Hasta La Creative!

TBWA’s Los Angeles office made two hires today, and we have the press release to prove it.

For the newly-created chief production officer role, the agency hired Tanya LeSieur; she will join TBWA in late March and sit at its (metaphorical) management table along with President Luis DeAnda, Chief Creative Officer Stephen Butler, and Chief Strategy Officer Nick Barham. Perhaps most significantly, she will also “assume oversight of all agency creative output.”

LeSieur heads West from Saatchi & Saatchi New York, where she landed around the same time as (relatively) new CEO Brent Smart. Prior to that move, LeSieur served as director of integrated production at Saatchi’s LA office for four and a half years, and she is a familiar face to creative staffers at a few major agencies: she spent five years with JWT, one with McCann, and nearly a decade with GS&P before joining Saatchi in 2009. During her time in New York, she also served as a juror/panelist/thought leader for pretty much every major awards event.

A source claims that new business has been a point of contention within Saatchi’s New York office, which went through a standard creative “reshuffling” last summer.

TBWA also hired UX veteran Mark Sloan as director of design in LA. Sloan most recently held the creative director position at surf company Quiksilver, but he is not a new face within the TBWA organization: prior to joining Anomaly Amsterdam as ECD in the summer of 2012, he spent more than a year as an art director/ACD at MAL working on the iPhone 4S. He also worked on the design team at Wieden+Kennedy’s Amsterdam office.

The two will work on all of TBWA LA’s accounts, which now include such recent wins as Airbnb, Buffalo Wild Wings, and Miller Lite. Butler writes:

“Tanya and Mark are both rightfully renowned for their creative weaponry and their high regard for craft, and having them on board will give us the competitive edge that we are seeking.”

Both new hires will report to him.

L’artiste canadien Graeme Berglund utilise de superbes palettes de couleurs pour créer des peintures hyperréalistes de milieux urbains. Voici une sélection de ses oeuvres à découvrir dans la suite de l’article.

After Brian Williams was suspended for six months without pay, the following email was sent to staff members.

(TrendHunter.com) Designer sketchbooks are rarely revealed to fashion fans but Rachel James gives us a peek into hers. Showing fans the inspiration behind her Spring/Summer 2015 debut collection, the designer creates…

Viajar é sensacional, mas se preparar economicamente para as despesas que uma viagem traz nem sempre é fácil. Como saber qual o custo médio diário de visitar Madri, Marrocos, Miami ou Machu Picchu?

Essa é a pergunta que a startup Quanto Custa Viajar quer responder. Coletando informações em blogs e sites de turismo ou com seus leitores, a startup oferece uma estimativa de custos em diversos destinos, seja para viajantes mais ousados, do tipo mochileiros, até quem prefere conhecer outras cidades com um pouco mais de conforto.

A interface do site é feita através de um mapa, que mostra em verde os destinos mais econômicos, em laranja os medianos e em vermelho os locais com maior custo diário.

Natalie Soares, do blog de viagens Sunday Cooks, ressalta que é importante que quem consulta sites como o Quanto Custa Viajar tenha sempre em mente que essa é uma estimativa, e que os gastos de viagem podem variar muito.

Em entrevista ao B9, Fabio Yamahira, um dos três sócios da startup, explica que em breve será lançado também um aplicativo que ajuda a medir os gastos com a viagem durante a estadia no seu destino. Até agora, já foram mapeadas mais de 100 cidades, e a previsão é de que outras 50 sejam adicionadas nos próximos 2 meses.

Questionado sobre o modelo de monetização da iniciativa, Fabio esclarece que o trio de sócios está trabalhando com diversas possibilidades, desde parceria com agências de turismo, passando por reservas de hotéis e compras de passagens. Não há, contudo, intenções de criar acessos “premium”: “Para os usuários, o Quanto Custa Viajar é e sempre será gratuito”, reforça ele.

Post originalmente publicado no Brainstorm #9
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Twitter is finally getting serious about Vine.

On Wednesday afternoon, the company announced it plans to acquire Niche, a New York-based startup that pairs content creators popular on services like Instagram, Tumblr and Twitter’s own Vine — with brand advertisers. The pricetag may range from $30 million to $60 million, according to Recode. Twitter declined to comment. Niche, founded in June 2013, has raised just over $3 million.

For Twitter, the acquisition signals an attempt to ramp up its video advertising, a category dominated by larger rivals Google and Facebook. At the moment, Twitter does not make any money off of Vine, the six-second video platform it acquired in 2012. Plenty of young starlets do, however. Some earn in excess of five-figures for one video on Vine. And Niche serves as their agency. It charges advertisers and agencies hefty fees to access Vine users with tremendous followings.

Continue reading at AdAge.com