Hasta La Creative!

Cheil Worldwide is buying a stake in Iris as part of a deal giving the South Korean agency the option to later acquire 100 per cent of the business.

Last week saw the debut of Leo Burnett Chicago’s latest work for client Samsung. The spot looks to tie the client to high fashion brand Swarovski via a series of bling-worthy tech accessories.

In the one-minute ad (double-length version here), a particularly fashionable young woman manages to navigate her way through the various inconveniences of modern Lisbon without flinching…all while calling our attention to her fancy phone case and watch band.

The ad is called “Changes” and the campaign tagline is “Dress your device up, no matter what the occasion.”

Details and credits after the jump.

(more…)

New Career Opportunities Daily: The best jobs in media.

« Towards biology » est une pièce créée par Onionlab en collaboration avec Ricardo Bofill Taller de Arquitectura pour l’exposition « Time, space, existence » tenue à Palazzo Bembo dans le cadre de la Biennale d’Architecture de Venise 2014. Les téléspectateurs sont invités à considérer abstraitement l’épicentre créatif de l’atelier de Bofill, et son travail depuis le milieu des années 1970. A découvrir en vidéo.

The 2016 Rio Olympic Games mascot was unveiled Monday, and while we don’t know what the name of the creature is, one thing’s for sure. Following in the line of cat-like creatures that are not cats—pointing the finger at you, Hello Kitty—it’s not a feline.

According to its official description, the long-limbed, pointy-eared, tailed creature is a mixture of all the Brazilian animals including cats, monkeys and birds. It should come as no surprise that he is existentially pondering “Who am I?” on his description page.

Likewise, his sidekick, the Paralympic Games mascot, is a tree that is not a tree. It’s a combination of all the plant life in the Brazilian forests. Or it’s an overenthusiastic artichoke that’s turning blue from lack of oxygen. Take your pick.

People echoed the same confused reaction on Twitter.

Rio’s Olympic mascots are a wacky, yellow cat and a weird blob that has plants for hair http://t.co/hKCnDYjpdU pic.twitter.com/hO7A5WZT5O

— For The Win (@ForTheWin) November 24, 2014

Behold the Rio 2016 mascots, Cat-Thing and Shrubby http://t.co/pCwes31IEi

— Ian Prior (@ianprior) November 24, 2014

The Rio 2016 mascots. Are awful. Fuleco is a Warhol in comparison.

— Fernando Duarte (@Fernando_Duarte) November 24, 2014

A yellow “cat-like” thing with a brother with a bush for a head. Unnamed Rio 2016 mascots unveiled: http://t.co/tlZHbzvjxk

— Owen Gibson (@owen_g) November 24, 2014

Flashbacks to Pokemon and Mario Bros. 2 -> Rio unveils 2016 Olympic mascots http://t.co/iMKTwvSjnM via @TIMEWorld pic.twitter.com/hq2idu5BMj

— Michèle (@MicDio) November 24, 2014

Rio 2016 mascots featuring a Lego Tina Turner. pic.twitter.com/o1Mu4KpYas

— Roberticus (@Santapelota) November 24, 2014

Do the mascots for the Rio Olympics remind you of anyone? pic.twitter.com/W9NjLqNmxn

— Bleacher Report UK (@br_uk) November 24, 2014

It could have been worse. They’re downright cute compared to the one-eyed monsters that London touted (not a euphemism for something else) or the phallic banana-colored creatures that represented Athens (still not a euphemism).

The Rio committee is asking people to submit names for the beings on its website. For some inspiration, see them in action in the video below.

Erika Nardini, AOL’s marketing chief for its advertising division, has decided to leave the company at the end of the year. She will be succeeded by Allie Kline, CMO of AOL’s ad-tech division, who will assume Ms. Nardini’s duties in addition to her existing ones.

“Erika has decided to leave AOL at the end of 2014. We thank her for her contributions and wish her well in her next endeavor,” said AOL spokeswoman Caroline Campbell in an emailed statement. “Allie is a proven strategic marketer who has led the transformation of AOL’s platform business over the last two years. She will take on the larger global marketing role at AOL, as we continue to focus on video, programmatic and premium content solutions for brands, agencies and publishers.”

AOL is expected to announce the changes to employees Monday afternoon.

Continue reading at AdAge.com

john st. has a new holiday campaign for Future Shop that appeals to the selfish side in all of us by reminding viewers that tech gifts are “Gifts You’ll Want Too.”

The spot follows around a man as he gleefully tries out a variety of devices around Future Shop. “I thought he was shopping for your mom” says a confused retail worker, to which his embarrassed daughter replies, “He is.”

The obvious message of the spot is, while you could get your significant other some kind of clothing/jewelry/etc. that they, and only they, will enjoy, if you shop at Future Shop you can give them something that you’ll enjoy just as much. It may be kind of a selfish viewpoint, but its one john st. hopes wins viewers over with honesty.

“We’re all guilty of doing a little ‘me-shopping’ when doing our holiday shopping for our friends and family. ‘Gifts you’ll want too’ is a cheeky way of showing how you can make them and yourself happy
with the same gift.” said Angus Tucker, executive creative director at john st., in a press release

“What differentiates Future Shop from other gift-giving destinations is that when you give the gift of tech, other people get to enjoy it as well,” added James Pelletier, director of brand marketing, Future Shop…”It’s a win-win – for the gifter and the getter.” (more…)

New Career Opportunities Daily: The best jobs in media.

