(TrendHunter.com) Turning playtime into a fun educational experience is at the heart of these February 2015 youth ideas. Many of the examples revolve around technology as parents seek for ways to integrate it into…
(TrendHunter.com) If you’re not shy about asking for what you want, you should invest in the Make Out Valentine’s Day card by Ashkahn this February 14th.
Making out is often discarded as a middle-school…
In Denmark, taking the bus makes you a superstar — at least according to M2Film’s “Epic Bus: The Sequel” for Midttrafik buses.
The spot is a follow-up to a similar 2012 ad (featured below), offering more tongue-in-cheek humor knowingly going over-the-top in pimping Midtrafik rides. This time around, the focus is shifted to the passenger, who is given the full-on star treatment. The ad celebrates his “New York hairstyle,” “outlet sneakers,” windbreaker and Paraguayan beauty queen girlfriend. He makes riding the bus look so good a businessman sets fire to his luxury vehicle. The ridiculous tone and goofy humor give the spot a distinct charm and makes the ad memorable, no small feet for a busline.
Credits:
Client: Midttrafik
Spot: “Epic Bus: The Sequel”
Agency: M2Film
Creative Team: Falkenberg&Falkenberg, Jan P., Ronni Madsen
Production Company: M2Film
Director: Peter Harton
Producers: Jan P. & Ronni Madsen
Meet two characters in search of an exit.
“First Kiss: One Year Later” is Barely Political’s sendup of last year’s mega-viral, Cannes gold Lion-winning video from fashion label Wren that brought strangers together for some smoochy face time.
The original clip has generated nearly 100 million views, and a bazillion parodies—watching Haley Joel Osment take a slap to the kisser never gets old—so you’d think the joke would be played out.
Yet here we are, watching Beth Hoyt (who also wrote the script for the four-minute spot) and Tom Lipinski, captured in glorious black-and-white by director Todd Womack, portraying a “First Kiss” couple who stay on the set for an entire year. (It’s timed to coincide with the real video’s debut last March.)
We observe their various relationship firsts, like sex, parental meetings, fights and giving birth (“I’m just a P.A.!” the P.A. screams, wielding his clapboard like forceps as Lipinski primps for a selfie.)
On one level, this is a pitch-perfect parody of the original, taken to its logical extreme. Using the cutesy-awkward, hyper-stylized “First Kiss” canvas, it deftly skewers the insecurities, foibles and blatant banality of modern relationships, with a knowing wink at its audience to take the humor with a grain of salt.
The clip also makes a deeper, subtler point about the modern media experience. After all, it’s become increasingly common to play out our daily dramas in the 24/7 audio-visual environment. Or else, we spend countless hours watching others broadcast themselves. Most of us do a bit of both.
If one of the real “First Kiss” couples actually had stayed on the set for a year, they might well have produced a video like this one. As the whole world becomes both soundstage and screening room, that’s how the camera rolls.
Pampers is doing a good job of cornering the baby schmaltz advertising market.
A new spot from the diaper brand focuses on the whirlwind of new experiences—challenging and delightful—that parents face when they have a child, especially their first. There are sonograms, there’s exhaustion, and naturally there are hero shots of diapers. Mostly, there are lots of cute babies.
It’s not as irrefutably moving as Pampers’ personalized celebrations for Japanese mothers on the first birthdays of their children. But for an ad that insists on pandering at length to base sentimentality, the minute-and-a-half list of firsts, some earnest and some hyperbolic, can’t help but make you feel kind of happy, anyways. (At last count, it had over 1.3 million YouTube views.)
Pampers also makes sure to check the various ethnic diversity boxes, and offer a nod to breastfeeding. (No love for the formula warriors, though—really, it’s missed an opportunity to represent the more granular factions of moms and dads.)
The tagline—”May we join you on your journey?”—goes so far out of its way to be polite and self-aware that it’s almost patronizing, since really what it means is “Please buy Pampers,” which at that point doesn’t really need to be said. But compared to Luvs’ “Poop There It Is” from a few years back, the low bar for diaper ads, anything shines.
And as Coca-Cola, of all brands, best illustrated, new parents may get worn out, but they’ll still find a way to amp themselves up for the second go-around.
Clara von Zweigbergk est une graphiste suédoise basée à Stockholm. Elle imagine des projets allant des identités d’entreprise à la conception de livres en passant par le design de produits. Voici une sélection de son travail animé par les formes et les couleurs. A découvrir en images ci-dessous.
Le project de smartphone modulaire de Google ne devrait pas tarder à faire son apparition dans le commerce. Le studio de création Lapka, spécialisé dans les accessoires de soins de santé pour smartphone dévoile leur concept de modules pour le Projet Ara. Vous pourrez ainsi mesurer le niveau de qualité de l’air, le taux de CO2, le niveau de lumière, les pulsations de votre coeur, votre taux de glucose, ou encore votre état d’ébriété.
STORY director Blair Hayes encourages weekend travelers to “connect,” “stroll,” “smile,” “cheer” and “celebrate” in an upbeat new campaign for Hilton Garden Inn and California agency DGWB.
Former Sotheby’s marketing executive seeks to expand the agency’s reach among art museums, performing arts organizations, non-profits and other cultural groups.
Offering people free stuff in exchange for a little information about their product preferences is an age-old approach to market research and data collection.
In the past weeks, Time Inc.’s People embarked on a modern day version of just such a program that could double as a data generator and a new sponsorship revenue stream. The publisher launched a giveaways page in its Style section managed by Poshly, a survey platform for beauty brands, and since launch has seen a steady stream of information flowing in from site visitors about the entertainment media they consume, their beauty regimens, and what they think of People.
