Même si chaque grande ville du monde détiennent leurs particularités culturelles, beaucoup d’entre elles ont d’énormes point commun architecturaux. C’est le postulat dont s’est servi le réalisateur Franck Matellini pour réaliser cette video en écran partagé entre Paris et New York afin, laissant transparaître toute la beauté, le dynamisme et le caractère chacune des deux villes.
In early September, the Los Angeles Clippers named Santa-Monica based RPA as its lead creative agency following a review launched in August. Now, at the start of the NBA season RPA has debuted a new campaign for the team entitled “Be Relentless.”
“Be Relentless” alludes to the off-the-court troubles faced by the Clippers in the form of Donald Sterling‘s racist comments which led to the sale of the team to former Microsoft CEO Steve Ballmer. RPA’s new campaign casts the new season in a positive light, as the beginning of a new era for the team, which reached the conference semifinals last year. The campaign centers around a broadcast spot, created in collaboration with Panay Films and released in both 30 and 60-second versions, also called “Be Relentless.” Filmed in majestic black and white, the ad begins by asking, “You think you know who we are?” before announcing, “This is a new game, a new era.” The spot goes on, “We have walked through fire and come out on the other side,” alluding quite obviously to the Sterling controversy while putting a positive spin on the new season as a new beginning for the team.
The 60-second version of the ad debuted nationally last night, during both opening night double headers and will air nationally again during the Clippers’ home opener against the Oklahoma City Thunder tomorrow night. Both 30 and 60-second versions of the spot will also air locally in the Los Angeles market during prime-time shows, live sports programming, as well as in Los Angeles and Orange County movie theaters. The campaign is supported by print elements in the LA Times and ESPN Magazine and out-of-home media in the L.A. skyline and along major freeways.
“Our goal is to make the Clippers the most loved sports entertainment brand—period,” said RPA SVP and Group Account Director Kirt Danner.
New Career Opportunities Daily: The best jobs in media.
Hello and happy hump day, readers.
Now is the time when we dig back through our tips archive to find the claims that no one in their right mind would ever confirm. First: according to another one of those repeat tipsters, a certain New York-based agency’s offices had a bathroom problem earlier this month:
“…the stalls are overflowing with poop.”
If this super-relevant rumor is true, it would seem that the agency in question and M&C Saatchi London recently dealt with opposing problems: the UK employee didn’t flush while the other agency’s employees couldn’t flush. At least the issue doesn’t seem to be gender-specific.
On to more important things…
New Career Opportunities Daily: The best jobs in media.
Nearly two dozen current and former National Football League stars appear in powerful new PSAs condemning domestic violence and sexual abuse.
They look straight into the camera as they say “No more” to excuses and rationalizations that perpetuate the problem. These include “Boys will be boys,” “He just has a temper,” “Why doesn’t she just leave?” and “She was asking for it.”
New York Giants quarterback Eli Manning bookends a 60-second clip, which also features league exec Troy Vincent and Pittsburgh Steelers star William Gay, both of whom have suffered abuse tragedies in their lives. The work was developed by Y&R and produced by Viacom and the Joyful Heart Foundation. The latter’s founder and president, actress Mariska Hargitay, was among the spots’ directors.
“This is a monumental step toward change,” Hargitay tells USA Today. “If badass NFL heroes are coming forward to talk about these issues, I guarantee you it is going to give inspiration and permission to young boys to step up in a new way. Love in a new way, protect in a new way, and to be a man in a new way.”
The NFL, plagued by scandals involving Ray Rice, Adrian Peterson and others, is donating $3 million a week in air time for the PSAs. The player spots broke during last week’s Thursday Night Football telecast on CBS. “No More” spots featuring celebrities like Courteney Cox, Amy Poehler and Ice-T last broke a month ago.
The campaign’s plain talk is compelling, and so is its stark visual style. Against a plain white background, the players establish an instant connection with viewers. That makes it hard to look away when the subjects challenge us to face tough issues and do the right thing.
How do you sell American cars in 2014? By tricking people into first thinking your goods are Japanese or German.
Chrysler is launching a tongue-in-cheek campaign for its 200 model with TV ads featuring voiceovers that start in foreign languages, touting qualities commonly associated with cars built outside the U.S. Then, the narrators register faux-shock that the car cruising across the screen is, in fact, a Chrysler. Reliability and performance are now “American things,” the ads explain, in a bid to quickly to throw the brand’s past self under the bus.
