Slovenská sporite??a: Fairytale books

Movistar: Dangerous roads, 1

Movistar: Dangerous roads, 2

Movistar: Dangerous roads, 3

Dignity Health: Dignity Health: Spot a stroke

Often stroke awareness messaging can be heavy and alarmist, highlighting signs of stroke and the potentially scary outcomes after. In order to balance a difficult subject, the team went with a lighter creative style to engage an audience that may not want to necessarily listen and to contrast the scariness of the subject.

The spot is based on insights that people with risk factors are least likely to pay attention to strokes due to a mentality that it usually happens to someone else. People who have strokes often aren’t aware when it’s happening to them and are often unable to seek help themselves. Knowing that people having a stroke are often confused or helpless, the spot also aims to appeal to those around them.

Lawyers in Sumner Redstone Trial Tussle Over Possible Dismissal

The legal team for the media mogul’s ex-lover argued that his testimony should not be accepted at face value, while his lawyers contended that the case need not proceed.

Mila – “Surprisingly Fresh” / Live Frozen Fish pack (2016) :60 (Poland)

A long time ago as I walked through my local market, a fish literally jumped out of an ice-counter and on to a counter. The fish monger grabbed it, made a big show of smacking its head, then winked at me stating “we sell really fresh fish here”. I was too surprised to come up with a witty retort.
Someone at Y&R in Poland must have seen something similar, because to dispel the myth that frozen fish is “old” somehow, they built some cool animatronics into a special fish box, and had the “fresh fish” jumping in the frozen fish section of the super market. The boxes were connected over wifi so they’d only start jumping when shoppers were around. “Surprisingly Fresh”, is the brands tagline. Pretty attention grabbing, pretty cute.

‘Captain America: Civil War’ Tops the Box Office, Cementing Disney’s Grip

The superhero film kicked off the summer film season and comes ahead of two other possible juggernauts, “Alice Through the Looking Glass” and “Finding Dory.”

MNSTR gets all Leisure Suit Larry for Playboy fragrances

French Agency MNSTR helped design this 8-bit pastiche to seduction games like Leisure Suit Larry, except strangely it’s PG rated. I tried playing this game and I wasn’t so much bothered by the concept (there’s an option to choose to be a female) so much as I was the incessant branding everywhere. Like way too much branding. And I mean, waaaaaaaaay too much branding. More importantly, Playboy was the granddaddy of sophistication and sex. This seems like a tame version of what Axe might have done a few years ago before it decided it wanted to save the world through kisses.

Client: Coty International
Design and storytelling: Agence MNSTR
Creative Director: Louis Bonichon
Art Director: Thomas Balland
Brand Manager: Richard Gala
Agency Management: Audrey Mazet, Olivia Renoud-Grapp

MediaMonks Stockholm appoints Thomas Söderlund as new Technical Director

Creative digital production company MediaMonks has strengthened its services with the appointment of Thomas Söderlund as the new Technical Director at its Stockholm office. In his new position at this global production company, Söderlund will be vetting and supporting the ideas of advertising agencies and their clients, in the Nordics as well as abroad.

In his almost two decades of experience, Thomas has built up and expanded his expertise in real-time virtual reality, augmented reality, gaming, interactive installations and mobile technology at companies like Farfar, Great Works and The North Alliance. Next to creating and designing cool things, Thomas also makes music under the name Covox, having toured pretty much every country there is.

Pasi Helin, Partner & CCO at MediaMonks Stockholm, says: “It’s amazing that we can add Thomas to our team of experts here in Stockholm. His extensive knowledge of the latest technology will be an extremely valuable asset in supporting our clients with key insights, developing first-rate projects and advancing digital technology. Thomas’ skills in Unity development also adds strength to our Realtime VR team.”

Deep Focus Appoints Anna Ibbotson President to Oversee Its Los Angeles Operations

Deep Focus, a global digitally-led creative agency and part of Engine Group, today announced the appointment of Anna Ibbotson to President of its Los Angeles office. Reporting to Founder and Chairman Ian Schafer, Ibbotson will be responsible for building and managing a team of 80-plus, as well as overseeing the augmentation of Deep Focus’ branded content capabilities through collaboration with sister content and entertainment marketing agency Trailer Park.

“Anna is a fearless leader who is fueled by the constant state of media disruption,” said Schafer. “Her unique entertainment and brand background gives her the expertise and vantage point necessary to lead brands in creating cultural connections with consumers through meaningful engagement with content, regardless of the platform. Her stewardship will help us to be even better leaders for our clients as we continue to strengthen our West Coast presence.”

Ibbotson has a strong hybrid background in both the production and ad-marketing industries. Prior to joining Deep Focus, she was Senior Partner, Executive Group Director at Ogilvy & Mather in Los Angeles and Chicago. She previously ran operations and production at LA Digital Post (now owned by Moviola), as well as supervised postproduction at Modern Video Film for Warner Bros., FOX and CBS network properties including The OC, Gossip Girl and Malcom in The Middle.

