Move 10% to 25% of Your Client’s TV Spending To Online Video

Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It’s an exciting prospect. Say […]

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Brand twitter outreach – a dangerous strategy

Much has been made of the realtime marketingchannel twitter – lets all agree that this is what it is today – where brands try their best to entertain us by inserting themselves into sports & news, address our constant complaints about delayed flights, act as a help desk reception dishing out links to those who can’t google or.. Fight for our attention based on what we tweet.

Adland: 

BBC Music unites Brian Wilson, Stevie Wonder and Elton John for epic ad

BBC Music is launching an epic three-minute ad featuring 27 musicians including Sir Elton John, Pharrell Williams and Stevie Wonder to promote all of the corporation’s music content for the first time.

New AOL Video Head: We're Going to Take Risks


AOL’s video division is going through a shuffle at the top.

Out is Ran Harnevo who, after serving in the role for four years, said today in a blog post he’s ready to get back to startup life. Replacing him is Dermot McCormack, who most recently served as head of Viacom Music and Logo’s Connected Content Group. He told Ad Age that under his watch, AOL’s video division will push the envelope. “We are going to try some different things,” he said.

The shakeup is significant as AOL’s future is staked on three pillars: online video, ad-tech and premium content. Mr. Harnevo’s departure comes soon after Susan Lyne’s departure. She ran the company’s brand group until last month.

Continue reading at AdAge.com

ABC Evening Newscast Overtakes NBC in Ratings

In total viewers and in a key demographic, the ABC newscast came in first, something that hadn’t happened in more than six years.



Fusion Hires Alexis Madrigal of Atlantic.com to Bolster Tech Coverage

Alexis Madrigal, who will become Silicon Valley bureau chief, is the latest addition to the joint venture between Univision and the Disney-ABC Television group.



Paper Sculptures of Desserts

Dans sa série « Paper Food », Charlotte Smith, une designer talentueuse basée à Paris, joue avec le papier, les ciseaux et les couleurs pour réaliser de très belles sculptures en papier représentant différents desserts gourmands : des boules de glace, une charlotte aux fraises, des glaces à l’eau, des fraisiers et le thé au citron pour l’heure du goûter.

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The Terminator Studies

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The Terminator Studies proposes a reinterpretation of the science-fiction series “Terminator,” whose narrative reveals itself as a veritable almanac, prophetic in nature. In analysing the links between history and fiction, “Terminator Studies” poses a critical eye on the domination of machines and the intrusion of surveillance systems in private life continue

Music Industry Pushes for New York Tax Credits Like Film Industry’s

As music production moves to other states, a draft bill in the Legislature would give $60 million in tax breaks to New York studios and record companies.



Grey NY Reimagines ‘Impossible’ for Canon

This morning, Canon announced a “massive rebranding initiative” led by its creative AOR Grey New York.

The project runs under the new tagline “See Impossible,” and it includes several elements: a new logo, new tagline and new “digital hub” at a new URL that’s worth a click for the 3D spinning cube.

The general idea is to move Canon from being a producer of camera technology to being a sort of creative partner. First video spot, starring an aspiring filmmaker who refused to move to L.A.:

According to the copy, Canon wants to go “beyond photography.” Another spot below.

(more…)

New Career Opportunities Daily: The best jobs in media.

Verizon Tries for a 'Ship My Pants' Moment by Poking Fun at Its 'Half-Fast' Rivals

Watch your mouth and your Internet speeds, because if you’re doing “half-fast” work on an Internet connection other than Verizon FiOS, it could come out sounding dirty.

Verizon is the latest marketer to test the censors with slogans that come amusingly close to sounding like curses. It’s not as funny as when Kmart shipped your pants, but even half-assed punvertising is worth a chuckle.

The idea this time around is that most broadband providers have slow upload speeds, making them only “half-fast.” So, the actors in the commercial complain of the “half-fast” job their Internet is doing when they are posting pictures or music to the Web.

“Stop living with half-fast Internet,” Verizon’s spokesman and Modern Family dad Ty Burrell says.

Hey, at least no one’s taking a sheet in the pool.



If You're From Pittsburgh, You Probably Think This Iced Tea Commercial Is Hilarious

Americans sure have some interesting regional accents. Whether you’re from New York, Baltimore, Philly, Chicago, Houston—dialects are fascinating, ya know?

So, there’s this character on YouTube named Pittsburgh Dad, who’s been starring in his own web sitcom since 2011, in which he mostly sits in front of a camera and watches his terrible sports team lose or The Price Is Right. His comedy hinges on his Pittsburgh accent almost as the punch line itself, which we’re sure is funny to someone. 

So, now Pittsburgh Dad is promoting a local beverage brand, Turner’s Iced Tea. He’s done a 30-second spot, but really, it’s the extended cut below where you get to enjoy his Pittsburghese in all its glory. So, Pittsburghers, is this guy actually funny or not?



Kendy Ty Director’s Showreel

Kendy Ty a réalisé un showreel rassemblant des bribes d’histoires qui se succèdent et s’entremêlent. Certains personnages déambulent lentement dans les rues où règne une atmosphère sombre et poétique. Une superbe compilation de son travail est à découvrir en vidéo.

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Multichain: Lost, 1

For the lost and never found.
Extensive range of duplicate keys.

Advertising Agency: Brand Halo, Johannesburg, South Africa
Creative Director: Greg Harrison
Copywriter: Clayton Bond
Photographer: Huw Morris
Retoucher: Paul Vermeulen

Multichain: Lost, 2

For the lost and never found.
Extensive range of duplicate keys.

Advertising Agency: Brand Halo, Johannesburg, South Africa
Creative Director: Greg Harrison
Copywriter: Clayton Bond
Photographer: Huw Morris
Retoucher: Paul Vermeulen

Multichain: Lost, 3

For the lost and never found.
Extensive range of duplicate keys.

Advertising Agency: Brand Halo, Johannesburg, South Africa
Creative Director: Greg Harrison
Copywriter: Clayton Bond
Photographer: Huw Morris
Retoucher: Paul Vermeulen

Central Bank of Africa: Selfless

Be more.
Join the bank that understands the value of hard work. The bank that appreciates your character through success and failure. So when you’re ready for success, open a CBA Youth Account.

Advertising Agency: Brand Halo, Johannesburg, South Africa
Creative Director: Greg Harrison
Copywriter: Clayton Bond
Photographer: Huw Morris
Retoucher: Paul Vermeulen

Central Bank of Africa: Pioneers

Be more.
Join the bank that understands the value of hard work. The bank that appreciates your character through success and failure. So when you’re ready for success, open a CBA Youth Account.

Advertising Agency: Brand Halo, Johannesburg, South Africa
Creative Director: Greg Harrison
Copywriter: Clayton Bond
Photographer: Huw Morris
Retoucher: Paul Vermeulen

Central Bank of Africa: Fiery

Be more.
Join the bank that understands the value of hard work. The bank that appreciates your character through success and failure. So when you’re ready for success, open a CBA Youth Account.

Advertising Agency: Brand Halo, Johannesburg, South Africa
Creative Director: Greg Harrison
Copywriter: Clayton Bond
Photographer: Huw Morris
Retoucher: Paul Vermeulen

Central Bank of Africa: Meticulous

Be more.
Join the bank that understands the value of hard work. The bank that appreciates your character through success and failure. So when you’re ready for success, open a CBA Youth Account.

Advertising Agency: Brand Halo, Johannesburg, South Africa
Creative Director: Greg Harrison
Copywriter: Clayton Bond
Photographer: Huw Morris
Retoucher: Paul Vermeulen