Le studio d’animation 3D Elastic, à qui nous devons le générique de True Detective, est également derrière le générique de la nouvelle série Netflix/Marvel : « Daredevil ». Patrick Clair et son équipe de designers 2D/3D ont imaginé une séquence toute en rouge, comme le costume du héros du comic book, avec des coulures qui rappellent le sang.
(TrendHunter.com) The Dogfish Inn is a quaint hotel located in Lewes, Delaware that is an extension of the Dogfish Head Microbrewery brand. Designed with Dogfish Head’s “signature off-centered approach&#…
People love a winner, and the difference in viewership for Mets games on SNY and Yankees games on YES has narrowed significantly this year.
BBDO New York gets self-referential in its latest spot for Foot Locker, starring Manny Pacquiao.
Back in November, the agency ran an ad featuring Pacquiao as part of its “Week of Greatness” campaign for the brand in which Pacman is tricked into believing he’s finally going to fight Floyd Mayweather. Since then, the boxers and their camps have agreed on terms and the event — billed as “The Fight of the Century” — is scheduled for May 2nd.
BBDO New York’s “It’s Really Happening” references the series of events, with Pacquiao’s agent telling him Mayweather has agreed to the fight. “I know, two guys at the gym told me,” Pacman replies, referencing the previous spot. His agent explains to him that was just a Foot Locker commercial, but now the fight is on for real, even though this is also a Foot Locker commercial. The ad ends with a confused Pacquiao watching the preceding ad on TV.
While referencing previous campaigns can always be a little dicey — five months is sort of a long time to expect your audience to remember an ad — Pacquiao’s playful acting helps hold everything together. It also helps that both ads reference such a high profile event, and some have even suggested “It’s Happening” helped bring the fight to fruition. “It’s Really Happening” will make its broadcast debut next week and continue to run throughout the week leading up to the fight.
Credits:
Agency – BBDO New York
Client: Foot Locker
Chief Creative Officer, Worldwide – David Lubars
Chief Creative Officer, New York – Greg Hahn
Executive Creative Director – Chris Beresford-Hill
Executive Creative Director – Dan Lucey
Copywriter – Mike Motch
Art Director – Austin Mankey
Director of Integrated Production – David Rolfe
Executive Producer – Anthony Curti
WW Senior Account Director – Troy Tarwater
Account Director – Janelle Van Wonderen
Account Manager – Nick Robbins
Account Executive – Samuel Henderson
Production Co – O Positive Films
Director – Kenny Herzog
Exec Producer – Ralph Laucella
Exec Producer – Marc Grill
Line Producer – Grayson Bithell
Director of Photography – Marc Laliberte
Editorial – MackCut
Editor – Erik Laroi
Executive Producer – Sasha Hirshfeld
Assistant Editor – Patrick Blumer
Sound – MackCut
Sound Mixer – Sam Shaffer
Online – Smigital
Flame – Jim Hayhow
Asst. Flame – Joseph Miller
Color– Company 3
Colorist – Tim Masick
The IPG-owned, Brooklyn-based agency Huge recently created a separate San Francisco entity in order to serve a single client: Apple.
The new agency has a name (Elephant), a homepage, a Foursquare listing, an office several blocks from Huge San Francisco, and a not-quite-accurate entry on IPG’s own site. (The holding company apparently chose and registered the pachyderm name in 2012 before its newest operation came to be.)
Yet — as with Omnicom’s MAL, another agency created strictly for Apple — communications regarding Elephant are nearly nonexistent. Its website clarifies that visits to its office are “by appointment only,” and since its inception it has functioned as a secretive “black box” entity with no press mentions or public announcements.
Sam Weston, a Huge spokesperson, declined to comment save for the following:
“Almost a year ago we moved the Apple business to an independent entity called Elephant. Elephant works exclusively with Apple.”
This all started last April when, as reported in AdAge, Apple chose to greatly expand its digital marketing efforts by signing with four new agencies: AKQA and Huge on the West Coast and Area 17 and Kettle in New York.
Elephant came to be almost immediately and, while the agency did not specifically address the “why” behind the decision to create an “independent entity,”the move would appear to stem from a desire to avoid an overlapping of teams on competing accounts. (Huge has worked with Google and Samsung, two of Apple’s chief rivals in the digital space.)
Last year, Apple’s at-times-uneven relationship with MAL went public via internal emails revealed in court and reinforced the fact that the client is very particular about its agencies.
