Jul
20
Jul
20
AT&T's Latest 'It Can Wait' Ad Shows a Brutal Crash in Reverse, but There's No Going Back
Posted in: Uncategorized
AT&T’s “It Can Wait” texting-and-driving campaign from BBDO New York has included many notable executions, including the painful Werner Herzog documentary from 2013. And the latest spot is no exception, featuring quietly gripping storytelling from Anonymous Content director Frederic Planchon that suddenly explodes with horror.
The almost four-minute film is remarkable. (It’s supported by three 30-second spots, one of which will run on TV.) Slow-motion cinematography, shot at 1,000 frames per second, captures the brutal consequences of taking your eyes off the road to glance at your smartphone, even briefly. The footage then plays in reverse, ending on the cause of the terrible crash.
That cause, notably, isn’t that the driver was texting. The “It Can Wait” campaign has always focused on texting, but it’s is now evolving based on new research that revealed the prevalence of drivers engaging in other smartphone activities, like social media, web surfing, video chatting and more.
The campaign is evolving in other ways, too. AT&T, working with Reel FX, has developed an app called the It Can Wait Driving Simulation that uses virtual reality to give an immersive view of what it is like to text, post or video chat while driving. The VR simulator is freely available for iOS and Android and works with Google Cardboard.
A souped-up version of the simulator—running through the Samsung Gear VR headset, with premium sound from Bose QuietComfort 25 acoustic noise canceling headphones—will soon go on tour, visiting schools, fairs and partner companies in 100 U.S. cities.
CREDITS
Client: AT&T
Title: Close To Home
Agency: BBDO New York
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Senior Creative Director: LP Tremblay
Senior Creative Director: Erik Fahrenkopf
CD/Art Director: Grant Mason
CD/Copywriter: Kevin Mulroy
Director of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Executive Producer: Dan Blaney
Music Producer: Melissa Chester
Senior Integrated Business Manager: Cristina Blanco
Managing Director: Mark Cadman
Senior Account Director: Brian Nienhaus
Account Director: Gati Curtis
Account Manager: Johnny Wardell
Account Executive: Sigourney Hudson-Clemons
Production Company: Anonymous Content
Director: Frederic Planchon
Executive Producer: Eric Stern
Producer: Paul Ure
Director of Photography: Jody Lee Lipes
Editorial: WORK Editorial
Editor: Rich Orrick
Assistant Editors: Adam Witten and Trevor Myers
Executive Producer: Erica Thompson
Producer: Sari Resnick
Visual Effects: The Mill
EP/Head of Production: Sean Costelloe
Line Producer: Nirad ‘Bugs’ Russell
VFX Supervisor : Gavin Wellsman
2D Leads: Gavin Wellsman; Krissy Nordella
2D Compositor: Michael Smith; Chris Sonia, Keith Sullivan
2D Assists: Heather Kennedy; Sungeun Moon, Yoon-sun Bae, Marco Giampaolo
3D: Yili Orana , Corey Langelotti
Pre Vis Artist: Jeffrey Lee
Editor: Charlotte Carr
Designer: Clemens den Exter
Color: The Mill
Colorist: Aline Sinquin
Music House: Grooveworx
Executive Producer: Dain Blair
Sound Design: Brian Emrich
Original music composed by Rob Simonsen
Sound: Sonic Union
Sound Mixer: Steve Rosen
Motions Graphics and Titles: Polyester
Jul
20
Vídeo reúne os piores efeitos especiais do cinema
Posted in: Uncategorized
Jul
20
‘Go Set a Watchman’ Sells More Than 1 Million Copies
Posted in: UncategorizedThe new novel by Harper Lee set first-day sales records at major bookstores, despite mixed reviews and controversies surrounding the release.
