Hasta La Creative!

WPP PR agency Cohn & Wolfe doesn’t want to stop at selling mobile ideas to clients, but actual mobile content creation and ad buying is not PR’s strong suit. To try to remedy that, Cohn & Wolfe is forming a joint venture called ME-24 with sibling mobile shop Joule.

“Multiscreen behavior has exploded. Clients want mobile embedded in strategy,” said Chad Latz, president at the digital innovation group at Cohn & Wolfe. “Whether they allow the PR agency to be the one to deliver has always been a matter of credibility.”

The new group comprises more than 100 people from both organizations in the U.S., Europe and Asia. It focuses on three service areas: mobile engagement and business strategy; campaign development and activation; and product development focused on proprietary technology and apps.

Continue reading at AdAge.com

Depois de 7 anos do seu lançamento, o site de aluguel de espaços Airbnb reformulou a navegação e o design do site, facilitando a visualização de fotos dos locais que estão sendo oferecidos no sistema e também simplificando o processo de reserva. No entanto, o que chamou a atenção mesmo foi a alteração do logo da marca.

Chamado de ‘Bélo’, o novo logo seria uma mistura da letra ‘A’ de Airbnb, de um pino indicador de geolocalização e um coração (!), mas muita gente achou que ele parecia mesmo … uma outra coisa.

Em uma das suas tradicionais listinhas, o BuzzFeed listou 18 coisas que lembram o novo símbolo do Airbnb (TODAS NSFW), o que evidencia que ao invés de passar a sensação de ‘pertencimento’ que o serviço pretende criar, acabou servindo mesmo para chamar a atenção das mentes mais maliciosas.

Ainda que esteja sendo percebido como um desenho mais abstrato de uma ‘parte íntima feminina’, o plano do Airbnb é exibir adesivos com o novo logo em portas e janelas de estabelecimentos que estejam listados para aluguel no site, reforçando a presença da marca fora do ambiente digital.

Esquisitinho, não?

Post originalmente publicado no Brainstorm #9
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