(TrendHunter.com) In an endeavor to show how there are only two kinds of people in the world, this blog features a comparative illustration series to demonstrate these differences across a variety of spectrums….
Proven stability.
Advertising Agency: Impact BBDO, UAE
Executive Creative Director: Fadi Yaish
Creative Directors: Gautam Wadher, Akhilesh Bagri
Account Manager: Albert Lorenzo
Proven stability.
Advertising Agency: Impact BBDO, UAE
Executive Creative Director: Fadi Yaish
Creative Directors: Gautam Wadher, Akhilesh Bagri
Account Manager: Albert Lorenzo
Proven stability.
Advertising Agency: Impact BBDO, UAE
Executive Creative Director: Fadi Yaish
Creative Directors: Gautam Wadher, Akhilesh Bagri
Account Manager: Albert Lorenzo
BuzzFeed wrapped up a months-long search for its first chief marketing officer last week, when it hired Pepsi marketing veteran Frank Cooper to serve as both CMO and chief creative officer.
The hiring of Mr. Cooper is the latest waystation on BuzzFeed’s journey from list-producing website to a media company that employs about a thousand people worldwide, generates north of $100 million in revenue (almost all of it from producing and content distribution for brands), boasts a growing newsroom and occupries a four-acre video-production facility in Los Angeles. Along the way, BuzzFeed has taken on nearly $100 million in venture capital.
A couple weeks ago BuzzFeed CEO Jonah Peretti suggested the site could one day seek an initial public offering, although he didn’t provide a timeline. (BuzzFeed President Greg Coleman told Ad Age the company is not currently planning for an IPO.)
Searching for zombie powder, interviewing PCP makers; it’s all in a day’s work for two correspondents for Vice Media who share a Brooklyn loft.
The documentary, directed by Crystal Moselle, follows a group of siblings who were locked up in their Manhattan apartment for years.
The company, which makes the prized Moog synthesizer in North Carolina, is instituting a stock ownership plan for workers.
Brave launched tequilla brand El Jimador’s “Your Shot at $1 Million” program with a pair of spots starring Tim Howard, best known for his impeccable goalkeeping on behalf of the United States national team during the 2014 FIFA World Cup, where he earned the nicknames “The Great Wall of American” and “The Secretary of Defense.”
The sweepstakes, open to participants of legal drinking age until August 20, gives winners a shot at $20,000 if they can score a goal on Howard, and one million big ones if they can score two, not exactly an easy task (just ask Portugal or Belgium). Even if they can’t get the ball past Howard, participants who win the sweepstakes will get a free trip to Vegas for two and Howard will get money donated to a charity of his choosing for every shot he stops. Both spots introduce the program with a look at Howard in goal and a booming voiceover talking up the goalkeeper, with one ad mixing in some humor by suggesting Howard saved a group of ducklings on his way to shoot the ad. The spots are supported by social media activation, consumer facing programs and retail activations.
Tom Genower, a senior art director at Brave, said, “We wanted Tim to be the main focus of this campaign, and so shot him in a simple but dramatic way. Tim’s heroics skills means that he has a myth around him that we wanted to have fun with.”
Credits:
Business Director: Peter Booker
Account Director: Amy Forster
Art Director: Thomas Genower and Rob Butcher
Designer: Lee Robins
Retoucher: Chris Paine
Client: Mark Grindstaff, Jennifer Simmomds and Laurel Altman
Production Company: Making Pictures
Photographer/Director: Mitch Jenkins
DOP: Andrei Austin
Men who drink Heineken are still going on wild romps through the world’s most colorful cities, but now one is leading a gaggle of clueless tourists as well.
In this new ad from Wieden + Kennedy Amsterdam, a dapper young man hijacks a tour guide’s authority and takes his charges to see the better, deeper secrets of Paris. Those include, naturally, a masquerade hidden in crypts beneath the city, with guests wearing plague doctor masks.
It’s a familiar formula for the brewer: A gregarious charmer, who could easily be the Most Interesting Man in the World in his prime, dances his way through a retro-hip wonderland, slugging Heinekens along the way. The twist here is perhaps that the hero is a little more gracious—less concerned with his his own appetite for chasing thrills and beautiful women (or, in that one instance, for finding his pet goat) and instead more eager to show the guests of his city a good time, as a sort of random act of benevolence.
The best moment, though, is probably the silliest—when the tour group is waylaid by a gang of mimes. Probably because after a parade of slick feel-good partying, nothing is more refreshing than a bunch of creepy overblown clowns making fools of themselves.
