Hasta La Creative!

Du 12 mars au 8 avril, on peut admirer la toute dernière installation de l’artiste américain Richard Wilson, dans le cadre de l’Art Basel de Hong Kong. Il s’agit d’un bus Harrington Legionnaire grandeur nature qui est suspendu au bord du toit de l’hôtel Peninsula. Ce travail s’inspire du film anglais « The Italian Job » (1969) où on peut voir un bus qui tangue en altitude.

Le Rijksmuseum d’Amsterdam a récemment exposé un travail du studio hollandais Drift : « Shylight ». Il s’agit de cinq suspensions cinétiques de luminaires qui imitent le mouvement organique d’éclosions de fleurs. L’ouverture et la fermeture de leurs « pétales » dépendent de l’obscurité et de la lumière.

Já falamos aqui de cases e lentes que procuram transformar seu smartphone em uma câmera fotográfica. Pode ser muito legal para algumas pessoas que não desejam carregar mais um gadget além do celular. Mas tem gente que exagera…

Por 220 dólares, a loja online Brando vende uma lente telescópica com zoom de 80x para smartphones Samsung Galaxy e iPhone. A lente tem quase 40cm de comprimento e vem com tripé para apoiá-la, além de um case para encaixá-la no seu smartphone.

Definitivamente, não é o tipo de coisa que você vai levar em uma viagem ou na sua mochila.

Post originalmente publicado no Brainstorm #9
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Media agency PHD and out of home company Talon collaborated to conceive and plan a campaign for Oreo timed to coincide with today’s solar eclipse.

Entitled “#OreoEclipse,” the campaign includes the “first-ever translucent cover wrap” for The Sun (pictured below), designed to mimic the effect of an eclipse on the paper. The brand will also appear in two eclipse-themed print ads in the paper itself, created, along with the cover, by FCB Inferno and content agency Drum.

Other initiatives include a digital outdoor effort in London and Edinburgh that uses Royal Astronomical Society data to mimic the path of the sun and create an “OreoEclipse.” Video from the outdoor effort (above) ends with the message, “You won’t have to wait 11 years for the next one.”

“We want Oreo to be an even more iconic brand in the UK,” Jonathan Holden, Oreo marketing manager, told The Drum. “Playfully putting it at the centre of a moment where the whole country will be looking in the same direction makes this idea the perfect fit with that ambition.”

Weight Watchers, which has struggled to turn around its business, has parted ways with Wieden & Kennedy, Portland.

“We are taking a number of actions to change our marketing execution moving forward. As part of these changes, we will no longer be working with Wieden & Kennedy Portland, who we wish to thank for their efforts during the past year,” Maurice Herrera, senior VP marketing for Weight Watchers, said in a statement to Ad Age. “We are not ready at this time to announce a new agency partner but in the interim we have promising plans in place for the spring that are aimed at driving recruitment.”

Tom Blessington, managing partner for W&K Portland, said in a statement that “we are proud of the work we produced in the short time together. It was a great team and we wish them nothing but the best of luck.”

Continue reading at AdAge.com

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U.K. indie agency Karmarama, which works with the likes of BBC and Honda, made several new creative hires to help emphasize its integrated offering.

Among those joining the agency’s roster are Creative Director Jo Jenkins, who spent the last six-and-a-half years as creative partner at Proximity BBDO, where she ran creative on P&G and Volkswagen among other accounts. In her new role at Karmarama, Jenkins will creative direct the agency’s CRM output.

Along with Jenkins, Karmarama welcomes two creative duos: Pete Ioulianou and Ollie Agius, who most recently led work on Adidas while at iris, and Vicki Murfitt and Paul Crump, two Engine alums who include projects for BMW and Rolls-Royce in their portfolios.

Regarding the creative moves, Karmarama group executive creative director Caitlin Ryan says:

“We are one of the few genuinely media-neutral, integrated ad agencies – for that to work, you need best-in-class, highly talented creatives across the disciplines who are brilliant at collaborating. Easy to say – harder to do. Which is why Karmarama is attracting such top level talent from many different places.”

The agency’s recent work includes campaigns for Cobra beer, Air New Zealand, and the BBC, in addition to a literally topless campaign for CoppaFeel that won a fair amount of attention..

For a “Flashback Friday,” do you remember this 2008 ad starring David Hasselhoff?

If you liked Napoleon Dynamite, you’ll probably love these ads for dirt.

A new campaign for Nature’s Care Organic Soil, from Barton F. Graf 9000, features two salt-of-the-earth guys standing in awe of a nice big pile of the stuff.

Their dialogue comes across as a mix of charmingly folksy, surprisingly deep and totally lobotomized. Or maybe they’re growing something other than vegetables and smoking too much of their own crop? 

Regardless, just hang back and soak up the gems of philosophy. What happens to the dirt when it rains? “It gets even better,” says the older, wiser guy.

That’s the kind of simple, clever and slightly deranged writing that’s often characteristic of the agency’s work. Sure, the plug for this particular brand of dirt—owned by Scotts Miracle-Gro—might feel the slightest bit disjointed. But they’ve got to get it in there somewhere. And the tagline,”that’s some good dirt,” is more or less perfect. Because what else is there to say, really?

It also probably doesn’t hurt that dirt is very much in vogue right now. Just ask the other authority on the subject—Florida Georgia Line.

CREDITS

Client: The Scotts Company LLC
Product: Nature’s Care
Agency: Barton F. Graf 9000
Founder/Chief Creative Officer: Gerry Graf
Partner/Executive Creative Director: Scott Vitrone
Partner/Executive Creative Director: Ian Reichenthal
Creative Director/Art Director: Amanda Clelland
Creative Director/Copywriter: Nick Kaplan
Head of Production: Josh Morse
Producer: Erica Kahr
Account Director: Yvette Ames
Account Supervisor: Kimmy Cunningham

Production Company: Biscuit Filmworks
Director: Matt Dilmore
Managing Director: Shawn Lacy
Ex. Producer: Colleen O’Donnell
Line Producer: Peter Slowey

Editorial Company: Mackenzie Cutler
Editor: Gavin Cutler
Asst. Editor: Pamela Petruski
Ex. Producer: Sasha Hirschfeld

Color: CO3
Colorist: Tim Masick

Mix: Heard City