(TrendHunter.com) When a bride is planning for her big day, there’s a lot of focus put on the dress, but creating a really showstopping look is all in the details—right down to the makeup, nail polish,…
Com a difícil situação na faixa de Gaza, uma dupla de criativos brasileiros decidiu pedir pela paz de um jeito diferente: incentivando o surfe.
Na página “Stop War. Go Surf”, as imagens misturam equipamentos usados pelos surfistas e materiais bélicos, lembrando que ‘não há fronteiras no line up’, remetendo ao local onde os adeptos do surfe ficam alinhados, esperando as ondas.
Juntamente com a proposta, destacam algumas das principais localidades da região que são propícias para a prática do esporte, convidando a população da região a ‘largar as armas e pegar suas pranchas’.
Enquanto não houver um cessar fogo em Gaza, a região se mantém bastante insegura – relatos de fotojornalistas mostram que até mesmo crianças têm sido atingidas enquanto brincam nas praias locais – e Andre Araujo e Samuel Normando, dupla de criação da Wundermann SP que é responsável pelo projeto, estão cientes de que a iniciativa deles dificilmente terá um grande impacto na solução do conflito. “Sabemos que é uma gota d’água no meio do oceano, mas acreditamos que tudo tem que começar de algum ponto”, contaram eles em entrevista ao Brainstorm#9. “Essa é a nossa forma de contribuir contra a violência na guerra”.
Mesmo que essa proposta seja de pouca viabilidade na prática, acredito que toda iniciativa é válida no incentivo do fim da violência e da guerra.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: BBR Saatchi & Saatchi Israel
Script: Dorit Gvili
Production: Dorit Gvili
Art Director: Yuval Tzuckerman
Producer: Bosmat Marmarely
Director: Ram Baruch
Photographer: Shai Peleg
Editor: Zohar Elefant
The Internet retailer is entering a competitive field, but is bundling its audiobook library into the service for a decided edge.
Basé à San Francisco, le concepteur et illustrateur Ryan Putnam a créé une série de visuels qui mettent d’une part en valeur les costumes emblématiques portés par des personnages de films, d’autres part des équipements appartenant à divers corps de métiers. De jolis clins d’oeil à « Retour vers le futur » ou encore « Ghostbusters » à découvrir dans la suite.
Back to the Future.
Back to the Future.
Back to the Future.
Ghostbusters.
Yukon Cornelius.
Guitar Gear.
Wildland Firefighter Gear.
Pumpkin Collection.
Coffee Collection.
Cool Guy Gear.
Digital Design Tools.
Drawing Tools.
Sketch Gear.
Leslie Moonves says his CBS Corp. is interested in buying the CNN news channel if it becomes available. Getting between Rupert Murdoch and Time Warner is another matter.
Mr. Moonves, who spoke to reporters yesterday at a Television Critics Association event in Beverly Hills, Calif., said in the past he’s discussed “doing something with CNN,” the pioneering cable channel owned by Time Warner, with his CBS News on broadcast. Combining the operations would allow them to share resources and save money.
While showing interest in CNN, Mr. Moonves suggested he wouldn’t consider teaming up with Time Warner in a broader transaction. Time Warner shares jumped this week after the company said it rejected an unsolicited $75 billion buyout offer from Murdoch’s 21st Century Fox Inc. One defense suggested by analysts is for Time Warner to combine with another media company — such as CBS.
The Forbes family has sold a “majority stake” in its US and global publishing company Forbes Media to a group of international investors, ending a 97-year dynasty started by Bruce Forbes.
(TrendHunter.com) Models Emily and Gabriela look like they had a terrific time shooting this roadtrip editorial for C-Heads.
Photographer Marley Kate and stylist Allison Miller joined the girls on their adventure…
(TrendHunter.com) The Marilyn T-shirt by Bigger than Jesus riffs on one of the bombshell’s most famous quotes.
The full quotation, as I’m sure you already know, reads, “But if you can’t…
Woodstock, which began with three days of peace and music on Max Yasgur’s farm back in 1969, has evolved into a music festival season that spreads across the country for months on end.
From The Hangout Festival in Alabama in May to New York City’s Governors Ball in June and Maryland’s Virgin Freefest in September, music festivals are experiencing a major renaissance. Along with the fans come the brands, eager to market their products to millennials in attendance.
