PR, Online
Lorenz Snack World Russia
Advertising Agency:Voskhod, Ekaterinburg, Russia
Creative Director:Andrey Gubaydullin
Art Director:Andrey Gubaydullin
Copywriters:Darya Ovechkina, Anton Rozhin, Jan Steinberg
Designers:Ilya Zorin, Alex Solodky, Kirill Ratman, Egor Gavrilin, Ilya Linetsky, Evgenya Surovtseva, Yana Akhmetshina
Online
Automobile Club of Romania
The first driving school questionnaires formulated directly on real Google Street View situations.
Advertising Agency:Publicis, Bucharest, Romania
Chief Creative Officer:Jorg Riommi
Creative Director:Dan Frinculescu
Art Director:Miruna Macri
Designer:Miruna Macri
Copywriter:Dan Frinculescu, Ada Musat
Illustrator:Miruna Macri
Web Developer:Constantin Bunica, Tiberiu Bucovei
Head Of Digital:C?lin Buzea
Account Director:Alexandra Murray
Account Manager:Oana Popescu
Additional Credits:Marius Tudor, Mihai Costache
Production House:studioset.Tv
Media
Netshoes
Advertising Agency:DM9Sul, Porto Alegre, Brazil
Ceo:Marcio Callage
Creative Vicepresident:Marco Bezerra
Creative Director:Everton Behenck, Rodrigo Pereira
Head Of Art:João Pedro Vargas
Creation:Guilherme Altreider, Felipe Libano, Eduardo Rostirolla, Caua Teixeira
Customer Relations Director:Cláudia Schneider
Customer Relations:Paula Raymundo, Fernanda Prestefelippe, Anne Abdon, Lúcia Andrade
Media Director:SilvioCalissi
Media:Adriano Souza, Leonardo Adriano
Content Manager:Anna Martha Silveira
Social Media:Bibiana Saldanha
Pr:Mariella Taniguchi
Planning:Liane Santi
Rtvc:Thiago Vanigli eBernardo Silva
Movie Director:Gustavo Rodrigues
Film Production:SantaTransmedia
Audio Production:Coletivo 4’33”
Approval:Juliano Tubino, Sandra Dias e Fábio Akel
Here’s a weird one: are you aware that Frooti is India’s most popular mango-flavored drink — and that it recently rebranded?
Most importantly, are you aware that Sagmeister & Walsh collaborated with agency SpecialGuest, photographer Henry Hargreaves, “artist collective” 1st Avenue Machine, and the animators at Stoopid Buddies Stoodios to create this new, bizarre stop-motion ad?
That was a no.
The release tells us that the project is unique in that Indian audiences rarely see stop-motion animation in ads, especially those starring “King of Bollywood” mega-millionaire Shah Rukh Khan. You won’t see this one on American TV, either.
ECD Aaron Duffy of SpecialGuest (who Business Insider recently called the most creative guy in advertising under the age of 30) ran the project along with Sagmeister & Walsh partner Jessica Walsh and director Mark Reisbig of 1st Avenue Machine.
Here’s a GIF for your troubles:
Creative Agency: Sagmeister & Walsh
ECD / Partner: Jessica Walsh
ECD / Partner: Stefan Sagmeister
Creative Agency: SpecialGuest
Co-Founder/ECD: Aaron Duffy
Business Director: Ashley McGee
Creative Director/Copywriter: Jonathan Emmerling
Creative Development: Edward Choi and Chloe Corner
Production Company: 1stAveMachine
Director: Marc Reisbig
EP/Partner: Sam Penfield
EP: Melinda Nugent
EP: Garrett Braren
Producer: Leanne Amos
Head of Production: Lisanne McDonald
Associate Producer: Christina Jang
VFX Director: John Loughlin
Editor: Jonathan Vitagliano
Compositor: Chris Russo
Colorist: Seth Ricart/Ricart and Co.
Music / SFX
Music Composer and Supervisor: Amit Trivedi
Animation / Post-Production / Online: Stoopid Buddy Stoodios
Executive Producer: John Harvatine IV
Executive Producer: Eric Towner
Executive Producer: Matt Senreich
Executive Producer: Seth Green
Supervising Producer: Janet Dimon
Producer: David Brooks
Line Producer: Barb Cimity
Production Manager: Mario De Jesus
Director of Photography: Helder Sun
Animation Director: Harry Chaskin
Animator: Matt Manning
Animator: Alfonso Estrada
Director of Character Fabrication: Tennessee Norton
Character Fabricator: Tommy Keiser
Editor: Jenny McKibben
VFX Lead: Jack Hamilton
The community, a cross-cultural agency formerly known as La Comunidad, has recently launched a new national campaign for Modelo Especial. An extension of the beer brand’s “Real World” campaign, the community has created three new TV spots, plus digital, OOH and radio ads that capture the reality of consumers’ worlds, positioning Modelo Especial as a […]
The post Discover the Especial appeared first on AdPulp.
