May
03
It was a great year for censorship
Posted in: UncategorizedReports without borders are “celebrating,” censorship with a campaign denouncing the lack of freedom of the press in twelve countries. These include:
May
03
Peach Street Distillers "This is Peach Street" (2016) 1:00 (USA)
Posted in: Uncategorized
There’s a lot of “maybes” in this spot, but they all add up to a small batch artisanal distiller that makes more than 25 different beverages and has a philosophical love of peaches. This effort is part of a larger rebrand created by RTOP+ Partners which includes new packaging and a new website. I like the way the site and this spot look. And the spot really encapsulates what they stand for as a brand. I’m not sure I love the folksy manifesto but its folksiness saves it from being something than the usual kind of manifesto spot that the big conglomerates usually run. The most jarring part to me though is the music. I love the drums and I’m a drummer, but it just feels like an odd music choice.
May
03
Top 75 Sport Trends in May – From Baseball-Inspired Automobiles to Kid-Friendly Yoga Games (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Experiential fitness challenges, immersive stadium shows and activewear prototyping studios are just some of these notable May 2016 sports innovations. Standouts in the realm of fitness include…
May
03
Top 60 Art Innovations in May – From Accessible Art Collections to Digital Algorithm Paintings (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Sculptures, canvases, exhibits and installations are just a few of the ways that artists are expressing themselves in these May 2016 art ideas. Some of the most intriguing new creations include 3D-…
May
03
MUH-TAY-ZIK | HOF-FER Tell Viewers to ‘Fear No Mess’ for Method
Posted in: UncategorizedMUH-TAY-ZIK | HOF-FER launched a new campaign for Method, in collaboration with interactive/digital agency Essence, entitled “Fear No Mess” which launches around the green cleaning brand’s 15th anniversary.
15 and 30-second spots illustrate the “Fear No Mess” tagline with inventive (and often kind of fun-looking) messes such as “Meatball Golf,” which is exactly what it sounds look. This :30 manages to promote the brand’s hand wash, all-purpose cleaner and laundry detergent over the memorable scene.
“Fruit Fan” pushes the same products with a similar approach: A woman selects various items from a shopping cart full of fruit and throws them through a fan at a man on the other side.
Next, the 15-second “Birthday” sees an older woman using a leaf blower on a birthday cake. A room full of guests are subsequently showered in cake and frosting.
It all makes for a memorable approach for a cleaning brand.
The spots manage to mention multiple products, and there’s plenty of room to dream up other fancifully dirty scenarios in future spots.
Credits:
CREATIVE AGENCY: MUH-TAY-ZIK | HOF-FER
CREATIVE DIRECTOR: Joel Kaplan, Tony Zimney
COPYWRITER: Christopher Penman, Zack Johnson
ART DIRECTOR: Brittany Tooker, Vanessa Hellmann
EXECUTIVE CREATIVE DIRECTOR: John Matejczyk
ACCOUNT MANAGER: Ashley Gullickson
DESIGNER: Charlotte Cooper
PRODUCER: Molly Hayes
STRATEGY DIRECTOR: Matt Hofherr, Rachel Gold (Associate)
MEDIA STRATEGY: Eric Perko
HEAD OF PRODUCTION: Michelle Spear Nicholson
INTERACTIVE / DIGITAL AGENCY
DIGITAL AGENCY: Essence Digital
PRODUCTION COMPANY: THE DIRECTORS BUREAU / CANADA
LINE PRODUCTION: Julia Carrasco
HEAD OF PRODUCTION: Alba Barneda
EXECUTIVE PRODUCER: Oscar Romagosa
DOP: Axel
DIRECTOR: CANADA
MUSIC AND SOUND
SOUND ENGINEER: Pep Aguiló
MUSIC SUPERVISION: Good Ear Music Supervision
AUDIO POST PRODUCTION: IDEA SONORA
OFFLINE
EDIT COMPANY: CANADA
EDITOR: Marc Soria de la Torre
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: La Metropolitana
COLOURIST: Marc Morató
PRODUCER: Blanca Ballesté
May
03
Assista ao novo clipe do Radiohead, “Burn The Witch”
Posted in: Uncategorized
Depois de muito mistério e alguns teasers, o Radiohead publicou hoje o primeiro clipe da sua nova música (e provavelmente também seu novo álbum), intitulada “Burn The Witch”. O vídeo, que você assista acima, é todo feito em stop-motion. Curiosamente, o clipe usa como proporção de tela o formato de 4:3 no lugar do já […]
> LEIA MAIS: Assista ao novo clipe do Radiohead, “Burn The Witch”
Post originalmente publicado no B9
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May
03
70 Niche Artist Gifts – From Eclectic Art Subscriptions to Romantic Paint Kits (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These niche artist gifts range from eclectic art supply subscriptions to adult paint kits that are designed to boost chemistry among romantic couples. When examining popular art supplies, standouts…
May
03
Method Leaf-Blows a Birthday Cake and Makes Other Unholy Messes in These Fun Ads
Posted in: UncategorizedHand, dish and laundry liquids get surprisingly sexy in a new campaign from green cleaning brand Method. Call it haute soap.
