Hasta La Creative!

Chipotle has come up with a pretty clever way to get people to express their deep love for burritos. Today, Chipotle is running a social media campaign asking people to post a haiku on Twitter or the brand’s Facebook page for the chance to win prizes. The Top 20 poems with the most Likes and retweets will win a dinner for two.

Usually, this sort of consumer-generated contest fare is pretty bad. But some of Chipotle’s fans are putting some impressive levels of creativity into it. 

On Facebook, someone submitted, “I used to date you/ But now you just serve me food/ One taco, no love.” Another user says, “Electric salsa/ Glides across beans, rice and meat/ dancing palate joy.”

Here are some of our favorite Twitter poems so far:

@ChipotleTweets And you shall find Him, Wrapped in Swaddling Foil, Burrito Jesus. pic.twitter.com/5mevITCQQS

— JakesTea (@JakeWethington) February 5, 2015

@ChipotleTweets There is a secret – love I have, for the heavy – handed employee

— Bob Plow (@bobplow) February 5, 2015

.@ChipotleTweets An original Haiku, by Nick Brewer. Alone without you You make my pants feel funny Please dance with my tongue.

— Nick Brewer (@ngbrew62) February 5, 2015

@ChipotleTweets I hate you haiku, you’re too hard to do. Burrito.

— Kathy (@Rollergirl116) February 5, 2015

@ChipotleTweets #haiku. Foil wrapped burrito Is it wrong to love you so? I don’t need a man. Please retweet!

— Catherine Weller (@cweller7) February 5, 2015

My wife said to write A haiku for this contest What am I, a moose? @ChipotleTweets

— David Learn (@marauder34) February 5, 2015

Dear people in line, Anticipate the questions. I ain’t got all day. @ChipotleTweets #ChipotleHaiku

— Gregory Joseph (@MrMcGregger) February 5, 2015

The special post-Super Bowl episode of “The Blacklist” scored predictably high ratings, but if history is any indication, the James Spader vehicle may not see much of a lift when it returns to NBC’s lineup Thursday night.

According to Nielsen live-plus-same-day data, Sunday night’s installment of “The Blacklist” delivered 25.7 million viewers and an 8.4 rating in the 18-49 demo. And while that performance gave “The Blacklist” bragging rights to the season’s second highest-rated scripted telecast — the Season 5 premiere of AMC’s “The Walking Dead” on Oct. 12 scared up a record 8.7 — for a Super Sunday spectacle, it was small potatoes.

Going back to Super Bowl XXII in 1988, no fewer than 25 postgame broadcasts have beaten “The Blacklist” in the dollar demo, while 18 Big Game lead-outs drew more overall viewers. Still, 25.7 million viewers is nothing to sneeze at in an increasingly fragmented broadcast universe, especially when you stop to consider that “The Blacklist” didn’t conclude until nearly a quarter to midnight on the East Coast.

Continue reading at AdAge.com

Trojan released a 50 Shades of Grey parody ad entitled “50 Shades of Pleasure” in anticipation of the upcoming film adaptation of the trashy novel.

In the online spot, apparently produced in-house, a couple describes their sexual misadventures while in couples therapy. Since the guy never actually read the book, he “wings it,” but that’s really the beginning of the couples’ troubles, which include self-injury at the hands of a whip, a very poorly chosen safe word, and the man equating “dark and mysterious” with ninja. It’s essentially variations on the same joke stretched out over two minutes or so, with a very abrupt force resolution tacked on which positions the brand as a “comfortable” alternative to poor decisions. The spot ends with the tagline, “Get out of the grey area, into 50 shades of real pleasure.”  It all boils down to a very obvious attempt to get in on the hoopla surrounding the film’s release, and, unsurprisingly, a 15-second teaser of the ad will run in cinemas.

Following the announcement of big changes in the creative department at BBH New York comes another one: a newly created role dedicated to recruiting and managing all of that invaluable talent.

Armano Turco assumed the Head of Talent position in January, and we got the news this afternoon. He’s been in accounts and management for nearly fifteen years, beginning his career at Bozell before working on Absolut, Coca-Cola and more as a VP at McCann. He joined BBH in 2007, and since since then he’s worked on accounts including Playstation, AXE, Bailey’s, and Miller Lite.

The press release positions the move as a way to focus on creative assets at a time when “most agencies have reduced their investment in talent and leader development.” A BBH spokesperson tells us that the new role is part of an effort to “put people at the center of the business” in the interest of “[assembling] teams of people around a business goal and [setting] the conditions for them to create the best work possible.”

BBH’s January announcement included several promotions and one major departure (Chairman Emma Cookson) but no new hires; Turco’s appointment leads us to expect additional movement within the BBH New York creative department despite the loss of the Johnnie Walker account in December.