Created with agency Wieden + Kennedy in Portland, Ore., the spots also feature scenery meant to cue foreign settings, like cherry blossoms and koi ponds for Japan (actually shot in Detroit) and a knockoff Autobahn for Germany (actually shot in Seattle). Chrysler is also promising a Swedish version focused on safety (filmed in San Francisco and Seattle).
They’re branded with the tagline “America’s Import,” also slapped on the Bob Dylan Super Bowl ad from earlier this year. It’s a more explicitly patriotic evolution of the “Imported from Detroit” tagline introduced by Eminem’s ad for Chrysler during the 2012 Super Bowl, and reinforced by Clint Eastwood’s halftime ad the following year.
But since it’s apparently going for a mix of laughs and puffed-up American pride, it’s really a shame there’s no Anchorman movie about to come out—then the company could ride Ron Burgundy’s coattails again.
Credits below.
CREDITS
Client: Chrysler
Project: “Ready to Take on the World”
CMO, Chrysler Group LLC & Fiat Group Automobiles, Head of Fiat Brand: Olivier
Francois
President and Chief Executive Officer (CEO), Chrysler Brand: Al Gardner
Director, Head of Global Advertising, Chrysler Dodge Jeep Ram: Marissa Hunter
Head of Advertising, Chrysler Marketing: Melissa Garlick
Chrysler Brand Advertising Specialist: Danielle DePerro
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Aaron Allen / Kevin Jones / Michael Tabtabai
Copywriter: Smith Henderson
Copywriter (“Three Times” only): Brandon Davis
Art Director: James Moslander
Producer: Bob Wendt
Production Assistant: Julie Gursha
Interactive/Social Strategy: Sarah Biedak
Strategic Planning: Andy Lindblade
Media/Comms Planning: Alex Barwick
Account Team: Cheryl Markley / Lani Reichenbach / Jourdan Merkow
Business Affairs: Dusty Slowik
Project Management: Jane Monaghan
Executive Creative Directors: Joe Staples / Mark Fitzloff
Head of Production: Ben Grylewicz
Production Company: RESET
Director: Andrew Douglas
Executive Producer: Jeff McDougall
Line Producer: Betsy Oliver
Director of Photography: Alwin Ku?chler
Editorial Company: Joint
Editor: Matthew Hilber (“Japanese Quality” & “German Performance”) / Nicholas Davis (“Swedish Safety”)
Assistant Editors Dylan Sylwester / Kristy Faris
Post Producer Leslie Carthy
Post Executive Producer Patty Brebner
VFX (“Japanese Quality” “German Performance – Autobahn” “German Performance – Three Times” Only)
VFX Company: Joint
Flame Artist: Katrina Salicrup
Smoke Artist: Zack Jacobs
VFX Producer: Alex Thiesen
Titles/Graphics: Brad Simon – W+K Studio Designer / Peiter Hergert – W+K Motion Designer
VFX (“Swedish Safety” only)
Flame Artist: Simon Brewster / Andrew Eksner / Sarah Marikar / Katrina Salicrup
Smoke Artist: Zack Jacobs
Titles/Graphics: Brad Simon – W+K Studio Designer / Peiter Hergert – W+K Motion Designer
Song: “The Fire” – The Roots
Mix Company: Joint
Mixer: Noah Woodburn
Producer: Alex Thiesen
With the World Series poised to be one of the least-watched in history, Fox could use all the help it can get. And tonight’s game just might be it.
As the showdown between Kansas City Royals and San Francisco Giants stretches into this last game, the network will get an opportunity to make up for any shortfalls in guarantees promised to advertisers.
And despite the ugly ratings, advertisers still believe in baseball.
Director Tim Godsall, formerly of Biscuit Filmworks LA, has joined Anonymous Content for commercial representation in the U.S., U.K. and Europe. The signing grew out of a relationship that developed while Anonymous produced Godsall’s upcoming feature film debut, “Len and Company.” Godsall, whose work includes spots for Axe, Old Spice, Southern Comfort, ESPN, FedEx and XBox, was named the most-awarded commercial director in the world in the 2013 Gunn Report. “Len and Company,” starring Rhys Ifans, Juno Temple and Jack Kilmer, will be released next year.
