Hasta La Creative!

Minneapolis-based agency Peterson Milla Hooks launched a spring campaign for Behr entitled “True to Hue.”

A 30-second broadcast spot ties together emotions and colors, promising, “If you feel it, you can find it.” The ad shows off such Behr colors as “Joie de Vivre,” “True Blue,” “Off Broadway,” “Fuzzy Duckling,” “Rumors” and “New Day” as modes of self-expression. Each color is matched with a fitting personality to demonstrate “the feeling and bravery of choosing colors when you were younger,” encouraging DIYers to skip the trends and trust their emotions. The campaign is the latest in the spring “paint ad wars,” following efforts from Valspar and Sherwin Williams. Behr takes a different approach than its competitors. While FCB Chicago went the lengthy online route for Valspar with an ad tackling color blindness and BBDO New York took a more comical approach for Sherwin Williams, Behr just seems to want to show off its colors.

SuperMod est un meuble de rangement imprimé en 3D dont les multiples modules rappellent la forme d’une ruche. Conçu par les fondateurs de Simplus design en collaboration avec Bold Machines, cet assemblage de polygones rouges et blancs permet de stocker de manière fonctionnelle et esthétique.

(TrendHunter.com) The Glamour Iceland editorial produced by photographer Silja Magg displays the seldom seen mixture of dance poses with grunge. Model Anja Konstantinova mastered the set that pictured her moving…

The New York offices of Rochester-based Partners + Napier just signed a contract to promote…outdoor advertising.

PNYC will be creative lead for the Outdoor Advertising Association of America or OAAA, winning the business after what we assume was a furiously competitive review.

The agency’s mission (which it already chose to accept)? “PNYC will be tasked with increasing OOH’s share of the industry’s overall media budget” by reminding everyone how effective outdoor advertising can be.

The new client’s CMO Stephen Freitas says:

“We are thrilled to be working with PNYC. Their strategy helped us think not just about the power of OOH, but about OOH as a brand with a clear and distinct role in advertising. Their ideas will undoubtedly capture the attention of our industry and drive our message home.”

What strategy was that? Here it is in the form of two tweets, the first of which was definitely NOT a total stunt created to garner media attention…

@AgencySpy This is how @pnycagency welcomed @KanyeWest to Flatiron Plaza for his performance tonight. #AllStarWeekend pic.twitter.com/uUS4uVdMNQ

— PNYC (@pnycagency) February 13, 2015

No word on whether A led to Z…

SAVOR THIS TWEET IN ALL ITS GLORY RT @kanyewest I would like to publicly apologize to Beck, I’m sorry Beck.

— PNYC (@pnycagency) February 27, 2015

From the release:

“During the pitch, PNYC demonstrated the power of OOH with a well-timed stunt that garnered 18.4 million impressions and nearly $300,000 in earned media in just 36 hours.”

Loving the lack of specificity there, but we all know what that was about now, don’t we?

Someone owes a Spy a drink. Kanye can buy his own.

(TrendHunter.com) With the rise of modern furniture comes a line of contemporary desks perfect for any kind of work space.

Contemporary desks keep a work space up-to-date and modern. Whether the workplace be…

It’s time to play the music, it’s time to light the lightswell, you know the rest. After a 17-year hiatus, “The Muppets” have found their way back to network prime-time TV, landing the 8 p.m. anchor spot on ABC’s Tuesday night lineup.

Kermit, Miss Piggy and the rest of Jim Henson’s beloved troop of showbiz vets will be featured in a documentary-style, “beyond the felt” comedy that will delve into The Muppets’ personal lives and interrelationships. (If nothing else, it would be edifying to know much more about what goes on behind closed doors between Gonzo and his girlfriend, Camilla the Chicken.)

Executive produced by “The Big Bang Theory” co-creator Bill Prady and Bob Kushell, late of the Charlie Sheen curiosity “Anger Management,” the new spin on “The Muppets” franchise promises to appeal to viewers who grew up on the original 1976-81 series and their own kids and grandchildren.

Continue reading at AdAge.com

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, the two hammiest characters on TV make appearances: Max Greenfield, Schmidt on “New Girl,” stars in a spot for McDonald’s Sirloin Third Pound Burger, and Jim Parsons, Sheldon on “The Big Bang Theory,” stars in another Intel spot, this one for the i7 Processor.

And, reunited after a long hiatus from their “Coneheads” characters, Dan Aykroyd and Jane Curtin appear in a spot for State Farm. The alien couple famous for “Saturday Night Live” sketches and a 1993 film bicker as Aykroyd takes a late-night phone call with State Farm. “With whom are you communicating?” Curtin asks.

Continue reading at AdAge.com

DDB Bolivia launched a campaign for Alcázar Gynecology Institute back in October of 2014 that included uploading what it describes as the “first fake erotic video on Pornhub,” as outlined in the recently-released case study above.

The approach was based on the insight that traditional breast cancer awareness campaigns aren’t working and research indicating that 94.73 percent of men watch porn online. DDB Bolivia concluded that, given its large international audience, Pornhub was the perfect venue to teach men how to properly conduct a breast cancer examination. The video, entitled “Latin Boobs,” begins by masquerading as porn (with appropriate soundtrack) before informing viewers “This is not an erotic video.” The ad then goes on to explain to viewers that it has already shown them how to perform a breast cancer examination, and reiterates the steps necessary and what to look for, while hoping they aren’t too angry about the deception. As Adweek points out, the approach is a bit of a controversial one, since many cancer awareness activists oppose the sexualization of breast cancer. Still, they managed to inform a wide audience who otherwise might not have been reached about proper breast examination.

While they may have been the first, DDB Bolivia aren’t the only agency to harness the power of Pornhub for cancer prevention. Last month McCann Lima teamed up with porn actress Charlotte Stokely on a video advising men men on how to properly examine their testicles for cancer.

Credits:

Client: Alcázar Gynecology Institute
Agency: DDB, La Paz, Bolivia
Co-founder & CCO: Henry Medina
Co-founder & CEO: Emanuelle Medina
Head of Art: Christian Morales
Copywriter: Henry Medina
Producer Company: Rebeca
Director: Miqy de la Barra
Executive Producer: Alejandro Noriega
Music & Sound Company: Vinylo Sound
Music & Sound Designer: Ricardo Núñez

Conçus par le designer Tanner Bowman et présentés lors du Salone del mobile 2015, ces vases d’aspect dégoulinant sont le résultat d’un procédé d’extrusion thermoplastique. La texture obtenue laisse penser que cette gamme de pots est faite en cire, voire en chewing-gum lorsque les couleurs varient du rose au blanc. Plus en images.