Hasta La Creative!

Just over six months after tasking 180LA with a major rebranding campaign, HP (formerly Hewlett-Packard) has decided to move work away from the Omnicom agency, which parted ways with “a small number” of staffers after news of the decision broke.

The client has worked with roster shops including 180LA and BBDO for several years, with the former producing a variety of projects including a 2014 holiday campaign starring pop star Meghan Trainor. HP recently added Gyro and Paris-based independent agency Fred&Farid as CMO Antonio Lucio, who joined the company from Visa in 2015, moved to better define the printer/personal computer portion of the business after it split from the main company late last year.

180LA, BBDO and Gyro collaborated on last November’s “Keep Reinventing,” which brought back the “Inventing” tagline from 2009.

An HP spokesperson writes:

“We have huge respect and affinity for 180. They have been a tremendous partner.

As part of our own reinvention we are carefully looking at our agency model both for alignment and scale as well as for partners that best map to our long term needs. We are dialing back our work with 180 while we are dialing up our work with other partners.”

180LA had to part ways with some staffers as a result of the change; the news came just as the shop added several new hires to its creative department following the recent Miller Lite win. We do not have specifics regarding the number of employees who were let go, and the agency declined to comment.

We do hear that Fred&Farid, which describes itself as “a social, content, tech solutions for brands company,” has produced a large share of HP’s recent marketing efforts and that it may also inherit most of the work previously handled by 180LA.

BBDO, Fred&Farid and Gyro officially remain on the client’s roster at this time.

Get it wrong: People revolt, ecosystems
collapse, empires fall.

Get it right—even for a brief moment: A surge of optimism, creativity and enlightenment pulses throughout the land.
After sixty boom years, it looks as though the world’s economic destiny is taking a major turn for the worse. Food. Water. Oil. Pollution. Temperature. Conflict. Brutality. Everything seems to be breaking bad … and the rising mood of pessimism and depression feels unstoppable.

A revolutionary leap in economic thinking
… a monumental mindshift in the way we think about growth, progress and finance may be the only way to stop this experiment of ours from spiraling into into climate apocalypse and a brutal
New Dark Age.

The contours of this paradigm shift are already discernible—it will be “bionomic.” It will recognize that our human money economy is just a subset of the Earth’s larger bioeconomy and not the other way around. This shift in perspective will change everything … it will invite us to see the world with new eyes … to value things differently … to rethink growth … to redefine progress and how it is measured. Above all it will open up a whole new mix of exciting policy alternatives for nations, businesses and individuals to pursue. And, in time, it will change the way we live and consume, by ushering in a revolutionary new kind of marketplace, a true-cost marketplace in which the price of every one of the trillions of products bought and sold each day tells the ecological truth.

Economics students: you are the heart of the insurrection. Download some memetic ammunition at kickitover.org, email kalle@adbusters.org for a free digital copy of Meme Wars­—The Creative Destruction of Neoclassical Economics, and then start stirring up some mayhem in the economics department of your university. Challenge your teachers in class. Demand a real-world curriculum. Nail the Kickitover Manifesto to all the prof’s doors!

–Kalle Lasn

FROM

Adbusters #125

The Year of Living Dangerously Pt.2

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The post Economics is destiny appeared first on Adbusters | Journal of the mental environment.

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VML New York launched a spot for Motorola stoking mid-2000s nostalgia and reminding viewers of the popularity of the brand’s Moto Razr in those pre-iPhone days. (Yes, there was such a time. How quickly we forget!)

The 45-second teaser spot, which doesn’t reveal what product it is promoting, depicts a high school scene in which everyone is using the phone in one way or another.

Set to an emo (mid 2000s, Dashboard Confessional definition; not the original, post-hardcore offshoot, pioneered by Rites of Spring, or the 90s style of Jawbreaker/Sunny Day Real Estate definition) soundtrack, the spot follows a girl telling her friend “she’s totally just jealous” as she walks down the hall. In the process, she gets a dirty look from a teacher, and the focus shifts to a jock taking a selfie and then a disgruntled guy with that emo-style haircut that was everywhere at the time.

Having graduated from high school by then, we can’t say how accurate a portrait the spot paints of the time period. But it doesn’t seem all that far-fetched.

We’re not sure the world is ready for mid-2000s nostalgia already but the theme is presumably tied to the brand’s new release, hinted at with the spot’s concluding “TTYL 06.09.16” message. Adweek points out that the date refers to the Lenovo Tech World conference in Silicon Valley, where Motorolla will presumably have an announcement to make.

Some speculate that the brand will re-release the Moto Razr, while others question whether there’s a demand for the product these days, although flip phones have been making a slight comeback the past couple of years. Let’s just hope mid-2000s emo doesn’t follow suit. 

Credits:
Client: Motorola Mobility
Brand name: Moto
Motorola Mobility Senior Director / Head of North America Marketing: Barbara Liss
Motorola Mobility North America Digital engagement: Jenna Rice
Motorola Mobility Digital Marketing Manager: Elizabeth Phillips
Agency: VML
Global Chief Creative Officer: Debbi Vandeven
Managing Director and Executive Creative Director: Mike Wente
Group Creative Director: Josh McGuire
Creative Director: Harsh Kapadia
Senior Copywriter: Eric Terchila
Senior Art Director: Todd Houlette
Art Director: Edi Loyola
Associate Copywriter: Mike Breighner
Executive Director: Chris Furse
Content Strategy Director: Madeline Nies
Senior Planner: Tarini Shrikhande
Group Account Director: Thayer Joyce
Account Director: Kelli Lane
Senior Account Manager: Kayla Cobourn
Associate Director, Social Media: God-is Rivera
Senior Content Strategist: Kate Wadkins
Group Account Director: Mark Nathanson
Senior Project Manager: Adrienne Fadjo
Production Company: Los York
Managing Director: Dexton Deboree
Executive Producer: Sue Lee
Director: Win Bates
Director: Seth Epstein
Head of Production: Melina Osornio
Senior Producer: Jake Hibler
Line Producer: Scott Ludden

Dia 25 de maio é celebrado o Dia Nacional da Adoção e o Mamilos trouxe para mesa Andre Pontes, um pai no caminho da adoção, Daniel Dante, um filho adotivo e Dora Martins, juíza da Vara da Infância e Juventude da Sé – SP. Junto com Cris e Ju eles vão desmistificar a adoção, mostrar […]

> LEIA MAIS: Mamilos 70 – Adoção

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