Hasta La Creative!

Inglês, russo, japonês, chinês, espanhol, alemão… Em The Linguist, somos apresentados a Jane, uma garota com um curioso talento para idiomas. Seria um talento incrível – e até mesmo invejável – não fosse o fato dela não ter aprendido o idioma na escola, mas sim com homens que visitam Cingapura em busca do turismo sexual.

Jane é apenas uma das crianças e adolescentes exploradas sexualmente no país, conforme mostra a campanha que a Lowe&Partners de Cingapura criou para a ONG ECPAT – End Child Prostitution, Child Pornography & Trafficking of Children For Sexual Purposes.

É uma ideia boa, que chama a atenção e nos surpreende no final com uma realidade triste e que precisa acabar.

Post originalmente publicado no Brainstorm #9
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The profiles of the channel and its star talk show host rose together, making it unlikely that he will be punished because of the Falklands controversy.

The residents of Lampa, Peru and  Waskaganish, Canada are thousands of miles apart but share a common problem: extreme cold. So FCB Mayo worked with Western Union to facilitate an exchange between the inhabitants of each region in a campaign called “Moving Warmth For Better.”

Two Waskaganish residents (Virginia Wabano, the president of the Cree Women of Eeyou Istchee Association, and Lillian Trapper, an animal hide specialist) arrived in Lampa with animal hides and showed residents how to use them to protect their homes from the cold during the winter. In return, the residents of Lampa sent back quinoa, a nutrient-rich food well suited for the cold, along with cooking instructions. Since Waskaganish, Canada suffers from a lack of food resources due to its cold climate and remote location, it was the perfect exchange.

On the campaign website, Western Union describes the program as “one of our most valuable transfers: an exchange of knowledge between two cultures that, unknown to them, was needed to solve their problems.” The process was captured on video for an online spot documenting the uplifting experience.

“Moving Warmth For Better” is just the beginning of a larger “Goodwill Transfer” campaign for Western Union, which promises to “carry out exchanges between
different cities throughout the world, for the sole purpose of attaining the common good.”

(TrendHunter.com) The Giles collection for Fall/Winter 2015/2016 graced the London fashion week stage and featured an abundance of pleather and velvet pieces that were a translation of today’s Goth fashion. In…

W+K Portland debuted a new ad for Coca-Cola during the Oscars on Sunday, entitled “A Generous World.”

The 60-second ad, the latest in Coca-Cola’s “Open Happiness” campaign, follows a series of unfortunate events. It opens on a man buying a Coke when he sees a woman break a guitar string and decides she needs it more than he does. She’s about to sip the bottle when she sees an elderly nun whose car is being towed and gives the Coke to her. From here, the Coke keeps making the rounds from one person to the next. As each is about to sip the drink, they see someone who has suffered a worse misfortune than they have and decide to give it to them instead. It’s very much in line with the “Open Happiness” mood of promoting happiness and positivity, although the premise wears a bit thin by the end of 60 seconds after so much repetition. The broadcast spot ends on a bit of a cliffhanger, and Coca-Cola invited fans to submit their own ideas for endings before finally revealing their own (see below).

Thanks to all the screen-writers and guessers out there. Ready to see who gets the Coke next? #AndTheCokeGoesTo… https://t.co/TQa3pKOodQ

— Coca-Cola (@CocaCola) February 23, 2015

Credits:

Client: The Coca-Cola Company
Spot: “Generous World”

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Hal Curtis / Jeff Gillette / Antony Goldstein
Copywriter: Neil Ramanan
Art Director: Gianmaria Schonlieb
Producer: Jennifer Hundis
Account Team: Brian Mead
Business Affaires: Teresa Lutz
Executive Creative Directors: Joe Staples / Mark Fizloff
Head of Production: Ben Grylewicz

Production Company: MJZ
Director: Dante Ariola
Head of Production: Scott Howard
Line Producer: Natalie Hill
Director of Photography: Philippe Le Sound

