Hasta La Creative!

The live musical, starring Allison Williams, drew about 9 million viewers, about half the audience for the live version of “Sound of Music” with Carrie Underwood.

Creative digital studio Click 3X worked with National Geographic and Kinema Films to create “a four-ton scientific contraption with 38 triggers and 71 moving pieces” that they’ve dubbed “The Nat Geo Contraption.”

Drawing inspiration from the gadgets depicted by American cartoonist Rube Goldberg (although many viewers may be reminded of the board game Mouse Trap), the contraption combines items including “nine globes, three tires, one billiard ball, one VW Beetle, a set of bowling pins and a variety of everyday objects” for a fun chain reaction promoting the network’s “science-minded block of programming” which includes Brain Games, Science of Stupid and Street Genius. The programming bloc is set to air on National Geographic in 170 countries, and in 45 different languages, beginning in January 2015. A contraption of such size, of course, wasn’t built overnight. Click 3X and director Manny Bernardez worked diligently with production designer Bernardo Trujillio for over two months to bring the creation to life.

“It’s the celebration of human ingenuity, to highlight the smart and entertaining lineup of the shows coming up on Nat Geo” explained Emanuele Madeddu, senior vice president of creative and marketing, NGCI. “I have always been fascinated by these devices, and I want our viewers to experience science in a uniquely National Geographic way. You can’t miss the reveal at the end.” (more…)

New Career Opportunities Daily: The best jobs in media.

Desde a fatídica luta em que quebrou a perna, há pouco menos de um ano atrás, Anderson Silva diz ter enfrentado uma das fases mais difíceis da sua carreira.

No entanto, em janeiro ele estará de volta ao Octógono, e a Budweiser estreia hoje uma campanha para celebrar o retorno do atleta.

Apoiada na hashtag #BeSpider, o mote da campanha é a celebração da superação e da quebra de barreiras, em um aquecimento para o duelo com Nick Diaz, que acontece em Las Vegas em 31 de janeiro.

Com diversos flashbacks, a campanha coloca Anderson em um Octógono imaginário que é tão profundo como um poço, deixando o Spider lá no fundo – uma metáfora bem próxima ao que devem ter sido os meses depois da derrota contra Chris Weidman.

A vibe de filme de super herói é resultado de uma produção que levou quase 30 horas e envolveu mais de 120 profissionais, com direito a construção de cenário e efeitos especiais. A direção ficou com Pedro Becker e com o quadrinista brasileiro Rafael Grampá.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

The action by more than two dozen workers was prompted by anger over an abrupt change of editors, former staff members said.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, AT&T milks the last drops of an internet meme: The carrier’s helpful nerds, who made their debut in March, stroll out to Lil John’s ubiquitous “Turn Down for What.” State Farm offers help from the NBA (not exactly the one you’re thinking of). And Chris Paul’s mother outshines her basketball-star son in Foot Locker’s latest.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Tom Hangomat est un illustrateur français basé à Paris. Sa dernière création est l’oeuvre d’une commande des magasins Printemps en collaboration avec la marque de vêtements Burberry. Avec l’aide de Theo Guignard, Bruno Mangyoku et Johan Papin, Tom a créé l’ensemble des vitrines de noël du célèbre magasin. Découvrez dans l’article, l’illustration original et les photographies de Francis Peyrat pour leur mise en situation.

Some British tourist attractions already have a widely accepted name in Chinese. Stonehenge is Ju Shi Zhen, the Giant Stone Arrangement. Then there’s Da Ben Zhong, the Big Ben Clock, sometimes translated as the Big Silly Clock. (“Ben” in Chinese can sound like the word for stupid or silly.)

Yet there are plenty of British attractions that don’t yet have names in Chinese, so national tourism agency VisitBritain, along with the Home Office, is launching a contest for people in China to pick some.

The list of locations and icons to be named includes the Loch Ness Monster, Sherwood Forest, Kensington Palace, the Beefeaters who guard the Tower of London, and the Temple Church that features in “The Da Vinci Code.” The country is also seeking a translation for kilt, as well as the Welsh town of Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch (that’s not a typo.)

Continue reading at AdAge.com

JWT uses the Norman Rockwell painting “Freedom From Want” as a springboard to examine the modern American family in its spot for Tylenol launching the brand’s “For What Matters Most” campaign.

“Normal Rockwell painted America’s story for sixty-plus years,” begins Abigail Rockwell — Norman’s granddaughter — at the beginning of the ad before remarking on how “our definition of family is expanding.” The ad then asks, “What would a Norman Rockwell holiday look like today?” before answering with three families as examples. There’s the Japanese Yee Hoshida family, who view the hot pot served for dinner as metaphor of the blending of cultures and generations that go in to a modern family; the blended family Beser Carr Schneider Musich, who “happen to be four parents trying to raise our children”; and the African American Garza family, whose eyebrow ring-wearing grandmother serves up Cornish hens rather than the traditional turkey for Thanksgiving. All three families describe what makes them unique and “what matters most,” with each, of course, pointing to family. It’s all, of course, very sentimental, which is only appropriate given the Rockwell connection.

The spot saw a soft release on Thanksgiving, and JWT released a separate video for the Yee Hoshida family on Tuesday (featured after the jump). Videos for the other two families will roll out soon for the holiday season. The videos mark the launch of JWT’s “Freedom From Want” campaign for the brand, which Manoj Raghunandanan, senior director on the Tylenol business, told AdAge “presage a broader media effort in 2015.”

Raghunandanan told that publication that the campaign “reflects serving our consumers and how unique and diverse they are,” and that he didn’t worry about a conservative backlash over the ad’s depiction of a blended family which includes a lesbian couple.

“If you look at what we’ve stood for as a brand, it’s always been so much more than pain relief,” he added. “Caring for people and going beyond their pain is what makes Tylenol Tylenol.” (more…)

New Career Opportunities Daily: The best jobs in media.