The fastest USFDA approved Lasik Surgery.
Advertising Agency: Watercrab, Bangalore, India
Creative Director: Jeevan Sebastian
Art Directors: Shylesh Kumar, Pratheek Unnikrishnan
Copywriter: Sheenginee Bhattacharjee
Published: June 2014
The fastest USFDA approved Lasik Surgery.
Advertising Agency: Watercrab, Bangalore, India
Creative Director: Jeevan Sebastian
Art Directors: Shylesh Kumar, Pratheek Unnikrishnan
Copywriter: Sheenginee Bhattacharjee
Published: June 2014
The fastest USFDA approved Lasik Surgery.
Advertising Agency: Watercrab, Bangalore, India
Creative Director: Jeevan Sebastian
Art Directors: Shylesh Kumar, Pratheek Unnikrishnan
Copywriter: Sheenginee Bhattacharjee
Published: June 2014
On June 29, 2014 thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple’s unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.
Pereira & O’Dell New York announced the addition of Tennille Teague as the new head of production for the agency’s New York office. Teague will oversee production for East Coast clients including Memorial Sloan Kettering, Fox Sports 1, Realtor and New Era and report to VP of Production Jeff Ferro in San Francisco.
Teague arrives at Pereira & O’Dell with over 14 years of global production experience, working with brands such as Bud Light, LG, MTV, NHL, Range Rover and Campbell’s, working with budgets ranching from $5,000 to $4 million. Prior to Pereira & O’Dell, Teague was senior content producer at Translation LLC. Before that she spent over ten years in that position at Young & Rubicam. She also “has been a contributing partner and judge with the Tribeca Film Festival, AICP, AICE and Clios award shows.”
“Tennille has tremendous production expertise and a passion for storytelling,” said Cory Berger, managing director of Pereira & O’Dell New York. “She’s a wonderful addition to the team we have in place in New York, and will be instrumental as we grow our production capabilities.”
New Career Opportunities Daily: The best jobs in media.
Réalisée par Phil Pinto, dont nous avons déjà parlé sur Fubiz, cette vidéo allie à la fois magie, danse et originalité. Le chanteur durant toute la vidéo s’adresse directement aux spectateurs tandis que les danseurs enchaînent les chorégraphies dans des lieux vides et abandonnés. Une création qui illustre avec brio le morceau « King and Cross ».
In Radical Cities, Justin McGuirk travels across Latin America in search of the activist architects, maverick politicians and alternative communities already answering these questions. From Brazil to Venezuela, and from Mexico to Argentina, McGuirk discovers the people and ideas shaping the way cities are evolving continue
Ele surgiu como um app bobinho, bem simples, com zero conteúdo, com o objetivo único e exclusivo de notificar uma determinada pessoa sobre um interesse em falar com ela, sobre uma lembrança ou só para atazana-la um tantinho. Era o ‘Yo’, que servia apenas para isso – mandar um ‘Yo’ para alguém.
Daí lógico que rolaram as primeiras piadinhas sobre ‘qual a necessidade disso’, e alguns ajustes divertidos, como a versão do app que enviava ‘Hodor!’ ao invés de ‘Yo’, usando o personagem monotemático de “Game of Thrones” como inspiração.
Mas, às vezes, são as coisas mais simples que se provam as melhores soluções para problemas da vida real, e de repente o ‘Yo’ se tornou um super útil aviso de ataques de mísseis no Oriente Médio.
Através de uma automação com o serviço Red Alert, que avisa quando mísseis estão atingindo regiões israelenses, o app ‘Yo’ envia uma mensagem todas as vezes que o perigo de ataque em solo israelense é detectado. Isso é especialmente interessante agora que a região da faixa de Gaza está em polvorosa, com ataques bélicos entre palestinos e israelenses.
Wow. RT @jonahbalfour: @AndrewCouts @johnpaul @nealunger @FastCompany yep. Here’s a screenshot from the last hour. pic.twitter.com/uPrholvTGs
— Andrew Couts (@AndrewCouts) July 8, 2014
Não se sabe ainda se o aviso promovido pela integração do Red Alert e do Yo foi capaz de salvar alguma vida, mas isso não é o essencial. O importante é compreender que até mesmo o mais bobinho dos apps pode ser usado para uma causa bastante relevante, se for trabalhado e conectado com os canais certos.
Até o momento, não existe notícia de uso semelhante do Yo pelos palestinos, mas não é impossível que, ao menos na região, o app se torne uma espécie de sinal de emergência para os civis.
Post originalmente publicado no Brainstorm #9
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Three years ago, Snapchat took social media by storm.
The thought of sending pictures and text that would “disappear” after only seconds of viewing appealed to tech addicts but raised some questions about privacy.
However, that didn’t stop brands from looking into the possibility of Snapchat helping give them a leg up on the competition, despite its ne’er-do-well intrigue. Now, an interesting study from Business Insider proves that the ballyhoo may have been a smoke screen for the app’s true (hidden) purpose: brand equity.
New Career Opportunities Daily: The best jobs in media.
This week brings us the latest in TDA_Boulder‘s series of shorts for client FirstBank.
