(TrendHunter.com) French company Bacacier has teamed up with celebrated designer Philippe Starck to develop the 3S metal cladding system, which is hoping to revamp the architectural language of boring industrial…
NRG recently announced that the energy company has chosen Innocean as its full-service advertising partner, and the agency debuted its first campaign for the brand in time for the opening of the NFL season.
Its 30-second broadcast spot imagines an old-time football team — complete with leather helmets — preparing to take on the (modern day) Philadelphia Eagles. “Let’s go out there and give ‘em heck,” says the team’s captain, adding “We’re going to go out there and really give them the business.” When the team, emerges from the locker room and sees their competitors, however, they quickly turn and run. “The old game just can’t compete,” says the voiceover, “especially when it comes to energy. Solar power is here.”
It’s not a bad analogy for old forms of energy, many of which have been around since the leather helmet days, in comparison with clean solar energy. The basic concept and approach also seem pretty adaptable to future applications, so more in this same vein from Innocean in the future.
“NRG chose Innocean because they understood that we aren’t bound by convention,” said Brad Fogel, chief operating officer, Innocean USA. “We are young and agile enough to break rules and create a spot-on integrated brand campaign that shows consumers, you actually have a choice in who you want to supply the energy to power up your day-to-day lives. And if you have that choice, why don’t you choose a company that believes in doing the right thing instead of the same thing?”
New Career Opportunities Daily: The best jobs in media.
So WARC, or the UK-based World Advertising Research Center, released a list today. WARC, for those who don’t know it, describes itself as “an online service offering advertising best practice, evidence and insights from the world’s leading brands.”
The “WARC 100? is an annual compendium of “the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions”. In other words, the organization assigns value to award-winning ads via a not-quite secret methodology in order to determine which campaigns and agencies were “smartest.”
On to the results: Omnicom defeated WPP in the “smartest holding company in the world” category, so we eagerly await Sir Sorrell’s response.
You’re more interested in creative, though, so here’s the list.
And the winner is…
New Career Opportunities Daily: The best jobs in media.
Sid Lee has announced the promotions of Tom Koukodimos and Jeffrey DaSilva to the positions of executive creative directors, jointly taking creative leadership of the agency’s Toronto office. Koukodimos and DaSilva have served as creative directors at Sid Lee since arriving in 2012 and 2013, respectively. Executive Creative Director Dave Roberts is leaving Sid Lee Toronto after four years, in order to return to Sid Lee Montreal for a new global assignment.
Tom and Jeffrey were behind such recent work as the “We the North” campaign for the Toronto Raptors and “It’s a Bloody Big Deal” for Toronto FC. In their new positions, the pair will oversee creative leadership on all Toronto accounts, including Coca Cola Canada, Maple Leafs Sports & Entertainment, Post Media, Google Canada, Marks, Sport Chek, PC Financial and TJX Canada.
Prior to joining Sid Lee, Tom was a creative director at Cossette, working on McDonald’s. Jeffrey worked on Google at Mullen in Boston before returning to Canada to join Sid Lee in 2013. (more…)
New Career Opportunities Daily: The best jobs in media.
Brands that try to get in on the social conversation around 9/11 can come off as crass and opportunistic. But it takes a witty foil to really show how dumb some of the tweets are.
Luckily, Mike Monteiro is that foil.
Much of this morning, he’s been replying to brands’ 9/11 tweets with amusingly fake enthusiasm, giving his 45,000 followers some comic relief on what’s always a difficult day.
Check out some of Monteiro’s tweets below.
I mean, who couldn’t have used a @huggies on that day. https://t.co/rrvta5142P
— Mike Monteiro (@monteiro) September 11, 2014
@DunkinDonuts @seanbonner Those people left a hole in our hearts, and in our donuts. #neverforget
— Mike Monteiro (@monteiro) September 11, 2014
Thank you @Applebees. When we pulled Mother’s body out of the wreckage we dragged it to Applebees. And you guys gave us free sodas.
— Mike Monteiro (@monteiro) September 11, 2014
Trust me, I will #neverforget. “@Cash4YourHome: Appreciate the tweet @monteiro.”
