Hasta La Creative!

SlimFast named New York-based independent agency Barker as its creative and interactive agency of record for its upcoming brand relaunch following a review.

Barker beat out a dozen agencies during a six month long review process to win the account. Other finalists in the review, which “included the unusual step of testing creative concepts among select agencies” were Pereira & O’Dell, DiMassimo Goldstein and Omelet.

Kainos Capital recently purchased SlimFast from Unilever and is looking to relaunch the brand in the coming weeks in an attempt to “reinvigorate sales and market share behind the most recognized weight-loss brand in America.”

“Barker’s solutions are thoroughly modern and insightful, and they are just what we need as we take this legendary brand to new heights,” explained SlimFast CEO Chris Tisi. “Internally and externally, we’ve assembled an expert team of swashbuckling innovators, hard core package goods marketers, and leading edge branding experts to bring this brand not only back to the market dominance it historically enjoyed, but beyond into new categories. It’s an exciting time here for our employees, our partners, our customers at retail, and our consumers.”

Barker’s first work for the brand is expected by the end of the month.

Creativity and Ad Age are now accepting submissions for the 2015 Production Company A-List, which will comprise the industry’s most innovative shops as well as the Creativity Production Company of the Year.

Who should apply? Production companies of all kinds — whether you’re traditional, digital, integrated — somewhere in between or all over. If you believe you’ve been involved in helping to execute some of the year’s best advertising and marketing ideas, go for it!

There is an entry fee this year of $395 per production company through 11:59 p.m. on Friday, June 5, and $495 afterward through the deadline at 11:59 p.m. on Friday, June 12.

Continue reading at AdAge.com

Call in the therapists: They’re canceling “American Idol.”

Now that Fox’s once-highflying talent competition is coming to a creaky close, I can come clean and admit that I am one of those nine million still watching. In fact, I have devoured every episode since season two (so I missed one — nobody’s perfect), and even though this superfan has long seen it coming, the final blow was still a stunner.

In fact, I got a condolence note from a colleague.

Continue reading at AdAge.com

« A World Between Worlds » est une fantastique histoire racontée en images par l’artiste Kent Macdonald. Dans un monde parallèle où le ciel est empli d’étoiles, une mystérieuse silhouette grimpe une échelle, lune sous le bras, ou se laisse emporter par un ballon dans les airs. Un travail sublime à découvrir.

George Miller confere frescor narrativo, temático e estético a sua própria série clássica, dando a ela ares de inovação e vanguarda — talvez até de revolução no gênero

> LEIA MAIS: “Mad Max: Estrada da Fu?ria” reverencia trilogia original através de uma experiência imersiva

Post originalmente publicado no B9
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Digital agency 360i has appointed James Townsend as its new CEO, replacing Rob Connolly, 360i CEO since December of 2013, who The Drum reports will “move back to Northern Ireland after six years within the Dentsu Aegis Network to pursue a new venture.”

Townsend arrives from Fallon London, where he has served as managing director since the beginning of 2013 and as head of account management since arriving in April, 2010. Prior to joining Fallon, Townsend spent seven years as a client services director with exposure London.

“James’ experience and accomplishments in helping clients creatively build their brands, as well as his alignment with 360i’s ‘Powered by Curiosity’ ethos, make him the perfect fit to lead our London office,” Bryan Wiener, chairman of 360i, told The Drum.

In related news, Fallon appointed former AMV BBDO managing partner Gareth Collins as its new CEO.