If you don’t want to miss out on any of the music festival action, you will literally need to be all over the country, all summer long. In fact, Rolling Stone listed no less than 40 “must-see” music festivals for 2014. With so many geographically-dispersed festivals, it’s physically impossible not to miss out on some of the fun. Yet it’s that fear — the fear of missing out (#FOMO) — which is an essential reason for the growing popularity of these festivals.
Los Angeles-based retailer Lucky Brand Jeans has named Omnicom’s Zimmerman to aid its effort to become a multi-billion-dollar brand known for more than denim.
The agency selection comes more than six months after private equity firm Leonard Green & Partners bought the mid-priced apparel brand from Fifth & Pacific Companies for about $225 million. Lucky has since moved marketing under the remit of Exec VP-Product Director Michael Griffin, an attempt to better align its promotional materials and the creative aspect of its product, according to Mr. Griffin.
The next step is to move to digital advocacy and less print advertising with the help of its in-house creative team and Zimmerman, which it hired to support digital advertising, social media and PR.
Amazon introduced a $9.99- a-month service for unlimited Kindle e-book downloads, letting customers devour books like they binge on TV services like Netflix and Amazon Prime.
Kindle Unlimited includes more than 600,000 Kindle books and thousands of audiobooks from Audible Inc., Amazon said today in a statement. Readers can access titles like “The Hunger Games” and “Lord of the Rings” without paying for them individually.
The plan presents a more affordable option for heavy readers, following the model Amazon and rivals such as Hulu are using to change how viewers consume TV. Kindle Unlimited could be generating about $1 billion revenue in five years, Gene Munster, an analyst at Piper Jaffray Cos., wrote in a research note before the service was officially announced.
This morning we learned that EVP/ECD Michael Canning is no longer with Leo Burnett New York.
Canning spent four years at the agency’s Manhattan office after he and his creative partner Kieran Antill were recruited from the agency’s offices in their native Australia by global Chief Creative Officer Mark Tutssel in 2011 to help build Leo Burnett New York alongside Jay Benjamin (who recently moved to Saatchi & Saatchi and made news this week for shuffling the creative deck there).
Canning has more than a decade of agency experience under his belt, writing copy for Lowe Hunt and BMF before moving to Leo Burnett Sydney. He has also been a keynote speaker/judge at several festivals in addition to taking home 39 Cannes Lions to date.
New Career Opportunities Daily: The best jobs in media.
Young Latino consumers: They’re hip! They’re mobile! They lead active, on-the-go lifestyles!
They’re also, you know, pretty much like anybody else—though that’s something marketers rarely want to hear when they’re paying small fortunes for demographic “experts” to demystify the millennials who live at an every-growing cultural crossroads in America.
Honda pokes some fun at the marketing world’s Hispanic fixation in its newest ads from the Santa Monica-based Orci agency for the Fit. Wild-haired comedian Felipe Esparza serves as a tour guide of sorts into the world of young Latinos, only to find that they’re mostly just focused on running errands and getting to work.
“Are we going to a party?” he asks a couple from the back seat.
“We’re…just going to the movies,” the young woman replies.
He’s also shocked to learn that instead of packing their trunk with trendy fixies, they’re just grabbing groceries. “Groceries? Rebels!”
Agency president Andrew Orcí says the spots, shot in Spanish and English, began with the idea that brands often try to fit Hispanic consumers into specific patterns and niches, when in fact it’s a group that’s pretty much impossible to lump into a few convenient categories.
“Latino millennials are much more than what we make of them. They are a versatile bunch. They ping-pong between cultures, languages, interests and behaviors. That’s why it’s funny when you hear others trying to fit them into their box of clichés,” Orcí says.
“Felipe Esparza, as our ‘Latino expert,’ is the perfect voice to make fun of this situation. Why? Because not even a Latino can define a Latino. They simply defy all expectations.”
La « Till House » est une maison en plain-pied imaginée par les architectes chiliens WMR Arquitectos sur les côtes de Los Arcos. Cette résidence boisée est perchée sur une falaise, à l’abri de tous les regards, et offre une vue imprenable sur la mer grâce à la terrasse et aux baies vitrées installées dans toutes les pièces.
Birds Eye marketer Margaret Jobling is to join British Gas as brand and marketing director, following the promotion of its previous top marketer Will Orr.
