Hasta La Creative!

Agency folks channel plenty of creativity into their work, but check out what they come up with when it comes to their own bodies. We asked creatives and other agency staffers to share their coolest tattoos. Here, we showcase some of the most intriguing selections, along with their surprising backstories.

Want some skin art of your own? Try our online tattoo generator.

Continue reading at AdAge.com

Un couple de photographes et jeunes parents originaires de Pologne, Ania Waluda et Michal Zawer, ont décidé de photographier leur fille âgée d’un mois, d’une manière insolite. En la photographiant avec son papa, la mère a voulu donner l’impression que leur fille volait ou se tenait sur ses jambes contre un mur, alors qu’elle se trouvait en réalité sur le sol. Des clichés pleins d’humour et de tendresse.

(TrendHunter.com) As the East becomes more fascinated with the West, the reverse is also happening at the same time, as seen through an increased interest in Asian culture and Chinese packaging. In order to appeal to…

A pleasant surprise can make a person’s day. It might be a free drink from your favorite cafe. Or it could involve a waiter giving you a complimentary dessert at your favorite restaurant. Whatever it is, surprises make people feel special and important. For businesses, these unexpected treats help create a powerful bond with consumers — a bond that can last a long time.

As a result, many brands are making this customer service tactic, commonly called “surprise and delight,” far less random, and in some cases, it’s the driving force behind several nationwide, multimillion-dollar marketing campaigns. And for some, surprise-and-delight strategies are serving as the lynchpin in a long-term loyalty strategy that’s being installed and leveraged across all consumer touchpoints — social media, brand-sponsored events, in-store experiences, advertising campaigns, mobile marketing and more.

Two current and prevalent examples that come to mind involve MasterCard and Bud Light. Both brands use surprise-and-delight strategies to great effect, creating powerful buzz and brand loyalty not just among their most passionate fans, but also with new audiences, thanks to the ability to share the news with friends across social networks.

Continue reading at AdAge.com

Outdoor, Print
Dr. Rhomberg Medical Centre

Better with a helmet.
A campaign brought to you by the association for sustainability and safety in skiing and cycling. With the support of Dr. Rhomberg medical centre.

Advertising Agency:Hello München, Munich, Germany
Creative Directors:Florian Binder, Daniel Hormes
Art Director:Hans Peter Werner
Copywriter:Martin Jüstel
Photographer:Robert Grischek
Consultants:Linda Ibscher, Anja Sommer, Sarah Birkholz

Hallmark’s “Put Your Heart to Paper” campaign featured interviews with people who didn’t know their moms were watching. Now, Tempur-Pedic has hit it big with the opposite—interviews with moms who didn’t know their kids were watching, and didn’t know they were about to get a very nice surprise.

It’s not tied together as simply or as obviously as Hallmark’s campaign, but this spot does a reasonable job of pointing out how little moms get to sleep, and showing some very happy moms lolling around on the product.

RPA made the ad, which tries to tell moms, “You’re important. Sleep like it.” And it’s actually based on some pretty interesting research. In a Tempur-Pedic survey of 1,000 moms, 87 percent of them said they’re kept up at night by family concerns, finances, jobs and wondering if little Timmy is going to need braces.

In case you were wondering what Mom really wants for Mother’s Day, 40 percent of moms said waking up from a good night’s sleep and spending a whole day with their families, while another 30 percent said they’d prefer to sleep late and enjoy breakfast in bed.

So, if your mom is having sleepless nights, consider getting her a bed for Mother’s Day. It might not be the coolest or most affordable option, but it’s still way better than a vacuum.

CREDITS
Client: Tempur Sealy
Title: Moms: You’re Important

Agency: RPA
EVP, Chief Creative Officer: Joe Baratelli
SVP, Executive Creative Director: Jason Sperling
SVP, Chief Production Officer: Gary Paticoff
VP, Creative Director: Alicia Dotter Marder
Jr. Art Director: Dennis Haynes
Jr. Copywriter: Megan Leinfelder
VP, Director – Content: Mark Tripp
VP, Director of Digital Production: Dave Brezinski
Sr. Digital Producer: Ana Ponce
Digital Production Coordinator: Kristin Varraveto

EVP, Management Account Director: Tom Kirk
VP, Account Director: Rebecca Mendelson
Account Supervisor: Amanda de la Madriz
Supervisor, Digital Content Strategy: Joanna Kennedy

Production Co: Bö’s House of Visual Arts
Director: Mark Tripp
DP: Stephen Carmona
Producer: Tracy Chaplin
Production Designer: Kristen Vallow

Editorial: Butcher Post
Editors: Teddy Gersten/Nick Pezzillo
Assistant Editor: Amy Rosner
Executive Producer: Rob Van
Post Producer: Alexa Atkin
Lead Flame Artist: Moody Glasgow
Telecine Company: The Mill
Artist: Adam Scott
Executive Producer: Thatcher Peterson

Audio Post Company: Lime
Audio Post Mixer: Dave Wagg

Casting: Cornwell Casting
Casting Directors: Jason Cornwell, Damon Collazo, Sandra Petko
Casting Producer: Tina Eisner

« Long Lasting Sharpness » est la nouvelle campagne réalisée par Herezie pour vanter les mérites des couteaux japonais Miyabi. Une campagne hautement créative déclinée en trois visuels pour trois types de couteaux : le Gyutoh pour la viande, le Sujihiki pour le poisson et le Shotoh pour les fruits et légumes.

Film, Design, Online
Pernod Ricard Brazil

Jameson Irish Whiskey presents: IT WAS A BARREL. It left the ancient Jameson distillery. Made its way through Midleton and Cork, Ireland…to the Port of Cork. From there, it came to Brazil and became raw material in the hands of 2 artists, with very different skills. Niveo used his talent to create a typography carved into the wood from the barrel. Which then became a series of posters and a True Type (Barrel.ttf) which is available to download. Cintra used his talent to make two drumsticks out of the barrel slats. With them, he composed and recorded the tune “It was a Song”, which is also available to download. That is how a barrel surprised all of your senses. In the forms of art, music and the best Irish whiskey.

Advertising Agency:F.Biz, Sao Paulo, Brazil
Creative Director:Marcelo Torma, Marcelo Siqueira
Art Director:Marcus Tomaselli, André Batista, Marcelo Torma
Copywriter:Rodrigo de Castro, Marcelo Siqueira