From Adbusters #115: Blueprint for a New World, Part 5: Politico

Colony Collapse Disorder (ccd), initially referred to as “mystery disease” when it surfaced at the beginning of the 20th Century, remains mysterious. Here’s what we know: Bee populations around the world are falling to pieces and the implications are cataclysmic. No more honey for your toast, nor pollen for your flowers, which means no more flowers. Or plants. Or food. Or life.

The most convincing theory as to the root cause of CCD is the decades-old use of neonicotinoid insecticides — a class of neuroactive pest killers that are chemically similar to nicotine and were initially developed by Shell Oil as an “environmentally friendly” alternative to traditional pesticides. And while these chemicals have been kinder to the mammalian class, they’ve ravaged the anthophilous.

As the rapid advancement of CCD began to reach feverish levels in June of this year, President Obama created a task force charged with solving the mystery within 180 days. The response from America’s brightest minds was swift and penetrating.

Harvard University scientists have come up with a deceptively simple solution that could also provide a potential boon for the nation’s growing drone industry: Replace the dead bees with micro-aerial vehicles that pollinate on command—robo-bees. It’s a gamble, but in these disruptive times, even nature needs to innovate if it wants to stay relevant.

Like “a mechanical flash mob,” as one journalist put it, the robo-bees are able to efficiently function within a swarm of thousands and self-assemble into a variety of shapes, including letters, numbers and even a five pointed star.

But it’s not just anthophila that are dying en masse. Neonic pesticides have also been linked to a more general decline in insect populations across the map, which has created a schism in nature’s managerial structure — fewer insects means less food for birds, which means fewer birds and so on and so forth.

From an engineering perspective, birds present a more complex challenge. One area where their robotic analogs could be of use is to replace a bird’s traditional function of spreading seeds from the various plant life it consumes. Using dynamic production materials, robo-birds could potentially navigate a variety of complex environs, both man-made and pre-existing. Although, it’s likely that less orderly ecosystems such as forests or wetlands would have to be streamlined for testing purposes.

Just as birds eat insects, other animals eat birds, so the materials used to construct the robo-birds would ultimately have to be quasi-organic in order to fulfill a given species’ role in the broader natural economy. But as we go up the food chain, it becomes increasingly difficult to imagine a pragmatic and affordable approach.

While birds and bees can be replicated at a relatively low cost, larger animals such as deer or lions require far more sophisticated redesign given their size and weight.

Developing a broader strategy of species modernization will not be without its share of ethical dilemmas, all of which will have to be dealt with sooner rather than later. For instance, if a given organism, insect, animal or plant cannot prove its long-term value, should it be discontinued altogether? Purely organic versions of said species could be put into storage for reference purposes, but given nature’s delicate balance, redundancies are inevitable.

• bees
• Politico
• pollination
• ecology
• honey
• robotics
• drones
• capitalism

Source

Alen Lipus est un graphic designer originaire de Zagreb qui a réalisé cette série de posters dans le but de représenter la joie et la bonne humeur. Avec un superbe rendu 3D et des lettres en forme de ballons brillants, l’artiste propose une série de posters pop et colorés. À découvrir.

While shy-bladder sufferers debate the offensiveness of Painfully Awkward Rob Lowe, DirecTV is plowing ahead with all sorts of other less-than-ideal Rob Lowes—you know, the ones with cable and not DirecTV.

The latest disturbing specimen is Scrawny Arms Rob Lowe. And thanks to some CGI, he certainly looks like a pathetic weakling. Hopefully Grey New York at some point will have time to do a digital composite of all the subpar Rob Lowes, and we’ll get to have a look at Creepy Less Attractive Painfully Awkward Crazy Hairy Scrawny Arms Rob Lowe.

CREDITS
Client: DirecTV
Spot: “Scrawny Arms”
Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Group Creative Director: Doug Fallon
Group Creative Director: Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Producer: Lindsay Myers
Agency Music Producer: Zachary Pollakoff, Amy Rosen
Account: Chris Ross, Beth Culley, Anna Pogosova, Aaron Schwartz, Meredith Savatsky, Eddie Mele
Strategy: Michelle Leo
Production Company: MJZ
Director: Tom Kuntz
Producer: Emily Skinner
Production Supervisor: Daniel Gonzalez
Director of Photography: Hoyte Van Hoytema
Editorial Executive Producer: Sasha Hirschfeld, Mackenzie Cutler
Editor: Gavin Cutler, Mackenzie Cutler
Assistant Editor: Ryan Steele & Mike Rizzo, Mackenzie Cutler
Mixer + Sound Designer: Sam Shaffer, Mackenzie Cutler
VFX: Method Studios, NY
VFX Supervisor: Jay Hawkins, Method Studios
VFX Producer: Carlos Herrera & Christa Cox, Method Studios
Casting (OCP): Francine Selkirk, Shooting From the Hip
Casting (VO): Nina Pratt and Jerry Saviola, Avenue 3 Casting

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