Hasta La Creative!

Activist t-shirt brand FCKH8 has stirred up some controversy with a new video that features little girls dropping f-bombs left and right (and seemingly having a blast while doing it).

The point of the profanity is that gender inequality should be more offensive than a child saying the word “fuck,” but it also serves to draw attention to the message, which otherwise offers up facts that aren’t anything new if you’ve been paying attention. The girls address such issues as the wage gap, objectification and sexual assault. The most shocking moment comes not from the girls use of profanity but when they say one in five women will be a victim of rape and sexual assault and then count off and wonder aloud which one of them it will be.

Unsurprisingly, FCKH8?s video has met with its fair share of criticism. The profanity proved too much for YouTube viewers, and the site has since removed the video. It lives on, however, at Vimeo, where the comments section is ripe with accusations of child exploitation (FCKH8 is a for-profit company) and open misogyny. Of course, the video was designed to stir up controversy and draw attention to the company, which donates five dollars from each fifteen dollar t-shirt to charities, so the backlash is entirely expected.

“Some adults may be uncomfortable with how these little girls are using a bad word for a good cause. It is shocking what they are saying, but … the big statistic that one out of five women are sexually assaulted or raped is something society seems to find less offensive than a little four-letter word, and we love how these girls draw attention to that imbalance,” video producer Mike Kon told Adweek.

Funnily enough, Adweek points out that FCKH8?s PR team couldn’t bring itself to be as brazen as the girls in the video, censoring the word “fuck” in its official press release.

New Career Opportunities Daily: The best jobs in media.

Heeeeeere’s … Ikea’s parody of The Shining!

BBH Singapore re-imagines the spooky hallway scene from Stanley Kubrick’s 1980 horror classic in this spot-on 90-second Halloween ad. Instead of a haunted hotel, however, the little kid peddles around a spooky Ikea store late at night. Nice touches include eerily flickering lamps and ghostly diners in the kitchen display, and the word “REDRUG” above, yes, a red rug. It goes on a tad too long, just like the movie it’s based on.

The point of the spoof is that Ikea stays open late (until 11 p.m.) for your shopping pleasure, and it’s also is part of a social-media contest to win gift cards. So, when you chop down your door in an axe-wielding frenzy, you can get a replacement for less at Ikea.

Ikea has done plenty of scary-good promos lately, from hilariously pitching its 2015 catalog as “cutting-edge” technology (also by BBH Singapore) to inviting shoppers to spend a night in one of its stores to challenging them to climb this amazing outdoor apartment/wall.

Assembling its furniture, of course, remains a frightening experience.

Pickled Thoughts a mis en scène de superbes danseuses classiques chaussées de justaucorps et de tutus. Le photographe a réussi à rendre compte non seulement de la grâce et de la technique de ses modèles, mais également de la beauté des lieux dans lesquels elles posent. Plus de détails en images.

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Interpublic Group’s pre-tax profits more than doubled in the third quarter of 2014 to $157.5 million (£98.2 million), after revenues increased by 8 per cent to $1.8 billion.

Sei que tanta vezes já nos iludiram com essa promessa, e saímos por aí gritando aos quatro ventos que “o futuro chegou!”. Tudo, para no fim de tanto entusiasmo e alegria, alguém jogar na nossa cara que não passava de mentira, um hoax, viral ou qualquer bobagem do tipo.

Mas parece que agora vai, caros amigos. Os hoverboards estão entre nós. Aliás, não só parece que vai, como você poderá comprar um.

A empresa Arx Pax lançou no Kickstaster uma campanha para arrecadar US$ 250 mil, e assim produzir em massa o chamado Hendo Hover. Eles já tem um protótipo funcional, apresentado no vídeo acima.

Eu sei que a primeira coisa que você vai pensar é: “Hey, isso não é um hoverboard de verdade”. Mas calma. O Henzo tem suas limitações: Só funciona sob superfícies metálicas, pois sua flutuação (de no máximo 2 centímetros) é gerada por campo magnético. Mas já é um começo, não?

As contribuições no Kickstarter são as mais variadas, mas a única que inclui um hoverboard em carne e osso (o McFly não acompanha) é a de 10 mil dólares. Eram apenas 10 disponíveis, todas já compradas, com promessa de entrega em outubro de 2015.

O foco da campanha está mesmo nos desenvolvedores, com kits e réplicas para que as pessoas testem, explorem e evoluam a tecnologia. Tenha fé, um dia o hoverboard será tão comum e barato quanto uma bicicleta. Talvez você não esteja mais vivo, mas vai.

Post originalmente publicado no Brainstorm #9
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One of the oldest digital advertising self-regulatory privacy groups, the Network Advertising Initiative, has lost a leader just as the Federal Trade Commission has named a tech consultant with a strong privacy pedigree as its chief technology officer.

NAI President and CEO Marc Groman will leave the 14-year-old trade body following a three-year stint in that position; the NAI is home to an online system that lets consumers opt out from behavioral advertising. Meanwhile, the FTC is reinforcing its focus on digital data privacy issues by bringing Ashkan Soltani into the fold.

Mr. Soltani is well known in digital privacy circles as an independent research consultant. He has a history with the FTC, having served there as staff technologist for the Division of Privacy and Identity Protection. He’ll replace current CTO Latanya Sweeney, who plans to return to Harvard University; she founded and directs the school’s Data Privacy Lab. Ms. Sweeney’s research has homed in on de-identification and re-identification, or the ability to decipher an individual’s identity despite the fact that de-identification measures have been implemented.

Continue reading at AdAge.com

Coen Cast est une série du designer Richard Perez qui a décidé d’illustrer les personnages des films des frères Coen. On retrouve le fameux Dude, le chanteur de folk Llewyn Davis, le tueur fou de « No Country for Old Men » Anton Chigurh ou encore le héros du western « True Grit », Rooster Cogburn. A découvrir.

Jeffrey « The Dude » Lebowski.

Llewyn Davis.

Al Cody.

Anton Chigurh.

Barton Fink.

Brandt.

Charlie Meadows.

Edwina « Ed » McDunnough.

Gaear Grimsrud.

Goldthwaite Higginson Dorr.

Herbert Hi McDunnough.

Leonard Smalls (The Lone Biker of Apocalypse).

Llewelyn Moss.

Marge Gunderson.

Mattie Ross.

Roland Turner.

Rooster Cogburn.

The Stranger.

Ulysses Everett McGill.

Walter Sobchak.

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