Deutsch NY Hires Tara Levine as CMO

Deutsch New York appointed Tara Levine as its new chief marketing officer, Adweek reports, filling a vacancy created when Michael Goldberg left to become CEO of Zimmerman Advertising last September. She will begin her new role starting next week, reporting to Deutsch New York CEO Val DiFebo.

Levine joins Deutsch from OMD USA, where she has served as managing director since March of 2014 and U.S. director of business development since joining the media agency in February of 2010. Prior to OMD, Levine spent over a year and a half as director of new business for Euro RSCG. That followed an almost two year stint with Arnold New York as management supervisor, business development and director, business development. She also spent over two years as marketing manager for American Stock Exchange and five years as an account executive with DDB.

“We have a lot of big plans for our New York and Los Angeles offices, and that’s the lens through which we looked at Tara,” DiFebo told Adweek. “We’re aiming for big growth, change and doing things differently. She’s up for that. Tara has global experience and experience across all communications touchpoints. She is very modern in her thinking about clients and about our industry, which is very aligned with where we are.”

Crazy Youngsters Break Out in a Worldwide Dance Party for Pitch Perfect 2

Never underestimate the promotional power of feel-good fan service.

More than 100 fans were featured out of a whopping 1,500 total submissions for this Pitch Perfect 2 promo. Together they created a worldwide dance party as the premiere for Ester Dean’s song “Crazy Youngsters,” an original song that appears in the movie.

The video also functions as a fun game of Spot the Social Media Celebrity, pairing YouTube stars alongside cast members, and Vine stars alongside DJs. All told, more than 20 influencers are in the video. See if you can spot DJ Flula, Brittany Snow, Anna Camp, the Gregory Brothers, Sami Slimani, Lana McKissack, Carly Cristman, the Wassabi Brothers, Gabrial Valenciano, Will Pecarro, Kyle Hatch, Jamie Pine, MikeJerry and Vine stars Princess Lauren and AmyMarie.

The nearly four-minute music video was created by Portal A. It’s a lot of good, clean fun for a sequel whose inciting incident is flashing Rebel Wilson’s vagina at the president of the United States.

CREDITS
Client: Universal Pictures
Created by Portal A
Director: Kai Hasson
Executive Producers: Zach Blume, Kai Hasson, Nate Houghteling
Producers: Jacob Motz
Associate Producer: Jenny Leaf
Project Manager: Kalli Sandberg
Editor: Arturo Morales



Why Domino's Went Nuts and Wrote Hundreds of Tweets Almost Entirely in Pizza Emojis

On Tuesday, Domino’s flooded its Twitter feed with a heap of tweets written almost completely in pizza emojis. They looked like sentences. They were even punctuated. Not only that, but Domino’s had the gusto to respond to people curious about the stunt with—what else?—pizza emoji-filled tweets.

Perplexing? Sure. Annoying? A little. A promotion? Of course.

Starting May 20, Domino’s customers will be able to order pizza via Twitter. You can hook up your Twitter to your online Domino’s account, and with a quick pizza emoji tweet at the brand, you’ll have an order on the way.

So, what better way to promote this than to confuse one’s consumers? Lots of people seemed to get into it, though, and JCPenney even briefly joined in the emoji-only banter.

“We wanted to start a conversation about why Domino’s has gone emoji crazy in the lead-up to the emoji announcement,” says Matt Talbot, vp and creative director of Crispin Porter + Bogusky, the agency that handles Domino’s creative business. He explained that the tweets were modeled after real tweets the brand usually sends to customers.  

“There’s no decoder machine to work back to the true answer of the text, though,” he said. 

Check out more from the the pizza emoji takeover below.



Kaleidoscopic Dome in Hong Kong

Située dans le parc Shatin à Hong Kong, « Kaleidome » est une structure en forme de dôme constituée de 262 cellules polyédriques d’acier inoxydable poli. Chaque cellule est comme une petite fenêtre avec vue sur le monde. Avec sa structure et ses couleurs kaléidoscopiques, de multiples reflets apparaissent lorsqu’on se positionne au centre de l’installation. Une création signée LAAB.

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Popclik Airybox: Instructsong manual

Advertising Agency: BRAVO/Y&R, Miami, USA
Chief Creative Officer: Claudio Lima
Creative Director: Pedro Pinhal
Associate Creative Director: Benjamin Levy
Copywriters: Guto Monteiro, Benjamin Levy
Developer: Fernando Lanças
Agency Producer: Danny De Cespedes
Music Company: Elastik Music
Producer: Luli de Oto

Esse app manda uma mensagem secreta que só pode ser decodificada se você percorrer o caminho no mapa

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A graça do Trace é fazer o destinatário da mensagem caminhar para descobrir a mensagem que recebeu

> LEIA MAIS: Esse app manda uma mensagem secreta que só pode ser decodificada se você percorrer o caminho no mapa

Brainstorm9Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Spoilers Talk Show 8 – Especial: Notícias da Semana

