Hasta La Creative!

Jacki Tsai est un artiste touche-à-tout très inspiré par les graphismes floraux et colorés. Ici, il interprète à sa façon les têtes de mort en les re-dessinant avec beaucoup de créativité et de profondeur. Ces illustrations nous plongent dans un univers singulier, parfois folklorique, parfois sombre. À découvrir.

NBC has canceled plans to develop a new Bill Cosby comedy amid new sexual assault allegations against the comedian and actor.

The project is no longer in development, according to an e-mailed statement from the network, part of Comcast Corp. It never advanced as far as a delivered script, according to a person with knowledge of the matter who wasn’t authorized to speak publicly and sought anonymity.

The show is the second project to be sidelined in the wake of sexual assault allegations against the 77-year-old Mr. Cosby. Netflix yesterday dropped plans to run a stand-up comedy special starting Nov. 28.

Continue reading at AdAge.com

Em ano de Copa do Mundo, e com as Olimpíadas de 2016 a caminho, a premiação El Ojo Esportes destaca alguns dos melhores cases voltados aos esportes, como é o caso da polêmica campanha Somos Todos Macados, da Loducca para Neymar.

Abaixo os cases brasileiros indicados. A premiação acontece nesta quarta-feira, quando esse post será atualizado com os vencedores. A lista completa com todos os finalistas pode ser conferida no site do El Ojo.

Let them know who you are, de DM9 DDB paraFull ID de NetshoesBrasil. Brasil

#somostodosmacacos #somostodosmonos, de LoduccaparaInstitucional de Neymar Jr. Brasil

Fairplay, de Loducca para Institucional de Neymar Jr. Brasil

Energia que brilha, de dim&canzian para Electricidad de AES ELETROPAULO. Brasil

Gatorade billboard refrigerator, de LewLara TBWAparaInstitucional de Gatorade Brasil. Brasil

Losers free pass, de DM9 DDB paraAnuncio de oportunidad de MASP. Brasil

The silence room, de Fox International Channels Latin AmericaparaFox sports 2 de Fox Sports Brasil. Brasil

Brahma seleção especial, de Africa Propaganda para Brahma de AmBev Brasil. Brasil

Outra premiação que acontece também na noite de hoje é a escolha dos melhores cases de produções audiovisuais. A intenção é reconhecer o trabalho de toda a equipe envolvida na produção, desde diretores, editores, designers, fotógrafos, roteiristas, diretores de arte e músicos. Nessa premiação são considerados comerciais, cases, videoclipes, documentários, institucionais, curtas e trailers.

Entre os brasileiros indicados nesta categoria, minha campanha favorita é o “Vacilão na rua, não”, da Fiat, que inclusive rolou por algum tempo dentro do Spotify. Confira abaixo.

Agência Digital, da DPZ para Personnalité, do Itaú Personnalité. Pa: O2 Filmes. Brasil
Anthem, da Lew Lara TBWA para World Cup, da Adidas Brasil. Pa: O2 Filmes. Brasil
Everything for football, da Ogilvy & Mather Brasil para Institucional, da Coca – Cola Brasil. Pa: Cine&Art. Brasil

Under armour project, da AgênciaClick Isobar para Institucional, da Under Arnour. Pa: Stink São Paulo. Brasil

Futurista, da JWT Brasil para Ford Focusde Ford. Pa: Vetor Zero/Lobo. Brasil

Lados, da FCB Brasil para Vestibular 2014, da Universidade Cruzeiro Do Sur. Pa: Vetor Zero/Lobo. Brasil

Like being there da Fox International Channels Latin America para 2014 FIFA World Cup, da Fox Sports Brasil. Pa: Beeld. Brasil

Mendeleev, da JWT Brasil para Pilão, da Master Blenders. Brasil
Ufcecê, da Africa Propaganda para Desodorante, da Gillette Brasil. Pa: Techno Image / Mindbender. Brasil

Vacilão na Rua Não [Campanha], da Leo Burnett Tailor Made para Institucional, da Fiat Brasil. Pa: Vetor Zero/Lobo. Brasil

Carro misturado, da Africa Propaganda para Outlander, da Mitsubishi Motors Brasil. Pa: Vetor Zero/ Lobo. Brasil
Futurista, da JWT Brasil para Ford Focus, da Ford Brasil. Pa: Vetor Zero/ Lobo. Brasil
Terremoto (Master Blenders), da JWT Brasil para Pilao, da Master Blenders. Pa: Landia. Brasil

Bibbidi Bobbidi Boo, da Lew’LaraTBWA para Institucional, da Gatorade Brasil. Pa: Caviar London/Los Angeles. Brasil
Dance, da AGE Isobar para Institucional, da Embratur. Pa: BossaNovaFilms. Brasil
Here is black and White, da Wieden+Kennedy São Paulo para Futebol, da Nike Brasil. Pa: Stink São Paulo. Brasil
Under armour project, da AgênciaClick Isobar para Institucional, da Under Arnour. Pa: Stink São Paulo. Brasil

