Hasta La Creative!

Here’s an end-of-the-day tip: Nationwide might be in the mood to go shopping.

While our tipster was characteristically vague in claiming that the company is requesting new pitches, the idea that Nationwide wants to shuffle its agency roster a bit does make sense: you’ll recall that the company hired Ogilvy in June to serve as creative AOR for a campaign celebrating the anniversary of the “On Your Side” tagline (written by the very same agency 50 years ago).

Last week, an Ogilvy spot starring Peyton Manning doubled as a coming out party of sorts for the company’s brand-new logo, pictured above.

At the time of the Ogilvy signing, the company spokespeople stated that its existing relationships with McKinney, McCann and Moxie would not be affected — but our tipster claims this is not the case.

Whatever decisions Nationwide makes on the agency front, two things are clear: the Ogilvy work will run throughout the current NFL season and the brand will be sticking with Manning until he’s well into the next phase of his career — retirement.

New Career Opportunities Daily: The best jobs in media.

Featuring autobiographical lyrics and cathedral-scale production, U2’s album “Songs of Innocence”was released Tuesday as a free download on iTunes.

(TrendHunter.com) This year, FEI: Front End of Innovation heads north of the border to Toronto, Canada. Bringing together thought leaders, experts and authors across various industries, the FEI conference looks to…

CBS Chairman-CEO Les Moonves said ad buyers in this year’s upfront committed to spend 4% to 5% fewer dollars than they did in the negotiating season last year.

But “pricing was fine,” said Mr. Moonves, speaking at Goldman Sachs’ annual media conference and expanding on earlier comments he has made about the upfront.

CBS sold less ad time in the upfront than in prior years. Mr. Moonves said the network sold about 75% of its inventory, compared with about 79% the year before.

Continue reading at AdAge.com

(TrendHunter.com) The top September 2014 lifestyle ideas offer consumers a wide range of quirky products to indulge their unusual food cravings, their pets and their active lifestyles.

Brands are mix and matching…

Great Odin’s Raven! If you ever wanted to play video games with self-proclaimed video game wiz Will Ferrell, here’s your chance to do so—and support a great cause.

The Saturday Night Live alumnus is asking fans to donate money to help kids who are battling childhood cancers. One lucky donor will get to spend an evening gaming with Ferrell in San Francisco, all of which will be livestreamed on Twitch.

The proceeds from the campaign, being crowdfunded on Indiegogo will go to Cancer for College and DonateGames.org. The former provides scholarships to cancer survivors; the latter helps children with cancer and their families by using video games and other technology, including selling game bundles to raise money for financial aid or donating video games and equipment to hospitals.

Hear the contest announcement from Will Pharell himself, who allegedly once played Asteroids for 37 hours without taking a bathroom break:

If you don’t win Will Ferrell’s SuperMegaBlastMax Gamer Challenge, there’s still plenty of swag to take home from partners like Amazon, Twitch and Microsoft. There’s also awesome limited-edition Ferrell gear including his special gamers’ sunscreen, and best of all, signed cowbells. Trust me: We all need a little more cowbell in our life.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, a Scion co-promotion intercuts sexy shots of the 2014 FR-S with action sequences from “The Maze Runner” (in theaters Sept. 19), while Dodge serves up another in its series of “Don’t Touch My Dart” spots starring Craig Robinson and Jack Johnson (click here for an earlier spot from the campaign). And Lowe’s shows you how to make your guests think they’re at the wrong house.

As always, you can find out more about the making of the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Media, Outdoor, Direct Marketing
Itaka Foundation

Advertising Agency:Isobar, Warsaw, Poland
Creative Director:Maciej Nowicki
Creatives:Wojciech Kowalik, Maciej Kozina
Copywriter:Maciej Kozina
Art Director:Wojciech Kowalik
Designers:Maciej Listwan
Project Management:Martyna Go??biewska, Magdalena D?ugowolska, Krzysztof Szymczak
Production:Filip Gieleci?ski, Posterscope
Pr:Katarzyna Szlendak

Fellow New Yorkers and others around the world know that the 9/11 Memorial Museum finally opened in May after years of debate and ugly political infighting.

While the establishment is not free from controversy today, it has already become something of a city institution. Today sees the debut of the memorial’s first promotional campaign, created pro-bono by BBDO New York in collaboration with animation house Elastic.

The two-minute spot, narrated by Whoopi Goldberg:

Keep in mind that this is a true story: The Survivor Tree does exist, and it was indeed rescued by those on the scene. The poem, though, comes from BBDO creative directors Rick Williams and Marcel Yunes.

The campaign includes a social media fundraising component as well.

(more…)

New Career Opportunities Daily: The best jobs in media.

Filhos de pais fumantes acabam absorvendo o fumo por tabela, sem terem a chance de dizer não. É o caso, por exemplo, do garotinho que protagoniza The Breath Holder, filme dirigido por Mikko & Marko para a Cancer Society of Finland. 

Com criação da Havas Worldwide de Helsinki e produção do Studio Arkadena e Sauna International, o comercial mostra o problema de um ângulo diferente – e até mesmo bem-humorado – com um garotinho que faz de tudo para aumentar o tempo que consegue prender a respiração. O que parece ser apenas um capricho infantil ou uma brincadeira, se revela ser, na verdade, uma necessidade, quando ele chega em casa e sua mãe está fumando.

É uma boa reflexão, especialmente para fumantes com filhos pequenos.

Post originalmente publicado no Brainstorm #9
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