As Netflix prepares to start streaming in six European countries next week, some politicians and rival businesses there are assailing the company over issues like competition and taxes.
Digital First Media, a struggling collection of 76 daily newspapers and the nation’s second-largest newspaper company by circulation, has put itself up for sale.
Sure, the old “they’re not really talking about sex” gag is an ancient red herring, but we still enjoyed this bit of low-budget advertising from Cork, Ireland.
Obviously we won’t spoil it by telling you what they’re really discussing. My first hunch was a restaurant, and after hearing it all out, part of me wishes I’d been right. Because that would be one interesting restaurant.
The NFL’s shield has already lost some of its shine, according to a new brand perception survey taken as the Ray Rice controversy unfolded this week.
The YouGov BrandIndex, which measures daily brand consumer perception, found that the NFL’s “buzz” score fell from a yearlong high of 36 on Monday to -17 four days later, which marks the league’s lowest score since June 2012 when it was -26. That year’s low came as the league dealt with complaints over its new restrictions on bringing purses and bags into stadiums, and also amid controversy surrounding allegations that the New Orleans Saints paid bounties for injuring opposing players, YouGov noted.
Buzz scores, which are based on interviews of 4,300 people each weekday, can range from 100 to -100, with a score of zero indicating an equal level of positive and negative feedback. Respondents are asked: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
Le photographe français Antoine Henault réalise de très belles photos pleines de sensibilité et de légèreté. Il capture des visages et des corps de femmes avec poésie dans une lumière et une nature toujours délicates. Une sélection de son travail est disponible en images dans la galerie.
Uma experiência completamente imersiva, capaz de fazer os jogadores “sentirem o jogo” é a promessa do FIFA 15, que tem lançamento previsto para o próximo dia 23. E coube a Wieden+Kennedy de Amsterdã “traduzir” essas sensações no filme promocional do jogo, que mistura o virtual ao real para mostrar um grupo de pessoas disputando uma partida online. O que acontece dentro de campo, tem reflexos diretos em cada jogador.
De certa maneira, lembra um pouco aquela campanha do Xbox One do começo do ano, mas ainda assim vale a pena, especialmente por conta da produção da Imperial Woodpecker e VFX do The Mill. Ah, e tem o Messi, também, jogando dentro e fora de campo.
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) Los Angeles-based brand The Times’ Fall/Winter Lookbook for 2014 possesses a sense of nostalgia.
Even the brand’s (full) name, “These Are The Times,” sounds vaguely wistful,…
New York indie agency The Terri & Sandy Solution, which recently won attention on this blog for a clever OOO stunt congratulating its fellow New York-area Effie Award winners and proclaiming itself “The Agency You Had to Google” — has a new campaign to promote client Freshpet.
We all know how much people love their pets, and this campaign’s hook involved customers who write letters/social media notes to the client thanking them for having such a dramatic influence on their dogs’ work/life balance.
Here’s the full :60 spot:
Another spot after the jump.
New Career Opportunities Daily: The best jobs in media.
Because fried chicken is the greatest thing in the history of the world, and considering Japan is from the future, it’s surprising they got their first KFC only 30 years ago.
To celebrate that anniversary, the franchise is currently holding a contest on Facebook and Twitter with probably the most amazing prizes ever. OK, none of them are useful—but if you forget to lick your fingers, you’ll be fine when using these wackadoodle chicken-themed accoutrements.
KFC is known for doing odd stuff like this in the U.S., too, so we can’t say we’re surprised.
Via the International Business Times.
First prize is this insane-o keyboard with chicken pieces for keys and a little baby statue of the Colonel perched on the Escape key.
You could also win this chicken-leg mouse that looks more like a sex toy than a useable piece of computer hardware.
Speaking of weird crap that no one would ever plug into their USB port.
Probably the best prize of all, chicken earrings. Gorgeous.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Chrysler wonders if “all new” even means anything anymore, while Lowe’s wants you to get in touch with your inner “football-self.” Speaking of football, Smirnoff celebrates #ladieswithgame while showing you how to make a Big Game Bellini (be sure to take notes; it’s pretty complicated).
As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.
Today in Pitches That Worked news, WWM or We Were Monkeys is an agency based in Montreal.
Yesterday they sent us a video that their creative team made in order to promote the agency. It is very, shall we say, interesting.
