Hasta La Creative!

Earlier this year, General Motors sent its Chevrolet Silverado account back to Commonwealth//McCann after more than two years with Leo Burnett Detroit in what it called an effort to “streamline business and ensure consistency.”

The client’s newest campaign, launched on Sunday, is its first since the shift–and it aims to make some very specific points about aluminum.

The first spot stars real people, not actors…along with a certain ornery mammal:

“Do not attempt.”

Next, Howie Long is not a bear–but he does have some thoughts to share on the Silverado, especially when compared to the Ford F-150. The client and its Chief Engineer Eric Stanczak are not shy about marketing their clearly superior product as such:

Aluminum, rivets AND adhesive?! The dialogue in this spot was far more believable than any line in last week’s True Detective.

Finally, to return that that Long quote about a certain Mr. Kent, Chevy staged a stunt in which it asked some nerds to voice their opinions:

This crowd also seems to consist of real people, not actors.

Some in the auto trade industry have been critical of the “steel” campaign, with AutoBlog calling its messages “Orwellian” thanks to “negative propaganda towards the 13th element” which “assumes the average consumer knows nothing.”

That single harsh take aside, Silverado had begun to gain ground on the F-150 as of January 2015. Ford still tops the sales list, but those numbers came out well before the new models and their particularly resistant marketing strategy.

The campaign was developed by Commonwealth//McCann; these are the credits for “Cages”:

AGENCY: COMMONWEALTH//MCCANN

Creative Chairmen: Linus Karlsson
Chief Creative Officer, North America: Gary Pascoe
Executive Creative Director: Bob Guisgand
Executive Creative Director: Duffy Patten
Associate Creative Director: Vic Quattrin
Senior Copywriter: Scott Wolf
Executive Producer: Kelly Balagna
Senior Producer: Adam Davis
Account Director: Bill Wilt
Account Director: Derek Chappo
Account Executive: Amanda Collier
Director Zach Merck/MAKE
Executive Producer/MAKE Founder Dana Locatell
Supervising Producer/MAKE Partner Tim Mack
Editor: Jeff Ferruzzo/ Arcade Edit
Flame Artist: Mark Leiss/ Arsenal FX
Flame Artist: Jameson DeSantis/Asenal FX
Flame Artist: Matt Motal/ Arsenal FX
Colorist/Telecine: Shane Reed/ Apache Color
Sr. Audio Engineer: Loren Silber/ Lime

Hollywood is remaking the classic domestic discord drama National Lampoon’s Vacation, and they’ve brought most of the old crew back.*

The newest Infiniti ad, which launches this week to promote the QX60 model for “families needing versatility,” coincides with both the film’s late July release and the transfer of the account to CP+B, which launched its first work for the new client back in April.

The spot faithfully recreates the famous “road flirting” scene from the ’83 original with the help of one Christie Brinkley, who hasn’t aged a day despite spending more than a decade with The Piano Man:

Yes, that’s Rusty all grown up in the lead role.

The ad officially begins running on Thursday, and Infiniti’s Director of Marketing Communications and Media Allyson Witherspoon writes:

“We knew we might have struck an interesting cultural moment but having Christie and Ethan [Embry] involved really elevated the concept given their history with the movie franchise and it was a pleasure to work with them.”

In other Brinkley news, the model/actress thinks Joel’s new wife will make “a wonderful friend” for their daughter (she’s 33; Joel is 66).

Will the remake be any good? Christmas Vacation was not the worst holiday film of 1989.

*Apparently Chevy Chase reprises his old role in the new movie, which we will continue to ignore.

Client: Infiniti Motor Company Ltd.
Campaign Title: QX60
Execution Title: Vacation
Agency: CP+B
VP/Chief Creative Officer: Ralph Watson
VP/Executive Creative Director: Michael Raso
Creative Director: Brian Friedrich
Creative Director: Kevin Watkins
Sr. Art Director: Nuno Teixeira
Sr. Copywriter: Jexy Holman
VP/Director Of Video Production: Kate Hildebrant
VP/Executive Integrated Producer: Deb Drumm
Integrated Producer: Jackie Maloney
Integrated Producer: Autumn Hines
Production Company: Hungry Man
Director: Bryan Buckley
Managing Partner/Executive Producer: Kevin Byrne
Executive Producer/Director Of Sales: Dan Duffy
Executive Producer: Mino Jarjoura
Executive Producer: Nancy Hacohen
Producer: Matt Lefebvre
Production Supervisor: Steve Ruggieri
Editorial Company & City: NO6LA, Santa Monica
Editor: Chan Hatcher
Sr. Producer: Kendra Desai
Telecine Company & City: The Mill, LA
Executive Producer: Enca Kaul
Producer: Benjamin Sposato
Production Coordinator: Jackson Rogers
Creative Director: Phil Crowe
Shoot Supervisor: Phil Crowe And Simon Brown
2D Lead Artist: John Price
3D Lead Artist: Simon Brown
2D Artists: Jale Parsons, Adam Lambert, Robert Murdock, Tim Robbins, Daniel Lang And Steve Gibbons
3D Artists: Nathaniel Morgan, Ed Boldero, Kenzie Chen, Luis Sanchez,
Martin Rivera, Monique Espinoza And Steven Olson
Matte Painting: Thom Price, Itai Muller And Andy Wheater
Colorist: Adam Scott
Executive Color Producer: Thatcher Peterson
Color Producer: Antonio Hardy
Sound Design: Machine Head
Sound Design: Stephen Dewey / Kip Smedley
Exec Producer: Patty Chow Dewey
Music: JSM Music, Inc
CD/Executive Producer: Joel Simon
Arrangers: Joel Simon, Doug Katsaros, David Wolfert
VO Talent: Adam Driver
VP/Group Account Director: Kate Frazier
Account Director: Liza DeAngelis
Content Manager: Philip Scates
Director Of Product Strategy: John Frazier
Business Affairs: Chris Herrington
Publisher of “Holiday Road”: Kobalt Music Group
NATIONAL LAMPOON’S VACATION and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.

