Come back richer.
Advertising Agency: McCann Erickson, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Directors: Raylin Valles, Akshay Kapnadak
Creative Director: Anshumani Khanna
Art Directors: Harshada Shinde, Soumen Nath
Copywriters: Anushree Chaitanya, Anshumani Khanna
Illustrator: Antoni Tudisco
Usually when you wake up and something weird has happened at a neighbor’s house, you call the police and get the kids in the basement. But not Tuesday morning on a street in Calgary. People there got together and had coffee—at the new Tim Hortons on the block.
Overnight, the chain secretly turned a residential home at 303 Oakfern Way into a fully functional pop-up restaurant. It opened, much to the surprise of nearby residents, at 6 a.m. Tuesday and stayed open until noon, when it abruptly closed—but not before demonstrating that Tim Hortons isn’t just neighborly, it can sometimes actually be your neighbor.
The stunt, orchestrated by by Taxi Canada, was part of a recruiting campaign, as the chain is trying to fill more than 2,000 positions. “We are inviting people to join us today to have a coffee and talk about maybe an opportunity to work at a local Tim Hortons in the Calgary area,” said a spokesman.
This follows a different stunt last month in which the chain totally blacked out one of its locations in Quebec—for more quasi-nefarious reasons.
Check out more pics below from the #TimsNextDoor hashtag.
This morning a #YYC neighbourhood woke up to a big surprise! It’s a house, it’s a Tims, it’s the #TimsNextDoor. pic.twitter.com/bfSgbl5UYV
— Tim Hortons (@TimHortons) September 23, 2014
It’s the little details that make a house feel like a home… #TimsNextDoor pic.twitter.com/RMUTJlah5n
— Tim Hortons (@TimHortons) September 23, 2014
We’re not just in your neighbourhood, we’re your neighbours. Join our team: http://t.co/TcaHBXrcH4 #TimsNextDoor pic.twitter.com/I3HYelbrIU
— Tim Hortons (@TimHortons) September 23, 2014
In case you didn’t want to drive to a Tim’s there’s one right next door! #awesome #TimsNextDoor @weathernetwork pic.twitter.com/0CTKkfFuMH
— Deb Matejicka (@debmatejicka) September 23, 2014
Imagine if you had a Tims at home? Like literally, in your house. Check out our #TimsNextDoor in Calgary today! pic.twitter.com/8nPXy1KvFp
— Tim Hortons (@TimHortons) September 23, 2014
Amazing experiential marketing event happening in Oakridge! Thanks for the coffee and donuts
Director: Matthew Frost
Production Company: Iconoclast
Executive Producers: Charles-Marie Anthonioz, Kathleen Heffernan
Editor: Ethan Mitchell
DOP: Chris Blauvelt
Colorist: Tom Poole
Sound: Reuben Gasca
Sound Mix: Rob DiFondi
Title Design: Lizzie Nanut
Music: Ryland Blackinton, Dan Keyes
Stylists: Hayley Atkin, Skye Stewart-short
Make Up: Patti Dubroff, Tsipporah Liebman
Post Production: Whitehouse Post / The Mill
Advertising Agency: TDI Group Russia
Creative Director: Sergey Filazapovich
Copywriter: Miroslav Stroganov
Project Managers: Alexey Efremov, Maria Gerlovskaya, Katerina Kuzmenkova
When the opinion is good, everybody gets interested.
Advertising Agency: Loja Comunicação, Rio de Janeiro, Brazil
Creative Director: Marcelo Giannini
Art Director: Erik Machado
Copywriter: Daniel Thomer
Illustrator: André Faria
Published: August 2014
President’s Choice asks a lot of questions, whilst showing off some food porn.
British poet Simon Armitage wrote “In Praise of Air,” which does exactly what it says on the tin:
I write in praise of air. I was six or five/when a conjurer opened my knotted fist/and I held in my palm the whole of the sky./I’ve carried it with me ever since.
Johnston and Murphy has revamped its women’s collection for Fall 2014. And for the very first time, they’re running an ad that features a woman only, which will appear in Marie Claire. I wonder why they waited so long? Maybe they like to showcase his and hers at once?
Le designer d’intérieur ukrainien Pavel Voytov a imaginé la décoration de la maison Rovno : un lieu moderne construit dans le but de faire de chaque objet une oeuvre sculpturale. Des escaliers qui semblent flotter à la bibliothèque cubique d’une des chambres, en passant par les installations des lampes. A découvrir.
Today we confirmed several tips regarding Chief Creative Officer Darren Moran, who is no longer with Havas Worldwide in New York.
While we don’t have any information regarding the nature of his departure or his future plans, we can say that the move was recent: the tips first popped up this morning.
For context, Moran arrived at Havas’ New York office last August after a one-year stint in the ECD role at BBDO New York and two years spent as CCO at what was then DraftFCB in Manhattan. (We last heard from him when he commented on the hiring of Creative Director Kate McCagg, formerly of Razorfish, back in April.)
