There are no ugly women, only poorly photoshopped.
The world needs retouching.
Advertising Agency: Gitanos, Costa Rica
Creative Director / Copywriter: Carla Pravisani / Amigurumi Lab
Art Director: Daniel Montiel / Gitanos
Published: August 2014
Havas Worldwide Chicago tapped former college football stars Matt Leinart, Heath Shuler and Brian Bosworth in their latest spot for DISH Network, promoting the DISH Anywhere app.
Also featuring the kangaroo mascots that just refuse to go away, the spot finds the three athletes deciding to head back to college after misunderstanding a conversation about watching live college football anywhere with DISH’s app. This is about as painful as the rest of DISH’s recent advertising, with the involvement of Leinart, Shuler and Bosworth the only thing really differentiating it. Hardcore college football fans might get a kick out of seeing the trio, but for the rest of us this is just another annoying DISH ad. Credits after the jump. (more…)
New Career Opportunities Daily: The best jobs in media.
TD Canada Trust proved it knew its customers better than most banks by turning a few of its ATMs into Automated Thanking Machines and rigging them to hand out more than cash.
A single mom got two savings accounts for her kids and trip to Disneyland. A Toronto Blue Jays fan got the experience of a lifetime—a chance to throw out the first pitch. And a mother got tickets to Trinidad so she could visit a daughter who is fighting cancer.
The video—like a banking version of Coke’s special vending machines—has 7 million views in 10 days. As with all these feel-good viral ads, it’s the emotion on the customer’s face that creates the connection, along with the backstory. It’s one thing to give a single mom a trip to Disney. It’s another to learn she’s never been able to take her kids anywhere.
But of course, someone probably said, “Hey, that’s nice for those 12 people, but what about the rest of TD’s customers?” Well, TD employees distributed $20 bills to every customer at over 1,100 locations, and thousands more received a direct deposit. I’m sure most of them are giving TD a big thank-you right back.
Of course, having that YouTube view count tick up is the gift that keeps on giving.
Two decades ago, the last time Procter & Gamble Co. undertook a massive brand culling like that announced Aug. 1, it tried to consign White Cloud toilet paper to the dustbin of marketing history. Instead, White Cloud became a billion-dollar brand — for Walmart.
Proving one company’s trash is another’s treasure, Boca Raton, Fla.-based entrepreneur Tony Gelbart claimed the White Cloud brand for himself, then won a challenge from a remorseful P&G before the U.S. Patent and Trademark Office to keep it. He sold Walmart on using the brand as a private label. And today it has White Cloud products not only in toilet paper but also paper towels, facial tissue, diapers, training pants, baby wipes, chlorine bleach, cotton balls, cotton swabs and laundry detergent.
Mr. Gelbart, CEO of White Cloud Marketing, doubts P&G — or anyone — will make the same mistake of letting a valuable brand go for free again. But clearly, deciding the keepers and cuts can be tricky when it comes time to prune brands, as P&G is doing now that it has announcing plans to divest, discontinue or merge 90 to 100 brands.
(TrendHunter.com) The most popular August 2014 technology ideas continue to revolve around wearable tech. Maintaining its position at the forefront of emerging technologies, wearable technology is stretching beyond…
Advertising Agency: Marcus Thomas, Cleveland, U.S.A.
Creative Director: Laura Seidel
Art Director: Brian Gillen
Copywriters: T.J. Prochaska, Kevin Delsanter
Chief Idea Officer: Joanne Kim
Production Dir.: Nikki Di Franco
Integrated Producers: Maggy Lynch-Hartley, Jerrod McMillian
Account Supervisor: Glenda Terrell
Prod. Co./Post: PPS?Group
Director: Matt Fackrell
Editor: Preston Price
Production Producer: Deb Price
Sound: Mackenzie Cutler
Composer: Adam Diebert
Sound Design: Sam Shaffer
Published: August 2014
Advertising Agency: Marcus Thomas, Cleveland, U.S.A.