Last week, Rosetta (which is now part of the Razorfish Global Network) announced the appointment of a new president.

Another major change that accompanied the promotion of Partner/Rosetta West Lead Tammy Soares was the departure of Rosetta CEO Eric Healy. Multiple sources close to the matter confirm that Healy, who joined Rosetta last February before Publicis folded the agency into the larger Razorfish organization, is no longer its chief executive. (He replaced Tom Adamski, currently CEO of Razorfish, in November.)

Prior to joining the Rosetta organization, Healy served as VP/general manager and head of new business at SapientNitro’s Boston headquarters. Previous agency positions include EVP at Aegis/Isobar, SVP/director of interactive at Mullen, VP of strategy at Digitas, and group director at Arnold Worldwide. He also worked client-side in roles at Reebok and the Rockport shoe company.

Rosetta has gone through several changes since the Publicis move last year. After assuming the CEO role, Healy himself wrote an internal memo tracking moves like the departure of CCO Lars Bastholm (now with Google’s The Zoo) and managing partner Jeff Thaler (now managing director at Huge). A further round of cuts in April allegedly included ECD Frank Iqbal.

North American CCO Alex Mahernia, named by some as Bastholm’s successor, also left the agency in May for a job as SVP of creative at business management software company Mindbody. The agency appears to be without both a chief executive and a chief creative officer at the moment.

Rosetta/Razorfish has no comment on Healy or the status of the Rosetta CEO position, so we cannot speculate on whether the agency will seek a replacement or eliminate the role altogether.

At the time of Soares’ promotion, Rosetta said that it “continues to beef up its executive team,” so we expect more announcements to come.

Maybe she’s born with it. Maybe she applied it in zero gravity.

In this weird little gem of absurdism, Korean agency Innored—makers of the famous North Face stunt with the disappearing floor—promotes a beauty product called IOPE Air Cushion by having a woman apply it while weightless and plummeting to earth in a giant airplane.

Is it difficult to apply makeup in zero gravity? Who knows?! Does it say much about the product if you can? Not really! But stop asking questions—this is one impressive stunt. (And it does, at the very least, get the point across that Korean women aren’t just “naturally beautiful,” as other women around the world seem to assume.)

Check out the full ad below, and wonder at the science!

CREDITS
Brand & Client: Amore Pacific / Iope Air Cushion
Agency: Innored

L’artiste serbe Endre Penovac nous présente une série d’aquarelles entièrement dédiée aux chats. Avec délicatesse et savoir-faire, il rend compte du pelage, des mouvements si caractéristiques des félins qu’ils soient au repos ou en train de jouer. Il compose avec des nuances de gris et des touches de noir pour un rendu très réaliste.

(TrendHunter.com) Carolina González Vives designed these cloud-like pods that sit on a Madrid rooftop to give guests the best view of the city.

The project titled ‘Cloud Observatory’ is a rooftop…

(TrendHunter.com) Designer Noa Raviv may not be a household name just yet, but it is bound to be in the very near future if he continues to create such stunning designs. A fashion designer hailing from Israel, he…

(TrendHunter.com) One of the biggest pet peeves of travelling is the idea of living out of a suitcase, but that’s all about to change thanks to Shelfpack by Ken McKaba, a software engineer and frequent traveler….

(TrendHunter.com) Casa Brutale is not a typical cliff house. First of all, it’s built into the ground, which technically makes it more of a subterranean home. Secondly, it boasts an all-glass facade that is…

Menos, é claro, na hora de se escolher um site para reservar sua acomodação

> LEIA MAIS: Booking.com incentiva espontaneidade nas férias

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie