Hasta La Creative!

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The privately held music streaming service said it had about $1 billion in 2013 revenue, and $80 million in net losses.

Wieden + Kennedy recently created a pretty incredible out-of-home tourism installation for Travel Portland: the tallest freestanding cuckoo clock in the U.S.

Chainsaw sculptor J. Chester Armstrong carved the clock, made from a single Oregon maple, in the national forest just outside Portland. It took three months to make—with help from metal sculptor Nicolas Gros, clock designer/gear consultant Laurent Worme, electronics consultant Mark Keppinger, and local illustrator Patrick Long (who did the illustrations for the clock face). The clock features references to a number of Portland icons—Mt. Hood, Portlandia, beer, wine, bikers, farmers markets, roses, rivers, bridges and even Sasquatch.

W+K recently took the clock—which thematically ties into the “Portland Is Happening Now” campaign—to Seattle and Vancouver for tourism events in those cities. Every hour on the hour, hand-painted, wood-carved miniatures appear when the clock chimes. The events also featured “Portland-themed surprises, like coffee and donuts, a poet reading, a comedian performance, a tax-free tea party and naked bike riders,” the agency says.

The clock is 24.1 feet tall by 9.5 feet wide and weighs more than three tons. W+K is now looking for an indoor location in Portland to house the clock through the winter months. Check out more images below, all courtesy of the Portland Oregon Visitors Association/Travel Portland.

CREDITS
Client: Travel Portland
Project: “Portland Is Happening Now”

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Hal Curtis / Antony Goldstein / Jeff Gillete
Copywriter: Becca Wadlinger / Jared Elms / Ian Fairbrother
Art Director: Nate Nowinowksi
Designer: Patrick Nistler / Cassandra Swan
Media Team: Wieden + Kennedy
Interactive Strategy: Jocelin Shalom
Media/Comms Planning: Stephanie Ehui
Strategic Planning: Lisa Prince
Account Team: Ken Smith / Kristin Postill
Production: Byron Oshiro / Kristin Holder / Heather Hanrahan
Project Manager: Danna Dolich / Shannon Hutchinson
Studio Manager: Abby Marten
Executive Creative Directors: Joe Staples / Mark Fitzloff

Event Partners
Social Agency: Edelman Digital
Public Relations Agency: Lane PR
Digital Agency: Rally Group
Event Producer: Sue Cool

Design & Construction Team
Project leader and metal sculptor: Nicolas Gros (Nico),
Chainsaw carving: J. Chester Armstrong
Clock and gears design development / consultant: Laurent Worme
Microprocessor and pneumatic consultant: David Butts
Electronic consultant: Mark Keppinger
Welder: Cameron Visconty
Lead Carpenter: Matt Sykes
Fabricator: James Harrison
Lighting and carpentry assistant: Julia Zell
Carpenter: Dave Laubenthal
Sign paint: Ardis Defreece
Miniatures and Clock Face Painting: José Solis

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Ogilvy teamed up with Coca-Cola Germany for “Make Someone Happy,” the brand’s holiday ad which notably replaces the polar bears of recent years with Santa, also a longtime holiday standby for the brand. According to AdAge, this “marks the first time since 2011 that the brand’s classic Santa character has been the centerpiece of its holiday TV campaign in the U.S.,” although that publication points out that the polar bears will still have “a supporting role for store-level retail executions.”

In the 60-second spot, set to the Jimmy Durante version of the song of the same name, we see Santa drinking a Coke while thumbing through a book called “How to Make Someone Happy.” The ad then focuses on a series of small good deeds performed by people to make others (often strangers) happy, such as a man giving up his umbrella to a passer-by during a snowstorm and a young man giving a stranger waiting for a train a bottle of Coke. At the end of the spot, Santa has a surprise for everyone. “Make Someone Happy’ manages to communicate a holiday-specific sentiment while also functioning as a continuation of Coca-Cola’s general “Open Happiness” campaign.

Andy McMillin, VP of the Coca-Cola trademark for North America, told AdAge that while the polar bears are ” a very important equity for us,” Santa was a better fit with the message to “look beyond the presents and focus on the true spirit of the holidays,” adding that the character “just fits that so well as the ultimate symbol of giving and caring and bringing joy to others.”

“Make Someone Happy” will debut on NBC Thanksgiving day, and will run until the end of December on broadcast and cable channels including NBC, ABC, ABC Family, USA, Lifetime, TBS and Food Network.

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J.C. Penney will contine its efforts to reconnect with customers this holiday season. “Jingle More Bells,” which launched last year, aims to show consumers that the brand is both “heart and wallet responsible” through the idea of giving, said Debra Berman, CMO at J.C. Penney.

“We were disconnected for a long time, so this is a big deal for us,” she said, acknowledging J.C. Penney’s ongoing battle to attract consumers. “We will spend the whole season helping people unlock what it feels like to give.”

J.C. Penney saw a 3% rise in sales last holiday season, according to quarterly reports, which was on par with overall retail growth in the industry. Ms. Berman said J.C. Penney’s media spend will be in line with a year ago.

Continue reading at AdAge.com