Hasta La Creative!

Les photographes Daniel Taipale et Samuel Taipale sont deux frères originaires de Finlande. Sur leurs comptes Instagram respectifs, ils nous font voyager à travers la Finlande et la Norvège. Au regard de leurs clichés, nous passons par des paysages enneigés, des forêts de pins, des nuits étoilées ou encore illuminées par de sublimes aurores boréales. Des instantanées parfois oniriques.

Photo by Daniel Taipale

Photo by Samuel Taipale

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Vincent Leroy est un artiste designer français qui aime utiliser l’espace qui l’entoure pour ses créations. Son oeuvre baptisée « Boreal Halo » a été exposée au Muzeul National de Arta Contemporana (MNAC) à Bucarest. L’anneau de dix mètres de diamètre flotte seul dans une salle, soulignant la taille de cette dernière.

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Swedish powerhouse Forsman&Bodenfors has turned in this new long-form commercial for Volvo featuring Swedish artist/producer Avicii. Filmed on location in Stockholm and Osterlen, southern Sweden, the video visits places of personal significance for Avicii and tells his own story of renewal, following several years of hard touring. The song “Feeling Good” was arranged and produced […]

The post Avicii Helps Orchestrate “A New Beginning” For Volvo appeared first on AdPulp.

(TrendHunter.com) Artist Jen Lewis finds beauty in blood, a fact that’s made very clear by her latest project, an interesting venture that involves photographing her own menstrual blood.

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The enterprising Mr. Lewis Lazare of Chicago Business Journal got a client spokesman to confirm today that Energy BBDO will no longer be AOR for Lay’s.

We’ve received tips about an unspecified change in the Lay’s account for a couple of weeks but didn’t get anything in the way of confirmation despite some hints that Energy BBDO would not be creating any new campaigns for the chip brand.

From Frito-Lay:

“Our approach across our entire portfolio of brands is to lean into different combinations of agency partners based on the needs and priorities of our brands at the time. Energy BBDO is not currently engaged for the Lay’s brand.”

This sounds a whole lot like the industry refrain about clients thinking of agencies as “partners” rather than AORs.

The underlying story here, though, is that the change has been in the works for some time; Energy BBDO has not created any major work for this particular client for several months. Its Mr. Potato Head “cannibalism” campaign came out in February, and the Lay’s “Flavor” campaign ran in 2014, so the change in the relationship is not exactly new–it’s simply being reported now for the first time.

In an April post about staffing changes at BBDO’s Chicago office related to AB InBev’s Manhattan relocation, our sources alluded to employees jumping from one account to another. These changes, as they relate to the Lay’s business, occurred several weeks or months ago.

To further complicate the picture, BBDO has not broken up with the larger PepsiCo organization as it continues to handle the Quaker business.

No word on whether Frito-Lay will seek another agency of record for future Lay’s campaigns.

Le photographe Lasse Henning s’est rendu dans les Îles Lofoten au nord de la Norvège, proche du cercle polaire arctique. Il en est revenu avec des clichés à couper le souffle, qu’il a regroupé dans un timelapse où les nuances de bleus des paysages se succèdent, entrecoupées par les nuits ornées d’aurores boréales et les couchers de soleil.