May
03
McDonald's Turns Placemats Into Little Music Production Stations Connected to Your Phone
Posted in: UncategorizedWasn’t it fun when we were kids to doodle on restaurants’ paper placements with crayons? Well, McDonald’s has introduced a high-tech, musical version of that sort of play with McTrax—a snazzy placemat that acts like a little music production station.
TBWANeboko in the Netherlands created McTrax. The placemat, developed with This Page Amsterdam, uses conductive ink, a small battery and a thin circuit board with 26 digital touchpoints. You put you phone on it, download an app and make music with in-house produced audio loops, synths and musical effects. You can also record your own voice.
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