Corredores falam, da DM9 Sul para linha running, tube e mov, da Olympikus Brasil. Pa: Zola. Brasil

1950, da JWT Brasil para Coca-Cola, da Coca – Cola Brasil. Pa: Ocean Films. Brasil

Anthem, da Lew Lara TBWA para World Cup, da Adidas Brasil. Pa: O2 Films. Brasil

Joga + 1, da CUBOCC para Google +, da Google Brasil. Pa: 02 Filmes. Brasil

Under armour project, da AgênciaClick Isobar para Institucional, da Under Arnour. Pa: Stink São Paulo. Brasil

Anthem, da Lew Lara TBWA para World Cup, da Adidas Brasil. Pa: 02 Filmes. Brasil

Experimenta el poder, da Wieden+Kennedy São Paulo para Bis, da Mondeléz Brasil. Pa: Prodigo Films.  Brasil
Lobos, da F/ Nazca Saatchi & Saatchi para Skol, da AmBev Brasil. Pa: Landia. Brasil

Invasão, da Young & Rubicam Brasil para Hospital Matarazzo, da BM Empreendimento E Participações SPE LTDA. Pa: AD Studio. Brasil

Entre amigos, da F.biz para Chivas Regal, da Pernod Ricard Brasil. Pa: Landia. Brasil
Speaking Exchange , da FCB Brasil para Speaking Exchange, do CNA. Pa: Hungry Man. Brasil

Metamorfose ambulante, da Africa Propaganda para Internet (Pós Vivo), da Telefónica Brasil. Pa: PBA Cinema. Brasil

Speaking Exchange, da FCB Brasil para Speaking Exchange, da CNA. Pa: Hungry Man. Brasil

Post originalmente publicado no Brainstorm #9
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Native advertising went mainstream this year, and as we look back at its impact in time for this Thanksgiving, we can see there is much for which to be grateful.

1) Native Ads Are What the Industry Was Anticipating.

According to a LinkedIn Marketing Solutions study, 70% of individuals want to learn about products through content rather than through traditional advertising. And this is exactly what native advertising gives and what traditional formats of advertising were missing. Native advertising is not just a product, this is an essential stage of digital advertising industry evolution.

It was forecasted that roughly 65% of both ad agencies and marketers would invest in native advertising, for an estimated total of $4.3 billion, this year.

Thanks native advertising for the interesting future!

2) Native Ads Make Website Visitors Pay Attention, Without Distracting Them.

A study conducted by Sharethrough and IPG shows that the consumer looked at native ads 52% frequently than banner ads and even that consumers looked at native ads more than the original editorial content.

Thanks to native advertising for bringing attention to our content and products!

3) Native Ads Are Highly Efficient.

Native advertising allows marketers and publishers to benefit from “invest less, earn more” strategy. The essence of the format itself and new technologies brought up by its peculiarity makes native advertising a very attractive investment.

According to J.P. Morgan, native ads represented just 5%-to-10% of Facebook’s impressions in 2013 but accounted for more than 60% of the company’s revenue.

ClickZ reports native ads can have a click-through rate 15-45 times higher than display ads. According to Yahoo CEO Marissa Mayer, those who view native ads are 3.6 times more likely to perform a branded search than viewers of banners.

Thanks to native advertising for making our ads efficient!

4) Native Ads Both Earn Money and Also Bring Value to Customers.

Content shown in the native in-feed placements is selected from the best websites around the web and it’s bound to reflect interests of website visitors. It’s a win-win situation for publisher and publishers love it.

The State of Native Advertising 2014 report, published by native advertising exchange provider Hexagram in partnership with Spada, a research and public relations firm, reveals some spectacular stats. Based on the findings in this study, publishers are happy with native advertising and expect it to continue to grow:

– 85% of content publishers believe that native advertising represents a new and viable revenue stream
– 84% of content publishers believe that native advertising adds values to their audiences
– 10% of content publishers expect native advertising revenues to increase by 10% within one year

Thanks to native advertising for bringing high value to the web users!

5) Native Ads Engage the Consumer.

According to Online Publishers Association 57% of US publishers said engagement was the primary measurement that marketers use for native advertising; followed by traffic at 43% and social sharing at 33%. In fact, engagement is one of the aces that native advertising has in its deck because it provides active experience and relates to the consumers’ feelings and emotions.

Let’s get back to Sharethrough and IPG study to prove it: 25% more consumers were measured to look at in-feed native ad placements rather than standard banners. Native ads also registered 9% higher lift for brand affinity and 18% higher lift for purchase intent responses than traditional banner ads.

Thanks to native advertising for the engaged audience!

6) Native Ads Create Dynamics in the Whole Digital Advertising Ecosystem.

Even if marketers and publishers aren’t using native advertising (which all of the major ones are), even if they don’t like it, there are still reasons for them to be thankful to native advertising. Thankful, because it affects and adds a lot of dynamics to the whole digital advertising ecosystem.

