(TrendHunter.com) There is a lot of negative space within this unit, but you might not assume that it’s actually a flatpacked storage system. Exactly 12 timber frames make up the structure here, but their…
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Katy Perry may have headlined the Super Bowl Halftime Show, but the costumed sharks acting as her backup dancers completely stole the show, (and our hearts in the process). In its latest “This Is SportsCenter” spot for ESPN, entitled “Sharks,” W+K New York unmasks the halftime heroes.
In the spot, Left Shark and Right Shark pull into the ESPN parking lot in Bristol, Connecticut after a long drive. After stepping into the ESPN office, the sharks finally remove their costumes and reveal their true identities before assessing their performance and getting back to work as usual. Capitalizing on the popularity of the Super Bowl’s breakout personalities (and using the real costumes, designed by Katy Perry, Baz Halpin and Marina Toybina) the spot is a fun reminder of the Super Bowl’s breakout personalities.
As expected, Pereira & O’Dell of San Francisco has promoted a veteran to replace outgoing Jaime Robinson, who officially signed with Wieden+Kennedy New York yesterday.
Creative Director Jonathan Woytek will be ECD leading the agency’s West Coast creative team.
Pereira hired Woytek in late 2010 as interactive CD; at the time, CCO PJ Pereira described him as “a utilitopian. He envisions an idealistic world where design solves the problem for a client and a successful platform is driven by the customer.”
Our one-time contributor “Inocul8tor” also wrote that “I have yet to have a positive experience when someone from a UX background makes the jump to CD,” but Woytek proved him wrong by leading projects like Skype’s “Stay Together” and the “Lego/DC Super Hero Movie Maker app” and earning attendant accolades from the industry groups you know.
Today, Pereira offers unqualified praise for Woytek:
“From day one, Jonathan has been creating amazing work at Pereira & O’Dell. He infuses all the work he does with a deep sense of humanity which spans from beverages to technology. Not an easy task.
He’s patient when caught in the middle of idea adrenaline but will push as hard as he can when his team is on to something great. He is no doubt a catalyst in helping our clients’ address what their brand is passionate about.”
Prior to joining Pereira’s agency, Woytek spent time with both Publicis and IPG shops: he was a senior UX consultant on the Visa account at Razorfish and served as both VP/director of UX at McCann Worldgroup and SVP/UX director at MRM Worldwide.
In the new position, he will lead creative for such clients as Skype, Intel, Coca-Cola Latin America, 1-800-Contacts, and the Ad Council.
Right Shark and Left Shark had great time at the Super Bowl in Arizona. (Well, one of them had a better time than the other.) But now it’s back to the grind. And that means returning to the ESPN offices in snowy Bristol, Conn., and getting back to their day jobs—next to every other athlete, mascot and halftime-show dance partner in the world.
And here, we even get to see who’s underneath those suddenly famous fish costumes.
Wieden + Kennedy New York’s “This Is SportsCenter” campaign is always pretty fresh and memorable, but it’s great to see them jumping on this topic—which fits the campaign’s goofy humor so well.
Voici une compilation attendrissante de scènes des films nommés aux Oscars 2015 rejouées par des enfants. Réalisée et produite par Ethan Cushing de l’équipe CineFix, cette vidéo présente des scènes d’American Sniper, The Grand Budapest Hotel, The Imitation Game, The Theory of Everything, Birdman, Selma, Boyhood et Whiplash.
Credits :
Written by – Nora Nolan
Cinematographer — Burke Doeren
Hair/Makeup — Katie Vernon
Wardrobe and Production Designer – Chelsea Turner
Gaffer — Grant Babbitt
Sound Mixer – Luke Schlink
Studio Teacher — Christy Wyatt
Editor — David Lacey
VFX Supervisor — Mark Petro
VFX Artist— Dustin Parsons
VFX Artist — Burke Doeren
Title Design — Burke Doeren
Kids:
Bradley Bundlie
Bowie Bundlie
Shea Cassidy
Caroline Clark
Jaxon Floyd
Judah Goldman
Hayden Haas
Disney has collaborated with nine designer shoemakers to come up with luxury designs for Cinderella’s glass shoe, ahead of the upcoming remake.
Advertisers and publishers had a frank discussion about ad fraud at the Interactive Advertising Bureau’s Annual Leadership Meeting yesterday. The town hall session, titled “Confronting Fraud: It’s Time to Clean Up the Industry,” highlighted the conflicts that exist, as the industry struggles to deal with the issue.
“We’re getting ripped off,” said Bob Liodice, president-CEO of the Association of National Advertisers, in front of a room consisting mainly of publishers and ad-tech companies. “You asked about the temperature?” he said, looking at one of the facilitators. “The temperature is very hot. Very very hot.”
Mr. Liodice’s pointed remark was typical of the discussion, where advertisers demanded the problem be eradicated. And publishers insisted they’re working on it.
Machines are now selling some print ads at Time Inc.
The nation’s largest magazine publisher — owner of People, Time, Sports Illustrated and InStyle — is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a transaction, is referred to as programmatic ad buying.
Target is the first brand to buy ads from Time Inc. in this manner. The retailer’s media agency, Haworth, handled the deal, buying ads in People, Entertainment Weekly, Time and Sports Illustrated.
(TrendHunter.com) This collection of February 2015 social media trends touches on a market that is continuing to boom. As soon as one falls short, another one is created to take its place. Yet in addition to that,…
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Last night we confirmed some big changes within the Canadian wing of IPG’s Lowe family.
The biggest shift so far is the departure of Monica Ruffo, CEO of Toronto’s Lowe Roche. Here’s the statement from Michael Wall, the London-based CEO of the Lowe and Partners organization:
“After three years of service, Monica Ruffo will be leaving Lowe Roche. Monica is a great talent who helped serve the needs of our clients. We wish her all the best as she embarks on her next chapter. A succession plan will be announced soon. Until then, the experienced Lowe Roche management team is overseeing the agency.”