The Forbes family and its backers have agreed to sell a majority stake in Forbes Media, including the iconic namesake magazine, to a Hong Kong-based investment group.
“We’re very happy that we found a partner that shares our values and our vision and our strategy, and is here to back us,” said Mark Howard, chief revenue officer at Forbes Media. He declined to disclose the price paid or the size of the majority stake acquired by the buyer, Integrated Whale Media Investments.
Integrated Whale Media Investments is led by Integrated Asset Management Limited, a Hong Kong-based investment company focused on telecommunications, finance and tech, Forbes Media said.
Na abertura do youPIX BIZ, que aconteceu nesta quinta-feira na Bienal do Ibirapuera, em SP, CONECTA e IBOPE apresentaram dados sobre o comportamento do jovem digital, identificando tendências e mostrando números atuais dos brasileiros.
Com uma base de dados obtida em parceria com o youPIX, entrevistando 1996 pessoas entre 15 e 32 anos, o CONECTA confirmou a ubiquidade da web para essa parcela da população – 96% dos entrevistados disseram acessar a internet todos os dias, e Laure Castelnau, diretora do CONECTA, destaca que não existe muita diferença de comportamento desse jovem entre classes sociais, com exceção da classe D, que vem rapidamente se aproximando do comportamento médio das outras classes.
Nos smartphones, 80% possuem aplicativos do Facebook, WhatsApp, YouTube e email instalados, e apps de táxi e trânsito aparecem em alta, com adoção bastante rápida. Curiosamente, ao contrário do que se poderia imaginar, esse jovem não está muito acostumado a comprar online – 20% dos entrevistados alegaram não utilizar lojas virtuais, e 80% alega fazer compras em ecommerces, mas sem tornar isso um hábito.
Juliana Sawaia, diretora de Learning & Insights do Ibope, ressalta que o comportamento desse jovem é o de utilizar a web mais como uma plataforma de acesso e não como uma mídia, e mesclando conteúdos do digital e dos meios mais tradicionais – o que ela chama de tradigital.
Dentre os 85% desse público que acessa a web, 93% navegam em redes sociais e 66% assistem ou baixam vídeos através da rede – a internet aparece como principal fonte de entretenimento para 43% dos entrevistados pelo Ibope, número maior do que os 32% do total da população pesquisada pela empresa.
Esses jovens digitais também fazem o possível para otimizar o tempo que têm livre para fazer o que gostam: 61% usam mais de um meio de comunicação ao mesmo tempo, e concentram esse acesso no chamado “horário nobre”, aquelas pouca horas entre o chegar em casa e ir dormir, normalmente entre as 20h e 00h. Por isso. esse seria um horário com maior tendência de gerar engajamento com essa audiência digital, por ser o momento em que o público está mais disponível para ser impactado.
Os dispositivos também acabaram se tornando uma extensão do corpo do jovem digital, que passa a “sentir” e perceber o mundo através dos aparelhos que os conectam entre si. O contato virtual, com isso, ganha contornos de relacionamento duradouro, a ponto de uma mensagem de texto se tornar tão importante quanto uma ligação telefônica, explicou Sawaia.
Os dados completos das pesquisas do CONECTA e do IBOPE podem ser conferidos nos slides abaixo.
Post originalmente publicado no Brainstorm #9
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Category: Hire & Higher
Summary: When employees jump ship, the costs to productivity and the company’s bottom line are huge, often as much as 1.5 times the worker’s salary, or more. But there are ways to prevent the exodus.
YouTube influencer Devin SuperTramp is a man who knows how to get what he wants. And in this case, he wants to ride a 260-foot water slide down the streets of San Francisco.
The video for Bear Naked Granola, with more than 600,000 views in its first few days online, is basically two-and-a-half minutes of young people screeching and squealing as they slosh down the steep track on inflatable rafts, boogie-boards, various rubber sea creatures and, in some cases, their bare bellies.
(I’m sure the locals who spend a zillion dollars for their shoebox-size garden apartments were just thrilled with all the brand-fueled water tomfoolery.)
Street surfing is rapidly becoming a thing. Last year, an artist turned a boulevard in Bristol, England, into a 300-foot water slide to highlight the intricacies and costs of urban planning, because, clearly, only a giant water slide could communicate those complex points.
Check out a behind-the-scenes video below to see the equipment, logistics and rapid jumping reflexes required to pull off a shoot like this.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
