management: Audrey Mazet, Olivia Renoud-Grapp
In his almost two decades of experience, Thomas has built up and expanded his expertise in real-time virtual reality, augmented reality, gaming, interactive installations and mobile technology at companies like Farfar, Great Works and The North Alliance. Next to creating and designing cool things, Thomas also makes music under the name Covox, having toured pretty much every country there is.
Pasi Helin, Partner & CCO at MediaMonks Stockholm, says: “It’s amazing that we can add Thomas to our team of experts here in Stockholm. His extensive knowledge of the latest technology will be an extremely valuable asset in supporting our clients with key insights, developing first-rate projects and advancing digital technology. Thomas’ skills in Unity development also adds strength to our Realtime VR team.”
“Anna is a fearless leader who is fueled by the constant state of media disruption,” said Schafer. “Her unique entertainment and brand background gives her the expertise and vantage point necessary to lead brands in creating cultural connections with consumers through meaningful engagement with content, regardless of the platform. Her stewardship will help us to be even better leaders for our clients as we continue to strengthen our West Coast presence.”
Ibbotson has a strong hybrid background in both the production and ad-marketing industries. Prior to joining Deep Focus, she was Senior Partner, Executive Group Director at Ogilvy & Mather in Los Angeles and Chicago. She previously ran operations and production at LA Digital Post (now owned by Moviola), as well as supervised postproduction at Modern Video Film for Warner Bros., FOX and CBS network properties including The OC, Gossip Girl and Malcom in The Middle.
“My vision is to establish the LA office as a creatively driven agency fueled by insights, technology and innovation,” said Ibbotson. “Deep Focus doesn’t believe in the divide between traditional and digital marketing. We’re holistic in both our strategic thinking and in our client solutions, and it’s what continues to set us apart in an ever-evolving digital age.”
Throughout her 20-year career, Ibbotson has touched some of the world’s largest brands, including Kimberly Clark, Xerox, Adobe, AT&T, HTC, Tabasco and Taco Bell.
The same mud that destroyed the region, will remake it. Literally. And it will also provide jobs for the people there. The bricks from the factory in Mariana will employ 80 locals. They are estimating that by this year’s end, more than 5 million kilos of mud will have been removed from the local environment, producing 1.2 million bricks, enough to rebuild homes, schools, and health and recreation centers for at least 300 families in the region.
Fantastic idea. Advertising Agencies should be more proactive in this kind of stuff.
“We’re excited to introduce Turner to consumers,” said Scott Stoughton, Chief Marketing Officer of TBC Corporation. “As a steering wheel, Turner is truly a unique brand icon; he’s the central nerve center of our vehicle making him qualified to give tips and advice on everything car care related. In this capacity, Turner’s primary responsibility is watching out for consumers while on the road and we’re confident that consumers will recognize his position through his witty character, sense of humor and genuine concern for their well-being.”
“It’s been a fantastic collaboration with TBC Corporation; from initial brainstorming stages through character development, design and delivery of a multi-faceted nationwide advertising campaign we’ve worked together every step of the way to make this vision become a reality,” said David Kissell, President of Zimmerman Advertising .