Since its inception in 2011 until today it has brought a lot of new ideas and technologies to the digital advertising table and has raised a lot of debate, which was very useful to the industry (think of the latest debates started after John Oliver’s take on native advertising, which caused a lot of constructive dialogue about standardization).

Thanks to native advertising for adding dynamics to the digital advertising industry!

7) Native Ads Know Their Audiences.

There are a lot of new technologies involved in native advertising. These technologies offer outstanding targeting options and hold incredible potential for further improvement. Neil Hiltz, head of global marketing for financial services at Facebook says: “Facebook ads are 90% accurate with our native targeting products — using geo, demo, interest, smartphone, etc., as variables. We can layer this targeting with the bank’s data to gain even more efficiency”. As a comparison, online ads can target users with an accuracy of about 50% on average.

Thanks native advertising for excellent targeting!

8) Native Ads Raise Awareness for Important Economic and Environmental Issues.

Let’s face it – our world is still a harsh place with a lot of injustice and things that all of us would like to fix and improve. Considering the reach and impact that native advertising has it has already proved to be a good tool to raise awareness for important social and economic issues.

The best thing about it is that while watching it people engage with it much more and become really involved. Increase of their attention and absence of intrusion increases memorization and the potential to perform actions that benefits society, after watching the ad.

Some of the good examples of such native ads are:

Dr. Martens and Tavi Gevinson’s Rookie Magazine teen-focused campaign spotlighting six advocates whose causes range from gender equality to female empowerment.

– Through the use of Slate’s internal agency SlateCustom, and native advertising platform Polar’s MediaVoice, University of California ran a series called Breakthroughs, which aimed to raise awareness around research conducted on the University system’s various campuses.

– Netflix sponsored a paid post on The New York Times, tying the piece to its fictional, but based-on-a-memoir, women-in-prison series. The advertisement, which dives into the topic of women in prison.

Hopefully, native advertising will deliver much more incidents of positive impact in future. Thanks for this!

9) Native Ads Are Scalable.

It isn’t possible to scale all types of native advertising, however some types are perfectly scalable. It’s content recommendation and content discovery platforms that are able to show some spectacular results in this.These content discovery platforms help advertisers easily scale up, increase volumes of traffic and see their business objectives met. Advanced and flexible targeting and optimization options help to reach campaign goals faster.

Thanks for native ads for fitting different sizes and budgets!

This guest article was written by Sergey Denisenko, CEO of global native advertising company MGID,

The news that Facebook will continue to reduce organic reach for marketers has landed with a predictable thud. It appears to validate what many marketers have already been saying: Organic reach is essentially dead, and Facebook will ultimately kill it altogether. Forrester’s Nate Elliott made that exact point in a recent blog post. Advertisers are resigned: “I think marketers are just accepting the fact that Facebook is a place where you pay to play,” a media agency executive told Ad Age.

But are things really that bad for marketers on Facebook?

First off, let’s be clear that this latest Facebook change is fairly minor, intended to focus on the most commercial of messages that Facebook deems to be “overly promotional.” Consumers generally don’t like these promotional messages, and Facebook has made it clear that preserving and protecting the user experience is a priority.

Continue reading at AdAge.com

This morning, sources confirmed that CarMax will no longer work with New York’s Silver+Partners, the agency behind last year’s viral “Slow Clap” Super Bowl spot.

Last week another Silver client, “web development platform” provider Wix, announced that it would also be running an ad during the next Super Bowl. The company’s PR team strongly implied that Silver would not be the agency responsible for that spot:

“The ad is being made by an outside agency, but it isn’t being disclosed which one yet.”

Over the past few days, we’ve received a series of tips indicating that this change in business has resulted in some staffing shifts at the former Amalgamated, which renamed itself more than two years ago after DDB/BBDO vet Silver took over as CEO.

We’ve reached out to the agency and we left a message with Silver yesterday, but since we have yet to receive a response we cannot confirm any details regarding the changes. More than one reader tells us that multiple layoffs occurred and that creative staffers were among those affected.

Updates when we receive them.

New Career Opportunities Daily: The best jobs in media.

The rhetoric is heating up again as TV networks square off against pay-TV companies over how much money their programming is worth. But this time the networks may benefit from a scheduling coincidence that plays in their favor.

Dish Network is currently juggling negotiations with two big programmers, CBS Corp. and Turner Broadcasting, whose networks include TBS and TNT. Both companies’ agreements with Dish are set to expire within the next month — the CBS deal is up tomorrow — and could result in customers losing several networks they care about. Pay-TV companies usually try to stagger their agreements so they don’t risk blackouts from several programmers at once.

While high-profile carriage disputes have become common, CBS has a potential new tool in its negotiations this time: the “All Access” service it introduced last month, allowing users to pay $5.99 a month for access to live-streamed, on-demand and older shows without a traditional pay-TV subscription.

Continue reading at AdAge.com