— Mike Monteiro (@monteiro) September 11, 2014
9/11 wouldn’t have happened if every airline passenger was armed, right, @Beretta_USA? Got any discount codes? #neverforget #neverreload
— Mike Monteiro (@monteiro) September 11, 2014
Hi @TheNewYouMedSpa! Is there a special discount if you actually lost someone in the towers? #neverforget #neverhadafacial
— Mike Monteiro (@monteiro) September 11, 2014
I wanna get ripped and kick terrorist ass, @Tee_Major! https://t.co/RHXNNmNuyE
— Mike Monteiro (@monteiro) September 11, 2014
@intimacybox @fart I think my sister was wearing your lingerie when she died in the towers.
— Mike Monteiro (@monteiro) September 11, 2014
The terrorists can take the icees from our cold, dead hands, am I right, @Official_ICEE? I mean fuck those dudes! Icee me, bro. Discounts?
— Mike Monteiro (@monteiro) September 11, 2014
We reached out to Monteiro for comment, but he pointed us to Sean Bonner, who’s also been monitoring branded 9/11 tweets today, and retweeting many of them. We spoke with Bonner to get his take.
Brands are not people.
— Sean Bonner ? (@seanbonner) September 11, 2014
AdFreak: What makes these tweets feel so icky?
Sean Bonner: It’s simple. Brands are not people. Brands do not have emotions or memories or condolences or heartbreak. People have those things, and when a brand tries to jump into that conversation, it’s marketing. And in a less emotionally charged environment it’s just dumb. But when talking about a tragedy that resulted in way too many people actually dying, it’s icky x 1000.
How can brands insert themselves into the conversation without seeming opportunistic?
They can’t. They shouldn’t. Seriously, there’s no way for a brand to “insert themselves into a conversation” about a tragedy like this without it being bad. I mean really.
How could a brand’s social media managers handle this with more sensitivity?
STFU. That’s the best option. Today (or whatever other tragedy this kind of thing has happened with) isn’t the time for marketing. It isn’t the time for branding or getting people to pay attention to companies. It’s a time for people to interact with each other, and the only respectful thing for brands to do is stay out of it and wait for tomorrow to get back to business.
Ugh. I’m done. I can’t even stomach looking at those search results anymore.
— Sean Bonner ? (@seanbonner) September 11, 2014
Anyone who knows Jim Riswold knows he has a bit of a Hitler obsession—or more specifically, an obsession with making the Nazi leader look stupid through art. Speaking to Vice in 2011, the legendary Wieden + Kennedy copywriter explained:
“Bad guys don’t mind being called bad guys. But bad guys don’t like to be laughed at. I have always thought humour could diffuse fears and deflate even the most evil of egos. Voltaire said, ‘I have never made but one prayer to God, a very short one: “O Lord, make my enemies ridiculous.” And God granted it.’ I made Hitler look ridiculous. Hitler is ridiculous. But please don’t tell him I said so.”
Now, Riswold gets to show off some of his Hitler work in a new documentary called Meet the Hitlers. Directed by Tool’s Matt Ogens (who also created the acclaimed doc Confessions of a Superhero), the film explores people named Hitler or related to Hitler, and how keeping that name has molded their lives.
As part of the film, Ogens profiles Riswold, who documents Nazi-themed objects as a way of disarming the hatred and making fun of the consumer culture behind Nazis and Hitler. Check out a scene from the documentary here:
Meet the Hitlers is also launching a digital campaign that includes whatsinaname.me (created by TRUST), which looks at many people with absurd names (including some named Hitler from the movie) and how those names helped to shape their lives.
Soon, an interactive experience at meetthehitlers.com will allow users to experience what it might be like if their last name were Hitler.
Le studio autrichien Heri&Salli a mis au point Office Off, une maison originale tant sur le point écologique qu’ergonomique. En effet, cette maison ludique a été conçue afin de permettre à ses occupants d’allier travail et loisir. Pour cela il leur est possible de cultiver des plantes, d’escalader les murs, et de profiter du soleil à travers de grandes baies vitrées. Plus dans la suite.
General Mills Chief Marketing Officer Mark Addicks is getting a wing man, as the packaged-food giant brings aboard a former agency executive in the newly created position of chief creative officer.
Michael Fanuele, formerly the chief strategy officer for Fallon, will oversee brand strategy, strategic planning and creative development at General Mills. Previously those duties were mostly overseen at the brand level, with Mr. Addicks having the ultimate responsibility.
