In a bid to energise Londoners on their commute, Monkey has set sail down the Thames a huge six-metre statue of himself, enjoying a fresh tasting cup of PG tips Green Tea. The two-storey topiary crafted from 110,486 fabricated green tea leaves stunned onlookers who took a break from their morning routine to admire him in all his greenery.
Pranksters fake terror attacks and other crimes, and sometimes land in jail. But the videos continue to be a popular draw.
(TrendHunter.com) Bike riders out there who have ever returned to their bicycle to find their seat either soaking wet from the rain or, even worse, stolen will appreciate the design of the ‘Ta+Too’ saddle…
Earlier this month, Heineken and Publicis Italy encouraged the world to sing along to “Bohemian Rhapsody,” damn the torpedoes and pesky things like coming anywhere close to being on key.
Droga5 London’s first full campaign for Vita Coco since winning the business last April also loves bad karaoke in a very different way.
“Just Get Thirsty” is really all about a native French-speaking Celine Dion fan’s sadness over the fact that she never recorded “It’s All Coming Back to Me Now” in her native tongue, thank you Yahoo answers circa 2008.
“Akka belly be cool” indeed, sir. “All By Myself” would have been a little too predictable, no?
We thought “thirsty” meant something slightly different in Millennial parlance, but we are old.
So this is the launch of Droga London’s first work for Vita Coco, though the agency did release a spot for the company last summer. That one was very much in the “ads about ads” vein, but it was still better than whatever came of the client’s partnership with its new creative director, actress Jane Lynch.
Sure, it’s not really related to the product except in the “this is for unique people” sense. But it worked for one bro!
In the release, Droga5 London creative director and W+K veteran David Kolbusz said, “Energy drink brands have cornered the market on after-sport rehydration but we felt there was a wealth of opportunity in exploring the other ways people work up a sweat. In this case, through a passionate rendition of a karaoke standard delivered by a Frenchman with only a loose grasp of the English language.”
The client’s VP of marketing elaborates further: “”We don’t claim to be a life changer and working up a sweat doesn’t always have to be that serious either. That’s how we look at life here at Vita Coco as well: don’t take things too serious, especially being thirsty.”
We don’t know if this next one was by Droga…Too painfully obvious.
Oh ha ha, we get it too.
Publicis Worldwide promoted Bruno Bertelli to fill the newly created position of global chief creative officer, Campaign reports.
Bertelli most recently served as Publicis Worldwide Western Europe executive creative director and CEO of its Italian branch, where he has spent more than a dozen years. He has also overseen global creative on the agency’s Heineken account for nearly a year, following his role in helping the agency secure the brand without a review last June after it parted ways with W+K. In the new role, he will lead Publicis Worldwide’s global creative board (which is responsible for upholding the agency’s creative standards throughout the Publicis network) while continuing his role as Publicis Italy CEO and working alongside ECD Cristiana Boccassini.
Bertelli arrived there as an executive creative director in December of 2010 and was promoted to CEO of the agency four years later; he became ECD of Western Europe late last year. Earlier agency roles include three years with JWT as a creative director.
“Bruno is an exceptional creative leader who has the ability to inspire and the capacity to tackle major client challenges successfully,” Publicis CEO Arthur Sadoun said in a statement. “His commitment to lead the change and his outstanding global client work is testament to this and the business we are building.”
“Bruno is a prolific talent and over the years has built an agency whose value is recognized globally,” added Publicis Communications creative chairman Mark Tutssel. “He has excellent experience and a reputation for maintaining and acquiring great talent. This, alongside ensuring there is a strong connection between the multiple regions and the wider Publicis Communications network, will be pivotal.”
Remember all those classic PSA posters showing fish, birds and other wildlife caught in the deadly clutches of bags, bottles and the deadly plastic rings that hold your beer and soda cans together? Research by Greenpeace found that 80 percent of sea turtles and 70 percent of seabirds are still ingesting plastic today.
Very little about beer packaging is environmentally friendly, but many brewers find six-packs to be a more efficient way of storing their product, despite the continuing danger to sea life.
New York agency We Believers and its client Saltwater Brewery came up with a solution—edible six-pack rings made of grains left over from the brewing process itself.
