Hasta La Creative!

Razorfish has appointed Deb Boyda as president of its central region, based in Chicago, MediaPost reports.

Boyda will report directly to Razorfish North America CEO Shannon Denton in her new role, effective September 2nd. She will be responsible for overseeing profitablity and growth in the Chicago and Austin offices, as well as directing the region’s client base, which includes Kraft, Citi Retail Services and Car2Go.

Boyda arrives at Razorfish from Beam Global Spirits & Wine, where she served as vice president and general manager. During her three year stint at the company, she was responsible for marketing top Beam brands, including Skinnygirl, Courvoisier and Pinnacle. Prior to Beam, she served as president of brand group Interplay Ideas for almost four years and vice president, content for Miller Brewing Company for two. She last worked on the agency side as a managing partner of Ogivly & Mather from 2004-2006, where she led the team on Dove’s award-winning “Real Beauty” campaign. The Harvard graduate began her career at Euro RSCG, where she stayed for 13 years and worked her way up to managing partner before leaving to become senior vice president at Leo Burnett. (more…)

New Career Opportunities Daily: The best jobs in media.

Not even the NFL may be immune to the weakness that penetrated the ad sales market during this year’s upfront negotiations for the new TV season.

The strength of the market for NFL ad time seems to be up for debate. Sellers said demand continued to be robust, but buyers argued that increased supply and some pullback from key advertisers created some cracks — albeit ever so slight.

“There’s less sold at this point than the same time last year,” said Neil Vendetti, exec VP-national video activation, Zenith.

Continue reading at AdAge.com

Doner’s latest spot promoting the Fiat starts out cute and sweet before taking a menacing turn.

The 54-second animated effort, entitled “Helpful Critters,” opens on a group of woodland critters talking up the Fiat 500?s gas mileage in a casual, conversational tone. “Do you get such crappy gas mileage, they know your name at the gas station? a bunny rabbit asks in a squeaky voice. “Why you hatin’ on the earth? With the Fiat 500, just think of the money you’d save,” adds a squirrel.

Things take a sinister turn around the midway point with the rabbit saying, “We think you should get a Fiat, if you know what’s good for you,” as her face suddenly changes from a smile to an evil glare. The critters then suggest that they know several members of the bear community and you could go missing (presumably murdered) if you don’t buy a Fiat.

It’s both reminiscent of Italian mafia stereotypes and the classic South Park episode “Woodland Critter Christmas” for its cuteness-turned-evil tone. Needless to say, threatening to murder potential customers is an odd approach for a car commercial.

New Career Opportunities Daily: The best jobs in media.

No começo do ano, a AXE mandou muito bem com dois filmes da linha PEACE, Make Love, Not War e Shower Gel. Agora, a marca se uniu à organização Peace One Day – que entre outras propostas quer estabelecer o 21 de setembro como o Dia da Paz – para promover a campanha #KissForPeace.

No canal da marca no YouTube é possível encontrar alguns filmes bem bacanas, que mostram como o assunto está sendo tratado. Em Clash and Connect, dirigido por Zoran Petrovski, somos lembrados de que a paz começa com a gente e que é nossa obrigação ensinar o amor, e não o preconceito.

Outro filme bastante forte, The Cycle leva a assinatura da Beautimus Productions e revela que a violência faz parte de um ciclo vicioso que pode ser quebrado com o amor.

Quem tem tempo para guerra e violência, em um mundo cheio de amor? Essa é a pergunta feita pelos criativos da North of Now em Simple Harmony.

Trabalhos bacanas e por uma ótima causa. Mandou bem, AXE.

Post originalmente publicado no Brainstorm #9
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