Editorial Company: Rock Paper Scissors
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Post Producer: Shada Shariatzadeh
Post Executive Producer: Angela Dorian

Final Online & Effects: The Mill, Chris Harlow
Color Correction : Company 3, Stefan Sonnenfield

Music Company: We Are Walker
Executive Producer : Sara Matarazzo

Audio Post and Sound Design Company: Eleven Sound, Jeff Payne

Given how much advertising loves office humor, it’s a bit surprising that characters from Office Space haven’t been revived more often for commercials. Bill Lumbergh, in particular—the 1999 film’s most broadly drawn corporate caricature—is great for a laugh. Yet the character, played by Gary Cole, has shown up only once in an ad—for State Farm, a few years ago—and didn’t even deliver much of his signature drawling babble.

Now, Atlassian corrects that with this campaign for HipChat—software that facilitates internal communication at the workplace, including live chat.In the 90-second spot below, Lumbergh has brought in his employees on Labor Day to discuss how they can work better. Instead of using HipChat, he wants more meetings and more emails—and for the latter, “more bulk on your threads.” Mmm-kay?

The onscreen tagline at the end is: “Don’t work in the past.”

The campaign, by San Francisco creative agency Brass Ideas, will also include :15s and :30s, banner ads and out-of-home, though not TPS reports.

Donald Keough, who as president of Coca-Cola Co. led the world’s largest soft-drink maker during one of its most successful eras and one of its worst with the failed introduction of New Coke, has died. He was 88.

He died today at Emory Saint Joseph’s Hospital in Atlanta, the company said. He had pneumonia.

As Coca-Cola’s president from 1981 to 1993, Mr. Keough and then-CEO Roberto Goizueta were credited with steering the business to a golden age of global growth. During that period, revenue rose to $14 billion from $5.9 billion and the average earnings gain was about 15% annually.

Continue reading at AdAge.com

This! This is how you sell a smartphone! Who knew?

Yes. You get a super hot looking woman and have her prance around her apartment as if she’s about to have sex with herself. You make sure she stares longingly at herself in the mirror, bites her lower lip, runs her fingertips over her breasts and down her thigh, squeezes into a pair of tight jeans and iron her shirt in an ejaculatory orgasm of steam.

And then you have her pull her phone out of the shirt pocket she just ironed over because, well, the phone is so slim she didn’t even know it was there.

The ad was running in the UK before Britain’s Advertising Standards Agency banned it for being sexually suggestive and a breach of the UK Code of Broadcast Advertising.

Of the ruling, an ASA statement read, “The ASA noted that much of the ad focused entirely on the actor in her underwear, including scenes that featured several close-up shots that lingered over her breasts, buttocks and lips, which we considered were sexually suggestive. Additionally, this was heightened by the suggestive nature of the music and voice-over and further reinforced because the focus on the woman bore no relevance to the advertised product.”

As is always the case in these situation, the marketer, Kazam, defended the ad saying it was meant to be “tongue and cheek.” Hmm. More like drooling tongue and bootylicious ass cheek.

Molly Hatch peint des assiettes qu’elle dispose subtilement pour créer de gigantesques compositions murales. Ses oeuvres forme un ensemble proche d’une mosaïque. De loin, vous pouvez saisir le concept global, mais de près, vous pouvez également apprécier les contributions individuelles de chaque « carreau » – ou assiette.

If you were trying to stream the Academy Awards from ABC’s Watch app on Sunday night you may have unwillingly caught parts of the movie “The Social Network” instead. At points during the telecast, viewers reported ABC switching from the awards show to the David Fincher drama, causing them to miss out on some of the show and commercials.

This is now the second year in a row that ABC has experienced complications with the live stream of the awards show. During the 2014 telecast, the stream crashed before the Oscars even began due to a traffic overload.

While the problems upset viewers, who have come to expect access to big-event TV on connected devices at home and elsewhere, for some advertisers it’s the risk they must take to ensure they reach their targets.

Continue reading at AdAge.com