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Advertising Agency:AlmapBBDO, São Paulo, Brazil
Chief Creative Officer:Luiz Sanches
Executive Creative Direction:Bruno Prosperi
Creative Directors:Benjamin Yung Jr, Marcelo Nogueira, André Gola
Digital Creative Director:Luciana Haguiara
Digital Head Of Art:Pedro Burneiko
Copywriter:Daniel Oksenberg
Art Director:Andre Sallowicz
Illustrator:Vitor Fubu, Evandro Malgueiro, Vetor Zero
Photography:Getty Images
The network presents three new shows to advertisers, and all feature protagonists with the middle-age, white man blues.
(TrendHunter.com) By creating digital landscapes, Yorgo Alexopolous represents the natural world in his artwork through what is in some ways its antitheses—technology.
His vivid mixed-media art is on exhibit…
In yet another recreation of a 1997 experiment to try to get people to fall in love, Ray-Ban got a bunch of carefully chosen strangers to answer questions and look into each other’s eyes for four minutes.
The brand said it hoped the subjects would open their hearts. It didn’t say anything explicit about love, but creating closeness where it doesn’t exist was the objective of the original Dr. Arthur Aron experiment—which The New York Times recently brought back into public discussion, spurring lots of four-minute eye-to-eye experiments, including a similar commercial from Prudential Singapore.
Perhaps inspired by the darkness of their classic shades, Ray-Ban’s spots are black-and-white, moody, full of dark colors, and focus less on the redeeming intimacy of staring into a stranger’s eyes than on the heart-wrenching stories that the questions elicit. Either happy stuff happened and was edited out, or the people who made the final cut simply haven’t had a lot of happy moments in their lives.
For this year’s Cannes Film Festival, BBDO created four limited-edition beer-can designs for Stella Artois. But instead of promoting the brand’s values in a traditional way—flashier takes on the logo and the like—the series of cans tell a comic book-style story that takes place on the legendary Croisette.
Category: Beyond Madison Avenue
Summary: There’s a powerful device out there collecting huge amounts of detailed information about your lifestyle, location, and habits—and it’s tucked away right in your pocket. Each smartphone is uniquely differentiated from hundreds of millions of other smartphones by something called an ad ID. Google’s version is known as GAID (Google Advertiser Identification) and Apple’s is…
Film, Online
Portuguese Paralympic Committee
Former military paratrooper, Luis Costa lost his leg on a motorcycle accident and today is the 5th paracyclist in the world ranking. Such an amazing story deserves to stay forever. That’s why we created the first tattoo machine in the world capable of engraving carbon fiber, the resistant material of Luis’ prosthesis. More than a tattoo, it is a symbol of overcoming hardship that will give strength to the athletes in the Rio 2016 Paralympics Games.
Advertising Agency:Fcb, Lisbon, Portugal
Creative Director:Edson Athayde
Copywriter:Viton Araújo
Art Director:Eduardo Tavares
Tech Co:Jack the Maker
Film Director:Pedro Coelho
Agency Producer:Cesar Monteiro
Account Director:Sónia Gonçalves
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Decolar.Com
Decolar.com, the largest online travel agency in Latin American, launches a new campaign: Installments, created by REF+T agency from Brazil. Inspired by latin american’s cultural habit of paying by installments, the ads show that it’s easier to afford a travel when the fares are divided by 15. The campaign promotes cruises and flying tickets to popular travel spots among latin americans – NYC and Caribbean.
Advertising Agency:REF+T, São Paulo, Brazil
Creative Director:Renato Pereira, Marcelo Tripoli, Deny Zatariano
Art Director:Cadu Batista, Rafael Dias
Copywriter:Marcelo Brito, Guga Borges
Illustrator:Romeu&Julieta Studio
Coo:Ricardo Calfat
Account Manager:Lara Bigliassi
Cmo:Fernando Calfat
Media Director:Fernanda Gallo
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Samsung
Unavoidable attraction.
Advertising Agency:JWT, Paris, France
Advertising Agency:JWT, Tunis, Tunisia
Executive Creative Director:Ahmed El Zoghlami
Creative Director:Ludovic Marrocco
Senior Art Director:Paul-Émile Raymond
Senior Copywriter:Adrien Mancel
Art Director:Adrien Tall
Copywriter:Julien Fèvre
Assistant:Jeanne Le Cam
Print Producer:Myriam Essaidi
Business Director:Abderrahim Ben Abdallah
Production Company:La Manufacture
Illustrator:Simon Danaher
Producers:Malik Kinde, Clément Lafoy
Executive Producer:Jennifer Miola
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