Hasta La Creative!

Ever wonder what Harry Potter would do with an ad campaign? Have a look at this.

The Quebec City Magic Festival wanted to make sure people noticed its billboard, so ad agency lg2 sprinkled a little magic into the board itself in a playful feat of meta-vertising.

Take a look below at “Magic Mop,” a delightful little document of this whimsical stunt. And unlike regular magicians, they even reveal their secrets at the end.

CREDITS
Quebec City Magic Festival
Advertising Agency: Lg2, Quebec City
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: David Boivin, Vincent Bernard, Marc Rivest
Accountant: Eve Boucher
Agency Producer: Julie Pichette
Director: David Poulin
Production House: Nova Film
Producer: Dominik Beaulieu
Engineer: Sébastien Bolduc

La fin de cette année approche et nous avons vu passer des tonnes et des tonnes de beaux visuels et d’albums depuis Janvier. Pour conclure 2014 en beauté et en musique, nous avons décidé de compiler pour vous les pochettes d’albums les plus inspirantes et graphiques. Découvrez notre sélection, allant de FKA Twigs à Chet Faker, en passant par Banks et Little Dragon.

SBTRKT – Wonder Where We Land.

FKA twigs – LP 1.

SOHN – Tremors.

Caribou – Our Love.

TOTR – Seeds.

Chet Faker – Built On Glass.

Sage – In Between (single).

S. Carey – Range of Light.

Rustie – Green Language.

Sarh – Sarh.

Future Islands – Singles.

Illum Sphere – Ghosts of Then and Now.

Interpol – Elpintor.

Bear Hands – Distraction.

Ben Khan – Eden (song).

JMSN – Priscilla (mixtape).

Odessa – Odessa.

Redinho – Redinho.

Planningtorock – All Loves Legal.

The Horrors – Luminous.

Yelle – Complètement fou.

Swans – To Be Kind.

Foo Fighters – Sonic Highways.

Clark – Clark.

20 Syl – Kodama.

Afghan Whigs – Do the Beast.

Banks – Goddess.

Calvin Harris – Motion.

Clean Bandit – New Eyes.

Derek Minor – Minorville.

Little Dragon – Nabuma Rubberband.

Minus The Bear – Lost Loves.

Octave Minds – Octave Minds.

Odesza – In Return.

W+K has a new spot for Old Spice’s “#SmellcometoManhood” campaign entitled “Dadsong,” a follow-up to to the goofy musical “Momsong,” in which mothers lament Old Spice turning their sons into men while engaging in some pretty creepy behavior.

The follow-up, with music and lyrics written by Bret McKenzie (Flight of the Conchords, The Muppets), reprises the sad moms of that spot, but with an answer from the dads. It opens on one of the moms from “Momsong” singing, “Where’s my little boy, I miss him so? Who’s this man living in our home?” while clutching her sons teddy bear as he slow dances with a girl. Soon a chorus of fathers replies that they’re “overjoyed” that they’ll be using their son’s room “for storage pretty soon.” The song is a step up from its predecessor — not a surprise given McKenzie’s involvement — and strikes more of a balance between goofiness and creepiness (which mostly comes across through visual gags). And while it deals in over-the-top portrayals of stereotypical motherly clinginess and fatherly aloofness, it’s also pretty clear that it isn’t dealing in anything resembling reality. Fans of McKenzie’s distinct style of musical comedy, and anyone who enjoyed the original “#SmellcometoManhood” installment, should get a kick out of “Dadsong.” (more…)

New Career Opportunities Daily: The best jobs in media.

You know how Saturday Night Live commercial parodies have that certain feel to them? Overly sincere music plays as a testimonial begins, then the audience starts to laugh as they’re let in on the joke.

Well this bizarre ad for Pine Brothers throat drops, starring Atlanta rapper Waka Flocka Flame, has that exact vibe—though you’ll have to supply the laughs.

The smoke-infused spot aired during last night’s American Music Awards, and it was possibly the show’s most buzzworthy moment (other than Taylor Swift staging a murder). As an aficionado of a well-rolled blunt, Waka Flocka uses no small amount of innuendo to make it clear that these lozenges are there when you need throat relief “for whatever reason.”

Via Gawker.

• Read more about Dick’s Sporting Goods “The Hoop” (2014) 1:00 (USA)
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De tempos em tempos, a gente mostra por aqui speedruns criados pelo 1A4 Studios. Matrix, Pulp Fiction e 2001 – Uma Odisseia no Espaço já ganharam suas resumos de apenas 1 minuto em forma de animação. Essa lista acaba de ficar maior com mais um clássico, desta vez da década de 1990: Trainspotting, de Danny Boyle.

O filme que revelou Ewan McGregor ao mundo narra o dia a dia de um grupo de amigos viciados em heroína, do ponto de vista de um deles, Renton. A animação consegue ser quase tão insana quanto o filme, e acaba batendo aquela vontade de revê-lo.

Na descrição do vídeo no YouTube, os criativos do 1A4 Studios deixam no ar se vão continuar com o projeto de speedruns, sem se aprofundar muito em explicações. De qualquer maneira, é bom aproveitar enquanto ele ainda existe.

Post originalmente publicado no Brainstorm #9
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In this holiday spot from Dick’s Sporting Goods, part of the chain’s “Gifts That Matter” campaign, a father buys his young daughter a basketball hoop, presumably for Christmas. Through the years, it becomes part of the family’s daily life and a focus of neighborhood activity during pickup games, parties and even bittersweet goodbyes.

There’s a basic truth at the core of the minute-long clip that makes it especially appealing and, for most, I assume, instantly relatable. We all have certain possessions, which often enter our lives as gifts during childhood, that play important though at times almost invisible roles in our development. At best, these things help us mature and can shape our outlook about the world and ourselves. Sometimes they simply provide a few minutes of happy diversion when we’re feeling down.

Such connections are especially strong when the items in question are sports-related, owing to the physical nature of games and the shared experience they provide.

Given this dynamic, the commercial, well directed in montage style by Jake Scott through RSA Films, can’t avoid some sentimentality. Even so, when it comes to illustrating the transcendent, transformative power of gifts that really matter, this spot’s all net.