The Justice Department will not pursue charges against the News Corporation or 21st Century Fox for phone hacking and payments to public officials done in Britain.
(TrendHunter.com) Architect Rogers Christ has added a unique white projector wall on the roof of a house in Germany. By doing so, he adds a unique opportunity for home entertainment outside on warm summer nights. The…
Doc G of P.M. Dawn fame appears alongside HTC America Senior Marketing Manager David Bruce in a new rap video for the brand declaring the HTC One as the “greatest smart phone ever created.”
Thankfully, Bruce limits his role in “Hold the Crown” to silent hype man, leaving all the rhyming to Doc G. How you feel about the spot’s over-the-top self-satire will depend largely on your tolerance for the (perhaps a bit overused) parody rap video trope in advertising. Still, HTC stands out from the pack by hiring a real rapper and hitting the right balance of self-satire and promotion. Doc G and Bruce even manage to work in plugs for the phone’s extreme power saving mode, gorilla glass and “boom sound.” No word yet as to whether this was created in-house or with agency Deutsch.
Last Friday we posted on a senior-level staffing change at Austin’s GSD&M, and today we learned that Glenn Sheehan moved to neighboring A3 Creative.
Sheehan — who worked in digital with McCann Erickson before holding top creative positions at AKQA, Wunderman/Y&R, and Austin’s own T3 and serving as SVP/GCD at his previous agency — is now SVP and managing director at A3.
From the agency’s own Facebook page:
Glen says he chose to work with A3 Creative and CEO, Dee Dee Ritzinger, because she built the agency around a collaborative model that extends from our team to our clients. “Strategic creativity is not just about designing an engaging marketing presence,” Sheehan mused, “but should help solve problems that make a positive difference for clients. That is what energized me to want to be a part of A3 Creative and help grow the culture and the impact we have for our clients.”
We are inspired by Glen’s guiding beliefs, impressed by his depth of digital knowledge and excited about him being a part of our team.
A3 is a smaller business that specializes in design and web development services for a largely local client base.
Advertising Agency: Beacon/Leo Burnett, Tokyo, Japan
Creative Directors: Taketo Igarashi, Kiyohiko Yagishita
Art Directors: Jun Goto, Hiroki Kawaue
Copywriters: Taketo Igarashi, Kuniaki Yamamoto
Production: Albuquerque Film
Agency Producer: Rumi Kubota
Producer: Koichi Sakamoto
Production Manager: Taira Kono
Director: Futoshi Takashima
Cinematography: Ryosuke Kawaguchi
Art: Yoshiaki Ishikawa
Recording: Shigeru Fujibayashi
Music Producer: Thomas Suess
Edit: Aika Miyake
VFX: Yusaku Yasuda
MA: Daniel Lovell
Casting: Kaori Yamada
Assistant Director: Emi Saito
Strategic Planners: Tamaki Maeda
Digital Planner: Choei Torii, Kazumi Noro
Published: August 2014
Hold the pencil. If it does not turn yellow, take a break. You may be stressed.
Advertising Agency: McCann Health, Dubai, UAE
Art Directors: Fernando Freitas, Joe El Naggar
Copywriter: Mark Shadwell
Published: November 2014
Advertising Agency: VGNC, Ukraine
Digital Creative Director: Anton Kolisnyk
Creative Director: Misha Koroteev
Creative Director: Alexey Sobolev
Business Development Director: Anna Soboleva
Account Manager: Sasha Polischuk
Account Manager: Asya Kolisnichenko
Architect: Egor Shtefan
Designers: Dmytro Prutkin, Evelina Yatselenko, Elena Bazu
Postproduction Supervisor: Evgen Lekh
Motion Graphics: Cinnamon
Web Development: Youshido
Millions of Britons live in freezing homes, this winter thousands will die. In 2000 political parties promised to end this scandal. They failed. They must commit the money to end the cold home crisis once and for all.
Advertising Agency: Don’t Panic, London, United Kingdom
Creative Director: Richard Beer
Account Director: Chloe Cross
Copywriter: Richard Beer
Published: February 2015
Advertising Agency: The Richards Group, USA
Creative Group Head: Chris Smith
Copywriter: Wendy Mayes
Art Director: Bo McCord
Brand Management: Howard Blevins
Broadcast Producer: Kim Alexander
Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
Head of Production: Michelle Isbell
Editorial: Treehouse
Editorial Executive Producer: Jeremy Besser
Offline Editor: Jayson Limmer
Advertising Agency: Fuse, Canada
Creative Director: Patrick Weir
Art Director / Videographer: Angela Lau
Copywriters: Brook Johnston, Dima Zelikman, Katrina Riccio
Editor: Angela Young
Published: January 2015
A video to commemorate 10 years of supporting Canadian Breast Cancer Foundation, Scotties Facial Tissue spoke with a group of women whose lives have been touched by breast cancer.