“A great creative idea strategically communicated to the right audience at the right time and place is critical to success in today’s dynamic, multi-channel world,” Mr. Addicks said in a statement. “Michael brings a wealth of experience in leading teams to do great work that delivers market growth. We believe his strategic planning and thought leadership will be powerful additions to the ways our brands connect with our consumers.”
When people cluster around Isaac Mizrahi at business gatherings these days, it’s often because they’re intrigued by the cool electronic business card his Hispanic ad agency Alma created a few months ago.
“Our desire was not just to replace but to enhance the idea of a business card,” said Mr. Mizrahi, Alma’s SVP-managing director. “It’s part of our philosophy of merging technology with communication.”
Swap a business card with Mr. Mizrahi, and you’ll get a link from him via email, mobile phone, text or QR code (your choice). The link takes you to a gorgeous card with Alma’s name and “Have Soul” motto at the top (Alma is Spanish for soul). The background is a bright purple, Alma’s signature color. Six buttons offer various options to contact Mr. Mizrahi at the office or on his cellphone or by email, go straight to his Twitter or LinkedIn accounts, and find his office on a map. The card can also be shared.
(TrendHunter.com) Apartment Rue de Lille is a renovated 19th century apartment that is being renovated by Berlin-based practice Spamroom. The residence is being refreshed for its new occupants, a fashion designer and…
(TrendHunter.com) Model Lindsay Ellingson, who was recently married herself, is clad ethereal bridal gowns for the La Sposa Spring 2015 ad campaign. Getting women thinking about what they want to wear on their big…
Havas Worldwide, Helsinki has launched a new PSA entitled “The Breath Holder.”
In it, we see a young kid practicing holding his breath. Each time, he seems to make it a bit longer, and keeps track of his times. At first it may seem like he’s doing this out of boredom, or perhaps to make a go at the record, but his real reason is revealed at the conclusion of the spot. We won’t give anything away, but you can check out the clever 60-second spot for yourself above. (more…)
New Career Opportunities Daily: The best jobs in media.
Today McKinney announced the appointment of Adam Levine, who most recently served as EVP/global brand marketing director at Deutsch, as its new CMO.
Levine landed at Deutsch’s New York office just over three years ago to help the agency run its Microsoft account. Before that, he spent one year and eight months as chief growth officer at what was then DraftFCB before leaving in January 2011, and the release notes that he helped defend the Merck and White House Office of National Drug Control Policy accounts during that period.
The new CMO has a more extensive agency history than most: his first stint as a Deutsch employee lasted nearly a decade and ended with him serving as EVP/brand director, and he also spent five years working on new business at DDB.
Levine officially left Deutsch for the second time six months ago to become a self-described “free agent”, and in the press release McKinney Chairman/CEO Brad Brinegar clarifies that he will “split his time between McKinney’s new offices in SoHo [which opened in January 2013] and our headquarters office in Durham”. We enjoyed Levine’s official quote:
“…I won’t rhapsodize some BS about my role. It’s actually quite simple: Grow the agency.”
His roles outside the world of advertising include Chairman of the Board at Live Out Loud, a nonprofit created to help gay youth further their own careers by connecting them with established professionals in the community.
New Career Opportunities Daily: The best jobs in media.