For context, IPG merged the Deutsch and Lowe organizations back in 2009 and facilitated an executive reshuffling more than one year later. That move saw Ruffo, formerly an executive at various Canadian agencies included Cossette and AMUSE, take over for namesake Geoffrey Roche.
At the time, Roche said he was leaving the “business of the day-to-day of creating ads.” It remains to be seen whether Ruffo will do the same — but she has clearly been pushed out of the Lowe organization.
As multiple sources tell it, the “management team” mentioned in Wall’s comment includes executives from stateside agency Lowe Campbell Ewald (which recently went through a round of layoffs after losing the Cadillac account to Publicis New York). They appear to be overseeing or “taking over” operations at the Toronto office.
According to one source, the announcement during an all-staff meeting at Lowe Roche last week surprised employees, some of whom are understandably concerned about the security of their jobs. The same source says that the meeting concluded with the confirmation that the CEO position itself will be eliminated and that “further restructuring” will happen “over the next few months.” Another contact tells us that details are currently hard to come by — even within the organization.
An agency spokesperson declined to offer additional comment at the moment but hinted that Lowe will have more staffing news to share in the very near future.
Updates as we receive them.
BBH London celebrates KFC’s 50th anniversary in the UK with a new 60-second spot entitled “Families.”
The ad continues the agency’s recent feel-good efforts, such as “The Boy Who Learnt to Share” and “<a href="Fans.” Like those spots, BBH London’s most recent effort positions KFC as a treat that brings families together. “Families” follows an adopted son named Andy through major life events, ending with him all grown up and visiting his family over a meal from KFC. Directed by Ben Liam Jones, the spot carefully tells its story about family and the passing of time, employing sentimentality without seeming over-the-top and using the family’s story as the basis for celebrating KFC’s milestone. The tagline, “Celebrating 50 Years of Family,” is designed to avoid making the brand seem self-congratulatory.
Credits:
Creative Agency Bartle Bogle Hegarty
Creative Matt Fitch / Mark Lewis
TV Producer Jodie Sibson / David Lynch (Asst)
Film Production Mustard
Director Ben Liam Jones
Producer Nick Papworth
Photography Tat Radcliffe
Editor Patric Ryan @ Marshall Street Editors
Post Production The Mill
Sound Design Dan Beckwith @ Factory
A l’occasion de la Fête des Lumières à Gand, l’artiste Klaus Obermaier a présenté une oeuvre intitulée « Dancing House », un mapping de projection interactif et une installation sonore permettant aux gens de déformer une maison en fonction de leur mouvement. A découvrir en vidéo dans la suite de l’article.
Bookmaker William Hill has been in talks to acquire the company behind online poker brand 888, with reports claiming it has made a preliminary offer of £750m.
Omnicom Media Group’s, M2M, has won the media account for Homes for Britain’s spring election campaign.
Adconnection, the performance-driven media agency, has promoted client services director Nick Baum to managing director.
O designer David Brier resolveu responder a uma daquelas questões que muita gente acha complicada, exatamente por ter um monte de variáveis de acordo com os pontos de vista de quem a responde. Afinal, o que é branding?
Produzido em parceria com o motion designer Saar Oz, What is Branding vai além dos elementos tradicionais que ajudam a criar uma marca para refletir sobre o que torna uma marca algo grande: aquela habilidade especial de olhar para um universo de pessoas e traduzir isso de uma maneira visual e escrita.
Vale o play
Post originalmente publicado no Brainstorm #9
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Apresentado durante uma conferência em Londres, o Curator é a nova ferramenta do Twitter para ajudar quem precisa fazer curadoria de tuítes, seja para embedar em sites ou para mostrar na tela da TV.
O Curator funciona de forma bastante semelhante ao Storify, e chega a ser um spin off de uma ferramenta que já estava disponível no TweetDeck, auxiliando na criação de timelines personalizadas, chamadas de “Coleções”.
Além de permitir a seleção de tuítes e vines para coleções, como essa do Grammy, criada pelo TNW, o Curator também permite ver os trending topics mundiais e locais e verificar quais programas de TV ou eventos esportivos estão em alta no momento.
(essa é uma imagem, não um embed; o Twitter está limitando o embed de coleções para os proprietários delas)
Entre os critérios de busca de tuítes, está a possibilidade de filtrar resultados de tuiteiros com alto número de seguidores, por influência, localização ou até “sentimento” expresso no tuíte, informações que o Twitter vai tornar acessíveis através do web app do Curator.
Depois de terminado o processo de curadoria, os usuários do Curator poderão criar um código para embedar a coleção, e produtores de TV poderão inclusive criar artes para incluir os tuítes diretamente na programação.
Quem precisa fazer relatório de resultados também ganha uma vantagem com o Curator: cada coleção terá uma página de dados analíticos específicos para os tuítes que fazem parte daquela curadoria, mostrando volume de tuítes, número de autores, postagens pelas horas do dia e até uma demografia básica, com porcentagem de homens e mulheres que interagiram naquela seleção.
Lógico que o Storify continua sendo interessante, inclusive porque ele permite mesclar conteúdos de diversas redes sociais, mas o Twitter se esmerou em fazer do Curator uma ótima ferramenta para quem estiver focado nos seus serviços.
A princípio, o Curator estará disponível apenas para parceiros do Twitter. Jornalistas que se interessarem pela ferramenta precisam acionar seus contatos dentro do Twitter para terem o acesso liberado para os seus perfis.
Post originalmente publicado no Brainstorm #9
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