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Cultura pop, seriados, televisão e entretenimento

> LEIA MAIS: Spoilers Talk Show 8 – Especial: Notícias da Semana

Brainstorm9Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Criatividade nos games: Cinco estúdios comentam relação entre diversão e inovação

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Conversamos com CEOs e desenvolvedores durante a Berlin International Games Week 2015 para investigar o futuro da indústria

> LEIA MAIS: Criatividade nos games: Cinco estúdios comentam relação entre diversão e inovação

Brainstorm9Post originalmente publicado no B9
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Trivago Spot Is All About Getting Lucky in Your Hotel Room


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a man dances his way through a block party singing Lionel Richie’s “All Night Long” for Bud Light Lime Rita-Fiesta, which comes in flavors like “Straw-Ber-Rita,” “Lime-A-Rita” and “Mang-O-Rita.” A Pepsi Max spot joins marketing’s occasional war on hipsters by saying you should leave the “wheat grass shakes” to the vinyl-loving, suspender-wearing crowd.

And Trivago asks a brazen question: have you ever wondered if you could get lucky in your hotel room? The hotel search engine, which can help you find pet-friendly hotels, is referring to a Chihuahua named Lucky, who makes an appearance in the ad.

Continue reading at AdAge.com

Best Practices: What Brands Need to Know about Business-to-Developer Marketing


We’re all aware of b-to-b and b-to-c marketing practices, but as technology and digital marketing permeate all types of businesses, marketers are now faced with understanding and executing on b-to-d strategies. B-to-d, or business-to-developer marketing, focuses on companies looking to attract computer programmers (web, desktop or mobile developers) to their open application programming interfaces (APIs) to build software and tools that harness their proprietary/internal data.

APIs are important for business because they allow programmers to build unique tools that access a company’s data or digitally focused product. Apple and its iOS is a great example of a hugely successful program aimed at developers looking to create apps that run on iPad, iPhone, and iPod touch. Apple has done a great job of documenting and marketing its APIs and seeing that the app store is continually populated with applications that help to improve our everyday lives, have fun and promote brands in unique ways and make us all a little more productive.

So what are some best practices for getting to know APIs and reaching out to a developer/programmer audience? Here are a few tips to get you started in the world of b-to-d and API marketing.

Continue reading at AdAge.com

Volkwagen "Prom Night" (2015) 1:00 (Canada)

This cute spot for the VW Canada’s new Tiguan features a dad taking his daughter and date to prom. Along the way he makes sure they know who is boss, right to the end where he honks the horn at the site of his daughter’s date sliding his hand a little too low. Cute.

Volkswagen "Driving Test" (2015) 1:00 (Canada)

The new Passat is a really nice car. So nice, you can totally ace your driving test because the driving instructor will be transfixed by its roominess, sun roof, and (insert the rest of the client mandated features here}

CBS Says ‘CSI’ Will End Next Season

The TV network said the show about a team of forensic investigators, which produced several spinoffs, will have its series finale in late September.




Committee LA, Heidi Klum Pitch Business Ventures for Wix.com

Creative/production hybrid studio Committee LA released a continuation of its “ItsThatEasy” Super Bowl campaign with a 60-second spot starring Heidi Klum.

Actor Rex Lee returns as Klum’s agent, shooting down her half-baked ideas for business ventures. A disgruntled Klum admits he’s always right, but then comes up with something she knows he’ll approve of. With Wix, she gets the business off the ground with a website before proudly showing it to Lee. The pacing works better here than with the Super Bowl effort, which had to juggle the stories/businesses of multiple football greats in about the same time frame. While the humor may cross the line to the overly goofy at times, it does make a dry subject a bit more memorable and the setup is a good way to display Wix’s capabilities. The cross-channel marketing campaign also includes social media activations and exclusive content for YouTube, Facebook, and Twitter promoting the #ItsThatEasy hashtag.

“When technology gives people the freedom to get creative, the way Wix does, it creates a space where function, beauty and self-expression come together” said Wix chief marketing officer Omer Shai. “Heidi is the perfect person to drive this message home. She’s an entrepreneur who knows the value of a comprehensive solution that lets you stay in charge and effectively grow your business exactly the way you want it.”

Watch Out, New Hamburglar, Old Hamburglar Is Out of Jail and on the Road Again

If you’re underwhelmed by the new Hamburglar’s antics so far—and are pining for the original criminal himself—you’re in luck, thanks to a spec campaign from production company Whiskey Tongue.

The #OGHamburglar campaign (OG being slang, of course, for original gangster) will feature a series of short films, one of which was just released—showing Ronald McDonald and Grimace picking up OGHamburglar just as he’s getting out of jail.

That’s about it so far, but the first spot is quite nice—gritty and disturbing in a Heath-Ledger-Joker sort of way. Fans can use the hashtag #OGHamburglar to help decide where the series goes next. (And please, no plots with nagging wives.)