CREDITS
Client: Heineken
Global Brand Director: Gianluca di Tondo
Global Communications Director: Anuraag Trikha
Global Communications Manager: Diana Agudelo Hernandez
Agency: Wieden + Kennedy Amsterdam
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Director: Thierry Albert & Faustin Claverie
Art Director: Kia Heinnen
Copywriter: Zoe Hawkins
Head of Broadcast Production: Joe Togneri
Broadcast Producer: Elissa Singstock
Planner: Nick Docherty
Group Account Director: Jordi Pont
Account Manager: Amber Martin
Project Manager: Stacey Prudden
Business Affairs: Emilie Douque
Production Company: MJZ
Director: Dante Ariola
Director of Photography: Philippe Le Sourd
Producer: Natalie Hill
Executive Producer: Debbie Turner
Editing Company: Peep Show Post
Editor: Andrea MacArthur
Audio Post: Grand Central Recording Studios
Sound Designer/Mixer: Raja Sehgal
Music: Schmooze
Artist / Title: Feu Chatterton/ J’aime regarder les filles
Music Company: Schmooze
Postproduction: Method Studios New York / Co.3
Flame: Tom McCullough
3D: Rick Walia
Telecine: Stefan Sonnenfeld (Co.3)
Producer: Matthew Engel (Method NY) / Rhubie Jovanov (Co.3)
Voici une nouvelle série réalisée la designer espagnole Rocio Montoya. Déjà publiée à de nombreuses reprises sur Fubiz, cette talentueuse artiste n’en finit pas de nous étonner par la grâce de ses créations composées de fleurs, de femmes et de découpages surréalistes. À découvrir.
(TrendHunter.com) It might not be anything new having part of a house aboveground and the other half underground—but the Villa Kogelhof takes this notion to the next level. Dramatically divided, the portion…
Bring the classics to digital times. Support the digitization of The National Library on www.bibnat.ro
Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Jorg Riommi
Creative Director / Art Director: Bob Toma
Copywriter: Andreea Popa
Illustrators: Mihai Tenovici, Vali Petridean, Bob Toma
Senior Account Manager: Ana Chreih
Account Director: Adina Albu
PR: Ioana Moasa
Published: April 2015
Bring the classics to digital times. Support the digitization of The National Library on www.bibnat.ro
Advertising Agency: Publicis, Bucharest, Romania
Chief Creative Officer: Jorg Riommi
Creative Director / Art Director: Bob Toma
Copywriter: Andreea Popa
Illustrators: Mihai Tenovici, Vali Petridean, Bob Toma
Senior Account Manager: Ana Chreih
Account Director: Adina Albu
PR: Ioana Moasa
Published: April 2015
Advertising Agency: Moroch, Dallas, USA
Executive Creative Director: Kevin Sutton
Creative Directors: David Soames, Dustin Taylor
Copywriter: Greg Szmurlo
Agency Producer: Kathleen Torres
Account Supervisors: Beth Pom, Scott Manning, Beth Pom
Account Executive: Katie Skarke
Production Company: Community Films
Director: Matt Smukler
Editing Company: Republic Editorial
Editor: Keith James
Music Company PAPA Music
Published: May 2015
Spotify received a valuation topping $8 billion in its latest round of funding as the world’s largest subscription music-streaming service said its number of customers exceeded 75 million.
The company raised $526 million from investors including Goldman Sachs Group, Baillie Gifford & Co., Discovery Capital Management, Lansdowne Partners, Rinkelberg Capital and Senvest Capital for a valuation of $8.5 billion, a person familiar with the matter said. Phone carrier TeliaSonera AB said Wednesday it invested $115 million.
Spotify continues to amass funds as it tries to boost its subscription service before Apple gains more customers for its updated music offering, unveiled this week. Both Apple and Spotify give users access to more than 30 million songs, and each service costs $9.99 a month.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Kelly from the Bronx’s morning shave with a Gillette razor is interrupted by a man rudely breaking through the bathroom door to inform him that comfort isn’t the only plus side of shaving with Gillette. And Flo is hesitant about her new blond hair because she is still waiting for more fun in Progressive’s new spot.
Sean Combs’ spot advertising his newest fragrance, 3AM, broke Tuesday night on ABC, reminding us that Combs and his girlfriend, Cassie Ventura, have a much more interesting night life than the rest of us.
On Sunday, John Oliver came through on a promise to chug a Bud Light Lime if FIFA President Sepp Blatter stepped down.
After the comedian downed the lime-flavored light lager on his show, online activity around the brand soared. Bud Light Lime digital consumption increased 6,333% between May 31 and June 2, as compared to the period from May 22 to May 30.
Digital marketing company Amobee Brand Intelligence, which measured how often the brand name was seen on 600,000 mobile and desktop sites and on social media, also found that 83% of Bud Light Lime digital consumption between May 31 and June 8 was related to the comedian’s antics. Every other FIFA-related brand saw a decrease in digital consumption following Mr. Blatter’s resignation.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