Creative Director: Laura Seidel
Art Director: Brian Gillen
Copywriters: T.J. Prochaska, Kevin Delsanter
Chief Idea Officer: Joanne Kim
Production Dir.: Nikki Di Franco
Integrated Producers: Maggy Lynch-Hartley, Jerrod McMillian
Account Supervisor: Glenda Terrell
Prod. Co./Post: PPS?Group
Director: Matt Fackrell
Editor: Preston Price
Production Producer: Deb Price
Sound: Mackenzie Cutler
Composer: Adam Diebert
Sound Design: Sam Shaffer
Published: August 2014
Advertising Agency: Marcus Thomas, Cleveland, U.S.A.
Creative Director: Laura Seidel
Art Director: Brian Gillen
Copywriters: T.J. Prochaska, Kevin Delsanter
Chief Idea Officer: Joanne Kim
Production Dir.: Nikki Di Franco
Integrated Producers: Maggy Lynch-Hartley, Jerrod McMillian
Account Supervisor: Glenda Terrell
Prod. Co./Post: PPS?Group
Director: Matt Fackrell
Editor: Preston Price
Production Producer: Deb Price
Sound: Mackenzie Cutler
Composer: Adam Diebert
Sound Design: Sam Shaffer
Published: August 2014
Advertising Agency: McCann, Montevideo, Uruguay
Executive Creative Director: Leandro Gómez Guerrero
Art Directors: Carolina Delgado, Serrana Del Castillo, Michel Donatte
Copywriter: Leandro Gómez Guerrero
Account Manager: Leonardo Coito
Account Executive: Mariana Miguel
COO: Sabina Ricagni
Advertising Agency: McCann, Montevideo, Uruguay
Executive Creative Director: Leandro Gómez Guerrero
Art Directors: Carolina Delgado, Serrana Del Castillo
Copywriter: Leandro Gómez Guerrero
Account Manager: Leonardo Coito
Account Executive: Mariana Miguel
COO: Sabina Ricagni
Advertising Agency: TBWAChiatDay, USA
Global Creative President: Rob Schwartz
Chief Creative Officer: Stephen Butler
Creative Director: Mike Yagi
Art Directors: Becky Ginos, Liz Levy
Copywriter: Jason Locey
Director of Production: Brian O’Rourke, Peter Bassett
Producer: Lacy Plunk
Digital Producer Kiley Story
Analyst: Baker Lambert
UX Designer: Lester Dizon
Lead Developer: Justin Kipker
QA Lead: Lester Broas, Walter Velasquez
Group Account Director: Grace Kao
Account Supervisor: Kali Cushing
Account Group Assistant: Kiki Staszak
Planning Director: Neil Barrie
Digital Planner: Tyler Gaul
Planner: Kelly Philipse
Director of Business Affairs: Linda Daubson
Business Affairs Manager: Maryam Ohebsion
Production Company: RDI
Director: Antony Crook
Executive Producers: Phillip Detchmendy, Arrow Kruse
Producer: Paul Kawasaki
Line Producer: Adam Baxter
Editor: Vincent Oresman
Assistant Editor: Michelle Choug
Post Supervisor: Nathan Rotmensz
Music: Barking Owl
Executive Producer/Creative Director: Kelly Bayett
Producer: Whitney Fromholtz
Composer: Houston Fry
Final Mix: Play Sound
Mixer: John Bolen
Executive Producer: Lauren Cascio
Finishing: D-Spot Post
Don’t use your phone while driving.
Advertising School: Miami Ad School, Rio de Janeiro, Brazil
Creative Directors: Marcelo Lobo, Otto Pajunk
Art Director: Walter Soares Jr
Copywriter: Yan Bártholo
Don’t use your phone while driving.