Jul
20
The Difference Between Manipulation and Influence
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: One of the more common complaints consumer advocacy groups have about advertising is the use of “manipulative” techniques that are employed to get people to buy goods and services that they do not want or need. Our consistent counter argument to that: If the studies are true, and consumers are really the most educated type of consumer we have ever known, and they have access to nearly unlimited amounts of information, then manipulation cannot be possible.
Jul
20
Here Are the 10 Most Influential YouTube Stars Among Adults
Posted in: Uncategorized
YouTube stars are often considered a new breed of celebrities most influential with younger audiences, particularly teens. But they also carry clout with adults, and increasing, more clout than traditional Hollywood stars.
Adults in the U.S. consider YouTube stars to be up to five times more influential and believable than traditional celebrities, according to a study conducted by University of Southern California marketing professor Jeetendr Sehdev. The study’s findings could hold particular significance to brands looking to hire new celebrity spokespeople.
“What brands want to know more than anything else is who is the person who is going to most convince somebody to part with their dollar, who’s the person who’s going to influence a behavior change where I’m actually going to buy the product. That is influence,” Mr. Sehdev said.
Jul
20
Focusing on the Cutting-Edge Intersection of ROI and Wow
Posted in: UncategorizedAmit Shah calls himself “an accidental marketer.” Planning a business career, Mr. Shah got started in a very classic way, handling strategic consulting at McKinsey & Co. After stints at several startup companies, he ended up working with a group of e-commerce pioneers at Liberty Media’s Provide Commerce.
Like many of his Provide Commerce colleagues, Mr. Shah eventually moved on to a leadership position at another digital business: 1-800-Flowers, where he’s worked for the past five years, currently as senior VP-online marketing, mobile and social.
1-800-Flowers has been a pioneer in digital technologies. In the early days of e-commerce, founders Jim and Chris McCann leveraged evolving technologies to be the first merchant to sell on AOL in the early 1990s. Today the 1-800-Flowers product portfolio includes not only flowers, but also iconic brands such as Fannie May candies, Cheryl’s cookies and Harry & David gourmet foods.
Jul
20
Korean Ministry of Unification "Piano" (2015) 1:34 (South Korea)
Posted in: Uncategorized
To celebrate 70 years of Korea’s liberation from Japanese occupation, Cheil Worldwide and the Korean Ministry of Unification created this special “Piano of Unification” It will be on exhibit at the Seoul Museum of Art from July 21, to September 29th, with a musical performance on August 15 (Liberation day) as part of the North Korea exhibition.
For those who aren’t familiar with Korea’s more recent history, the Japanese ruled there between 1910 and 1945. After Independence, the Korean War broke out in 1950 and lasted for three years, resulting in the division of the Korean Peninsula. So this barbed-wire piano isn’t just celebrating Liberation Day, but also encourages people to think about the possibility of a national reunification between North and South.
This piano was created using barbed wires from the Korean border. Seoul Museum of Art, the National Chorus of Korea and Samick Cultural Foundation are all involved in the project. The piano itself was created by world music group ‘Gong Myung’ who are famous for designing and rendering creative instruments.
“I came to realise that barbed-wires, usually a symbol of division, can represent peace. On the other hand, I remembered Christ’s crown of thorns made with border fence’s wires, was given to the Pope when he visited Korea last year,” said Songha Lee from Cheil Worldwide. “We launched the Piano of Unification with an idea to move people’s emotions by adding musical aspects to barbed-wires.”
“As it is a sound made with a symbol of division, the Piano of Unification has a significant meaning in terms of history and music,” said Koo Chun, Art Director of the National Chorus of Korea. “Like Piano of Unification brings music out from the rough piece of iron, I will play the piano with a hope of realizing our long-cherished dream upon this divided country.”
Heartbreaking, yet inspiring work.
