Advertising Agency: BMF, Australia
Executive Creative Director: Cam Blackley
Creative Directors: Alex Booker & Philip Sicklinger
Copywriters: Mark Carbone, Martin Svane
Art Director: Felix Holfve
Managing Partner: Stephen McArdle
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Manager: Hayley Basham
Planning: Sarah Hood
Agency Producers: Mel Herbert, Katie Harper
Print Producer: Louis Molines
Há alguns dias, a gente mostrou por aqui uma nova – e ainda mais emocionante – versão do trailer de 2001 – Uma Odisseia no Espaço. Fãs da obra de Arthur C. Clarke podem se preparar, pois o canal SyFy anunciou para o próximo ano o lançamento da minissérie 3001 – A Odisseia Final, baseada no livro de 1997.
Com roteiro adaptado de Stuart Beattie (que tem em seu currículo Piratas do Caribe e Colateral), a produção ficará a cargo de Ridley Scott e David W. Zucker.
3001 – A Odisseia Final é o quarto livro da saga iniciada por 2001 – Uma Odisseia no Espaço, e que conta ainda com 2010 – Uma Odisseia no Espaço 2 e 2061 – Uma Odisseia no Espaço 3, lançados respectivamente em 1982 e 1988.
Agora é aguardar – ansiosamente – para ver o que vem por aí. E já nos prepararmos para evitar comparações com o filme dirigido por Stanley Kubrick, até porque isso seria uma tremenda covardia.
Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie
On Saturday, a Republican group aiming to help elect Black conservatives ran a TV spot during the Georgia Bulldogs game on Atlanta’s CBS station WGCL. The Bulldogs lost to the Florida Gators in the annual grudge match, but political TV spending data shows they weren’t the only losers that day. Free at Last PAC, the Black Republican group, plunked down $150,000 for that one-minute ad opposing Democratic Senate hopeful Michelle Nunn. Buys like that one contributed to a $21.7 million loss for GOP party organizations and outside groups that bought TV late in the midterm race for the Senate.
The data comes from TV data and analytics firm Echelon Insights, which reported political advertisers spent a total of $69 million more on last-minute TV buying this midterm election cycle than they would have had they reserved ad space before October. The firm measured TV spending by political campaigns and advocacy groups on ads scheduled for October or early November through election day, today.
Free at Last PAC “are sort of getting played” by dropping $150,000 on a single spot, argued Patrick Ruffini, co-founder of Echelon. “It’s not about necessarily reaching the most people; it’s about making a name for yourself, saying you bought a very splashy campaign spot,” he said, suggesting outside groups sometimes use strategic buys in the hopes of generating earned media by news outlets. According to Federal Election Commission data, the Free at Last PAC media placement was made through Lagniappe Communications Group.
(TrendHunter.com) These November 2014 shoes range from furry sci-fi heels to technicolored basketball kicks. When looking at the latest in sneaker products, athletic brands are embracing bright color schemes and…
Introducing the first 306 HP Lexus.It’s like a big light show on wheels. or something.
Introducing a 467 HP Lexus. Holy moly that’s kind of redonkulous. The car porn almost makes up for the obvious “rules are meant to be broken, speed is meant to be shattered,” “walls are meant to be smashed,” cliche.
Girlfriend makes fun of her boyfriend. Because works better in advertising than making fun of a demographic.
Sanuk keeps you comfortable, even if you’re a drummer in a metal band that’s playing in front of an audience of no one.
This spot features Matt Saurage, a 4th generation owner of Community coffee, talking about how great and unique Community Coffee is. My prob;em with owner-spokesman is you’d expect them to like the product.
Community Coffee continues to bring you the great taste and part-of-the-region ethics that’s made it’s coffee long lasting. Just as the 4th generation owner. He’ll tell you all about it.
Here’s a promo for an upcoming Irish drama called “An Bronntanas,” a five part series about a lifeboat crew who find themselves in a fishing village dealing with some serious drama.
Fun little promo. Be sure to stay for the end of it.
The head of a new industry group created to fight ad fraud wants those perpetuating it to know they will be named if they don’t shape up.
Linda Woolley, who today was named president-CEO of the Trustworthy Accountability Group (TAG) — a fraud fighting organization formed by the Interactive Advertising Bureau, the American Association of Advertising Agencies and the Association of National Advertisers — said the group would put bad actors in a “penalty box,” calling them out for bad behavior.
“An enforcement program that doesn’t have teeth doesn’t do anybody any good,” she said at today’s IAB Ad Operations Summit in New York. “TAG plans to call out bad actors.”
