Hasta La Creative!

Building a new world in the shell of the old.

by

From Adbusters #120: Manifesto for World Revolution PT.III

We are tinkerers and smiths working in the waste streams and open spaces of late capitalism, conjuring new practices while redefining life’s purpose.

Engaging with technology in creative and experimental ways, Nowtopians are involved in a guerrilla war over the direction of society. In myriad behaviors and in small, “invisible” ways, Nowtopians are making life better right now — but also setting the foundation, technically and socially, for a genuine movement of liberation from market life.

As capitalism continues its inexorable push to corral every square inch of the globe into its logic of money and markets, while simultaneously seeking to colonize our very thoughts and control our desires, and behaviors, new practices are emerging that are redefining politics and opening spaces of unpredictability. Instead of traditional political forms like unions or parties, people are coming together in practical projects.

The same inventiveness and creative genius that gets wrongly attributed to capital and business is being applied to planetary ecology. Acting locally in the face of unfolding global catastrophes (many avoidable were we really to try), friends and neighbors are redesigning many of the crucial technological foundations of modern life. These redesigns are worked out through garage and backyard “research and development” programs among friends using the detritus of modern life. Our contemporary commons takes the shape of discarded bicycles and leftover deep fryer vegetable oil, of vacant lots and open bandwidth. “Really really free markets,” anti-commodities, festivals and free service, imaginative products of an anti-economy, provisionally under construction by freely co-operative and inventive people. They aren’t waiting for an institutional change from on-high but are getting on with the building the new world in the shell of the old.

— Chris Carlsson, from Nowtopians in Degrowth: Vocabulary for a new era.

• #120
• nowtopians
• capitalism
• degrowth

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Like any good marketer, Pornhub is getting into product innovation with a new app-powered, virtual-reality sex toy that the video streaming site says will “provide the ultimate experience in interactive cyber passion.”

It’s called the TwerkingButt™. Created with adult novelty manufacturer Topco Sales, it features “multiple twerking patterns, customizable rhythms, massage speeds, sensual vibrations and simulated body heat, which can all be custom controlled with the included remote or via your smart phone/tablet (Android or iOS),” Pornhub says.

It includes virtual reality goggles and 3-D content, and the app controls everything from motion to music. (You can sync the device’s movements to your playlist, for example.) It also has patented “CyberSkin” technology, which warms to a body temperature of 98.6 degrees, while “providing ideal levels of friction, elasticity and softness that’s as near to the human sexual experience as possible,” says the brand.

If that sounds scientific, the commercial for the thing is much more (sorry) tongue-in-cheek, featuring the kind of lighthearted, absurdist comedy for which the world’s most mainstream porn brand has become known.

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“We can barely contain our excitement for the new TwerkingButt,” says Corey Price, vice president of Pornhub. “I think we can honestly say that the release of our new product will mark a new benchmark in the convergence of emerging technology and immersive pleasure to deliver one of the most lifelike sexual simulation experiences on the market today.”

It will put a dent in your wallet, though. When it hits retail shelves in August, it will cost $699 for the regular version and $999 for the deluxe.

Oh, and it has kind of a cute logo:

(TrendHunter.com) Whether you adhere to a raw diet or not, these raw dessert recipes are the perfect way to whip up a tasty treat without ever heating up the oven. From complex layered cakes to simple snack bars,…

Publicis Groupe-owned Starcom Mediavest Group has won the global media planning and buying account for Etihad Airways and its three biggest partner airlines – Alitalia, Air Berlin and Jet Airways.

Ad Age is tracking down the best places to work in advertising. We’re highlighting the agencies, ad-tech firms and media organizations that are doing the best job nurturing, rewarding and retaining talent. It could be ad agencies focused on employee development, ad-tech firms with major employee perks or media organizations that people never want to leave. Does this sound like your company?

To enter, register here: www.adage.com/bestplaces. The entry fee is $375 and the deadline to enter is Monday, July 13.

We’ll celebrate the top-ranked companies across our industry in the 2015 Best Places to Work report, published in our print issue and online on November 9.

Continue reading at AdAge.com

Big players took a big interest in mass customization shortly after the web emerged, particularly Procter & Gamble Co. with its 1999 launch of Reflect.com beauty products. But while Reflect and other efforts by major marketers never got much traction, smaller players are showing signs that the concept can work on a more modest scale.

One is eSalon, five years into a mass-customized hair colorant business that has 140,000 subscribers for 110,000 unique color combinations. Now the company is launching The Match-Up — aimed at the $10 billion market for shampoo, conditioner and styling products. This time it’s taking a more measured approach that includes 30 stock-keeping-units. It’s also using an online question-and-answer configurator that feeds a proprietary algorithm to match people’s hair-care needs with products and delivery schedules so they never run out.

Dollar Shave Club is taking a similar approach for its Boogie’s men’s hair styling products, launched earlier this year with an online configurator to help men bypass the tangle of often confusingly labeled and merchandised products in stores.

Continue reading at AdAge.com

Film
Nike

Advertising Agency:W+K, Amsterdam, Netherlands
Executive Creative Directors:Mark Bernath, Eric Quennoy
Creative Directors:David Smith, Alvaro Sotomayor, Craig Williams
Art Director:Ignasi Tudela
Copywriter:Zoe Hawkins
Head of Content:Joe Togneri
Planners:Danny Feeney, Michelle Arrazcaeta
Communications Planner:Josh Chang
Group Account Director:Kirk Johnsen
Account Director:Kathryn Addo
Senior Account Manager:Jorge Fesser
Broadcast Production:Maud Klarenbeek, Javier Perroud
Head of Art Buying:Maud Klarenbeek
Art Buying:Javier Perroud
Head Of Studio:Jackie Barbour
Retoucher:Dario Fusnecher
Project Manager:Janna Harrington
Business Affairs:Michael Graves
Production Company:Terrie Tanaka Management
Director:Carlos Serrao
Photographer:Carlos Serrao
Director Of Photography:Monica May
Producer:Amy Lynne, Jane Bakx
Executive Producer:Terrie Tanaka
Vogue Shoot Makeup:Mark Williamson at artist-Management using Mac
Vogue Shoot hair:Hanjee at Jed Root for Hanjee Hair Gallery
Editor:Sam Gunn, Whitehouse Post
Sound Designer:Alex Nicholls-Lee, Wave Amsterdam
Mixer:Alex Nicholls-Lee, Wave Amsterdam
Music:Katya Izotova, Olga Markes, Adelina Sotnikova, Diana Vishneva, Darya Klishina, Glintshake, Massivemusic
Post Production:Glassworks
Flame:Morten Vinther
Telecine:Scott Harris