“My vision is to establish the LA office as a creatively driven agency fueled by insights, technology and innovation,” said Ibbotson. “Deep Focus doesn’t believe in the divide between traditional and digital marketing. We’re holistic in both our strategic thinking and in our client solutions, and it’s what continues to set us apart in an ever-evolving digital age.”

Throughout her 20-year career, Ibbotson has touched some of the world’s largest brands, including Kimberly Clark, Xerox, Adobe, AT&T, HTC, Tabasco and Taco Bell.

Bricks from Mariana (2016) 1:52 (Brazil)

Bricks from Mariana (2016) 1:52 (Brazil)
On November 5th, 2015, the Fundão damn burst, destroying the region of Mariana in Brazil. It was the greatest environmental disaster in Brazil’s history. Experts are saying the regional won’t recover for another decade.
Created by Grey Brazil, in consultancy with the engineers from Geotecnologies and Geomaterials Engineers and ecological bricks factory, Ecobrick, the initiative is transforming the mud from the tragedy into clean, non-toxic raw material for the production of ecological bricks, up to 7 times more resistant than ordinary clay bricks.

The same mud that destroyed the region, will remake it. Literally. And it will also provide jobs for the people there. The bricks from the factory in Mariana will employ 80 locals. They are estimating that by this year’s end, more than 5 million kilos of mud will have been removed from the local environment, producing 1.2 million bricks, enough to rebuild homes, schools, and health and recreation centers for at least 300 families in the region.

Fantastic idea. Advertising Agencies should be more proactive in this kind of stuff.

Top 90 Architecture Ideas in May – From Modular Mini Homes to Converted Army Base Housing (TOPLIST)

(TrendHunter.com) From modular mini homes to converted army base housing, there is a growing shift towards homes that are smaller and more affordable. These characteristics are largely fueled by growing urban…

Oberto "Chinese Vase" (2016) :30 (USA)

I which Rob Gronkowski and Richard Sherman sit around eating jerky and talk about stuff. In this case, they talk about Chinese Vases. Why do I feel like I need to be high to enjoy this?

Oberto "X-Ray Glasses" (2016) :12 (USA)

Rob Gronkowski and Richard Sherman talk abotu stuff while eating jerky. In this case they talk about whether their X-Ray Glasses work.

TBC Corporation’s Retail Brands have a mascot: Turner the spokeswheel

A new ad mascot has been born. His name is turned and he’s a weird looking anthropomorphic steering wheel. He’ll appear in ads for NTB brands, from tv commercials to social media snarks.

“We’re excited to introduce Turner to consumers,” said Scott Stoughton, Chief Marketing Officer of TBC Corporation. “As a steering wheel, Turner is truly a unique brand icon; he’s the central nerve center of our vehicle making him qualified to give tips and advice on everything car care related. In this capacity, Turner’s primary responsibility is watching out for consumers while on the road and we’re confident that consumers will recognize his position through his witty character, sense of humor and genuine concern for their well-being.”

Mouvement du Nid "Bad pleasure" (2016) :50 (France)

What seems like NSFW at first isn’t. The message at the end is really powerful, though. The only people who take pleasure from prostitution are the criminals. The client, Mouvement du Nid association offers assistance to more than 5000 prostitutes each year. Most of them are of foreign origin, often single mothers and always in a state of economic, social and family distress. In other words the women they help are generally poor and enslaved. Because the “prostitution is empowering,” story is by and large a myth.

NTB – Turner "Eagle!" (2016) :30 (USA)

You’ll see “Turner”, the anthropomorphic spokeswheel in many campaigns for NTB as he’s TBC Corporation’s new mascot. Here he’s distracting the driver by yelling stuff out, like EAGLE! Keep your eyes on the road, lady.

“It’s been a fantastic collaboration with TBC Corporation; from initial brainstorming stages through character development, design and delivery of a multi-faceted nationwide advertising campaign we’ve worked together every step of the way to make this vision become a reality,” said David Kissell, President of Zimmerman Advertising .

DEFY "Macy Beaz" (2016) 1:40 (New Zealand)

Fifteen year-old Macy Beaz was born profoundly deaf, which I think means she’s not completely deaf but almost completely deaf. Anyway, it hasn’t stopped her from embracing hiphop dance. For Sony’s new DEFY wireless speakers EXTRA BASS project, they created a track made exclusively for Macy that she could hear and dance to. Pretty cool.

Caudlíe "Powered by the grape" (2016) :30 (France)

Girl dances in the rain and eats grapes. She needs the grapes. For soothing hydration. This spot is for Caudlíe’s new Vinosource line of cosmetic products. Catchy music.