This is not a secret…and the existence of Elephant isn’t quite a secret either. For example, various employees have used the #helloelephant tag on Instagram to share images of the design themes in its San Francisco office:
#helloelephant pic.twitter.com/QKfRyrGJTf
— Fernanda Saboia (@saboia) March 28, 2015
Here are members of the Elephant team celebrating in late 2014:
…and here are some pics from the agency’s recent one-year anniversary party:
What’s less clear is who does what at the shop. When the AdAge story ran last year, sources said that the four agencies hired by Apple would work on “user experience and digital strategy, among other elements,” and, given past work from Huge and AKQA, that would appear to be an accurate summary.
While Elephant’s work is all digital, it does not collaborate with any of the agencies Apple signed in 2014 (or MAL, for that matter).
Throughout the past year, members of the Huge team have moved over to Elephant. But the specifics regarding those changes are, again, not clear. A source estimates that Elephant currently employs 30 people who operate with complete independence from the larger Huge organization, but the social media posts above would appear to indicate that the two agencies do share some employees or, at the very least, that Huge staffers sometimes visit the other office.
The larger IPG organization has no comment on Elephant and, given Apple’s history, the client will not mention the work done by its newest digital agency anytime soon.
Toyota wants you to know it has a car that literally runs on bullshit.
This new ad for the automaker’s Mirai fuel cell vehicle features an engineer visiting a dairy farm, loading a pickup bed with cow manure, taking it to be processed into hydrogen and using it to power a ride.
Directed by Morgan Spurlock, the ad is the first in a series titled “Fueled by Everything.” Created by Droga5, the campaign hopes to persuade consumers that hydrogen cars are a viable alternative to internal combustion engines, despite a skeptical marketplace—hence the ad’s mix of folksy and defensive. (Ron the farmer’s cool demeanor casts doubt on his sincerity at moments, but there are some real action shots of heifers unloading.)
A small number of Mirais go on sale in California this fall, and Toyota’s tack is to point out the abundance of fuel—not just crap, but also sunlight, wind and more—presumably in part because a leading criticism of the technology is the shortage of hydrogen stations. One doesn’t follow the other, but Toyota is working with other car makers to develop infrastructure in the Golden State.
It’s not clear though, whether drivers will be able to bring their own manure.
Advertising Agency: Cossette, Toronto, Canada
Chief Marketing Officer: Derek Kent
Brand Connections / Digital Strategy Director: Todd Denis
Executive Creative Director: Glen Hunt
Associate Creative Directors: Yusong Zhang, Dhaval Blatt
Art Director: Dave Laing
Copywriter: Heather Kinoshita
Group Account Director: Erin O’Connor
Brand Supervisor: Jamie Artkin
Producer: Barb Gibson
Strategists: Jason Chaney, Kevin McHugh
Technology Strategist: Joe Dee
Director: Mark Zibert / Sons and Daughters, Jordan Dashner / Descendants TV
Executive Producer: Jeff Darragh / Sons and Daughters
Photographer: Andy Ferreira
Typographer: Ben Weeks
Editor: Michelle Czukar
Executive Producer: Sam McLaren
Colourist: Roslyn Di Sisto / Smith
On-line Artist: James Andrews / Smith
Producer: Emma Wojick / Smith
Creative Director: Daenen Bramberger / Apollo Studios
Executive Producer: Tom Hutch / Apollo Studios
Jean Jullien est un graphiste et illustrateur français basé à Londres. A travers ses illustrations légères et rigolotes, il porte un regard satirique sur notre monde et plus particulièrement sur notre ère digitale où sentiments et réalité sont pixélisés et passent par le médium de l’écran de smartphone.
Method, the eco-friendly soap and detergent maker, has teamed up with online fashion retailer Asos on a 10-piece fashion collection. But the clothes are actually part of a marketing campaign, themed “Style By Method,” to promote its latest product, 4x Concentrated Laundry Detergent.
The collection itself, called Method
Lee and Young
FCB Inferno has promoted Owen Lee, formerly co-executive creative director, to a role as joint chief creative officer, Campaign reports. He will share the joint chief creative officer role with Al Young. Lee’s creative partner Gary Robinson will remain in his executive creative director role and Campaign reports that the agency will not seek to find a new executive creative director.
“We’re bigger and more complicated now – and this restructure has been on my mind for a while,” Young explained. “I’ve never been precious about running the train set on my own and I’ve always admired successful creative twin-leadership models. As for us working well together – I’ve known Owen for 15 years and worked closely with him in two different agencies. This is about efficiency and enhancing our already much-improved creative output.”
Lee joined FCB Inferno in his co-executive creative director role three years ago, following a stint as an associate partner at Cello PLC. Prior to that, Lee was a founder and creative chairman at Farm, where he stayed for over 12 years.