Advertising School: Miami Ad School, Rio de Janeiro, Brazil
Creative Directors: Marcelo Lobo, Otto Pajunk
Art Director: Walter Soares Jr
Copywriter: Yan Bártholo
Advertising Agency: DM9DDB, Brazil
Chief Creative Officer: Marco Versolato
Creative Directors: Hector Miranda, Marcelo Pascoa, Ricardo Tronquini
Art Directors: Antonio Sandes, José Ferraz
Copywriters: Danilo Dualiby, Lucas Guratti
Motion Designer: Marco Loschiavo
Photographer: Sérgio Prado
Project Directors: Cristiane Rojas, Denis Gustavo
Project Manager: Pedro Rais, Ana Luiza Ceolin
Digital Production Company: Cricket Design
Art Buyers: Clariana Costa, Alessandra Salles
Graphic Producers: Clariana Costa, Nereu Marinho
Account Director: Claudia Almeida, Cristiane Rojas, Patricia Vieira, Ana Claudia
Transporting artwork is an artwork.
Advertising Agency: Happy People Project, Turkey
Creative Director: Yasar Akbas
Creative Group Heads: Atilla Karabay, Selcuk Akyuz
Art Director: Ugur ?slim
Copywriter: Alican Kilicoglu
Illustrator: Ugur ?slim
Photographer: Stock Photo
Additional credits: Orcun Onural, Ozge Tuygur, Sevdam Kocaoglu
Published: July 2014
Behold! Turkey’s first ever trash bag with flower perfume.
Advertising Agency: Happy People Project, Istanbul, Turkey
Creative Director: Yasar Akbas
Creative Group Heads: Atilla Karabay, Selcuk Akyuz
Art Director: Serhat Yilmaz
Copywriter: Tugce Bas
Illustrator: Erol Gunes
Additional credits: Orcun Onural, Burcu Erenkus, Irmak Altuna, Cigdem Ayin
Published: July 2014
Behold! Turkey’s first ever trash bag with flower perfume.
Advertising Agency: Happy People Project, Istanbul, Turkey
Creative Director: Yasar Akbas
Creative Group Heads: Atilla Karabay, Selcuk Akyuz
Art Director: Serhat Yilmaz
Copywriter: Tugce Bas
Illustrator: Erol Gunes
Additional credits: Orcun Onural, Burcu Erenkus, Irmak Altuna, Cigdem Ayin
Published: July 2014
Leave the shadow behind with BISS.
Frank Schmidt – Ran his own successful courier company. He lived far beyond his means, lost his company, and fell into debt that was over half a million DM. Together with BISS, he managed to become debt-free again.
Advertising Agency: Conrad Caine, Munich, Germany / Buenos Aires, Argentina
Creative Director: Joerg Jahn
Art Director / Illustrator: Rico Noël
Copywriter: Jimbo M’bnogo
Photographer: Hans Strack
Additional credits: Martiniano Garciá Cornejo
Published: August 2014
Leave the shadow behind with BISS.
Abdul Vahed Atchikzai – Had a fabric trading business in Afghanistan. As a soldier, he lost everything in the Soviet-Afghan war, so he had to fly to Germany and leave his family behind. Together with BISS, he managed to build a new life and support his family in Afghanistan.
Advertising Agency: Conrad Caine, Munich, Germany / Buenos Aires, Argentina
Creative Director: Joerg Jahn
Art Director / Illustrator: Rico Noël
Copywriter: Jimbo M’bnogo
Photographer: Hans Strack
Additional credits: Martiniano Garciá Cornejo
Published: August 2014
Leave the shadow behind with BISS.
Christian Zimmermann – Had dreams to follow his passion for jewelry and eventually become a goldsmith. He lost his job and ended up on the street. He began to drown his problems with alcohol. He lost his trailer in Portugal, which was a place he loved to be. BISS helped him back into a regular life.
Advertising Agency: Conrad Caine, Munich, Germany / Buenos Aires, Argentina
Creative Director: Joerg Jahn
Art Director / Illustrator: Rico Noël
Copywriter: Jimbo M’bnogo
Photographer: Hans Strack
Additional credits: Martiniano Garciá Cornejo
Published: August 2014
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