“The #OGHamburglar is back in action (straight outta prison) brought to you by a team of rogue creatives who want to bring the beloved character back to life outside of lockdown,” the filmmakers say.

Adds creative director Brett Landry: “We love the Hamburglar and hope that McDonald’s will enjoy our interpretation of the original character.”



Cold Drinks Turn These Thermal-Ink Coasters Into Pictures of Battered Women

A new Japanese campaign aims to combat domestic violence in the country with inventive coasters that hope to tame excessive drinking, which can contribute to the problem.

Yaocho, a bar chain, and agency Ogilvy & Mather Tokyo created the coasters, each of which features a portrait of a woman’s face printed in thermal ink. When a cold drink rests on the coaster, the portrait changes to include cuts and bruises.

The visuals are—no pun intended—chilling, and it’s a clever use of media, though perhaps a touch too much so for its own good, with mechanics that may undermine the spirit and gravity of the message.

“This drink will turn the woman on this coaster into a beat-up woman—just like you might do to a real woman, if you drink too much,” is essentially the subtext of the ads. “Can you have another round without wanting to hit your significant other?”

But as Lucia Peters points out over at Bustle, while alcohol can be a factor in domestic violence, “placing the blame for domestic violence on alcohol excuses the people who commit the crimes in the first place—which is classic abuser behavior.”

Yaocho deserves credit for openly addressing domestic violence, and trying to raise awareness, theoretically at the expense of its own business. But while a drinking establishment is, on its face, the right place to reach viewers with a message about alcohol and domestic abuse, there’s also a bit of cognitive dissonance in an anti-drinking ad that requires the viewer to be drinking to deliver its full effect.

The tagline, at least in its translated version, isn’t even “Don’t drink too much.” Rather, it is “Don’t let excessive drinking end in domestic violence.” In other words, “It’s OK to spend your money on a bender, so long as you don’t beat your wife or girlfriend afterward.”

And if you are the type of person who gets violent when you drink, you probably shouldn’t be drinking at all. 

More info below. Via Design Taxi.



Luxury Car Spacecrafts – The Ferrari Spacecraft Concept Looks to the Future for Inspiration (GALLERY)

(TrendHunter.com) Resembling an ocean creature floating in mid-air, the Ferrari spacecraft concept is as futuristic as anyone would imagine. The conceptual ship boasts a sleek and sci-fi themed look and is described…

Why Having a Tech-First Mindset Can Propel You to CEO


It’s not enough for leaders in the tech world to live and breathe innovation and change. The new breed of CEO in all industries must adopt a creative, tech-first mindset. While this type of experience is particularly valuable to CEOs at technology-focused agencies, having a tech-first mindset is invaluable to would-be leaders of any industry.

A tech-first mindset

What is a tech-first mindset? It’s knowing and embracing the fact that in business today, predicting and inventing the future is the main strategy. It’s accepting that the entire foundation of your industry could be turned upside down at any moment. It’s always being on the path to the next “solve,” and on the lookout for those in your periphery that are designing a new solution you’ll have to compete with. A tech-first mindset allows you to stay one step ahead because you’re not flustered by new ideas or disruptions. This mentality stems from the problem-solving and critical-thinking skills engineers and programmers use in their work every day.

Continue reading at AdAge.com

CBS Puts 'Supergirl' Up Against 'Gotham,' Ends the Original 'CSI' After 15 Seasons


When CBS takes flight with “Supergirl” this fall, there’s a good chance viewers may at some point get an eyeful of Kara Zor-El’s cousin, Kal-El. (In case you grew up in a pop cultural Fortress of Solitude, that’s the alter ego of the guy with the big “S” on his chest.)

According to CBS entertainment chairman Nina Tassler, the rules of the DC Comics universe more or less keep the door open for the occasional appearance by Superman, in or out of costume.

As much as the possibility of the odd Man of Steel look-in should keep the fanboys in a lather, “Supergirl” obviously will live or die on the strength of the titular character. As Ms. Tassler characterizes her, Kara is “a hero we can root for,” a young woman who is only now “embracing her potential” as a crime fighter.

Continue reading at AdAge.com

John Lewis Extends Relationship with Adam & Eve/DDB


The John Lewis Partnership has appointed Adam & Eve/DDB to handle its $40 million Waitrose supermarket account, consolidating the British retailer’s creative business under one roof.

Adam & Eve/DDB has had enormous creative success and helped boost sales for the John Lewis department store since 2009, particularly through its tear-jerking Christmas campaigns. Last year’s spot starred Monty the Penguin, while the previous year featured a bear waking up from hibernation and experiencing Christmas for the first time.

Rupert Thomas, Waitrose’s marketing director, said in a statement, “Adam & Eve/DDB is an outstanding creative agency with an exceptionally strong track record. They will play a key role in helping us to deliver the hallmarks of our brand: quality, innovation and trusted provenance. We hope this will be the start of a successful and long term relationship.”

Continue reading at AdAge.com