We don’t have a list of recent work led by Moran, but based on the internal memo that greeted his arrival last year we can say that he directed creative for all Havas New York clients. He has also earned mentions from nearly every major awards show during his 24-plus years in the industry.
Moran’s “co-CCO” Jason Peterson remains the agency’s chief creative officer.
New Career Opportunities Daily: The best jobs in media.
The “PODS – Moving & Storage, Solved” funny campaign continues as a desperate mum calls them for help, explaining “we sold our house” and having the customer service representative assure her that PODS can answer her every need.
A união entre tecnologia e conveniência é capaz de chacoalhar mercados. Foi assim em diversos segmentos, como o de música e de livros, e agora a sacudida chega ao setor de transportes públicos.
Em São Francisco, nos EUA, o departamento de transportes municipais observou uma queda de 65% nas procura por táxis, fechando julho de 2014 com uma média de 504 corridas por mês, bem menos que as 1424 corridas contabilizadas em março de 2012.
Um dos fatores que é considerado como causa dessa grande queda na procura de táxis é a popularização de aplicativos de motorista sob demanda ou de compartilhamento de caronas, como o Uber e Lyft. No entanto, como essas empresas não tem relatórios públicos sobre sua atuação, não é possível responsabilizá-las única e exclusivamente pela diminuição das corridas na cidade norte-americana.
Essa especulação, contudo, é bastante certeira. Eu mesma já fiz uso do Uber para transitar em São Paulo, e não tenho do que reclamar: o serviço é rápido, os motoristas são cuidadosos e não existe a preocupação em ter dinheiro na carteira para pagar a corrida, já que toda a transação é feita através do app, debitando do seu cartão de crédito.
A parte boa dessa notícia é os taxistas têm se preocupado em melhorar o serviço, adotar o uso de apps para chamada de táxi e oferecer opções de pagamento digital
A parte boa dessa notícia é que o aperto está fazendo com que os próprios taxistas se reinventem. Boa parte deles têm se preocupado em melhorar o serviço, procuram adotar o uso de aplicativos para chamada de táxi e se esmeram em oferecer opções de pagamento digital, seja com a maquininha do cartão de crédito ou através de aplicativos conveniados.
Para aplacar os ânimos dos taxistas mais descontentes, a cidade de São Francisco está revisando sua legislação, isentando os taxistas de algumas taxas e permitindo que eles possam obter renda também ao envelopar seus veículos com propaganda.
No fim das contas, o primeiro momento pode ser de bastante instabilidade para os motoristas de táxi, mas com uma maior diversidade de opções, há uma tendência de melhoria do atendimento, bem como um barateamento do transporte via táxi.
Post originalmente publicado no Brainstorm #9
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The fine print may not be good enough as far as the Federal Trade Commission is concerned.
The agency today, as part of an initiative called “Operation Full Disclosure,” sent more than 60 companies letters claiming they did not provide satisfactory disclosure in TV and print ads to consumers. The missives, which the FTC said it sent to 20 of the top 100 advertisers in the U.S., are a follow-up to guidelines for online disclosures updated last year.
The FTC would not name any of the firms that were sent the letters, and would not provide copies of any of the letters to Advertising Age. The agency plans to monitor the advertisers to ensure they are abiding by disclosure guidelines, said an FTC spokesman.
Lawmakers passed a preliminary bill limiting foreign ownership of media outlets, which would force several publications to change ownership or close by 2017.
Grey New York has a new campaign for DirecTV, utilizing the services of Rob Lowe.
Lowe plays himself and “Creepy Rob Lowe” in the 30-second spot “Creepy.” Regular Lowe has DirecTV, while “Creepy Rob Lowe” has cable, which causes him to do creepy things like watch people swim at the rec center when his cable is out. While it’s a bit of a logical stretch, the character (complete with creepy facial hair) is kind of funny and a welcome change for the brand.
“Less Attractive” features a similarly-minded character, the schlubby, balding “Less Attractive Rob Lowe.” While not as funny as “Creepy” and even more nonsensical, it’s still entertaining to see Rob Lowe dressed up as a balding, paunchy version of himself. The format for the ads leaves itself open to plenty of possibilities with other celebrities in the future, so this could be a long-running campaign if it catches on. (more…)
New Career Opportunities Daily: The best jobs in media.
Dans le magazine Shoes Up, nous pouvons retrouver une série de photos de villes dont le nom est à deviner grâce à un petit encadré en abrégé. Ces clichés sont associés à des personnes qui ont dressé le portrait des villes dans lesquelles ils habitent et de leurs endroits préférés. De belles images à découvrir dans la galerie.
The conservative author and documentary filmmaker Dinesh D’Souza was given a probationary sentence, including eight months in a community confinement center, and a $30,000 fine.
The 8 p.m. hour of television on Monday night attracted about 50 million viewers on the four broadcast networks.
The fledgling newspaper, owned by Aaron Kushner’s Freedom Communications, started in April in defiance of the turmoil in the newspaper industry.
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