Here’s the Korean subtitle translation:
Symbol of division between the Koreas for 70 years
The fence
We wanted to sing unification with this symbol of division
Sing in unity with the symbol of division
“Piano of Unification”
Seoul Museum of Art
July 21st-September 29th, 2015
Hosted by Ministry of Unification
Planned and Produced by Cheil Worldwide
Instrument development by GongMyung
Sponsored by Seoul Museum Of Art, Samick
Jul
20
Wendy's: Thick cut is beautiful
Posted in: Uncategorized
Advertising Agency: VML, USA
Global Chief Creative Officer: Debbi Vandeven
Executive Creative Directors: John Godsey, Aaron Evanson
Group Creative Director: Chris Corley
Associate Creative Director: Ethan Tedlock
Senior Copywriter: David Brandorff
Copywriter: Matt Keck
Group Director: Jason Bass
Group Planning Director: Bret Smith
Senior Channel Managers: Christina Miller, Kris McDonald
Senior Agency Producer: Megan Thompson
Director: Roderick Fenske / Dapper TV / Moo Studios
Executive Producer: David Lyons
Head of Production: Vitaly Koshman
Editor: Shawn Thompson
Post Producer: Ivy Henderson / 19 Below
Color Grading/Finishing Artist: Trey Morgan
Director: Frankie Oviedo / Liquid 9
Executive Producer: Chris Weaver
Editor: Ryan Lewis
Animator: Scott McCarthy
Mixer / Sound Designer: John Blank / Evolution Audio
Composer: Sam Billen / Primary Color Music
Executive Producer / Composer: Dan Billen
Producer / Composer: Ryan Pinkston
Jul
20
These Emoji Flashcards From Domino's Will Teach You How to Talk to Your Kids
Posted in: Uncategorized
These days, if you can’t understand emojis, life is not worth living. But there is hope, thanks to an “Emoji Literacy” campaign from Domino’s and Crispin Porter + Bogusky.
As you might recall, CP+B won the Titanium Grand Prix at Cannes (honoring the most breakthrough idea of the year) for designing an emoji ordering system for Domino’s, which lets folks place orders on Twitter and via text message simply by typing a pizza emoji.
Now, in something of a follow-up, client and agency have created 52 flashcards designed to help the uninitiated “speak” emoji. The cards—a tongue-in-cheek promo which really should boost your emoji prowess—are available for free starting today at emojiliteracy.com.
There’s even a faux PSA explaining the initiative.
“I didn’t know what to say,” laments one befuddled middle-aged dad. “I just replied BRB and hoped they don’t text back.” A teary-eyed mom fears that if she can’t communicate with emojis, somebody might “take my kids away from me.”
So, smarten up and master emojis! (Sure, you could spend your time learning an actual language, like French or Spanish or Mandarin, but really, what for?)
Jul
20
AT&T: Close to home
Posted in: Uncategorized
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Director: Matt MacDonald
Senior Creative Directors: LP Tremblay, Erik Fahrenkopf
Creative Director / Art Director: Grant Mason
Creative Director / Copywriter: Kevin Mulroy
Director of Integrated Production: David Rolfe
Group Executive Producer: Julie Collins
Executive Producer: Dan Blaney
Music Producer: Melissa Chester
Senior Integrated Business Manager: Cristina Blanco
Managing Director: Mark Cadman
Senior Account Director: Brian Nienhaus
Account Director: Gati Curtis
Account Manager: Johnny Wardell
Account Executive: Sigourney Hudson-Clemons
Production Company: Anonymous Content
Director: Frederic Planchon
Executive Producer: Eric Stern
Producer: Paul Ure
Director of Photography: Jody Lee Lipes
Editorial: WORK Editorial
Editor: Rich Orrick
Assistant Editors: Adam Witten and Trevor Myers
Executive Producer: Erica Thompson
Producer: Sari Resnick
Visual Effects: The Mill
EP/Head of Production: Sean Costelloe
Line Producer: Nirad ‘Bugs’ Russell
VFX Supervisor : Gavin Wellsman
2D Leads: Gavin Wellsman; Krissy Nordella
2D Compositor: Michael Smith; Chris Sonia, Keith Sullivan
2D Assists: Heather Kennedy; Sungeun Moon, Yoon-sun Bae, Marco Giampaolo
3D: Yili Orana , Corey Langelotti
Pre Vis Artist: Jeffrey Lee
Editor: Charlotte Carr
Designer: Clemens den Exter
Color: The Mill
Colorist: Aline Sinquin
Music House: Grooveworx
Executive Producer: Dain Blair
Sound Design: Brian Emrich
Original music composed by Rob Simonsen
Sound: Sonic Union
Sound Mixer: Steve Rosen
Motions Graphics and Titles: Polyester
Jul
20
IAB Study: Programmatic Revenue Exceeds $10 Billion, but Industry Still Confused
Posted in: Uncategorized
Programmatic ad revenue totaled $10.1 billion in 2014, accounting for a healthy chunk of the almost $50 billion total internet advertising during that time, according to a new survey conducted by PricewaterhouseCoopers on behalf of the Interactive Advertising Bureau.