The campaign, directed by the Perlorian Brothers of LA production company MJZ, highlights the always-relevant disconnect between the Amish community and the modern world in order to promote the client’s new mobile app, which allows for the remote and super-convenient paying of bills.
Here’s your protagonist reflecting on the number of expenses he may now resolve without having to visit the real world in “Manure Bill”:
The campaign will run across all broadcast networks and various summer cable summer programs (and yes, that includes Amish Mafia).
Credits and previous spots after the jump.
New Career Opportunities Daily: The best jobs in media.
Just when we thought Facebook couldn’t get any more ordinary, we stumble upon a user who’s taken the constraints of the platform and come in like a wrecking ball into its boring blue walls.
Facebook user “Nikki,” better known as Reddit user rubberdogturds, had some fun with Facebook’s cover photos by inserting herself into a slew of famous pop culture images. The results are fantastic, and will probably make you second-guess any social media savvy you may have.
Check out the her entire body of work here, and some of these works of beauty and sheer Photoshop wizardry below.
Via Gizmodo.
Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They’ve got suits and numbers. But what they don’t have is a black cat.
Why listen to logic when there’s a feline (named Lucky, natch) who can—and will—tell you who will lose the World Cup. At least, that’s what Leo Burnett and Lapiz have cooked up for Allstate’s interactive World Cup campaign. Let’s not forget that Allstate is a fan of mayhem, and black cats, of course, are well-known harbingers of bad luck.
If you tweet the hashtag #EnviaMalaSuerte (translation: “Send bad luck”) with the name of the team you’d prefer to lose, some cat food will drop into that team’s bowl. On Sunday, before the game, during a live YouTube broadcast, Lucky will get to choose between the Argentina and Germany bowls. Whichever bowl Lucky chooses to nosh at—well, that team will not win the World Cup. Allegedly.
It’s a silly (and cute) campaign. Rooting for sports teams can bring out some odd behavior, so why not play with people’s fan rituals?
After Brazil lost 7-1 to Germany, Mutato pushed out this Coke social post. Not much else to say. Choooooooooke.
You gotta get it to get it. The only one Id din’t ‘get’ was Life of Pi because I didn’t see it. That movie looked like it sucked. Either way, love the design of these.
Very funny misdirect here. At the last minute when you think there’s a rousing speech about love, boom. What is the Netflix password?
(TrendHunter.com) This piece of functional art is named Paul and it is the brainchild of artist Justin Crowe. Unlike most smartphone chargers that are content with simply powering your phone, the Paul charger seeks…
When Anheuser-Busch InBev launched its margarita-inspired Bud Light Lime Lime-A-Rita flavored malt beverage in April 2012, it was supposed to be a summertime limited edition ending by Labor Day. But the line extension survived and has grown to the point where the brewer has made it a major priority with new flavors and an accelerating marketing budget.
Measured media spending on the Ritas franchise jumped from $2.7 million in 2012 to $11.8 million last year, according to Kantar Media. This year, spending will grow “significantly,” said Tyler Simpson, director of marketing for Bud Light extensions. He declined to reveal the budget but said, “we are stepping up our investment in the Ritas,” which he called a “big bet for Anheuser-Busch.”
Much of the new spending is supporting a campaign that launched this week called “Fiesta Forever.” The campaign is by BBDO, which handles Bud Light out of its New York and Chicago offices.
Twitter is releasing a powerful new suite of analytics tools that give its advertisers the ability to look deeply into the performance of all tweets, including those they don’t pay to promote.
The tools, which went live earlier today on analytics.twitter.com, give advertisers the ability to see the number of impressions, clicks, expands, retweets and profile clicks each of their tweets generated. Even more intriguing, Twitter will now show advertisers how many new followers they earned as a direct result of each tweet.
“For the first time, advertisers will be able to see how many times users have viewed and engaged with organic tweets, so that they can more effectively optimize their content strategy,” Twitter Product Manager Buster Benson wrote in a blog post. “The tweet activity dashboard is now available to all advertisers, Twitter Card publishers, and verified users around the world.”
Welcome to Vol. 3 of the Media Guy Mailbag, a sort of AMA (ask me anything) on media and pop culture.
In Vol. 2, I offered some reader feedback to a question posed by in Vol. 1: “What do you believe is an agency’s biggest pet peeve for an entry-level millennial who is just starting their career in media/advertising?” (An entry-level millenial employee was asking.)
I’m still getting responses, and I can’t resist quoting another. This is from Rebecca Broughton:
Lebron James told the world he is returning to the Cleveland Cavaliers in a first person essay that was published on the Sports Illustrated website at 12:13 p.m. Eastern Time on Friday, ending days of intense speculation that had seen Mr. James’ website crash and endless erroneous guesses published. Sports Illustrated Senior Writer Lee Jenkins helped Mr. James write the essay, titled “I’m Coming Home,” which is poised to be the biggest traffic event in the history of the magazine, according to its top editors.
So how did Sports Illustrated get the big scoop?
“It all goes to Lee Jenkins,” said Sports Illustrated Managing Editor Chris Stone. “He made this happen.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.