Advertising Agency: ClemengerBBDO Brisbane, Australia
Creative Directors: Marianne Harvey, Cristian Staal
Art Director: Terry Whidborne
Copywriter: Christie Meehan
Brand Strategist: Gay Chinchen
Account Director: Lisa Nobes
Account Manager: Patrice Dodd
Account Coordinator: Alexandra Pavlos
Agency Producer: Imogen Dick
Ergon Energy Marketing Manager: Samantha Schultz
Ergon Energy Marketing Specialist: Roslynne Mitchell
TV Production: Made by Kiosk
Director: Ryan Renshaw
Producer: Sara Taghaode
Post Production: Alt VFX
Offline Editor: Matt Bennett
Colourist: Christine Trodd
Flame Compositor: Karen Fabling
Post Producer: Marnie Ellis
Music Composer: Brightling Sound
Sound Production: Cutting Edge Brisbane
Sound Designer: Ross Batten
Sound Producer: Dani Wheelhouse
Advertising Agency: ClemengerBBDO Brisbane, Australia
Creative Directors: Marianne Harvey, Cristian Staal
Art Director: Terry Whidborne
Copywriter: Christie Meehan
Brand Strategist: Gay Chinchen
Account Director: Lisa Nobes
Account Manager: Patrice Dodd
Account Coordinator: Alexandra Pavlos
Agency Producer: Imogen Dick
Ergon Energy Marketing Manager: Samantha Schultz
Ergon Energy Marketing Specialist: Roslynne Mitchell
TV Production: Made by Kiosk
Director: Ryan Renshaw
Producer: Sara Taghaode
Post Production: Alt VFX
Offline Editor: Matt Bennett
Colourist: Christine Trodd
Flame Compositor: Karen Fabling
Post Producer: Marnie Ellis
Music Composer: Brightling Sound
Sound Production: Cutting Edge Brisbane
Sound Designer: Ross Batten
Sound Producer: Dani Wheelhouse
Advertising Agency: ClemengerBBDO Brisbane, Australia
Creative Directors: Marianne Harvey, Cristian Staal
Art Director: Terry Whidborne
Copywriter: Christie Meehan
Brand Strategist: Gay Chinchen
Account Director: Lisa Nobes
Account Manager: Patrice Dodd
Account Coordinator: Alexandra Pavlos
Agency Producer: Imogen Dick
Ergon Energy Marketing Manager: Samantha Schultz
Ergon Energy Marketing Specialist: Roslynne Mitchell
TV Production: Made by Kiosk
Director: Ryan Renshaw
Producer: Sara Taghaode
Post Production: Alt VFX
Offline Editor: Matt Bennett
Colourist: Christine Trodd
Flame Compositor: Karen Fabling
Post Producer: Marnie Ellis
Music Composer: Brightling Sound
Sound Production: Cutting Edge Brisbane
Sound Designer: Ross Batten
Sound Producer: Dani Wheelhouse
Advertising Agency: ClemengerBBDO Brisbane, Australia
Creative Directors: Marianne Harvey, Cristian Staal
Art Director: Terry Whidborne
Copywriter: Christie Meehan
Brand Strategist: Gay Chinchen
Account Director: Lisa Nobes
Account Manager: Patrice Dodd
Account Coordinator: Alexandra Pavlos
Agency Producer: Imogen Dick
Ergon Energy Marketing Manager: Samantha Schultz
Ergon Energy Marketing Specialist: Roslynne Mitchell
TV Production: Made by Kiosk
Director: Ryan Renshaw
Producer: Sara Taghaode
Post Production: Alt VFX
Offline Editor: Matt Bennett
Colourist: Christine Trodd
Flame Compositor: Karen Fabling
Post Producer: Marnie Ellis
Music Composer: Brightling Sound
Sound Production: Cutting Edge Brisbane
Sound Designer: Ross Batten
Sound Producer: Dani Wheelhouse
Advertising Agency: BETC Paris, France
Executive Creatvive Director: Stéphane Xiberras
Creatvive Director: Olivier Apers
Art Director: Thomas Renaudin
Copywriter: Paul Delmas
Director: Bart Timmer
Production: Henry
Post Production: Digital District
Sound Design: Kouz
Agency producer: David Green
Planners: Sarah Lemarie, Maria Galleriu
Account: Guillaume Espinet, Pauline Filippi
Advertising Agency: Ogilvy Brussels, Belgium
Creative Director: Sam De Win
Art Director: Brigitte Bourgeois
Copywriter: Nathalie Strybos
Account Team: Tomas Sweertvaegher, Audrey Laurent, Elise Carpentier
Agency Producer: Bruno Dejonghe
Film Production Company: TRS
Director: Jan Boon
Executive Producer: Frederik Zaman
Published: September 2014
Advertising Agency: Leo Burnett, France
Executive Creative Director: Xavier Beauregard
Art Director: Jérôme Gonfond
Copywriter: Hadi Hassan-Helou
Deputy Managing Director: Régis Perrone
Advertising Manager: Emmanuelle Buttazzoni
Account Executive: Mathilde Ferail
TV Producers: Antoine Grujard, Hélène Daubert
Production: Les Télécréateurs
Director: Vincent Lobelle
Production Director: MouniaMebarki
Production Assistant: Marie Mezeray
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.