Hasta La Creative!

You know how Saturday Night Live commercial parodies have that certain feel to them? Overly sincere music plays as a testimonial begins, then the audience starts to laugh as they’re let in on the joke.

Well this bizarre ad for Pine Brothers throat drops, starring Atlanta rapper Waka Flocka Flame, has that exact vibe—though you’ll have to supply the laughs.

The smoke-infused spot aired during last night’s American Music Awards, and it was possibly the show’s most buzzworthy moment (other than Taylor Swift staging a murder). As an aficionado of a well-rolled blunt, Waka Flocka uses no small amount of innuendo to make it clear that these lozenges are there when you need throat relief “for whatever reason.”

Via Gawker.