“We’re seeing data collected at an alarmingly high rate,” said Joseph LaFalce, executive director of business development and digital entertainment at People. “It’s almost a focus group of our audience for product development.”
J. Walter Thompson has retained its U.S. Marine Corps account after completing a long and formal government review process.
Since its last review in 2007, J. Walter Thompson Atlanta and WPP sibling agencies at WPP — including Mindshare, UniWorld Group and SocialSphere — have supported the Marine Corps’ recruitment goals.
Having worked with the Marines for almost seven decades, the shop is used to government-mandated reviews that typically happen every five years. This review process, however, began a couple years late.
The satirical weekly, the target of a terrorist attack at its Paris offices last month that left 12 people dead, will publish its next issue Feb. 25.
(TrendHunter.com) The winter season tends to bring out dramatic makeup looks that tend to go hand-in-hand with dark wardrobes and there are many to be inspired by in this collection of February 2015 cosmetics ideas….
(TrendHunter.com) The top February 2015 toy products push kids to be their best, especially by turning them into creators as well as consumers of toys.
While 3D printing technology has the potential to create some…
This morning McCann confirmed what it couldn’t discuss last week: Eric Silver of Silver+Partners is closing his agency to become its regional CCO for North America.
The story started building back in early November, when we heard that CarMax would be shopping around for a new agency. Later that month, Silver+Partners had to lay off an undisclosed number of its staffers after losing what was its biggest client (the account is now with McKinney).
The press release from McCann confirms what a source first told us more than a week ago: Silver+Partners will soon close its doors after just over two years.
Silver’s resume looks like a who’s who of major American agencies: after starting his career at TBWA/Chiat/Day, he spent time at W+K Portland and BBDO before joining DDB New York. Way back in 2010, Silver left his CCO position at DDB New York to be replaced by Matt Eastwood (currently CCO at JWT). Silver, who told AdAge at the time that he “wasn’t having that much fun at my last job,” soon acquired a majority share in New York’s Amalgamated and renamed it nearly two years later.
In the release, he writes:
“I honestly loved every minute of the past four years at Amalgamated and then Silver + Partners, with 2014 being the agency’s best year by far. And we had a blast…With that said, I couldn’t be more excited to join McCann.”
This hire is the latest move made by McCann Worldgroup Creative Chairman Rob Reilly, who joined the agency early last year after leaving CP+B.
No word on when Silver+Partners will officially close or what will happen to its employees. Silver has promised to offer more details later today; updates when we get them.
After confirming in December that Pittsburgh-based nonprofit health organization Highmark Blue Cross Blue Shield had launched an agency review, we learned this week that the client moved lead advertising duties to Michigan-based MDC Partners agency, Doner.
The Highmark BCBS biz had previously been handled for over a decade by Mullen’s Pittsburgh office; two weeks ago we reported that the Mullen office would close as a result of the loss.
No word yet as to what other agencies were in the mix for the Highmark account, but here’s a statement from president Deborah Rice-Johnson:
“We undertook this agency review with an incredibly analytical eye. We understand that health care is personal. With the focus always on our customers, it is critical that our advertising convey that message to the community. We worked with The Bedford Group, a well-respected marketing management firm, to establish a list of key criteria that we would require from our agency; they included strength in the digital arena, solid health care experience, experience in integrated marketing, strong creative and media-buying experience, and a commitment to building a diverse and inclusive workforce.”
Doner, which officially began its three-year deal with Highmark BCBS on Feb. 1, will be tasked with branding, advertising strategy, and regional media buying for Highmark Inc. in its core and expansion markets as well as for Highmark subsidiary Allegheny Health Network in western Pennsylvania. John Paul, CEO of AHN, adds, “As our organization and the health care landscape continues to evolve moving into 2015, we decided this was the right time to make a change in agencies.”
Along with its newest client, Doner also works with Coca-Cola, JCPenney, UPS Store and Fiat Chrysler.
No word on whether the win will lead to staffing changes; EVP/ECD Justin Smith left Doner at the end of January.
And here we thought only the Japanese made really weird ads. But no. This one comes from Brazil and it’s for energy drink TNT.
Created by Y&R Brazil, we have a very civilized rhinoceros making his way to the gym while wearing earphones and grooving to the music.
If you think it’s strange that no one freaks out that there’s a rhinoceros on the loose in the city, that’s because the rhino is not really a rhino. Once the rhino gets to the gum and looks into the mirror, it’s revealed that the rhino is really UFC featherweight boxing champ Jose Aldo.
Discovery Communications won’t parade Oprah Winfrey, “Cake Boss” Buddy Valastro or any of the “Little People” in front of media buyers and advertisers this spring after all.
The cable group is skipping its usual glitzy upfront — the parties for ad buyers that are the industry standard for pitching upcoming TV programming — and instead will host individual meetings with agencies and clients, a company spokeswoman said. The idea is to enable a more personalized conversation with key executives and a more one-to-one experience, she said.
Discovery’s abandonment of the longtime pitch-and-party model comes following last year’s lackluster upfront marketplace, when advertisers pared down their committments and decided to make more buys closer to air time in the so-called scatter market. While cable had been a particular area of growth in the TV marketplace, ad dollars there declined for the first time in four years during the 2014 upfront. According to the Cabletelevision Advertising Bureau total ad bookings dropped 6% to $9.6 billion from the year prior.
Last week, Confused.com said that from this month it was giving away interactive toy versions of its Brian the robot character. Marketing looks at some other examples of brand characters that become consumer toys.
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