The brand’s new “Fear No Mess” campaign, which might be less pithily articulated as “Make as Big a Mess as You Possibly Can,” features immaculately dressed heroes finding inventive ways to trash beautifully designed rooms in a series of TV ads.
May
03
McDonald's Turns Placemats Into Little Music Production Stations Connected to Your Phone
Posted in: UncategorizedWasn’t it fun when we were kids to doodle on restaurants’ paper placements with crayons? Well, McDonald’s has introduced a high-tech, musical version of that sort of play with McTrax—a snazzy placemat that acts like a little music production station.
TBWANeboko in the Netherlands created McTrax. The placemat, developed with This Page Amsterdam, uses conductive ink, a small battery and a thin circuit board with 26 digital touchpoints. You put you phone on it, download an app and make music with in-house produced audio loops, synths and musical effects. You can also record your own voice.
May
03
Mila: The Live Fish Pack
Posted in: Uncategorized
Through today’s technology, frozen fish can actually be better quality than “fresh fish.” New processes in the fishing industry have allowed fish to be frozen straight from the boat within hours of being caught – preserving the taste, texture and nutritional benefits – compared to fish sold at “fresh markets,” which often has a week or more long journey to store shelves, and a long decaying process. However, many people don’t know or think about this, and have prejudice to include frozen fish in their diet.
May
03
New York Times Co. Reports Loss as Its Digital Subscriber Base Grows
Posted in: UncategorizedThe company added 67,000 net digital-only subscriptions last quarter and now counts close to 1.4 million digital-only subscriptions.
May
03
Who Will Hire This Naked Copywriter Obsessed With Burt Reynolds and Vladimir Putin?
Posted in: UncategorizedYou may recall this 2009 AdFreak story about freelance copywriter Lawson Clarke’s efforts at self-promotion, which involved crafting the uber-masculine persona known as Male Copywriter and exquisitely re-creating the famous April 1972 centerfold of Cosmopolitan magazine starring a naked Burt Reynolds.
Well, after holding down some full-time agency jobs, including one at Hill Holliday, Clarke is jumping back into the freelance life. And so, he’s launching Male Copywriter 2.0—a reskinning (so to speak) of his portfolio site that includes a whole new video of himself in various states of undress.
May
03
Radiohead começa a publicar teasers no Instagram
Posted in: Uncategorized
Após sumir completamente da web no final de semana passado, transformando seus perfis em redes sociais e seu site em uma ode à cor branca, a banda inglesa Radiohead publicou hoje no Instagram o que parecem ser dois teasers do que eles estão preparando. O primeiro clipe tem 6 segundos e é de um pássaro […]
> LEIA MAIS: Radiohead começa a publicar teasers no Instagram
Post originalmente publicado no B9
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May
03
Who to Talk to When Playing the Networking Game
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: You walk in a room for a networking event. The music is playing, you have your drink, you’re feeling good. Who do you talk to?
Much has been written on how to network but less is focused on who to network with. I have eight targets to look for when I want to meet new people, no matter the situation. Some types you’ll read and…
May
03
Top 35 Footwear Trends in May – From Inclusive Shoe Collections to Customizable Children's Boots (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) These May 2016 footwear trends range from customizable children’s boots to inclusive shoe collections that are designed for women of different complexions. Christian Louboutin’s latest…
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