Hasta La Creative!

Unilever’s Dove Men + Care released an extended 60-second version of its upcoming Super Bowl commercial, “Real Strength,” on Monday, putting dads in the spotlight. A shorter, 30-second spot will air during the big game.

The brand, which is returning to the Super Bowl for the first time since its U.S. introduction in 2010, is using the ad to kick off a “Real Strength” campaign with the tagline, “Care makes a man stronger.” Other elements include a study about masculinity and a hashtag, #realstrength, to curate photos depicting the caring side of men.

Dove’s messaging continues to challenge traditional stereotypes, and with the Super Bowl commercial celebrates men who embrace their caring side.

Continue reading at AdAge.com

(TrendHunter.com) In response to some of the issues that the elderly face when it comes to food preparation, Adriana Pereira created this pasta packaging design. The package is made with a polypropylene film, printed…

(TrendHunter.com) A party photo booth is a fun addition to any event, whether it’s a company holiday party, a wedding or a special birthday. Trend Hunter recently sat down with Toronto-based PartyPix Owners…

In the wake of last week’s reshuffle, Asda has appointed Claire Harrison-Church from Premier Foods as VP marketing.

(TrendHunter.com) Platinum-haired model Lucky Blue Smith stars in Rollercoaster Magazine’s rebellious cover story. The image series is captured by photographers Chad + Paul and is the featured in the publication&…

A new spot for Jordan’s Melo M11 line endorsed by Knicks star Carmelo Anthony launched at what might be the perfect time: this week, his team finally ended its franchise-record 16 game losing streak.

The most relevant question about the Knicks at the moment is whether they will end this season with the NBA’s worst-ever record, but Anthony is still big enough to have a sneaker line named after him.

The newest ad for the shoes, created by social media agency Laundry Service and narrated by rapper Stalley, calls on viewers to prove themselves:

Anthony made a similar point to Knicks fans after proving yesterday that his team could actually win a game:

“The fans are going through it…[But] it gets better. I believe that.”

The spot is part of a series created for the Jordan Brand by its social AOR Laundry Service; duo BBGUN directed.

Lots of big brands are all about distilling their essence down to a single basic universal theme. For Coca-Cola, it’s happiness. McDonald’s is trying to go with loving. And now Oreo is zeroing in on the concept of play—in new ads and in consumer’s lives.

The Mondelez brand on Tuesday launches a new campaign (still under the “Wonderfilled” platform) called “Play with Oreo.” “Fans have always played with Oreo in a number of unique ways by twisting, licking, dunking, rolling, stacking and dipping the cookie. Now, the brand is on a mission to inspire imagination and play around the globe, not only with the cookie itself, but in consumer’s everyday lives,” Oreo tells us.

We’ll see how that plays out. The campaign begins with a new animated “Wonderfilled” commercial from The Martin Agency featuring music by the French electro-pop duo Yelle. The ad, which breaks next Monday in the U.S. in 15- and 30-second formats, will run in more than 40 countries, including China, the U.K., Indonesia, France and Argentina.

Also great news for Oreo fans: Just in time for Valentine’s Day, the brand is rolling out Red Velvet Oreos with cream cheese-flavored centers—the first new Oreo cookie flavor since the debut of the Golden OREO. They hit store shelves on Feb. 2 for a limited time, or you can visit OREORedVelvetRope.com for a chance to get an early taste.

Credits for the TV spot below.

CREDITS
Client: OREO (Mondelez International, Inc.)
VP, Global Biscuit Category: Jason Levine
VP, Brand Strategy and Communications: Jill Baskin
Senior Director, OREO & Chips Ahoy!: Janda Lukin
OREO Global Brand Manager: Flavio Ackel
OREO Sr Associate Brand Manager: Kerri McCarthy

Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
SVP/Executive Creative Director: Jorge Calleja
VP/Creative Director: David Muhlenfeld
VP/Creative Director: Magnus Hierta
VP/Group Planning Director: John Gibson
Strategic Planner: Gigi Jordan
EVP/Worldwide Acct Director: John Campbell
SVP/Group Acct Director: Darren Foot
VP/Account Director: Leslie Hodgin
VP/Account Director: Britta Dougherty
Account Supervisor: Molly Holmes
EVP/Managing Director Production & Development: Steve Humble
Producer: Heather Tanton
Junior Producer: Maggie Shifflett
Group Project Management Supervisor: Giao Roever
Business Affairs Supervisor: Juanita McInteer