Showing crazy trick shots is a pretty good way of getting viral video views, as we’ve seen in branded efforts from Wheaties (bowling), McDonald’s (soccer)—and of course, that old, fake-as-hell Michael Jordan and Larry Bird ad “Nothing But Net.”
Now there’s a new kid in town, Peter Bamforth—a YouTuber who makes “videos about anything and everything.” But he’s particularly adept at trick shots. His “EPIC Ping Pong Trick Shots” video from 2011 got 300,000 views.
And now, he’s returned with more trick shots—starring Oreo cookies.
It’s a pretty impressive feat, not only because of the level of inventiveness in materials, but also for the patience this kid must have. Check it out below.
Advertising Agency: WONGDOODY, USA
Account Executive: Nicole Cavaleri
Senior Account Executive: Anea Klix
Art Director: Patrick Moore
Senior Copywriter: Tim Koehler
Designer: Candice Nagel
Executive Creative Director: Tracy Wong
Creative Director: Mark ?Monkey? Watson
Print Producer: Paul Morgan
Art Buyer: Paul Morgan
Broadcast Producer: Leigh Eckert
Project Manager: Barbara Wilson
Retouch Artist: Charlie Rakatansky
Electronic Production: Erin Moeur
Photographer: Jason Hall
Trailer Production Company: StraightEIGHT Films
Director/DP: Matthew J. Clark
Director: Lindsay Daniels
Producer: Craig Stevens
Production Designer: Erin O. Kay
Editor: Lee Gardner
Composer: Wesley Slover
Composer: Brendon Williams
Visual Effects: Charlie Bartlett
Animation: Alan Llave
Color Correction: Jeff Tillotson/Lightpress
Bumpers Production: WONGDOODY
Senior Motion Graphics Designer: Matt Glenovich
Motion Graphics Designer: Jacob Mrozek
Executive Producer: Steph Huske
Broadcast Producer: Leigh Eckert
Art Director: Patrick Moore
Senior Writer: Tim Koehler
Designer: Candice Nagel
Executive Creative Director: Tracy Wong
Creative Director: Mark ?Monkey? Watson
Photographer: Jason Hall
Retouch Artist: Charlie Rakatansky
Music/Sound: Clatter & Din
Executive Producer: Rachel Komenski
Sound Designers/Mixers: Eric Johnson, Sam Gray
Director: James Rautmann
Copywriter: Phil Jones
Producers: Mark Mazur, Trent Hilborn, Phil Jones
Executive Producer: Elizabeth Ryan-Govrik
Cinematographer: Scott Regan
Art Director: Phil Jones
Makeup and Hairstyling: Laura Nguyen
Gaffer: Doug Gander
Editor: Mark Mazur
Color: Matt Collings / ditch
Original Music: Cullen Fitzpatrick
Sound Design and Mix: Nick Christopulos / freq sound
Sharpie Kid: Zander McGinley
Boss: Rich Reeder
Sharpie Man: Casey Nelson
Transforming, la boite de production +Ring et l’artiste manucure japonais Hatsuki Furutani ont collaboré pour réaliser une vidéo en stop-motion montrant des ongles vernis avec des sculptures 3D d’oiseaux origamis, de fleurs, de poissons qui prennent vie. Au total, 521 ongles ont été imprimés grâce à une imprimante 3D avec de minuscules pièces mesurant parfois 0.56mm.
Making-of :
Today marks the 10-year anniversay of the first video to hit YouTube, which was posted by the video service’s co-founder Jawed Karim.
A lot has changed in that decade. Google bought the online video service, which has opened up an entire industry of digital entertainment companies and a new definition of TV for young audiences. In that decade the quality of YouTube videos has expanded to include TV-style online-only shows and clips from actual TV shows. But the original video — which is still available on the site and can be seen above — shows YouTube’s roots as a place for anyone to broadcast anything. Even if that means standing in front of some elephants, talking about how long their trunks are.
On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.
Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video producers including Vice, Vox Media, Tastemade and Funny or Die creating videos for advertisers — in collaboration with Creative Shop, Facebook’s in-house agency — that would run as ads on the social network.
Le make-up artiste Axel Chang a réalisé cette jolie série de photographies en collaboration avec la photographe Camille Mazier. Avec beaucoup de finesse, l’artiste a pris soin de reprendre les motifs d’un tissu, d’une ornementation murale et d’en reproduire la continuité sur le corps de ses modèles.
Parceria da emissora com o Google e com o editor Anderson Gaveta, do Jovem Nerd, dá tom wébico às comemorações
> LEIA MAIS: Globo comemora 50 anos revendo acervo de forma divertida no YouTube e com mapa de cenas de novelas no Maps
Post originalmente publicado no B9
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