Hasta La Creative!

Madison Avenue has lost another legendary adman. Saul Waring, a prominent advertising executive, passed away Feb. 12 at age of 84. Mr. Waring in 1968 co-founded Waring & LaRosa, a creative firm that went through the consolidation rush that reshaped Madison Avenue in the late 1980’s and 1990’s.

The Bronx native and son of immigrant parents led and grew the agency with his partner Joe LaRosa during the Mad Men-era creative boom of the 1960’s. Despite its relatively small size, the company’s efficient and high quality work scored top global brands, including Fisher-Price, Perrier, Swissair, Sony, Ragu and more.

Continue reading at AdAge.com

Samsung wants its own mobile wallet. Instead of building it, it’s buying one.

On Wednesday, the Korean electronics titan announced plans to acquire LoopPay, a two-year old mobile payments and commerce platform. The startup, based in Woburn, Mass., markets a proprietary technology that wirelessly transmits credit card data without a swipe. Unlike Apple Pay, which relies on NFC-technology, its payment system is compatible with most current sales terminals. Its staff of 64 will join Samsung’s mobile division in the U.S.

Samsung declined to comment on the terms of the deal.

Continue reading at AdAge.com

Mike Sievert, the CMO of T-Mobile since 2012, is being promoted to chief operations officer. One of his deputies, Andrew Sherrard, a senior VP and 12-year marketing veteran at the carrier, will take over the CMO title. Jim Alling, the chief operating officer since 2009, is retiring.

CEO John Legere announced the changes on Wednesday morning. TMoNews, a blog covering the Bellevue-based wireless carrier, first reported the changes, which T-Mobile confirmed to Ad Age.

Mr. Sievert has a history in operations, leading efforts at IBM, Microsoft and Clearwire before joining T-Mobile. At the carrier, the bespectacled executive served a far more expansive role than other marketing executives. He is exceptionally close to Mr. Legere, sharing time during earnings calls and the stage during the company’s token “Uncarrier” events. The bombastic CEO has jokingly refered to his marketing chief as an “evil genius.”

Continue reading at AdAge.com

Marriott International named SS+K lead creative agency for JW Marriot, Adweek reports, handing the agency global creative duties for the luxury brand which has 79 locations in eight regions worldwide.

SS+K beat out several unspecified agencies in a review handled by Joanne Davis Consulting in New York, taking over lead creative duties from Team One, who will continue to handle advertising on Marriott’s Ritz-Carlton brand. The agency will partner with M&C Saatchi, who purchased a one third stake in SS+K last November, on ads overseas, taking advantage of M&C’s 21 offices outside of the U.S. Adweek notes that, “according to a recent job posting for a director of brand marketing,” the brand spends up to $30 million annually. Media responsibilities were not part of the review and remain at MEC.

To help promote what it’s dubbed a series of “all-inclusive resorts,” hotel chain Hyatt enlisted the help of New York’s Rokkan to launch a social sweepstakes campaign that will send a few lucky couples to one of four tropical havens.

As you’ll see in the promo video above, a photo booth helped kickstart #HyattAllIn and encourages viewers to share #HyattAllIn and #HZEntry for a chance to stay at either the Hyatt Ziva Cancun, Hyatt Ziva Puerto Vallarta, Hyatt Ziva Rose Hall or Hyatt Zilara Rose Hall (the last two of which are located in Montego Bay, Jamaica).

Considering the kind of weather many of us are experiencing at this point, it’s hard not give the sweepstakes a go.

It’s also a clever way to force people to watch the promo spot (which has a way to go before hitting one million views) and keep the company’s social media managers busy…

@drkrafty For a valid entry, please re-share this video on Twitter with both #HyattAllIn & #HZEntry for your chance to win. Thanks! ^JB

— Hyatt Concierge (@HyattConcierge) February 18, 2015

Présentée lors de l’édition de Janvier 2015 au salon Maison&Objet à paris, cette collection designée par le studio Meccano Home, reprend comme son nom l’indique, les mêmes formes, couleurs et procédés de montages que les jeux de constructions Meccano. Modulable, évolutive et déclinée en plusieurs coloris, cette typologie de meubles permet de varier les plaisirs en fonction des goûts. À découvrir.

How much do cookies cost? For AT&T’s fiber-optic internet customers, they’re $29 a month.

When the telecom giant brought its speedy broadband service, GigaPower, to Kansas City, Mo. on Tuesday, it came with two prices: a standard option of $70 a month, and a steeper $99 price for customers who opt out of its web browsing tracking.

“We want to give customers a choice,” an AT&T spokeswoman said in an email. “This makes it possible for customers to receive more relevant offers and advertising based on their browsing activity.” The company declined to comment on the advertisers involved or if the offering would extend to its larger U-Verse broadband business.

Continue reading at AdAge.com

TDA Boulder launched an unusual OOH campaign for Daiya Foods, entitled “Hard to Notice.”

While must out of home efforts aim for maximum visibility, TDA Boulder’s campaign for Daiya Foods’ new line of dairy-, gluten-, soy-, and lactose-free frozen pizzas, rolling out in Portland, Oregon and Denver, Colorado, sacrifices visibility for memorability. Some of the ads are hard to see due to their placement, others because of their diminutive size and some (placed on Taxis) are usually traveling at too fast a speed to attract notice. All of the ads carry the message, “It’s easier to notice this ad than to notice our pizza is dairy-free.”

Large-format versions of the ad will run on “transit shelter ceilings?and on city bus roofs, visible from upper story windows only.” Small magnets and stickers carrying the message will be placed around the city by “guerilla teams.” The OOH campaign will be supported by digital efforts, as well as a print campaign in magazines such as Cooking Light, Health, Fitness and Food Network Magazine.

Credits:

Art Director: Austin O’Connor
Copywriter: Dan Colburn
Creative Director: Jeremy Seibold
Executive Creative Director: Jonathan Schoenberg