Advertising Agency: FUSE Marketing Group, Toronto, Canada
Creative Director: Patrick Weir
Art Director: Angela Lau
Copywriter: Kelley Doris
Director: Ante Kovac
Editor: Daniel Bochenski / School Editing
Published: September 2014
Advertising Agency: BMF, Australia
Executive Creative Director: Cam Blackley
Creative Director: Alex Booker
Copywriter: Jonty Bell
Planning: Ali Tilling
Managing Partner: Stephen McArdle
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Hayley Basham
Designer: Lincoln Grice
Agency Producer: Jenny Lee-Archer
Director: Alex Booker
Producer: Alex Hay
Production Company: Rabbit Content
Post Production: Method & White Chocolate
Editor: Mark Bennett
Music: Production Library
Sound Production: Rumble Studios
DoP: Hugh Miller
Just when we thought we were Super Bowl’d out, we find something that makes the takes the magic of this year’s ads and reimages it—IN LEGO!
British animation house A+C Studios is behind the Brick Bowl—a three-minute journey through some of this year’s Super Bowl ads, edited together as a story. It took them 36 hours following the final whistle to deliver the video, which it calls “a new take on the world’s most expensive advertising space.”
Take a look below as some of the most memorable spots (nine to be exact), including Snickers, Toyota, T-Mobile and Bud Light, are transformed into Legos! To prove they weren’t cheating, there’s even a mini-Katy Perry halftime show.
They left out the Nationwide kid. But that’s because everything is awesome.
CREDITS
Director: Dan Richards
Story: Josh Hicks, Dan Richards
Producer: Liu Batchelor
Executive Producers: Robyn Viney, Julian Hirst
Animation Director: James ‘Jamesy’ Harvey
Production Manager: Sim Bhachu
Editor: Stuart Clark
Sound design: Jareth Turner, Karl Aiden Bourne
Voice: Dave Eric Smith
Additional Voices: Stuart Clark
Storyboard Artists: Dayle Sanders, Josh Hicks
Stop Motion Animators: James Harvey, Barnaby Dixon, Dave Cubitt, Roos Mattaar, Laura Tofarides, Jordan Wood
Model Makers: Jess Linares, Astrid Goldsmith, Tiffany Monk, Becky Smith, Kyle Roberts
Stage Build: Martin Richards
Production Assistants: Bobby Sparks, Chad Mihaylov, Charlie-Evaristo-Boyce
Digital Animation and VFX: Stuart Clark, Dayle Sanders, Oliver David Lister, Kim Dunne, Nat Urwin
Catering: Rory Fletcher
“We own the universe. Galaxy is overrated.”
If you enjoy that level of hyperbole from a scrappy smartphone underdog like HTC, you’re going to love the brand’s ridiculously self-indulgent new rap video, “Hold the Crown.”
Touting the HTC One as nothing less than “the greatest smartphone ever created,” the song features rapper Doc G, best known for joining legendary hip hop and soul group P.M. Dawn during its 2005 comeback.
The video is certainly laughable, but it was clearly made with an admirable level of self-satire. My favorite stanza: “Make like them nerdy bloggers. Put it in your pocket now.”
Doc G’s costar (shown above) is actually HTC America senior marketing manager David Bruce, and you can watch the two of them chat about their mutual love for the Taiwanese brand in the interview clip below.
Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who […]
The post Holy Tongue Cleaners, Orabrush Team Spins Off appeared first on AdPulp.
Le Studio Beam, basé à Tel Aviv, a récemment conçu la collection de lampes suspendues The Mariner. Inspirées par les lanternes rustiques qu’on peut trouver sur les ports et par les filets de pêches, ces luminaires ont été faits à la main dans un mélange de bois, de verre et de fer. Deux modèles sont disponibles en différentes couleurs : le Mariner et l’Ocean Mariner.
I have to be honest, my initial reaction to this ad was “We’re celebrating absent fathers?” You see, I listen to lyrics of songs, and that’s what the Cats in the Cradle is about.
As one of his first moves at Turner Broadcasting, Kevin Reilly is splitting TBS and TNT’s original programming team into two separate units.
It’s the first step in Mr. Reilly’s goal of ramping up original programming at both networks. Mr. Reilly, who previously led the entertainment division at Fox, was named president of TBS and TNT and chief creative officer of Turner Entertainment in November.
His hire semed to suggest that TBS and TNT would redefine their programming strategy to better compete with the likes of cable rivals AMC and FX. Turner’s flagship entertainment networks, while having broad appeal that attract large viewerships, haven’t won the same critical praise as rivals like those and aren’t commanding big dollars from streaming platforms. Much of TBS’ success, for example, has come from reruns of “The Big Bang Theory,” rather than original comedies.
The New York Times’ native-advertising product Paid Posts comprised “inside of 10%” of the company’s digital-ad revenue last year, according to Meredith Kopit Levien, executive VP-advertising at the Times.
Digital-ad revenue in 2014 climbed 11.8% to $182.2 million.
That would mean the Times sold up to $18 million worth of native ads in 2014 — or “inside” that number, anwyay. A Times spokeswoman declined to elaborate.
(TrendHunter.com) Sustainability, health and fitness are all hallmarks of the top February 2015 lifestyle trends. As people move well into the new year, it is good to note that many resolutions are still holding up…
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