Vice is expanding its relationship with HBO to include a daily half-hour TV newscast and a Vice channel on the network’s upcoming direct-to-consumer streaming video service, HBO Now.
The service, which will cost $14.99 per month, is HBO’s attempt to reach younger audiences who are not cable subscribers. Vice CEO Shane Smith suggested in a statement that he’d realized ambitious journalism was more than the company’s original scrappy, DIY ethos could support on its own:
I think the first thing, perhaps the hardest thing, I learned about journalism over the past 20 years is that maintaining any type of independence, any type of freedom, is difficult as you scale up. This deal, simply put, allows Vice the freedom to go after any story, anywhere we find it and to do so with complete independence. This deal is a tremendous gift and a tremendous opportunity, and we at Vice realize this.
Before Don Draper and his associates at Sterling Cooper ever graced AMC’s Sunday nights, the network’s biggest coups were acquiring good movie packages on decent terms.
After the debut of “Mad Men” in June 2007, AMC was able to transform itself from a warehouse for classic movies into a destination for high-concept, award-winning shows, and as a result, a must-buy network for advertisers.
But now “Mad Men” is embarking on its final seven episodes, starting April 5, just as AMC marches into this year’s upfront negotiations with advertisers.
How popular is football in the United States? Nine early-round games in the men’s N.C.A.A. tournament had fewer TV viewers than last season’s Camellia Bowl did.
No start date was given for the new half-hour program from Vice Media, the Brooklyn-based company, which already has a newsmagazine series on HBO.
Deutsch New York created a lavishly-produced spot for PNC Bank, launching a new campaign entitled “Know.”
The 90-second ad depicts a father imagining his daughter’s dream wedding, followed by the message, “Know you can save today, for what’s important tomorrow.” While the spot certainly looks good — much of it is devoted to the over-the-top wedding, brought to life by Deutsch and production company Interrogate, utilizing a mix of live action and visual effects courtesy of The Mill — it’s certainly not without its flaws. A father dreaming of his daughter’s wedding day as the epitome of important moments to save for (and not, say, worrying about the rising cost of tuition) could be seen as a bit out of touch with the times. Beyond that, there’s little (if anything) to differentiate PNC in the ad, and the bank isn’t mentioned until small text pops up at the end of the lengthy ad, informing viewers of programs that can help them save for the future. Still, Deutsch New York and PNC hope the emotional tone of the ad strikes a chord with parents.
“It’s every father’s dream to give his daughter everything she has ever imagined, and more. And in our new campaign, ‘Know,’ we use emotional storytelling to highlight how PNC helps insight happen through the tools, guidance and experiences we offer,” Deborah Van Valkenburgh, senior vice president of strategic brand management, corporate marketing, at PNC Bank, told Adweek.
Credits:
Client: PNC Bank
Agency: Deutsch, New York
Director: Albert Kodagolian
Production Company: Interrogate
Effects: The Mill
Costumes: Florencia Tellado
BBDO has unveiled the next installment of its ongoing campaign for Mountain Dew’s energy drink line, Kickstart.
Here, the three lads we first met earlier this year during the Super Bowl take their odd dance party and cans of Kickstart out of the basement and onto the streets, where their spastic movements prove to be rather contagious for everyone in the “Neighborhood.”
From robe-sporting weirdos and a raccoon to a fireman and a rather nimble “suit,” the members of our dancing fools’ neighborhood seem just as as odd as their own moves.
While the ad does drag on a bit, viewers can click through random hotspots on the video itself to check out :15 mini-ads that are focused on specific characters in the ‘hood.
Now that we’ve seen the trio busting a move, we’ll just have to wait for the inevitable crossover ad with Oklahoma City Thunder star and fellow Kickstart pitchman Russell Westbrook.
Agency: BBDO
Executive Creative Directors: Tim Bayne, Lauren Connolly
Associate Creative Director / Art Director: Todd Rone Parker
Associate Creative Director / Copywriter: Dan Kelly
Group Executive Producer: Julian Katz
Senior Producer: Whitney Collins
Executive Music Producer: Melissa Chester
Senior Account Director: Ladd Martin
Account Director: Patrice Reiley
Account Manager: Kate Siembieda
Production Company: Click 3X
Directors: Cary Murnion, Jonathan Milott
President/Partner: Peter Corbett
Managing Director: Jason Mayo
Executive Producer/Managing Director – Live Action: Megan Kelly
Line Producer: Marc Chenail
DP: Lyle Vincent
Lead Colorist: Milan Boncich
Editor: Ed Einhorn
Head Of Visual Effects: Mario Caserta
Senior Flame Artist: Andrew Granelli
Senior Producer: Jody Peters
Audio: Heard City
Audio engineer: Mike Vitacco
La créative française Beatrix Gevigney est derrière le projet « Human Type » : une série de portraits qui relie une émotion à un caractère typographique Helvetica, où chaque lettre représente un sentiment qui peut se lire sur le visage du modèle. Elle s’est appuyée sur une citation de Victor Hugo : « La forme, c’est le fond qui remonte à la surface ».