Advertising Agency: BMF, Australia
Managing Partner: Stephen McArdle
Executive Creative Director: Cam Blackley
Creative Directors: Alex Booker, Philip Sicklinger
Art Directors: Patrick Chambers, Alex Booker
Copywriter: Mark Carbone
Planning: Christina Aventi
Director: Jeff Low
Producer: Lucas Jenner
Production Company: Rabbit Content
Post Production: The Editors/White Chocolate
Agency Producer: Mel Herbert
Editor: Bernard Garry
Music & Sound Production: Rumble Studios
DoP: Peter Eastgate
Group Account Director: Jonny Bucknall
Account Director: Aisling Salmaggi
Account Managers: Siena Shuttler, Katie Loverich
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Directors: Dan Lucey, Chris Beresford-Hill
Director of Integrated Production: David Rolfe
Executive Producer: Anthony Curti
Worldwide Senior Director: Troy Tarwater
Director: Janelle Van Wonderen
Account Manager: Nick Robins
Assistant Account Executive: Sam Henderson
Senior Planner: Brit Browning
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Line Producer: Marc Grill
Director of Photography: Eric Steelburg
Editorial Company: McKenzie Cutler
Editor: Ian McKenzie
Executive Producer: Sasha Hirschfeld
Assistant Editors: Nick Divers, Mike Leuis
Production Company: Somesuch
Director: Malcolm Venville
EPs: Tim Nash, Sally Campbell
EP: Eric Stern
Producers: Tash Tan, Deena Cartamkhoob
Cinematography: Ben Todd
1st Assistant Director: Daniel Smith
Art Director: Amy Stickland
Editor: Suzy Davis
Colourist: Edwin Matternich
Sound Designer: Patch Rowland
Title Design: Katy Davis, Russell Fell
Cast: Charlotte Comer, Christina Haraba, Victoria Coates
Casting Director: Sasha Robertson
People who get dirty change the world.
Advertising School: Miami Ad School/ESPM, São Paulo, Brazil
Creative Director: Fábio Nunes
Art Directors: Luan Almeida, Igor Freitas
Copywriter: Giovanna Carmignani
Published: September 2014
People who get dirty change the world.
Advertising School: Miami Ad School/ESPM, São Paulo, Brazil
Creative Director: Fábio Nunes
Art Directors: Luan Almeida, Igor Freitas
Copywriter: Giovanna Carmignani
Published: September 2014
People who get dirty change the world.
Advertising School: Miami Ad School/ESPM, São Paulo, Brazil
Creative Director: Fábio Nunes
Art Directors: Luan Almeida, Igor Freitas
Copywriter: Giovanna Carmignani
Published: September 2014
People who get dirty change the world.
Advertising School: Miami Ad School/ESPM, São Paulo, Brazil
Creative Director: Fábio Nunes
Art Directors: Luan Almeida, Igor Freitas
Copywriter: Giovanna Carmignani
Published: September 2014
Advertising Agency: Cossette, Chicago, USA
Executive Creative Director: Chuck Rachford
Art Director: Claudio Venturini
Copywriter: Jeff Oswald
Producer: Diane Chacaron
Editor: Aaron Kiser
Director: Erick Joiner
Advertising Agency: barrettSF, San Francisco, USA
Executive Creative Director: Jamie Barrett
Copywriter: Spencer Riviera
Art Director: Nik Daum
Designer: Martina D’Alessandro
Producer: Nicole Van Dawark
Managing Director: Patrick Kelly
Account Director: Molly Warner
Sr. Proofreader: Victor E. Danz
Photographer: Jenn Pottheiser
Production Company: O Positive
Director: Spencer Riviera
Director of Photography: Marten Tedin
Executive Producer: Ralph Laucella
Line Producer: Salli Zilles
Editorial Company: HutchCo
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
Colorist: Johnny McPheeters
Finishing Artists: Paal Rui, Patrick O’Leary
Executive Producer: Jane Hutchins
Audio Record & Mix: Andy Greenberg / One Union
Creative Director: Brian Bennett
Copywriters: Brian Bennett, Mike Byrne, John Wargo
Art Director: Ron Harper
Producer: Randy Meza
Production Company: Furlined
Director: Douglas Avery
President: Diane McArter
Senior Executive Producer: David Thorne
Producer: Greg Haggart
DP: Max Goldman
Editor: Nicholas Wayman-Harris
Editorial House: Union Editorial
Advertising Agency: M&C Saatchi Abel, South Africa
Executive Creative Directors: Nick Liatos, Mick Shepard
Art Director / Illustrator: Jürgen Freese
Published: October 2014
Advertising Agency: M&C Saatchi Abel, South Africa
Executive Creative Directors: Nick Liatos, Mick Shepard
Art Director / Illustrator: Jürgen Freese
Published: October 2014
Advertising Agency: M&C Saatchi Abel, South Africa
Executive Creative Directors: Nick Liatos, Mick Shepard
Art Director / Illustrator: Jürgen Freese
Published: October 2014
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