Le photographe Gray Malin déjà bien connu pour ses clichés totalement inattendus, ses ballons qui flottent et ses couleurs flashy nous emmène en Antarctique pour un shooting photo pour le moins surprenant. En s’intéressant à la pureté des paysages du pôle sud, l’artiste est venu ajouter un élément coloré en rapport avec la chaleur, l’été et l’amusement. À découvrir en images et vidéo.
Today’s “we hear” concerns moves by two creative leads.
First, we can confirm that Creative Director Tony Lund, who joined New York’s Barbarian Group in January after a pre-Christmas announcement, is no longer with the agency. While we have no official statement on the “why,” our tipster claims that the two parties simply didn’t match up.
Lund primarily handled Pepsi at Barbarian, joining the agency after spending two years as a CD at McCann New York (where he worked on Chevrolet for Commonwealth and IKEA, among other accounts). He started his ad career at Sweden’s Forsman & Bodenfors.
No word on where he will be heading or when/how the agency plans to replace him.
New Career Opportunities Daily: The best jobs in media.
Reiulf Ramstad a conçu plusieurs cabanes en bois au design très épuré à la demande d’un client qui désirait loger sa famille, mais dans une unité divisée en trois structures individuelles. La disposition et l’orientation des cabanes offrent une superbe vue sur le paysage et permettent aux habitants de bénéficier d’un micro-climat. Plus de détails dans la suite.
Team One is launching a campaign today to introduce Lexus’ first-ever RC 350 sport coupe and RC F performance coupe.
The multimedia campaign is centered around a pair of broadcast spots promoting each of the new vehicles. In “Face Off,” actor Wes Bentley (Seneca Crane in The Hunger Games, that creepy voyeur kid in American Beauty) confidently walks into a dark factory. As he glances at the Lexus RC Coupe, he likes what he sees (and for some reason lightbulbs explode as he unlocks the door) and he drives off smiling. The spot ends with the tagline, “Once driven, there’s no going back.”
“No Limits” was inspired by the RC F reveal video, and touts the vehicle’s powerful performance as barrier-breaking. It combines footage of the RC F racing through turns with athletes pushing their bodies to the limits.
Both spots launch today and will air during prime time, late night, cable, network television and cable sports, including “multiplatform ownerships within the Thursday Night Football Halftime Show on CBS and NFL Network.” In addition to the general market spots, “three additional RC F commercials geared toward multicultural audiences will also air at launch.” The broadcast efforts will be supported by digital, print and OOH executions. (more…)
New Career Opportunities Daily: The best jobs in media.
Los Angeles-based agency Ignited continues its “Never Uncomfortable” campaign for shoe brand Sanük with two new spots promoting the brand’s upcoming spring collection.
Both spots (“Drummer Boy” and “#1 Fan”) depict what may very well be the world’s worst rock band as the band’s drummer and their number one (and only) fan stay comfortable as the band plays to an empty room. They mark a continued effort to popularize the brand beyond its core audience of surfers. Unfortunately, the spots are pretty difficult to watch — not just for the awful band (which could have been a pretty decent gag if handled well) but the awkward way in which the characters narrate the action as it’s happening. Additional campaign elements include “Pandora and Spotify radio spots, search, and influencer partnerships with YouTube personalities.” (more…)
New Career Opportunities Daily: The best jobs in media.
Welp, it’s basically Christmas now, but we’ve got one more Halloween ad to share with you. Yeah, it’s November now, but this gem is still as fresh as that stash of Twix bars you stole from your child.
PepsiMAX, no stranger to scaring the crap out of people with ad pranks, delivered what might be the coolest use of tech for nefarious purposes this Halloween. Watch below to see how the brand really freaked out unsuspecting moviegoers at a London cinema.
And try to imagine not soiling yourself.
Fox and NBC vet Kevin Reilly is nearing a deal to oversee Turner Broadcasting’s two biggest entertainment brands, according to a person familiar with the situation.
An announcement that Mr. Reilly will oversee TNT and TBS is expected as soon as this week, as first reported by Variety.
In the role, Mr. Reilly, who most recently served as entertainment chairman at Fox, will be responsible for overseeing all content development, business affairs and production, marketing, brand and creative services, digital platforms, program scheduling, planning and content-monetization strategies, according to the person.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Budweiser wants you to “round up your #HolidayBuds,” while Geico serves up a too-literal genie as part of its continuing series of “Did you know…?” spots. And Target presents its own playful, brightly colored take on “Alice in Wonderland” in its latest holiday-themed commercial.
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