(We would warn you that it’s NSFW but you all work in advertising, soooo….)
Well, then. After watching that clip we had questions — many burning questions.
Thankfully, a WWM spokesperson answered our queries, though you’ll have to click through to read the answers and click here if you want to see the creative credits..
New Career Opportunities Daily: The best jobs in media.
Ogilvy & Mather Shanghai have a new campaign for Kotex built around the fact that people love funny cat videos.
The 30-second spot makes the point that cats are very sensitive, before showing obviously uncomfortable cats walking very awkwardly. “Women are as sensitive as cats,” the spot goes on, “Kotex provides soft and intimate protection for women.” Seeing the cats struggle, unhappily, while walking with tape on them is even more entertaining than it sounds. Unsurprisingly, Adweek reports that the spot has already gone viral in China, where it has racked up over one million views. (more…)
New Career Opportunities Daily: The best jobs in media.
A good reason to get up earlier.
Advertising Agency: Assim Propaganda, Brazil
Creative Director: Thelmir Sarben
Art Director / Copywriter: Joelson Sodré
Illustrator / Photographer: Shutterstock
Published: January 2014
A good reason to get up earlier.
Advertising Agency: Assim Propaganda, Brazil
Creative Director: Thelmir Sarben
Art Director / Copywriter: Joelson Sodré
Illustrator / Photographer: Shutterstock
Published: January 2014
A good reason to get up earlier.
Advertising Agency: Assim Propaganda, Brazil
Creative Director: Thelmir Sarben
Art Director / Copywriter: Joelson Sodré
Illustrator / Photographer: Shutterstock
Published: January 2014
Advertising Agency: KBS, USA
Co-Chief Creative Officer/President: Ed Brojerdi
Group Creative Director: Marc Hartzman
Associate Creative Director: Andreas Baumert
Art Director: John Malone:
Jr Art Director: Tim Austin
Head of Production: Jenny Read
Agency Producer: Carlie Naftolin
Account Director: David Schneider
Account Executive: Stephie Coplan
Strategy Director: Sam Chotiner
Content & Social Senior Strategist: Jason Flynn
Content & Social Strategist: Christina Batalkina
Production Company: Armoury
Director of Armoury: Christopher Masters
Directors / Editors: Kevin Osgood, Cody Stokes
Director of Photography: Dan Gartner
Line Producer: Kerry Taylor
Want a burger to match your soul? Burger King Japan’s black burgers may fit the bill.
The Kuro Burger—translation, “black burger”—and deluxe sibling the Kuro Diamond Burger don dark trimmings, including a black bun made from squid ink and bamboo charcoal, as well as black cheese infused with bamboo charcoal (or possibly made from emo cows). Oh, and that dark, oozing substance? That’s black onion, garlic and squid ink sauce.
To be fair, these burgers are back in black. Kotaku says both McDonald’s China and Burger King Japan debuted ebony eats in 2012. That same year, French fast-food chain Quick blackened its buns to honor Darth Vader in a Star Wars-themed burger series.
Embrace your dark side starting Sept. 19.
Via the Wall Street Journal’s Japan Real Time.
(TrendHunter.com) Bold fall fashion is given a daring quirky twist in the September 2014 issue of Marie Claire Netherlands. Shot in studio against a stark white backdrop so that the vibrant colors stand out all the…
(TrendHunter.com) Model Jiyoung stars in Elle Vietnam’s ‘Thien Su’ fashion story. The brunette beauty is captured by photographer Dannyson Pham’s lens while posing in a set of elegant studio…
In celebration of National Life Insurance Month (yes, this is a thing), CP+B created a campaign for MetLife asking customers who they live for.
They then shared the results in a series of two online videos, called “Who I Live For” in an attempt to show the positive, human side of life insurance. The videos, as you might expect, attempt to pull on the heartstrings as people share photos of their children, grandchildren and significant others. Mixed in with the more predictable answers are a couple who share their love for their bulldog, Huey. Both spots end by inviting viewers to share who they live for with the hashtag #WhoILiveFor, as a social extension of the campaign. “Who I Live For” puts a premium on spontaneity, with seemingly unscripted responses from those interviewed and in the longer of the spots (featured above), one respondent offering up a seemingly improvised song as a soundtrack. (more…)
New Career Opportunities Daily: The best jobs in media.
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