Production Company: Brand New School
Executive Creative Director: Jonathan Notaro
Managing Director: Devin Brook
Head of Production: Julie Shevach
Producer: Johnna MacArthur
Designer: Andrés Rivera
Designer: Jeffrey Welk
Designer: Jungeun Kim
Designer: Lindsey Mayer-Beug
Designer: Serge Kirsanov
CG Director: Russ Wootton
2D Lead: Mark French
Technical Director: Dan Bradham
3D Animator: Carmine Laietta
3D Animator: Jon Burke
3D Animator: Spyridon Serbos
3D Animator: Sam Crees
3D Artist & Cell Animator: Jeff Bryson
3D Artist & Cell Animator: Morten Christensen
3D Lighting: Michael Lampe
3D Lighting: Sylvia Apostol
3D Modeler: Atsuki Hirose
3D Modeler: Scott Denton
3D Modeler: Young Lee
3D Rigger: Jason Bikofsky
3D Rigger: Jonah Austin
2D Compositor: Jeen Lee
2D Compositor: Jeff (Dragon) Billon
Storyboard Artist: Fred Fassberger
Storyboard Artist: Tung Chow
Assistant Editor: Tyler Byrnes

Music Composition & Lyrics: David Muhlenfeld, English Major

Music Production & Mix: Duotone
Engineer: Aaron Mirman
Producer: Lissa Farquhar
Executive Producer: David Leinheardt

Final Master: The Lodge
Voiceover talent: Yelle
Music Supervision: Aaron Mercer, Wool&Tusk

Public Relations: Weber Shandwick
Media: Media Vest
Social: 360i

AllianceBernstein, an investment firm that manages $474 billion in assets, today rebrands as AB and launches a global ad campaign.

The new identity and rebranding campaign, “Ahead of Tomorrow,” were created by brand agency MBLM, New York. The campaign includes print and online ads, a redesigned website and marketing collateral. The budget was undisclosed.

“The objectives were twofold — we needed greater internal unity in the firm, and externally, we needed to make sure we could deliver our brand message with much greater clarity than in the past,” said Bill Hays, global brand director at AB.

Continue reading at AdAge.com

Au milieu des centaines de millions de photos téléchargées sur la plateforme en 2014, Flickr a décidé d’en faire une sélection de 25 et d’en ressortir les plus marquantes, partagées et appréciées au sein de la communauté. Toutes ces photos sont disponibles dans la galerie, à découvrir.

By David Uzochukwu.

By Deltalex.

By Masa.

By Trenton Michael.

By Laura Williams.

By Oprisco.

By PeteHuu.

By Rastaschas.

By Rob Macklin.

By Alex Currie.

By European Space Agency.

By LJ.

By The Change Is Me.

By Whitney Justesen.

By Elmofoto.

By Rosie Hardy.

By Stevo Arnold.

By J Man.

By Johnson Barros.

By Alexandr Tikki.

By Avanaut.

By Rosie Anne.

By SoulRiser.

By Wide Eyed Illuminations.

By Yard 2380.

O chamado “padrão de beleza” é o tipo de coisa que está em constante mudança – algo que pode ser percebido principalmente na história da arte e até mesmo no mercado da moda. Houve uma época, por exemplo, que as modelos esqueléticas eram as favoritas, enquanto hoje as “saudáveis” estão ganhando cada vez mais espaço.

No final do ano passado, o pessoal do site Cut.com (que você já viu aqui no B9) resolveu mostrar ao longo de um minuto como a noção que temos do que é ou não bonito mudou ao longo de 100 anos, de 1910 a 2010. Agora, uma sequência estrelada pela modelo Marshay Mitchell volta a abordar o tema, e a impressão que fica é que a cada nova década, ela aparece ainda mais linda.

Abaixo, o primeiro vídeo da série. Vale o play.

Post originalmente publicado no Brainstorm #9
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