Credits :
Film directors : Alexandre Journo & Beax
Music : Bonobo
With Dorothée Thorel « A », Caroline Ledoze « B », Jennifer Klein « C », Jacques de Gevigney « D », Jean-Christophe Olivier « E », Alexandre Corjon « F », Dominique de Gevigney « G », Bertrand Pochard « H », Damien Clanet « I », Jessica Dorville « J », Jean-Baptiste Vachette « K », Frédérique Morbieu « L », Alexandre Journo « M », Hélène Cezanne « N », Laurie Déchasx « O », Xavier de Gevigney « P », Jérémy Dorte « Q », Loic Larrere « R », Marie-Louise Delaunay « S », Timandra Bréot « T », Laure Benoist « U », Olivier Lafaysse « V », Audrey Gindt « W », Coraline Charles « X », Sabiha Chaachoua »Y », Julie Poignonnec Z ».
(TrendHunter.com) The NexusHaus is a futuristic eco-friendly home that is the result of a collaborative effort between the University of Texas at Austin and the Technische Universitat Munchen in Munich, Germany. This…
Marshall’s, the “off-price” retailer that consolidated its creative work with Austin’s GSD&M by awarding the agency digital AOR status back in 2011 (the shop first won the business in 2008 and Hill Holliday held the digital account), will look for a new lead agency.
GSD&M confirmed to us that, as AdAge reported this morning, it will not be participating in the pending review.
From the agency:
“We have enjoyed a very successful relationship with the Marshalls’ team over the past seven years. We are proud of the work we accomplished together, we wish them the best and continued success.”
A client spokesperson explained the decision to AdAge as such:
“As the retail and media landscape continue to evolve, we are looking for a fresh perspective on our brand. We greatly appreciate the contribution GSD&M has made to our marketing efforts over the last several years.”
No word on which agencies will compete for the business; here’s “Taking It to the Streets,” a 2012 campaign created by GSD&M.
Translation launched a campaign for the NBA capitalizing on the popularity of March Madness and reminding hoops fans that “The Dance Never Ends” and the NBA Playoffs are right around the corner on April 18th.
In a series of 15-second spots, Translation visualizes the NCAA/NBA connection by transporting NBA stars back to their college years. Russell Westbrook gets the treatment in the ad above, slamming down a dunk and then morphing into a bear wearing a UCLA Bruins jersey. The same basic approach is applied to game footage of other stars, including Dwyane Wade, James Harden, Stephen Curry and Kyle Lowry. It’s a clever way to make the connection to the excitement of March Madness and get fans stoked for the upcoming NBA Playoff, as well as a reminder that some of the best players in the NCAA will be NBA stars soon enough (and finally getting a big payday).
The NBA is putting a whole new spin on throwback jerseys.
The professional basketball league has launched its first-ever campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.
Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale.
It’s not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player’s infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.
Running under the tagline “The dance never ends,” it’s a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it’s OK to enjoy both leagues.
The spots don’t show the pros giving up wads of cash as they return to the NCAA, though.
CREDITS
Brand/Client: NBA
Campaign Title: March Madness
Spot Title: 2015 March Madness Animated, Baby!
First Air Date: 3/23/15
Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker
Senior Creative: Matthew McFerrin
Senior Creative: Armando Samuels
Senior Creative: Matt Comer
Head of Brand Strategy: Tim Flood
Strategist: Lindsey Neeld, Geoff McHenry
Director of Broadcast Production: Miriam Franklin
Executive Producer: Carole McCarty
Associate Producer: Philinese Kirkwood
Business Affairs Manager: Brian Enright
SVP, Group Account Director: Tim Van Hoof
Account Executive: Chris Martin
Senior Project Manager: Matt DeSimone
Production Company: Blacklist / Golden Wolf
Executive Producer: Andrew Linsk
Producer: Patrick Gantert
Creative Director: Ingi Erlingsson
Producer: Ant Baena
Production Assistant: Corina Priestley
Roto / Prep: Krishnan Balakrishnan, Nikita Alagan, Aravindan.C, Thirupathi Raja, Stephan, Arun.N, Murthy.N, Satish.R
Design: Stefan Falconer, Pedro Vergani
Animation: Stefan Falconer, Tim Whiting, Pablo Lozano, Mattias Breitholtz, Romain Loubersanes, Steffano Ottaviano, Harj Bains, Samuel Bell, Duncan Gist
Post Company: WAX, New York
Editor: Joe Dillingham
Assistant Editor: Nate Kim
Managing Partner: Toni Lipari
Senior Producer: Evan Meeker
Conform: WAX
Color Grade (NBA footage): CO3, New York
Colorist: Tom Poole
Producer: Rochelle Brown
Assistant Colorist: Kath Raisch
Color Grade (Animation): WAX
Colorist: Steve Picano
Audio Post: Sonic Union
Engineer (Mix): David Papa
Engineer (Mix): Fernando Ascani
Studio Director: Justine Cortale
Mix Assistant: Ben Conlon
VO TALENT:
VO: Dick Vitale
VO: Todd Cummings
Music / Sound Design: Future Perfect Music
Composer: Victor Margo
Executive Producer: Maxwell Gosling
Executive Producer: John Connolly
Pour célébrer son Air Max Day 2015, le 26 mars, Nike a décidé de s’installer dans les rames du métro parisien. La station fantôme, située entre République et Strasbourg-Saint-Denis sur la ligne 9 direction Pont de Sèvres, accueille ainsi une installation lumineuse étonnante constituée de bulles d’air géantes rouges et bleus, ainsi qu’un logo scintillant.
