Hasta La Creative!

Does Ogilvy & Mather have the best online presence of any advertising agency in the world? Yes, according to a new site that ranks shops based on the size of their social audiences.

Created and maintained by Pivotstack, a tech company that creates software specifically for marketing agencies, the “Top 50 Ad Agencies” list takes into account the number of likes and followers an agency has on Facebook, Twitter and LinkedIn, as well as the traffic to an agency’s website, as ranked by analytics firm Alexa.

The leaderboard, so far, is a bit of a surprise.

Design consulting group Ideo is at No. 2, with Wieden + Kennedy taking the bronze. The first historically pure-play digital shop on the list is Razorfish, clocking in at sixth.

The list also includes media planning and buying agencies like Mindshare, along with public relations shops like Edelman. There’s even a holding company: MDC Partners.

The first 100 agencies were drawn from other lists of top shops and the personal knowledge of Pivotstack staff, although the site includes a callout inviting agencies to contact Pivotstack to be added.

Some digital brand names, like AKQA and Huge, are notably absent from the list. But the current version is just a first draft that “might not have hit some of the bigger ones,” Michael Koehler, director of sales and marketing at Pivotstack, tells AdFreak. “It’s nothing personal against them, and they’ll probably be added in the next few months.”

The social media numbers for each agency are currently entered manually, but Pivotstack also hopes to automate the update process in coming months. (For example, Ogilvy’s Facebook score on the list is currently only 205,000, whereas its Facebook page has grown to 215,000 likes).

The website bills the list as a “fun project” aimed at measuring how well an agency is doing at managing its online presence, hinting how that might speak to their ability to manage a client’s. It’s also—perhaps moreso—a clever way for the company to draw attention to itself among its target customers. (It rarely hurts to appeal to vanity or envy in the advertising business).

What about the age-old “cobbler’s shoes” argument that agencies might be neglecting their own presences in favor of servicing their clients? Koehler says an agency’s online presence is “just a reflection of how well a shop is run” and demonstrates one facet of their abilities. “By no means,” he says, “is this supposed to be the definitive list of best agencies in the world.”

Via Design Taxi.

(TrendHunter.com) Thomas Rousset and Raphaël Verona’s series of witchcraft photography, ‘Waska Tatay,’ does not immediately reveal itself. The simple, yellow-and-blue cover is not indicative of the…

Exposée à la galerie Art Rebels à Copenhague, « Floating City » est une sculpture en carton créée par la designer & illustratrice Nina Lindgren. Cette incroyable structure mesure environ deux mètres de diamètre et est réalisée simplement grâce à du carton et de la colle pour un résultat vraiment créatif et unique.

Ben Tolley, a partner at the media and technology corporate finance adviser Clarity, looks at what Liberty Global’s purchase of BSkyB’s stake in ITV says about the UK TV industry.

Interpublic Group of Cos saw both top-line and bottom-line growth in the second quarter of 2014, the agency holding company said Friday morning.

Revenue grew 5.4% over the quarter a year earlier to $1.85 billion, according to Interpublic, which owns ad agencies such as creative shops McCann Worldgroup, FCB and Lowe and Partners; digital agencies R/GA and Huge; PR shops Weber Shandwick and GolinHarris; and media agencies Initiative and UM. Organic revenue, excluding the effects of events such as acquisitions, was up 4.7%.

Operating income increased 12% from the quarter a year prior to $195.8 million, Interpublic said, while net income increased 20.4% to $103.7 million.

Continue reading at AdAge.com

Foram praticamente nove meses construindo uma história, sem saber ao certo aonde ela nos levaria. No final do ano passado, a Samsung convocou, primeiro Lionel Messi, depois algumas das maiores estrelas do futebol, para a campanha do Galaxy 11 da Samsung, em que os jogadores terráqueos enfrentariam um time alienígena. Agora, a trama finalmente encontrou o seu desfecho, e revela quem levou a melhor.

Agora que a Copa do Mundo já acabou e sabemos quem levou a taça (e também quem se deu mal), os filmes criados pela  Cheil Worldwide e produzido pela Psyop ganham um sabor diferente. Sem spoilers, dê o play e confira.

Abaixo, para relembrar, a primeira parte de The Match.

Post originalmente publicado no Brainstorm #9
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Belvita, the Mondelez-owned breakfast bar brand, has hired Droga5 Europe to handle its pan-European advertising account.

Luxury taxi company Uber has stepped up its efforts to win over consumers by tapping into people’s need for ice cream in the hot weather.

While global automakers have maintained double-digit sales growth this year, several major Chinese carmakers — Geely, Jianghuai Automobile Co., Great Wall and Chery Automobile — have suffered steep sales declines.

Does this mean these companies are in deep trouble? No, it doesn’t. Instead, it indicates the companies are shedding uncompetitive assets and focusing resources on core products.

In the first six months, Geely’s sales tumbled 29%, while JAC’s plunged 11% and Great Wall’s dropped 6%.Chery’s sales in the first five months plunged 15%; the company has yet to disclose June sales.

Continue reading at AdAge.com

Art Everywhere, the campaign that fills outdoor advertising sites with famous artwork, returns on Monday for a six-week run.