Hasta La Creative!

PETA has never been one to shy away from courting controversy with ad campaigns in order to push its animal rights agenda, and the organization’s latest effort is no different.

This time, PETA puts classroom animal dissection in its crosshairs. The group has found a new ally from the Cyrus family: Miley’s 15-year-old sister Noah, who stars in a print effort proclaiming, “I am not a classroom experiment.”

Cyrus goes under the knife and PETA gets down to the bone with yet another trademark over-the-top effort aiming to shed light on the fact that “more than 10 million animals” are dissected in high schools and colleges every year.

In a statement regarding her experience on the #DissectionKills campaign, Cyrus says:

“It kind of was weird being on the table and the feeling of about to be cut open. The thought of that happening to an animal is terrible… if you feel weird dissecting something, say no.”

According to Yahoo, Noah is pushing for virtual dissections while encouraging kids to opt out of the practice altogether.

“Because I love all animals so much, people should realize they don’t have to cut into something to learn about it. You should ask your teacher for other humane alternatives… You’ll learn so much more off of the computer. If you have the other option, why not take it?”

Like pretty much all PETA campaigns, people will love it or hate it…but it will get headlines.

Here’s a behind-the-scenes video from Cyrus’s PETA photo shoot below.

&New est une société de mobilier moderne lancée par le duo de designers anglo-finlandais composé de Jo Wilton et Mirka Grohn. Le fer de lance de ce jeune studio est une utilisation de l’acier comme matériau solide et durable soit l’option parfaite pour réaliser des pièces minimalistes épurées. Cette première collection colorée comprend des tables de chevet, des buffets, des consoles et des porte-manteaux.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Joakim Noah is a little confused about his mascot in a Foot Locker spot, and Jon Hamm compares the 2016 Mercedes-Benz AMG GT to poetry.

HBO shows off its award-winning shows and movies to entice you to subscribe to its streaming service, HBO Now. If you aren’t sold, you can start a month-long free trial to catch up on “Game of Thrones” or hook yourself on “True Detective.”

Continue reading at AdAge.com

Your life might not be quite like Game of Thrones, but you can still feel like a boss power broker if you drive a Chrysler, says a new ad from the automaker.

“Kings and Queens of America,” voiced by actor Peter Dinklage, who plays Tyrion Lannister on the hit HBO show, is launching just ahead of the fifth-season premier this Sunday.

The commercial, created by Wieden + Kennedy, builds on the great American myth that wealth and power are not a birthright, but rather simply there for the taking. That may be true, insofar as Justin Bieber, the Joffrey Baratheon of our time, didn’t inherit his fortune from his dad (even if both of them invaded from the North).

The 60-second spot even sports a soundtrack that references the theme music from the Game of Thrones’ opening credits.

On screen, a series of modern-day, ostensibly self-made warriors gird themselves for battle in designer glasses, high heels and blazers, and climb on their horses … or rather, into their Chrysler 300s. (Grand Maester Ron Burgundy can offer some wisdom on how many horses it would take to equal a Chrysler engine.)The faces featured include San Antonio Spurs assistant coach Becky Hammon; Reddit co-founder Alexis Ohanian; pro poker player Phil Ivey; photographer Kwaku Alston; and Los Angeles restaurateur Caroline Styne. They, and others, will appear in 30-second spots airing later this month.

Nobody, though, is shown viscously murdering his or her father, son-in-law, wife, brother or random stranger, for that matter.

CREDITS
Client: Chrysler
Spot: “The Kings & Queens of America”
CMO, FCA Global: Olivier Francois
President and CEO, Chrysler Brand: Al Gardner
Director, Head of Global Advertising, Chrysler Dodge Jeep Ram: Marissa Hunter
Head of Advertising, Chrysler Brand: Melissa Garlick
Chrysler Brand Advertising Specialist: Danielle DePerro

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Aaron Allen / Kevin Jones
Copywriter : Alex Romans
Art Director: John Dwight
Broadcast Producer: Endy Hedman
Art Producer: Grace Petrenka / Amy Berriochoa
Strategic Planning: Cat Wilson / Sarah Biedak
Media/Comms Planning: Alex Barwick
Account Team: Cheryl Markley / Lani Reichenbach / Stephanie Montoya
Business Affairs: Karen Murillo
Project Management: Jane Monaghan / Annie Quach
Executive Creative Directors: Joe Staples / Mark Fitzloff
Head of Production: Ben Grylewicz

Production Company: HSI
Director: Samuel Bayer
Executive Producer: Roger Zorovich
Line Producer: William Green
Director of Photography: Samuel Bayer
Photographer: Samuel Bayer / John Clark

Editorial Company: Joint
Editor: Nicholas Davis
Assistant Editors: Kristy Faris
Post Producer: Leslie Carthy
Post Executive Producer: Patty Brebner

VFX Company: Joint
Lead Flame Artist: Katrina Salicrup
Flame Artist: David Stern
Smoke Artist: David Jahns
VFX Producer: Alex Thiesen

Songs: “Blood and Stone”

Mix Company: Joint
Mixer: Noah Woodburn
Producer: Sarah Fink

South Korean agency Innored launched a campaign promoting the Reebok ZPump Fusion with a “Subway Pump Battle.”

Working off the insight that people spend too much time sitting and not enough time exercising (74 percent of Korean office workers admitted to a lack of exercise in a survey), Innored came up with a way to encourage commuters to work out while waiting for the subway. The agency installed a game in the subway, the “Subway Pump Battle,” in which two opponents are chosen (seemingly without their knowledge) and encouraged to participate. They then race to see who can press the most amount of pump buttons in the time allowed. It’s a clever way to encourage people to get some exercise at a time of day when they otherwise would be sitting, and the game is obviously but not overbearingly branded. The participants seemed to have a lot of fun with it and the winner of each “Subway Pump Battle” received a pair of Reebok ZPump Fusions for their trouble — and the winners looked pretty enthused about picking up the free pair of the sneakers. In addition to the game and accompanying video, other campaign elements includes social media activations on Facebook and Instagram, as well as an online event.

Some people complain that modern baseball games last too long, but the one in this Japanese ad for Toyota’s G cars will make you root for extra innings.

Salarymen and businesswomen push fantastical red “G” buttons positioned around midtown, and the action begins. Soon, balls are flying off bats toward skyscrapers, and office-attired players are diving across concrete (ouch!) to make dazzling catches. They use manhole covers for bases, and a traffic cop (I think) serves as an umpire. At one point, Warren Cromartie, a former star in the U.S. who was much more popular when he played in Japan, argues a call. You tell ’em, Cro!

The final at-bat features an airborne Prius in a grandstand play of epic proportions—truly a towering drive.

Dubbed “Baseball Party,” the film has deservedly earned almost 3.5 million YouTube views in Japan in two weeks. And there’s a behind-the-scenes clip, naturally.

Sure, the connection between the brand and baseball is tenuous, to say the least, but the two-and-a-half-minute commercial is such exhilarating fun, only a mean-spirited boo-bird would object. You might shout, “Let’s play two!” and watch it again.