Como seria se as pessoas fossem embora de uma festa do mesmo jeito que costumam sair do Facebook? A resposta a esta questão está no vídeo If People Left Parties Like They Leave Facebook, do College Humor.
A esquete – em inglês, sem legendas – mostra todo o escândalo que as pessoas que deixam a rede social costumam fazer, dizendo que não aguentam mais os amigos e suas postagens. No caso da festa, são as conversas que incomodam o protagonista, que garante que tudo aquilo é uma enorme perda de tempo e que prefere fazer coisas mais construtivas.
É claro que ele sai da festa Facebook mas avisa todo mundo que está indo para a festa do outro lado da rua – referindo-se ao Twitter.
De repente, voltei no tempo para me lembrar de quantas pessoas saíram do Orkut desse jeito. Até que não sobrou ninguém e quem ficou por último teve de apagar a luz.
Post originalmente publicado no Brainstorm #9
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Em TouchTone você é um analista da NSA, ou seja, aquele que espia os outros. Sua missão se alterna entre resolver quebra-cabeças e descriptografar emails suspeitos, de pessoas que podem ameaçar a segurança nacional.
Os quebra-cabeças geométricos são divertidos, mas o que é mais interessante e viciante ainda são as informações entre eles. Você precisará quebrar códigos, analisar suspeitos e classificar mensagens – se estas são ou não assuntos de segurança nacional.
O game é bastante atual e trata de um assunto polêmico de forma inteligente. O personagem central, um engenheiro americano muçulmano, se desdobra entre interceptações de emails ao longo do jogo. Outro ponto positivo é o visual minimalista, que une um clima hacker de tela preta com aspecto de game retrô.
É inevitável sentir aquela ambiguidade sobre o que vigiar significa tanto para a segurança de um país quanto para a privacidade dos cidadãos.
TouchTone foi criado pela dupla Mikengreg, também conhecida pelos games Gasketball e Solipskier. O desenvolvimento começou em 2012, mas os criadores estavam com dificuldades de ir além de um simples jogo de quebra-cabeça. O insight veio depois das últimas revelações de Edward Snowden sobre o programa de vigilância PRISM.
TouchTone está disponível para iPhone por $2.99.
Post originalmente publicado no Brainstorm #9
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Pedir um drink é sempre uma surpresa. Dependendo da mão do bartender, vem mais ou menos álcool, mais ou menos açúcar, e assim vai. Algo bem comum para um processo artesanal, mas e se você pudesse dar instruções mais precisas sobre o quanto do quê você quer?
Essa é a ideia da Boozebox, uma startup que criou uma máquina homônima, que praticamente ‘imprime’ drinks exatamente de acordo com o gosto do freguês. Quer repetir um drink igualzinho? Basta pedir a mesma receita, e a mistura é colocada no copo bem na sua frente.
A Absolut gostou da ideia e está estreando o projeto com um piloto no bar Companhia da Cerveja, na Vila Madalena, em SP. O cuidado principal da marca é não dispensar o barman, que acompanhará os clientes no processo, auxiliando na finalização e na entrega do drink. Os clientes terão à disposição uma variedade de mais de 200 drinks, que incluem misturas com vodca, whisky, rum e cachaça.
A interação com a Boozebox é opcional, mas para os donos do estabelecimento, o ganho principal é com a eficiência no atendimento – já que os drinks são preparados mais rapidamente – e com a consistência dos pedidos dos clientes, que podem selecionar a intensidade de cada drink e quanto de açúcar desejam incluir. Um bônus é a economia – a Boozebox chega a economizar 15% de produtos ao evitar o desperdício.
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