That $10.1 billion represents a massive shift in how advertisers buy media and publishers sell it. It also accounts for more than half of all revenue from online display advertising.
But there are also inconsistencies in how industry players define programmatic, as well as transparency shortfalls across ad formats and media marketplaces, making it difficult to clearly delineate the area, the study found. In the new report, programmatic refers to display and video ads on desktop and mobile that were bought and sold through automated channels.
Jul
20
Watch the Spot: Sling TV Prompts Millennials to Take Back TV
Posted in: Uncategorized
Sling TV, Dish Network’s answer to the streaming TV phenomenon, is urging millennials to “Take Back TV” with its first commercials since the service debuted in January.
“We spent years understanding the needs, behaviors and attitudes of millennials and why they rejected pay-TV,” said Glenn Eisen, chief marketing officer, Sling TV.
The result is the Take Back TV campaign, which will debut on Monday with several spots that highlight the gripes millennials have with traditional TV, including long-term contracts, poor customer service and hidden fees (though it’s not likely other generations enjoy those aspects much more).
Jul
20
Marshall criou um smartphone voltado para ouvir música
Posted in: Uncategorized
Jul
20
Conheça o hotel no Japão que é todo operado por robôs
Posted in: Uncategorized
Jul
20
Como pedir sua namorada em casamento usando emojis
Posted in: Uncategorized
Jul
20
Virgin Money: The Big TV Throw – Rebellion in your pocket
Posted in: Uncategorized
Advertising Agency: AllTogetherNow, London, United Kingdom
Creative Director: Daniel Evans
Creatives: Keith Hawkins, Dan Evans
Production Company: Carbon
Director: Chris Reed
Published: July 2015
Jul
20
iWireless: Regret
Posted in: Uncategorized
Advertising Agency: Hunt Adkins, Minneapolis, USA
Chief Creative Officer: Doug Adkins
Creative Director: Glenn Gray
Copywriter: Doug Adkins
Broadcast Producer: Nicole Erdmann
Account Supervisor: Jennifer Broman
Account Manager: Joe Mielzarek
Production Company: Committee Films
Directors: Marco Baca, Ben Krueger
Line Producer: Tom Lynch
Executive Producer: Donna Drewick
DP: Mike Welckle
Account: Randy Smith
DIT / VTR: John Griese
Gaffer: Ralph Lindell
Electric: Mike Parker
Key grip: Victor Korte
Grip: Jeff Villars
Art director: Michelle Gilstead
Art assist: Chris Thickins, Cari Merryman
Wardrobe stylist: Vicky Jenkins
Makeup: Natalie Hale
Location manager: Anne Healy
Sound: Gerard Bonnette
Production coordinator: Beth Hoogenakker
PA: Alyssa Yule, Ryan Soule
Craft services: Sarah Storbakken
PRroduction intern: Lindsey Steer
Post Production: Splice
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