Turco reports directly to BBH North America CEO Pat Lafferty; Global Business Director Torrey La Grange has assumed his old position.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Coca Cola makes your tastebuds feel like they’re on a rollercoaster, while Chevrolet offers up its latest spot featuring Kid Rock’s “Born Free” — this time to plug Chevy Truck Month. And Natalie Portman walks halfway down the aisle before abandoning her black-and-white world to escape with her helicopter-pilot boyfriend in ad for Dior.

As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Just days after a 30-second version of a Jack in the Box spot launched in select West Coast markets during the Super Bowl, we now have the full-length :60 ad.

Dubbed “Legendary,” the regional effort featuring the brand’s longtime mascot comes from Los Angeles-based David&Goliath, the Kia agency that joined the client’s roster last month.

In “Legendary,” our hero Jack, in search of new menu inspiration, hops on his hog and heads for the dirt roads and desert, where he happens upon a lone cowboy grilling burgers with a rather intoxicating ingredient.

This ingredient, as you can see, serves as the foundation of the fast-food chain’s new Buttery Jack burger, which perhaps marks JITB’s attempt at a premium dish. Along with the “Legendary” spot, which is essentially a short story (with a surprising VO), D&G’s integrated campaign for Jack in the Box will include digital, OOH, social and radio.

Agency: David&Goliath, LA
Founder & Chairman: David Angelo

President: Brian Dunbar

Chief Creative Officer: Colin Jeffery

Executive Director, Strategic Planning: Seema Miller

Group Creative Director: Ben Purcell

Group Creative Director: Steve Yee

Art Director: Allen Yu

Copywriter: Mark Monteiro / Patrick Que

Art Director: Robert Casillas (Digital)

Copywriter: Courtney Pulver (Digital)

Executive Director of Production: Paul Albanese

Executive Producer: Karen Jean

Director of Print Production: Meredith Walsh

Sr. Art Buyer: Andrea Rosenfeld

Group Account Director: Michele Tebbe

Planner: Donesh Olyaie

Account Coordinator: Kristina Papilion

Senior Project Manager: Lila Anton

Director of Digital: Josh Crick

Director of Digital Delivery and Technology: Robert Boucher

Production Company: Rabbit Content (Live Action)

Director: Owen Trevor

Director of Photography: Ben Seresin

Executive Producer: Douglas Howell

Executive Producer: Joby Barnhart

Line Producer: Mark Hall

Head of Production: Jeff Sommar

Production Company: Lucky 21 (Food / Tabletop):

Director: Tom Ryan

Executive Producer: John Gilliland

Line Producer: (Tabletop): Chelsea Sevedijian

Editorial: Spinach LA (in collaboration with Rock Paper Scissors)

Editor: David Brodie (courtesy of Rock Paper Scissors)

Assistant Editor: Ben Reesing (courtesy of Rock Paper Scissors)

Post Producer: Jonathan Carpio

Post Producer: Dina Ciccotello (courtesy of Rock Paper Scissors)

Color: Company 3

Colorist: Stefan Sonnenfeld

Producer: Rhubie Jovanov

Visual Effects: Fell VFX

Executive Producer: Rachel Koch

VFX Supervisor: Russell Fell

Original Music Composition: Human

Mix Facility: Margarita Mix Santa Monica

Mixer: Nathan Dubin

Trojan is jumping on the 50 Shades of Grey movie hype bandwagon. But the condom brand doesn’t seem all that impressed by the franchise’s BDSM-light theme.

A new two-minute slapstick ad (directed by Laura Murphy, best known for her work on MTV’s Girl Code) pokes fun at a man and woman in couples therapy, discussing their misadventures trying to use the popular romance novel as a sort of Bondage for Dummies—even though the dude hasn’t bothered to read it.

Unsurprisingly, he’s the bigger doofus, though she also pulls her weight. And thankfully, she does kick him in the face, at one point. Eventually the therapist waves some magic word wand about feelings, and the couple rush off to bone in the car.

The takeaway, apparently, is that Trojan saves the day by making bad try-hard sex into good comfortable sex. “Get out of the grey area, into 50 shades of real pleasure,” reads the tagline.A 15-second teaser for the longer ad will also run in movie theaters—50 Shades of Grey, the film adaption, comes out Feb. 13, and the promotional push is in full swing, with rabid fans claiming they’re watching the YouTube trailer on repeat and Deadline Hollywood predicting a $60 million opening.

In other words, Trojan is making a play to charm people who are curious about the kink but ultimately deem it all too weird for their own enjoyment. (For what it’s worth, BDSM experts seem to think the book is nonsense, too.)

Regardless, everyone can agree that the guy in the Trojan ad should have picked another safe word.

La grande maîtrise technique dont l’artiste Paul Shangai fait preuve pour dessiner ces portraits est stupéfiante tant ceux-ci se révèlent réalistes. Sur certains de ses portraits il représente des visages d’hommes, femmes et enfants dont le visage est ruisselant d’eau, de larmes ou de sueur. À découvrir en dans la suite.

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